Chapter 384: All-out declaration of war
On the second day after Zhang Wenhao decided to set up Dongchen's own logistics system, Canon announced that it would postpone the release of its new flagship SLR machine 1DZ, which was originally Canon's fist product with all its strength to completely defeat Nikon, as early as half a year ago, Canon had announced the launch of the 1DZ plan, and confidently announced that 1DZ would carry out a comprehensive upgrade of 1DX to create a new standard in the SLR industry.
However, just when the release of 1DZ was imminent, Dongchen's 5C1 was the first to be made public, and in an instant, everything carefully planned by Canon came to naught.
Even the Japanese media have obtained 5C1 prototypes and lens samples, and Canon has personally brought these samples back to Canon through its own channels for comprehensive and systematic research and analysis, and the final result is that the comprehensive performance of 1DZ is less than 30 compared to 5C1.
First of all, Canon can't design 46 million pixels in an ordinary SLR body, and the imaging effect is so perfect CMOS photoreceptor, the data of Dongchen CMOS photoreceptor is simply powerful to the sky, even if they barely develop a CMOS with pixels up to standard, but the imaging effect is 108,000 miles worse than Dongchen, and most importantly, a 46 million pixel SLR camera, continuous shooting has become an unattainable dream, but Dongchen's image processor and high-end flash memory, It is decided that the 5C1 can achieve a continuous shooting speed of up to 20 frames per second, even at the highest image with full pixels on.
Secondly, Dongchen's chip development technology is so powerful that its image processing chips far exceed the D-series chips developed by Canon.
Again, Canon is not an IT hardware company, they can use the 1DZ only the traditional wifi module, however, compared with Dongchen's own transmission system, wifi is simply weak, 5C1 more than 1G transmission speed per second, is the traditional wifi can not catch up.
What's more, Canon is far less powerful than Dongchen and has Universal's super bundle advantage.
The price of 1DZ is set at more than 40,000 yuan, and the cost is also high and scary to death, Canon has no ability to reduce the price of 1DZ by more than 30 and sell, once the price reduction exceeds 30, then the more 1DZ Canon sells, the more money it loses.
Under these circumstances, Canon did not even dare to mass-produce the 1DZ, and the production line developed specifically for the 1DZ was urgently halted by Canon after less than 3,000 units were produced.
Global SLR users are in an uproar, because of Dongchen's 5C1, Canon has even forcibly removed the arrow hanging on the string, what else can Canon do next?
Canon also has its own plans, Canon CEO Hideyoshi Sato solemnly said at a high-level meeting: "We are now going to completely stop the development and production of high-end cameras, the market has begun to shrink in an instant, we can not compete with Dongchen in high-end products, but we can position our next development strategy in the production of low-end products, don't forget, our Canon camera, in the hands of consumers is the first in the industry, the vast majority of consumers, do not have the ability to repeat investment." Therefore, they have a Canon camera, it is difficult to have the financial resources to abandon the Canon camera and repurchase Dongchen products, you must know that the SLR also has a strong binding ability, our camera body, our lens, for users, is a double bundle, as long as we bite this group of users, Canon has a chance to continue to survive. ”
Hideyoshi Sato's idea is very correct, he knows that the Dongchen camera is not Dongchen Automobile, the vast majority of consumers will invest in a Dongchen car even if they own other brands of cars, the reason is that Dongchen Automobile can bring them continuous low cost, they repeatedly invest, in fact, they plan for their long-term savings, but the camera is different, after consumers buy the camera, they do not need to pay other costs for the camera itself, and the follow-up cost is nothing other than equipment addition and upgrading, which also meansCanon's first users, except for a small part of the strong economic ability, others, it is impossible for others to have the ability to replace a full set of equipment for a while.
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Canon's top leadership also has no opinion on this decision, and in fact it is the only way out for them at the moment.
Seeing that everyone had no opinions, Hideyoshi Sato said, "Dongchen has indeed created a new era of camera performance, but it doesn't matter, we can open up an era of large-scale popularization of SLR cameras!" ”
Saying that, Hideyoshi Sato said coldly: "We have to pull the SLR into the standard line of 30,000 yen!" That is, about 2,000 yuan and 300 US dollars, our low-end core product 650D, the price of a single machine will be on par with 30,000 yen! In addition, we make our high-end, make our high-end, make the mid-range of the industry, and reduce the 5D3 to the standard of 200,000 yen, that is to say, we want to sell the 5D3 to the price of D52 and the price of D52 to the price of 60D, and make every effort to hit the low-end market, and do our best to pull low-end users into the arms of Canon before Dongchen does not roll out the product, as long as the low-end users buy Canon's SLR cameras, Then all his accessories and lenses in the future will have to be purchased from Canon, as long as we cultivate the consumption inertia of consumers, we are not afraid that Dongchen will be able to crush us! ”
In fact, Canon must also make a certain response, if they can't come up with a better product than Dongchen, then they have only two ways to choose, either to withdraw from the market, or, to lower their prices, if they lose the cost performance, they simply can't get a chance to survive in front of Dongchen.
The worst dive in the history of DSLR cameras begins!
Canon camera price reduction across the board, and gave a series of discounts, Canon launched a 30-day rush purchase campaign around the world, users who buy Canon SLR within 30 days, within three years, buy Canon lenses, will get a discount of 20 on the market price, you must know that Canon's lenses have been sold at a significant price reduction, and on this basis, they have given two percent concessions, which is still very attractive to low-end consumers.
However, Canon had to be stunned for a day, and just when Nikon and other companies were ready to respond to follow suit, Dongchen issued an official statement, stating as follows: Dongchen Electronics Guarantee: First, Dongchen Electronics guarantees that no matter how much the price of other cameras falls, Dongchen will guarantee that the performance of products at the same price will surpass them; Second, once the Dongchen camera is listed, it will start a worldwide trade-in activity, any consumer, as long as they take out any old camera that can be used to buy Dongchen camera, when exchanging, it will be exchanged for 50 of the existing market price of the old camera, directly cut from the purchase price, if it is a discontinued model, it will be exchanged for 100 according to the market second-hand price, and the same is true for lenses.
In the past, Dongchen directly grabbed the market with excellent products, but this time, Dongchen actually launched a suppression similar to the population extinction system for all camera users and all camera brands on the market!
For example, if a consumer has a usable 5D3 in his hand, and now Canon has reduced its price to 12,000 yuan, then, he gives this camera to Dongchen, and he can exchange the purchase price of 6,000 yuan from Dongchen, although he spent about 20,000 yuan when he bought the camera, but because of Canon's initiative to reduce prices, the second-hand market has also taken a big dive, 6,000 yuan, which is almost the actual selling price of this camera in the second-hand market, and directly take this own camera and lensReplacing a full set of Dongchen equipment with a second-hand price that does not suffer a loss just saves him the embarrassment of being unable to replace a full set of new equipment, so that the binding of Canon cameras and lenses to consumers is completely useless!
What's more, the performance of the Dongchen camera is extremely powerful, if huā12000 yuan to buy Canon's 5D3, then it must not be as suitable as huā to buy the same price of the Dongchen camera, after all, Dongchen has always won with super technology content and performance.
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As soon as this decision came out, camera users around the world were boiling, which means that the distance between them and Dongchen Camera has been infinitely shortened, and there is no longer any barrier in between.
First of all, the world's second-hand cameras are worthless to Dongchen, it is impossible for him to renovate and transform on the basis of other brands' products, and it is impossible to sell these second-hand cameras by himself, and it is a great problem to buy them back, even if they are disposed of and destroyed, it is a great problem, but it doesn't matter, Zhang Wenhao is not worried about this, even if this part of the interests is sacrificed, Dongchen Camera will not enter the embarrassing situation of operating at a loss. After all, Dongchen's own cost control is very low, and the profit margin is very large, not to mention, Zhang Wenhao has always regarded optical products as a strategy to operate, making money is second, even if you lose money, you have to do it.
Even if Dongchen does not have the ability to wipe out all the cameras available in the world in such a short period of time, it is enough for these users to stop investing in existing brands, even if Canon reduces the 650D to about 2000 yuan? Dongchen promised that he dared to sell the 650D for two thousand, then the machine that Dongchen also sold for two thousand must be stronger than it!
In Zhang Wenhao's heart, Canon, Nikon these optical brands are not worth mentioning, he will not make the mistake of being almost countered by Toyota and other companies with price cuts, Dongchen now has an extremely strong cash flow, he can not make a penny, or even lose money to capture all the market, put all competitors to death, without leaving any trouble!
Everyone has a wolf heart, but no one has the strength of Dongchen, Zhang Wenhao wants to make these two decisions, so that all the camera manufacturer markets in the world will be compressed to less than one percent in an instant!
And Zhang Wenhao really didn't wait too long, only three days later, the market's reaction was completely reflected!
All the cameras sold at low prices are all unwanted, and even large B2C e-commerce platforms such as JD.com have announced that camera products have entered an extremely serious unsalable situation, and the average daily transaction order volume has fallen to an unprecedented 95 or more!
All consumers have a thought, wait! Never be deceived by the low price sales of other manufacturers at this time!
Hideyoshi Sato thought that he could lead the "Japanese" camera brand to play a Jedi counterattack, but he didn't expect Dongchen to completely cut off all their back roads in such an extreme and domineering way at any cost, and Dongchen wanted to kill them all, completely!
The collapse is not only the "Japan" optical enterprises, but also the entire "Japan" economy, Dongchen's extinction blow to the "Japan" optical field has plunged the "Japan" economy into the lowest ebb, this kind of destruction, is the spiritual level, and the entire industry hundreds of thousands of employees were forced to lay off, and there are at least one million more people in the country who have been directly affected, and the unemployment rate has risen directly from the original 4.5 to 9.2, even exceeding the highest period in American history!
Obama was already criticized by the whole country when the unemployment rate in the United States reached 8.2, and the unemployment rate in Japan doubled in such a short period of time, which put the entire Japanese economy on the verge of fragmentation.
Automobile manufacturing, steel smelting, electronics industry, and optical industry are unlikely to really touch the dead end of the Japanese economy, but Dongchen has added more than 2 million unemployed people to Japan, and the biggest impact is not the wound of this gun, but that there is no way to treat the wound, so it can only let the wound fester, become inflamed, and then cause a series of unpredictable serious problems!
What's next? In the next field of home appliances, what kind of blow will Dongchen bring to Japan? Perhaps, hundreds of thousands of people are about to lose their jobs, more than a dozen world-class enterprises are about to collapse, pessimistic "Japan" economists publicly appeal and condemn, hoping that Dongchen can stop the invasion of the "Japan" economy, soon, this condemnation will spread among the people of Japan and South Korea, the wave of rejection of Dongchen not only revived, but also reached an unprecedented level, for this reason, Zhang Wenhao before going to the United States, personally stood up and accepted the "Chinese" media on this "speech" interview.
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After a period of continuous exposure, it is difficult to convince people to continue to speak on behalf of Dongchen as an assistant, and the identity of the chief consultant is just a simple transition.
This news program has been broadcast for a total of 26 years, but, in the past 26 years, today's ratings can be said to have hit a historical high, due to the continuous growth of Dongchen Group, this enterprise for the people of China, the weight is far greater than the three stars in the minds of the Chinese people, the Apple in the minds of the Americans, this enterprise, has created the great pride and pride of the people of China, this is the first in China to reach the top of the world with strength, rather than relying on monopoly or channels to reach the top of the enterprise, and, Its ascent to the top has created an absolute peak, so every action and every public statement of Dongchen has been sought after by the people of the whole country, and now, Dongchen's spokesman has to publicly respond to the criticism of Japanese scholars and society in front of the domestic media, which has attracted the attention of almost the whole country of audiences at home.
At the beginning of the program, after making a brief introduction, the host looked at Zhang Wenhao with a sideways face and said: "Mr. Zhang Wenhao, in recent days, there have been significant layoffs, bankruptcy and even bankruptcy of Japanese enterprises under the impact of Dongchen. In the case of a double loss of more than 100 billion US dollars, Japan has laid off more than 6 million people at home and abroad, of which more than 2 million are local employees. ”
Zhang Wenhao said indifferently: "Some Japanese economists condemn Dongchen in China, saying that Dongchen is carrying out a large-scale invasion of the Japanese economy, which I really don't understand their mode of thinking, let's imagine, for example, we set back history by some years, during the War of Resistance Against Japan, the iron hooves of the Japanese army trampled on the territory of China, which is an out-and-out invasion, and even this naked invasion, the Japanese government has not recognized it in the real sense until now, On the contrary, it is said that he is building the so-called Greater East Asia Co-Prosperity Sphere, and this kind of shameless behavior and remarks should be condemned by the whole world. ”
Speaking of this, Zhang Wenhao said: "Okay, let's put history aside now, talk about Dongchen, the scholars and society condemned the invasion of Dongchen, but from beginning to end, Dongchen did not sell a product to the Japanese market, how can it be said that Dongchen is an invasion of the Japanese economy?" If according to the thinking convention of "Japan" myself, even if I dump a large number of Dongchen's products into the "Japan" country, it is only to establish the Greater East Asia Economic Co-prosperity Circle with the "Japan" capital, and there is no invasion at all, not to mention, we have never sold a single product to the "Japan" capital? On the contrary, I think we have only fought two battles, the first one is a battle to defend our local economy; The second is the competition for markets outside the territory of the two sides, and I think this is an absolutely fair competition, and there is no invasion at all. ”
The host nodded and said, "So what you mean is that Dongchen is indeed using its own strength to start an economic war with Japan, but there are only two battlefields in this war, one is the mainland of China, and the other is the overseas market outside the mainland of China and Japan, which has nothing to do with the so-called invasion, right?" ”
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Zhang Wenhao nodded slightly, and said solemnly: "The overseas market is always a narrow road to meet the brave wins, when the United States, Japan and Europe cars are dumped in China, and China's cars can't even open the export market, we have never complained that this is an invasion, because we were not as good as others at that time, and we can only accept it calmly, now, Dongchen has reversed this situation, to some narrow-minded, ulterior motives in the mouth, it has become an invasion, Dongchen is naturally very contemptuous and disdainful of this kind of "words" and views, Here, I would like to state that Tungstar will not enter the markets of Japan, South Korea and Australia, and that Tungchen will never make any compassionate concessions in any market except these three countries! Either Caesar or nothing! If you have the ability to survive in the overseas market, then stay and continue to fight with Dongchen, if you don't have the ability, please go home and close the door and shed tears, Dongchen will not rush to kill everything, and will not put the products into the other party's local market, which is considered Dongchen's benevolence and leaves them a way to live. ”
The host nodded approvingly, smiled slightly, and said, "Mr. Zhang, which field will Dongchen's next development focus on?" ”
Zhang Wenhao said: "Dongchen's next step will be to fully roll out the optical industry, in addition, the home appliance industry will also be fully launched, and we will use Universal to give users all over the world a new life experience." ”
The host said: "Japan's optics and home appliances occupy a large proportion of the global market, if Dongchen continues to enter these two industries, I am afraid that some people will accuse Dongchen of economic invasion of them, right?" ”
Zhang Wenhao glanced at the host tacitly, and said with a smile: "Some people feel that the land under their feet is their own, this is true, but some people feel that the land under the feet of others is also their own, this is very wrong, Dongchen's development will not stop, and the interests of others may be touched during this period, but I still say that, if you have the strength, even if you come to compete, you don't have the ability, then don't blame others for grabbing it than you." ”
The host couldn't help but wonder, and then asked: "I have another question for Mr. Zhang, how long will Dongchen's [no entry] commitment to Japan, South Korea and Australia last?" Isn't it true that the markets of these three countries will not be considered in the future? ”
Zhang Wenhao chuckled lightly and said: "Dongchen will not take the initiative to withdraw his promise, if you want Dongchen to change his decision, it depends on the attitude and method of some people, I think, one day, some people's attitudes will change three hundred and sixty degrees!" ”
"Transformation?" The host looked at Zhang Wenhao with interest and asked curiously, "Could it be that there are any new trends in Dongchen?" Or is there something new in the pipeline? ”
Zhang Wenhao smiled indifferently and said, "This is still in a state of secrecy for the time being, and when the time is ripe, it will naturally be announced." ”
When this episode of the program was broadcast, the whole country was boiling! Not only the whole country, but the whole world knows that Dongchen has made public its plan to destroy the Japanese economy, and the comprehensive overseas encirclement and suppression, except for the Japanese mainland, all the land is the battlefield of Dongchen's encirclement and suppression of the Japanese economy, which is equivalent to Dongchen no longer has any obstruction, and completely declares war on the Japanese economy!
And Zhang Wenhao has already brewed a plan in his heart, he will not use cars, aircraft engines, and Dongchen's powerful hardware and software to shake these opponents of Dongchen, so that even if he wins, it will be meaningless to win, Zhang Wenhao wants to seize their power of life and death! Cancer is Dongchen's next target, and at that time, what kind of earth-shaking changes will happen to the psychology of these people who reject Dongchen?
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