Chapter 310: Requests from Private Enterprises (I)

The birth of Huahe Alliance has not only made Dongchen a beneficiary, but also all the brands that cooperate with it have also benefited a lot, first of all, because they have handed over 70% of their production capacity to the production of Dongchen models, so they can also get a lot of OEM profits from it, so that their original idle and wasted productivity has been fully utilized, but the biggest help is the sales of its own models.

Due to the replacement of Dongchen's engine, their own models such as Pentium, Xiali, Jiabao and low-end SUV models, the original price positioning is below 150,000 yuan, and Dongchen's products do not form a direct conflict, although the original lack of competitiveness, but because it has been taking the cost-effective route, so that its cost performance was originally very high before Dongchen did not enter the market, and now the engine is equipped with Dongchen, its competitiveness and cost performance have been greatly improved, which gives consumers more choice. Today's consumers simply regard these brands as sub-products of Dongchen Automobile after the replacement of engines, just like Dongchen's own low-grade sub-brands.

This is also due to the great enthusiasm and attention of consumers to Dongchen, so when overseas brands began to reduce prices, the sales of Dongchen Automobile, which maintained the original price, and its own brands under Huahe Alliance, did not decline but increased.

The initial success of the Huahe Alliance made the relevant leaders of the Ministry of Commerce very happy, and they even immediately formulated a long-term development plan, and listed the Huahe Alliance as a key cooperation project of the Ministry of Commerce this year, although in the whole process, the Ministry of Commerce only played a role in threading the needle. However, because Huahe Alliance is a state-owned enterprise except for Dongchen, the achievements of Huahe Alliance are inseparable from the Ministry of Commerce, and it is also a very big achievement for them.

It is precisely because of the success of the Huahe Alliance that the civilian domestic car brands are suddenly in a predicament. And it can be said that there are tigers in the front and chasing soldiers in the back, and they are not able to involve the product lines above the mid-range. But only take the low-end route, and there are low-end products such as Volkswagen, Toyota, and Honda to fight with them in the market, in addition to that. SOEs' products are positioned in the same market as they are, and as a result, they face both domestic and foreign competitors.

Now, state-owned enterprises have joined the Huahe Alliance, and with Dongchen's fame and technology, they have improved their competitiveness and stabilized their foothold in the wave of price cuts, so that private enterprises have become the bottom enterprises without any advantages, and want to reverse this tragic situation. Only by joining the Huahe Alliance is the way out, and only in this way can they stabilize their chassis and gain a firm foothold like state-owned enterprises.

However, at the beginning of the establishment of the Huahe Alliance. Except for a private enterprise led by Dongchen, all the state-owned enterprises that followed behind were all state-owned enterprises, because the Ministry of Commerce believes that state-owned enterprises have higher execution capabilities, unlike private enterprises, which are full of variables and too market-oriented, but now it seems. The cooperation model of the Huahe Alliance is very successful, which is why private enterprises continue to beg the Ministry of Commerce to open the door to domestic private enterprises.

Zhang Wenhao has never considered cooperating with private enterprises, the reason is that it is too market-oriented, but it is not easy to control the situation, just like the flood fighting, the front line is the soldiers rather than the workers, the workers may be stumbling because of various issues such as salaries, but the soldiers will not, because they have a strong executive power, when the order requires them to make sacrifices, they will never question and neglect.

At first, he felt that private enterprises were not easy to negotiate, but now, the success of the Huahe Alliance has made private enterprises start to come to the door by themselves, which is a situation that Zhang Wenhao did not expect before. …,

Qirui, Jili, Zhongtai, Great Wall, Haima, BYD and other companies have submitted a request to the Ministry of Commerce to join the Huahe Alliance, the urgent joining of private enterprises, even the Ministry of Commerce did not think, logically speaking, the Ministry of Commerce can only put forward requirements and norms for private enterprises in macro policies, but there is no ability to directly manage these enterprises, before it is not that I don't want to bring private enterprises together, but I just feel that there will be trouble in communication, but now, private enterprises are desperate, come to the door, the Ministry of Commerce from a long-term perspective, I also feel that private enterprises should be absorbed.

This time, a total of 12 private automobile manufacturers submitted a request to the Ministry of Commerce, basically covering all civilian family car brands, this situation, even the top management attaches great importance to it, and has given instructions, that is, to promote cooperation as much as possible, so that the Huahe Alliance not only becomes a refuge for state-owned enterprises, but also a haven for the entire Chinese domestic car brand, if a unified camp can be formed to jointly fight against foreign brands, then for the entire domestic car market, All of them are of great strategic significance.

When Director Liu gave the list of private enterprises to Zhang Wenhao, Zhang Wenhao roughly measured it and said: "Qirui, Jili and Biati are all relatively powerful and large-scale private enterprises, and these three companies also have the strength to carry out OEM production for Dongchen, but other brands do not have this strength, with their manufacturing level, some are not enough to do OEM for Dongchen, so Dongchen cannot borrow their production capacity, if they join, it is not the same as other enterprises. It's just that Dongchen's engine authorization has been obtained, so will other companies in the alliance have opinions? ”

Director Liu nodded and said: "Everyone buys tickets to eat this buffet, but some people come in and eat with everyone without buying tickets, and others have opinions that are certain, but we also have to find a balance, for these companies that are too low-end and too weak, you can't directly turn him away, and you can't directly open the door to let them in, otherwise the hearts of people who buy tickets to enter will definitely be unbalanced." ”

Zhang Wenhao smiled slightly and said, "This balance point is not easy to find." ”

"That's right." Director Liu also nodded yes and said: "In my opinion, this matter is still urgent, and a relatively fair rule must be formulated for these enterprises, otherwise it will destroy the current balance of the alliance." As he spoke, he said, "Otherwise." Let's divide it into two batches, first meet with the three of Jili, Qirui and Biatti, refer to the previous cooperation terms of the Huahe Alliance, if they accept, they will be admitted first, and then find a way to solve the rest. ”

Zhang Wenhao didn't have any opinions, and said, "Okay." Then please arrange with the leaders of the Ministry of Commerce and take time to meet with them. ”

Director Liu smiled: "This is easy to do, we can arrange it immediately." With just a phone call, their person in charge will come to Yanjing within 24 hours. ”

As he spoke, Director Liu glanced at Zhang Wenhao. Said with great meaning: "In fact, absorbing a few more companies in, it is definitely a good situation for Dongchen, the last issue of "Famous Car Journal" is calling on Dongchen to enter the North American market, in my opinion, now is the time to take the lead in exporting, the annual production capacity of these three brands is more than one million units, of which Geely even if it removes the piece of Woerwo, there is at least an annual output of 1.2 million units, once these three brands reach a cooperation. So they can produce at least two million more cars for Dongchen every year, and export these two million cars, which I think is also a big market. ”

Zhang Wenhao pondered for a moment, nodded, and said, "If that's the case." Then you can consider exporting first, open the export market, and occupy a certain share overseas, you can start to acquire overseas local enterprises, or cooperative production, which should be well planned. ”…,

In total, the annual output is 3.2 million units. Seventy percent to Dongchen, there is at least 2.2 million units of productivity, if after the transformation of Dongchen, then the productivity can be easily increased to three million units, more than three million units of productivity, it is indeed possible to open the overseas market, and Zhang Wenhao's production line under construction, there is also at least two million units of production capacity, the next step, perhaps it is time to talk to Director Liu about continuing to expand the production line, which involves approval, audit, land, construction and other links, if the senior nod, then everything will speed up a lot.

Zhang Wenhao plans in his heart to develop Jiangcheng into his largest industrial base, then the previous more than 2,000 acres is far from enough, and even the remaining land area of the entire Jiangcheng High-tech Zone is not necessarily enough, if so, it is better to submit an industrial base project through the government to directly turn the high-tech zone into Dongchen's industrial base, so that they have more space to centralize the operation of industrial manufacturing projects in Jiangcheng, and most importantly, once the industrial base is formed, The economic promotion of Jiangcheng can definitely play a mainstay role, Jiangcheng is his hometown after all, at this time, he is a taxpayer everywhere anyway, Zhang Wenhao is naturally more willing to spend money on his hometown.

Just when Zhang Wenhao was thinking about the feasibility of the whole thing, Director Liu smiled on the side: "Don't care what you plan, you have to absorb these three companies first, I will contact the person in charge of the Ministry of Commerce now, and let them arrange a meeting as soon as possible." ”

Zhang Wenhao nodded and asked, "Director Liu, if I want to build a large-scale industrial base in Jiangcheng with an unprecedented scale, what kind of help and support can the government give me?" ”

Director Liu asked curiously, "The scale is unprecedented?" What kind of scale can you elaborate on? ”

Zhang Wenhao said: "In terms of automobiles alone, the annual output will exceed 10 million units, after all, Dongchen's future consideration must be the global market, and the world's major automobile production giants, the annual output of vehicles has basically exceeded 10 million, and if Dongchen wants to occupy a larger market, the production capacity can only be more than this number, not less than this number." ”

Director Liu frowned and asked: "Since it is considered from this aspect, Jiangcheng is probably not a suitable place, Jiangcheng is an inland city, and the economy is not developed." ”

"It's a small thing." Zhang Wenhao said: "Although it is an inland city, it is only more than 200 kilometers away from the coastline. ”

"Nope." Director Liu shook his head very solemnly and said: "If it is a small and medium-sized scale, it doesn't matter, but what you want to do is a super-large scale, and the focus of the future will be in the overseas market, the geographical choice must be cautious, now, the inland is not as good as the coastal cities, this is already a recognized fact, and the coastal is not a little stronger than the inland, that is several times the gap in, you look at the Great Lakes region of the United States, now it is basically lonely, the worst is Detroit, how brilliant it used to be, now, it is about to become a ghost town, If you choose to develop in an inland city, there may not be any problems at first, but when problems arise, it is a time bomb! ”

Zhang Wenhao pursed his lips for a long time, and he was also thinking about the seriousness of it, the inland is indeed not as good as the coast, this is not only the coastal cities by the sea, by the port, the most important thing is that the economic pattern of these decades has always focused on coastal development, so the first echelon of coastal cities, whether in terms of urban scale or infrastructure construction, are far better than inland cities, choosing inland, is equivalent to adding a shackle to their neck, this shackle is insignificant at the beginning, but with continuous expansion, This shackle has the potential to suffocate you! …,

However, Zhang Wenhao hopes to be able to place his industry in Jiangcheng, the city where he grew up, Jiangcheng is far from being comparable to any city for himself, because this is his hometown, no one does not want to be able to use his own ability, to make some contributions to his hometown, if this super-large-scale industrial base settles in Jiangcheng, Zhang Wenhao dare not say otherwise, with the strength of Dongchen, and the solid backing provided by the super learning system, he will inevitably make Jiangcheng among the first-tier provincial capitalsHowever, as Secretary Liu said, if he chooses Jiangcheng, it is equivalent to planting a time bomb for himself.

Director Liu saw Zhang Wenhao frowning and thinking, so he said: "I still recommend you to choose the southeast coastal city, the local government has a broad vision, and there is also forward-looking, see further, with Dongchen's current strength, settle in any coastal city, will be treated as a treasure by the local government, in order to be able to retain you, without high-level appearance, they will also do their best to meet your various requirements, much better than you in the inland city." ”

Zhang Wenhao nodded and said, "I understand this in my heart, but I still hope to be able to develop in Jiangcheng, even if it requires me to pay a certain price, it is within the acceptable range." ”

Immediately, Zhang Wenhao's eyes lit up, and said: "Jiangcheng is along the Yangtze River, not far from the sea, and the high-tech zone is on the riverside, if I build an artificial port in the high-tech zone, will it be able to solve the problem of sea transportation?" ”

Director Liu shook his head helplessly, and said: "This is not just a problem of transportation, this is a problem of infrastructure, to make the simplest analogy, coastal cities are high-speed rail, and inland cities are existing lines that do not even have an average speed of 100 kilometers per hour. (Your support is my biggest motivation.) )