Zhang Wenhao's conditions for the Netherlands are quite generous, as long as the Netherlands zhèng

FU agreed and coordinated that Dongchen would give priority to all the airlines in the Netherlands in the shortest possible time to complete the refitting of all aircraft, which is equivalent to a comprehensive upgrade of its own civil aviation system at least a year in advance, so under the stimulation of this huge interest, the Dutch are surprisingly efficient, and the signing representative of Dongchen has just arrived in the Netherlands and signed all the contracts within 24 hours.

Immediately afterwards, the domestic agent import

The companies of U Products are all in collapse because of all the first-class in the Netherlands

The U industry company unilaterally terminated the cooperation with them, so that they fell into a situation where there was no goods to sell all of a sudden, and after losing the source of goods, they did not even have the opportunity to counterfeit.

And immediately afterwards, the domestic media received this amazing news, Dongchen actually monopolized the agency right of all Dutch imported nǎi powder in the mainland, that is to say, if the domestic people want to buy Nǎi powder imported from the Netherlands in China, then only Dongchen can choose, except for Dongchen, it can be asserted that all Dutch nǎi powder is either fake or parallel import.

At first, the public was worried about whether Dongchen's monopoly would harm their interests, but when Dongchen issued an official statement, this suspicion suddenly disappeared.

Dongchen announced in a high-profile manner that it had acted as an agent for all the Nǎi powder imported from the Netherlands, and claimed that the terminal retail price would only increase the profit margin by 30% on the basis of the entire import cost, taking a can of Nǎi powder with an import cost of 100 yuan as an example, and placing it at the terminal price in China. Basically, it is more than 250 yuan or even more than 300 yuan, but Dongchen operates by itself and its own dealers are responsible for sales, which only occupies 30% of the profit margin, which is equivalent to a can of the same nǎi powder, which is only sold for 130 yuan!

This news suddenly exploded in the country, and the people were talking about it for a while, even in the country

U products companies have been greatly impacted, and Dongchen has only left 30% of the profit margin from import to sales terminal, so that it can do so. At that time, the price of imported nǎi powder sold in the hands of Dongchen is even lower than the price of domestic nǎi powder in the current market

What else does a U-industry company do?

But Zhang Wenhao doesn't care about these at all, the biggest reason why he wants to sell nǎi powder, on the one hand, is that the domestic nǎi product market is too chaotic, and on the other hand, he feels extremely painful when he thinks of the decree of the Hong Kong area to limit the purchase of two cans, and even if he loses money, he has to earn this breath back.

The people in China began to eagerly wait for Dongchen

U product sales as soon as possible, and Zhang Wenhao also invited professional supermarket chain managers. Make a specific plan for sales, although Zhang Wenhao thought of letting the 4S store sell on his behalf

U products. It is considered to solve the hardware problem, but in the two fields of FMCG sales and automobile sales, the difference is too big, in the eyes of professionals, sales personnel must carry out unified professional training, and in the sales of hardware, must also be good enough. It is not enough to have the carrier of 4S store, and special hardware transformation must be carried out, such as unified decoration, logo, plaque, display area, charging area and so on.

Professionals hope to learn from the model of the 711 supermarket chain, from decoration to layout to goods are all unified and standardized, but in this way, it is undoubtedly necessary to increase investment and open more than 1,000 counters across the country. The cost of hardware decoration for the whole series of each counter is close to 200,000 yuan, far exceeding the budget of 100,000 yuan set by Zhang Wenhao at the beginning.

But even if it was 200,000, Zhang Wenhao did not hesitate, since he did it. To make it a unified brand, it is nothing to spend a little more money, the most important thing is that it must work well.

Zhang Wenhao took out hundreds of millions of yuan at once, just to build a sales channel, which made the whole country

The U Products Association was shocked, and from Dongchen's approach, it can also be seen that Dongchen is sparing no effort to do this thing well, so it is equivalent to breaking the country

In the face of such a rule-breaking sales method as Dongchen, they have only two choices, either to reduce the price or not to do it.

The U Products Association sent dozens of letters of protest to Dongchen, but all of them were ignored by Dongchen.

The U Products Association began to complain to the Ministry of Commerce, accusing Dongchen of unfair competition and trying to monopolize the market, but in the eyes of the Ministry of Commerce,

The weight of the U Products Association is simply not worth mentioning compared to the weight of Dongchen, and in this case, they will not be because of

U Products Association's protest, and to impose any restraint and control on Dongchen.

And Zhang Wenhao's counterattack is even more damaging, he will

The protest letter of the U Products Association was handed over to the major domestic media intact, and the domestic media disclosed it to the people.

There are so many problems with U products, and they have been right for a long time

The U Products Association is dissatisfied, not to mention that this association is more made of

The leaders of the U products enterprise were formed, and now, seeing that domestic infants and young children have the opportunity to eat high-quality nǎi powder with confidence and low price through Dongchen,

The U Products Association protested everywhere on the grounds that Dongchen would threaten their profits, which was simply shameless in the eyes of consumers.

For a time, all walks of life were full of right

The criticism of the U Products Association can be described as a stirring of emotions.

At this time, Zhang Wenhao waited for the signing representative who returned from the Netherlands in Dongchen, and he conveyed it to Zhang Wenhao to the Dutch zhèng

Fu's attitude, said: "The Dutch side is very excited, and it feels as if they have picked up a big bargain, so they are now eager to hope that Dongchen can arrange for the engine replacement of the Dutch aircraft as soon as possible." ”

Zhang Wenhao nodded and said: "I'll call Eriksen later, the logistics system he is in charge of now has a rough prototype, and when the time comes, I will let him be in charge of the Dutch zhèng."

In the short term, I will arrange for the delivery of at least 100 Dongchen engines to the Netherlands, and start importing them back from the Netherlands in large quantities while completing the refitting for KLM Airlines

U products. ”

The signatories were relieved and said, "As soon as our first batch of engines arrives in the Netherlands, I think their enthusiasm for cooperation will be even higher." ”

Zhang Wenhao smacked his lips, picked up the phone and called Erickson's mobile phone. Erickson was checking the construction of the logistics distribution center in Chengdu at the moment, and when he received a call from Zhang Wenhao, he asked, "Mr. Zhang, what are your instructions?" ”

Zhang Wenhao opened his mouth and said: "You go back to Yanjing as soon as possible, there are some things to discuss with you." ”

Erikson immediately agreed, saying, "Then I'll fly back to Yanjing tomorrow morning." ”

"Okay."

After Eriksen came back, Zhang Wenhao immediately invited him to his office and asked, "How are we doing with the construction of domestic logistics channels?" ”

Erikson said with a smile: "We are now in the domestic logistics channel, in terms of hardware has surpassed the tailwind, we have purchased 5,000 various transport vehicles, and there are 5,000 orders waiting for the manufacturer to deliver." And make use of Dongchen and zhèng

In the future, we can not only use all the ordinary railway logistics, but even when needed, we can start a number of high-speed railway lines across the country to do fast transportation for us, and the high-speed rail system has modified two 350-kilometer EMUs without seats and without public tickets on each high-speed rail line. Guarantee that our EMU line package special train, can be within four hours. From Yanjing to Zhonghai. ”

As for air transport, Erickson said: "As for air transport, we are even stronger than Shunfeng, they have developed for so many years, and the number of aircraft in the fleet is only about ten, and we have now received more than 80 737, 747 and 767 cargo models from Boeing, and now these aircraft are serving Dongchen, and within half a year, it can be increased to 200." Within a year, UPS will be killed by us. ”

Zhang Wenhao nodded with satisfaction and said with a smile: "Since this is the case, then our domestic logistics channels can also be appropriately opened for commercial operation." ”

Eriksen agreed: "Now we have basically completed the structure, and from the perspective of our current hardware and software facilities, we have enough capacity. In terms of speed, reliability and service, whether it is air transportation or ground transportation, it can achieve the fastest speed in China, and it is fully capable of commercial operation in China, if you want. We can also open the logistics from the distribution center to the distribution center at the international level in the short term, because at present, in addition to the aviation advantages in foreign countries, the ground channels have not been rolled out, so we can only do this point-to-point air transportation, and then subcontract the ground transportation to the local logistics companies to be responsible. ”

Zhang Wenhao nodded and said with a smile: "This should be equivalent to if there is a customer in China who wants to send things to a small town in California, USA, and we can only guarantee that the things will be transported from his hands to Los Angeles or San Francisco, California, and then handed over to a local logistics company in California, responsible for delivering things from the distribution center to the town, right?" ”

"That's right." Erickson nodded and said: "This is also the standard model of the logistics industry, after all, there are few companies that have the ability to lay out very close and detailed logistics channels in the world, we can lay logistics channels in China to every prefecture-level city or even county-level city, but the same thing, if we want to achieve it in the United States, it is very difficult, and it is not meaningful to do so, if we cooperate with local logistics, then we will save these troubles, as long as part of the profits are handed over to the cooperative logistics companies." ”

Zhang Wenhao said with a smile: "Interlaced lines are like mountains, I don't know much about logistics, you are an expert in this area, you can operate it, but I have something that needs your help." ”

Erikson asked, "Is it about?"

What is the logistics problem of U products? ”

Zhang Wenhao couldn't help laughing and said, "You guessed everything? ”

Erikson smiled slightly and said, "There is a lot of hype in the media, and it's hard to think about it.

I don't think you have to worry about the problem of product logistics, we don't need to cooperate with any other logistics provider, we can operate the air transport fleet in the mainland and be responsible for a large number of them

U products are shipped from the Netherlands to several major distribution centers in the southeast and northwest of China, such as Yanjing, Zhonghai and Chong

Qing, Wuhan, Xi'an, etc., and then then our land transport team is responsible for transporting them to dealers around the world, at present, our cargo planes have the lowest delay rate at airports in the world, no airport will take the initiative to delay our fleet, so the speed of aviation turnover is much faster than other companies, once the aircraft lands in the distribution center. Immediately can be transferred to the land channel to the dealer's hands, to each distribution center spoke shè shè distance of about 500 kilometers, we use the ground car, railway, high-speed railway, absolutely can ensure that within 24 hours, the goods from the distribution center to the dealers, and we fly from the Netherlands to the major domestic distribution center airports will not exceed 24 hours, so, the plane full of goods from the Netherlands to the goods are sent to the dealers, the slowest process will not exceed 48 hours, Of course. The time for customs quarantine approval is not subject to our Confucius, so it should be calculated separately. ”

"Good!" Zhang Wenhao nodded with a smile and said: "Since this is the case, then you must prepare our fleet first, I need to deliver at least a hundred aircraft engines to the Netherlands within five days." ”

A few days later, Dongchen's fleet began to take off from Zhonghai and fly directly to Amsterdam, the capital of the Netherlands, and Dongchen's team of technicians also arrived in Amsterdam randomly. With the assistance of Amsterdam International Airport, a temporary dressing center was set up at the airport. There, he began to retrofit KLM aircraft with Oriental engines.

When the first plane to arrive in Amsterdam returned, the plane was fully loaded with more than a dozen companies in the Netherlands

Although the decoration of the 4S store is still in progress, Zhang Wenhao is not willing to wait for everything to be ready before starting sales, so even though the hardware still needs to be perfected, Nǎi powder has been delivered to dealers around the country in the shortest possible time.

Dongchen's staff also began to calculate the cost of importing nǎi powder, and then fixed the cost price to one decimal place, and followed the final cost price. As soon as the pricing was formulated, Dongchen published the pricing on its official website

U product enterprises were poured a heart-watering cold.

domestic

The cost of U products is superimposed to a very high degree, and the ex-factory price plus logistics costs will eventually reach the hands of large regional distributors. Dealers in large areas should add their own profits, tax points, and costs and then transfer them to subordinate dealers, and subordinate dealers should also repeat the same process and continue to deliver to the retail terminal to the retail terminal. Sometimes, a supermarket salesman, for each brand to sell a can of 200 yuan of nǎi powder, may even get a commission of 10-20 yuan, which shows how big the gap between the cost price of products in this industry and the retail price is, and it is this gap that feeds countless people who make a living from it.

In the hands of Dongchen, Zhang Wenhao does not play this set, all the cost prices are limited to the full cost of Dongchen to get nǎi powder to China, once it arrives in the logistics distribution city, the logistics cost of transportation to the lower-level cities is borne by Dongchen itself, and there is no agent in the middle, the product is directly provided to the final retailer from the hands of Dongchen, the top agent, without adding a penny, and the final retailer only adds 30% of the profit in accordance with the regulations, and then sells it directly to consumers.

In this way, for the domestic

The impact of U-product enterprises is undoubtedly fatal.

A certain cow, a certain profit, a certain yuan, a certain shell, a certain saint, a certain mountain, etc. are listed

The share price of U products company fell instantly after the opening of the market, domestic

U products enterprises complained, with their consistent mode of operation, they simply have no way to reduce the terminal sales price to the extent of Dongchen, that is, the cost price multiplied by 1.3, if they reduce the terminal sales price to this extent, then the dealers below them are all out of trouble, because there is such a little profit margin, more monks and less porridge, they simply can't support themselves, and the company itself does not have a complete sales channel, even if it wants to leave the intermediate agent link, it is also more than enough to do it.

What Zhang Wenhao didn't expect happened, after the domestic people saw the quotation announced by Dongchen, a large number of consumers poured into the 4S store to consult the problem of nǎi powder, and for a whole day, the feedback of 4S stores across the country, each store received no less than 300 consumers who consulted nǎi powder, to the 4S store

I often sell brings great pressure, and too many people also make the 4S store seem crowded, which makes the dealers of the 4S store a big head, this situation, when it happens, everyone feels that this is inevitable, but before it happens, everyone does not consider this aspect.

If this goes on for a long time, dealers are worried that the 4S store will become a consumer rush to buy hypermarkets, perhaps it is possible that there are hundreds of people queuing up at the door every morning to wait for the 4S store to open, this is not a concern for no reason, but there are examples, many comprehensive xing supermarkets in China like to sell eggs, rice and other basic commodities at low prices in the early morning, limited sales of eggs, rice and other basic goods, a few cents cheaper per catty, and the purchase limit per person does not exceed ten catties can often attract a large number of consumers, not to mention the nǎi powder of Dongchen agent.

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