Zhang Wenhao was a little worried about the great enthusiasm of consumers earlier, and he began to worry about whether his operation mode could play a real role, if he could not solve this problem well, I am afraid that he would do the wrong thing with good intentions and eventually become a mess. ,!

Chinese consumers have an unusual concept of consumption, that is, hoarding, hoarding for Chinese consumers, is very common and one person takes the lead, 10,000 people respond, robbing the house, grabbing salt, grabbing candles and other events, all reflect the sensitivity of consumers to commodity prices, if Dongchen suddenly drops the price of imported milk powder to a point beyond the law of the market, then consumers will definitely appear hoarding, the main reason is that they have been suffering from high-priced milk powder, once the price of milk powder drops, Regardless of whether this price reduction is temporary or permanent, they will first keep a part of it in their hands to feel at ease.

Some time ago, the international gold price plummeted, China's old ladies, showing an amazing hoarding ability, Zhang Wenhao is afraid that milk powder will also contribute to the same phenomenon, if this really happens, then everything will go out of control, if there is no effective solution, then Dongchen can only wait for consumers to gradually weaken the hoarding psychology, the market can return to normal order.

Milk powder is Dongchen's money-losing business, for the current Dongchen, any business can bring extremely rich profits, but milk powder, is to operate at a loss, but Zhang Wenhao attaches great importance to this matter, no matter what, he has to solve this problem that has plagued the people for a long time, and is to use an effective method to solve this problem permanently.

For this. Zhang Wenhao held a high-level meeting, including Long Xiaoyue, Yang Chenshan, Zhang Ranran and the CEOs of the sub-groups were all present, Zhang Wenhao came up and said his worries, and then, he said: "We ignored this problem before, and now we see that our milk powder sales are about to officially start, if there is no really effective solution, then this matter, we will make a joke in the eyes of outsiders, what do you think." You can express your own opinions. ”

Long Xiaoyue said: "I think there are two main problems, the first is how to prevent consumers from looting and hoarding; Second, how do we prevent second-tier traders who buy low and sell high from destroying the market? ”

Zhang Wenhao said: "The problem of the second dealer is not big, first of all, our Dongchen 4S store is blooming all over the country, all the prefecture-level cities and a considerable number of county-level cities have Dongchen agents, so strict and meticulous coverage, it is difficult for the second dealer to have a market operation, but I am worried that there will be a situation when the time comes." That is, the people of Hong Kong and other places. In other words, it is very likely that a large number of Hong Kong people will buy milk powder from the mainland, after all, our terminal price is much lower than theirs, and at this time, the second-tier traders in the two places will find a new way to make money. ”

Zhang Ranran asked: "Then can we communicate with the customs, take the old road of the port area, and strictly prohibit carrying the milk powder of Dongchen's agent out of the country?" ”

Zhang Wenhao nodded. Said: "Now it seems that it can only operate like this, when the time comes, I will say hello to the customs, this problem is not big, now the biggest question is the first point that Xiaoyue said just now, how to prevent consumer robbery and hoarding?" ”

Everyone, you look at me, I look at you, James explained through the translation, half a beat slower than the others to understand the meaning of Zhang Wenhao's words. At this time, seeing that no one expressed their opinions, he said: "I think we can start from the root of the relationship between supply and demand, the reason why consumers will hoard milk powder, most of the reasons are because they have babies and young children at home." However, his actual consumption is placed there, and now the infant milk powder is divided into very detailed age stages, and the degree of refinement has reached a very high degree, 0-6 months, 7-12 months, 12-18, 18-24, etc., generally speaking, a subdivision of the time period is half a year, in the case of China, the vast majority of people are a child, then the milk powder he needs is extremely limited, 0-6 months, a child will consume more than ten or twenty cans of milk powder at most, The demand is here, and it doesn't make much sense to buy more, not to mention that the milk powder itself has a shelf life. ”

Zhang Wenhao shook his head and said: "You still don't know Chinese consumers, even if the milk powder market is so carefully divided, a family has only one newborn baby, he will hoard 0-6 months of milk powder, will also hoard 7-12 months of milk powder, and even if the shelf life allows, he will keep hoarding until 24 months, in this way, the problem is very big, a consumer may buy dozens of cans of milk powder from you, in this way, there will be a huge consumption at the beginning, this consumption does not say us, I don't think even the whole of the Netherlands can be satisfied, and once the supply is less than the demand, the market will be chaotic. ”

"There has to be a strong limit." Yang Chenshan on the side said: "Although I don't know much about this industry, if we want to control the rhythm of the market so that it does not get out of control, then the first problem we need to solve is that there must be an absolutely strong limit, so that consumers have no chance to implement even if they have the idea of hoarding." ”

Zhang Wenhao nodded slightly, Yang Chenshan said electronically, but how to set this limit, Zhang Wenhao couldn't come up with a really effective way for a while.

Long Xiaoyue frowned, thought for a moment, and said, "How about real-name purchases?" Each store builds a consumer database at the time of sale, and then imposes a certain limit on the amount of purchases made in a single or monthly period, such as a maximum of four cans of milk powder per person per month. ”

Zhang Ranran said: "I don't think this will have much effect, now Chinese families are 4+2+1 model, a newborn, there are at least six adults on it, Chinese do things like the most is to find a way to break the rules, bypass the rules, not follow the rules, if we engage in real-name restrictions, they I am worried that when the time comes, it is the whole family of six adults who take turns to achieve their hoarding needs." ”

Zhang Wenhao said: "Real-name purchase does have certain drawbacks, and it may not have a good effect. ”

Long Xiaoyue nodded slightly, Zhang Ranran's words still convinced her, she really didn't think about this.

Immediately, Long Xiaoyue had a flash of inspiration in her mind and said: "Since every newborn is covered by several adults, then we will not buy real people for adults, but for the real-name purchase of infants themselves, almost every baby has a birth certificate, and if consumers want to buy milk powder, they must provide the birth certificate of the newborn, so that no matter how many adults cover, we are still targeting newborns in the end, so that even if the whole family goes into battle, it is useless." ”

Speaking, Long Xiaoyue said: "And the birth certificate also indicates the date of birth of the baby, if the newborn was born today last year, then with the birth certificate of this newborn, you can only buy milk powder for 12-16 months, and milk powder for other ages cannot be purchased, so that they are avoided from hoarding, even if they really want to hoard, it is only limited to a specific period of time." ”

Zhang Wenhao's eyes lit up and blurted out: "This is a good idea!" If you do this, there are basically not many loopholes that can be exploited, and the children in the family will buy milk powder of the corresponding age, and no matter how many adults there are in the newborn's family, they will eventually have to buy according to the identity of the newborn, so I think it should be able to play a very good role in restricting. ”

Everyone else nodded in agreement, Long Xiaoyue's idea is really good, when everyone is worried that adults will bypass the rules to do things, Long Xiaoyue aims at the newborn itself, in this way, the root of supply and demand is clear, the supply side is Dongchen, but the party with demand seems to be the newborn parents, but in fact, it is the newborn itself!

Zhang Wenhao couldn't help laughing: "In this way, as long as the occurrence of panic buying can be stabilized in general, it is basically done, if Dongchen can maintain parity and sufficient supply for a long time, so that these consumers form a subconscious, they will slowly lose the hoarding craze, if Coca-Cola sells a dollar a bottle, it is estimated that the whole world will hoard, but if Coca-Cola maintains the price of a dollar a bottle for half a year, consumers will slowly lose their interest and enthusiasm for hoarding. If Xiaoyue's method can keep Dongchen for half a year, I think after half a year, no consumer will think of hoarding milk powder. ”

Everyone has no opinion on Long Xiaoyue's opinion, in fact, this may be the most suitable and effective way at present, determined this idea, Zhang Wenhao began to formulate his own plan, said: "No matter how we restrict, I think the phenomenon of hoarding will still occur more or less, consumers will not buy a can and then buy a can, so, a certain amount of hoarding will still be there, this does not matter, we have recently prepared and sold hardware at the same time, we can also accumulate a large number of supplies, Ensure that after the sale, there are enough goods to deal with this hoarding and panic buying by consumers. ”

Erikson said: "Mr. Zhang, I think not only the dairy products of the Netherlands can be considered, although the output of New Zealand is lower than that of the Netherlands, but the quality is even higher than that of the Netherlands, Switzerland, Sweden, Germany, Austria and even Australia, the dairy products they produce have sufficient quality assurance, if the brands and sources of these countries are also absorbed, I think even if it is a rush to buy, it will not be a pain for Dongchen." ”

Zhang Wenhao nodded and said with a smile: "Let's go back and let our public relations contact to see if the well-known dairy companies in these countries can hand over the mainland agency to Dongchen."

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