It should be said that Zhang Ziming and Zhao Hua stumbled by mistake, and it is still very accurate to choose eLong Department Store as the entry point to enter the department store channel, the brand portfolio of eLong Department Store is not strong, it is a community-based department store, and the positioning is a public department store, otherwise "Yaxi" such a street shop brand cannot be so strong in the process of cooperating with it, even if your sales are high, but then again, if the positioning of the mall is high-end, even if the passenger flow is large, "Yaxi" will not be able to do 300,000 sales a day, Because consumers who go to this kind of department store have a high level of consumption, they will choose more high-end brands, and the positioning and quality of "Yaxi" are no longer their choice. It can be seen that why shopping malls should consider whether the positioning of the brand is consistent with the positioning of the shopping mall when choosing a brand, and the brand should also take into account the positioning of the other party when choosing a shopping mall, and cannot blindly enter.

For example, LV is a big enough brand, if you open it into eLong Department Store, how much sales can it make, and how many people come here to consume? In the same way, the "S horse" and "M state" that are selling well in the market at the moment, if you open them in a luxury store, they will sell absolutely zero.

The department store under eLong Department Store, the best brand portfolio is this Nanhu store, despite this, "Yaxi" such a fast-moving consumer goods brand can be used as a trump card, other brands are basically some small companies, some small brands made by small manufacturers, the style has no sense of fashion at all, so "Lifusi" into this store, it should be said that there is still hope, at least it compared with some of the current island brands in the field, its decoration image and product quality still have great advantages, But it's a pity that Zhang Ziming and Zhao Hua have no experience in shopping mall negotiations, they don't know what shopping malls need, and they don't know where their advantages are, so they are passive everywhere in the negotiations with Wu Xiaosong.

Zhang Ziming and Zhao Hua sighed in their hearts after listening to Wu Xiaosong's words, it was a little difficult to listen to each other's thoughts, the two glanced at each other, and then Zhao Hua complimented: "This, Manager Wu, as long as you are willing to help, there must be no big problem." ”

Wu Xiaosong touched his pocket and took out a cigarette from his body, Zhao Hua looked at it, hurriedly took out his soft China, handed it over and said, "Oh, smoke mine, smoke mine." ”

Wu Xiaosong squinted at him, took the cigarette, and took it for granted, without even saying a word of thanks, and said in his heart: "What the hell did you do earlier?" ”

In fact, he really wronged Zhao Hua, Zhao Hua and Zhang Ziming were because it was the first time they dealt with people in department store channels, and they had been thinking about how to communicate, and they forgot to hand over cigarettes, and then they were directly confused by Wu Xiaosong's pushing, if it wasn't for Wu Xiaosong taking out a cigarette, the two of them still didn't think of it.

Zhao Hua hurriedly helped him light the cigarette again, and then put the whole box of cigarettes on the table, Wu Xiaosong took a puff comfortably, and it felt cool to be praised by others like an uncle, thinking about which of these brands in the field was not respectful to himself, well, except for Lin Fan, thinking of Lin Fan, his pores shrank again, and even the cigarette was not fragrant, so he took a sip secretly, damn, what are you doing with that evil star?

"If you really want to enter our mall, it's not impossible."

Zhang Ziming and Zhao Hua glanced at each other, secretly happy in their hearts, Wu Xiaosong said that there was a way.

"We have 6 department stores, including 4 stores in Zhonghai City, and 2 stores in the city below, let's not talk about the stores in the city below, let you enter now It is estimated that your management will not be able to keep up, so let's start with our three stores, give you a chance, if the performance is good, I will consider giving you a place in the Nanhu store."

What? Zhang Ziming and Zhao Hua were stunned for a long time, and the other party still didn't let them enter this Nanhu store for a long time, and kicked themselves to other stores, they didn't know anything about the three stores of eLong Department Store, and they didn't know how to respond to Wu Xiaosong for a while.

According to their previous idea of opening a store, they followed wherever "Yaxi" went, but now Wu Xiaosong's Tai Chi push hand disrupted their plan at once, agree, I don't know if the three stores are good or not, and whether they can make money; If you don't agree, you are afraid of offending Wu Xiaosong, and the Nanhu store will not let you in.

In fact, Wu Xiaosong let them enter the three stores is good, this is also for the sake of their respectful attitude, the customer flow of the three stores of eLong Department Store is still good, although it is far worse than the Nanhu store, but it is much better than the Dongcheng store that Wu Xiaosong and Lin Fan mentioned at the beginning.

The two hesitated for a while, and seeing that Wu Xiaosong was about to get a little impatient, Zhao Hua had no choice but to ask: "Manager Wu, I don't know the three stores you said, do you think we can do a good job when we go in?" ”

Wu Xiaosong glanced at him disdainfully, and said secretly: "Tu Lao Hat, you don't even know what the situation is in the shopping mall in Zhonghai City, and you dare to enter the department store channel, in comparison, although Lin Fan is hateful, but people have a deep understanding of the department store channel, and they have thoroughly studied Party A's routines, and even they are not as good as Party A." ”

He didn't say this to the two, and sneered: "'Yaxi' will be stationed in the field soon, do you say okay?" ”

He said this a little unabashedly, eLong Department Store has a strong intention to let "Yaxi" settle in, but so far there has been no formal communication with Lin Fan, and I don't know what Lin Fan's idea is, but it is a consistent trick of shopping malls to fool weak brands with strong brands, giving you a feeling that is: "Look, people's good brands have come in, what does it mean, it means that my shopping mall has potential, and you are still a small brand?" Don't let go of it? I'm not uncommon for you to come."

Many small brands like to follow the trend when choosing properties, and they like to open stores with brands that are positioned at the same level and have a higher reputation than themselves, so this trick of attracting investment has been tried and tested repeatedly. Anyway, as long as the contract is signed, as soon as you make the props in the container, even if the big name mentioned before doesn't come, can you still breach the contract and throw away the finished props container?

Wu Xiaosong's words can be regarded as directly pointing to the acupuncture points of Zhang Ziming and Zhao Hua, and their established policy now is to follow "Yaxi", and the place that "Yaxi" can fancy must not be wrong. The two communicated with each other, and finally Zhang Ziming clapped: It's done!

After Zhao Hua received Zhang Ziming's instructions, he immediately said to Wu Xiaosong with a smile: "Then according to what Manager Wu said, let's start with the third store, I don't know when this contract can be signed?" ”

Wu Xiaosong was stunned for a moment, took a closer look at the two of them, and said in his heart: "These are really two stupid X, you don't look at the floor plan, you don't look at the brand location map, you don't know the location given to you, you don't know how big the warehouse is, you dare to sign a contract with me?" I, Wu Xiaosong, have been in the business world for almost a year, and the first time I saw this kind of strange merchant, I was fucking eye-opening, just like that, two straw bales, one is the head of the marketing department, and the other is the boss. (To be continued.) )