That is, after being "educated" by Li Rui with the cruel status quo of the car rental industry, Fu Hao was "hit" by the inside story of the film industry distribution mentioned by Bai Lu.

However, he has always been an optimistic person and will not be afraid of such difficulties and dangers.

As a born-against, he had nothing to fear.

With a ten-year lead, even if he encounters a difficult situation that is underestimated, he will try to overcome it, just like the protagonist of his own novel.

"Bai Lu, I just heard you talk about e-commerce, what else do you know about this, tell me about it, I pay more attention to this part." Fu Hao picked up the key and asked Bai Lu.

Bai Lu pondered for a moment and said: "According to my understanding, e-commerce is currently entering the film market vertically, in order to compete for users, and making money is secondary. At present, several major e-commerce companies in this circle are mainly playing a low-price strategy, which is to win more customers. For e-commerce, there is no upper limit to the number of customers, and they want as much as possible. For them, the most valuable thing to get involved in this industry is customer resources.

"At present, the common market in the industry is that the cost of adding an active user to an e-commerce app is close to 12 yuan; However, the user's consumption habits and numbers are all huge potential value of e-commerce. Tong guò is similar to the low ticket price of 9.9 yuan, and the e-commerce company has obtained a customer and understood the user's consumption habits, so it is nothing to post a ticket price of more than ten or twenty yuan. ”

Hearing this, Fu Hao gave Bai Lu a big thumbs up in his heart! With a single concept of potential value, you can know that Bai Lu's understanding of e-commerce is beyond his expectations.

It seems that this female anchor like the Empty Valley is really a potential stock worth cultivating, Lin Yuting introduced Bai Lu to him, which really helped him a lot!

couldn't see what Fu Hao was thinking, but Bai Lu knew that Fu Hao was listening to her carefully, so she continued to discuss this matter with Fu Hao: "In addition to low-price competition, e-commerce will also start more and more exclusive cooperation in order to win more customers. For example, Maoer and "Heartflower" have an exclusive cooperation, and if the audience wants to buy movie tickets for "Heartflower" online, they must become Maoer's customers. In the process, e-commerce has expanded its channels, influence, and market share, so even if they spend more, they are willing to do it.

"In addition to acquiring customer resources, e-commerce is also gradually involved in the box office sharing, and as far as I know, they generally do it in the form of a bet. Before the release of "Single Men and Women", I made a bet with Maoer, and Maoer invested 30 million in this film at that time, and bet with Uniasia, if the box office of the movie exceeds 200 million, everyone may be half and half of the part above 200 million. This figure of 200 million was negotiated between the two sides at that time, and it may be a return to the main line. Huanya considered that 200 million would be able to recover the cost, so it gambled 200 million with Maoer. But the final box office of the film Uniasia was only 198 million. Therefore, Mao'er failed to gamble and did not get a share. In order to be able to get a share at the box office, e-commerce will integrate its own online and offline resources to fully cooperate with the promotion of the film, which is beneficial to the movie, and the film party is very willing to see and cooperate.

"E-commerce is doing this, they are not losing money to make money, they are making so much money, and the sword refers to the issuance of this market. It can be expected that when the huge number of users accumulates in the background of e-commerce, low-priced tickets will become online distribution, which will eventually affect the theater schedule. The existing terrestrial distribution team and theaters will gradually weaken the impact on the box office. The cake of film distribution will ultimately belong to e-commerce. These are all things that can be expected in the industry.

"Therefore, if you want to develop in the direction of e-commerce, I am more optimistic about your prospects, because you have the technical foundation in this area, and you are willing to spend money, and this market has just started, and it is the time to stake the land. If you concentrate your efforts and make a breakthrough in this area, then you may be able to really make some achievements.

"However, if you go it alone, you will have to burn a lot of money in the early days, and now several e-commerce companies that are doing better online, such as Maoer, Guevara, including T Bao movie tickets, they have burned a lot of tens of millions, but they haven't seen the return yet. My personal opinion, you don't stick to the road of e-commerce, so that there will be no head to burn money. If one day the money burns out, then the company will cross.

"I think you should first choose a clear profit route to go, do some traditional work in the circle, such as doing TV programs that are now more popular, or filming TV dramas, and wait for the company to really make a profit, establish a healthy and sustainable development model, and then work towards the direction of e-commerce. In that way, even if you burn money on the road of e-commerce and do not achieve results, the other profitable part can still support the company to go on. Eggs can't all be put in one basket, so that the development will be more secure. ”

Fu Hao smoked a cigarette and thought silently.

What Bai Lu said is very valuable for reference.

In the future, Jackie Chan will come back, and it is best to let Yu Jackie Chan sit down with Bai Lu again, and they will discuss how to run this entertainment company together.

It was already past nine o'clock, and seeing Lin Yuting swallowing melon seeds, her eyelids had begun to tighten, so Bai Lu urged Lin Yuting like a parent: "What else are you consuming?" Hurry up and take a shower and get ready for bed. ”

It's really not early, Fu Hao smiled and said to Lin Yuting: "Don't hold on, look at you are going to yawn, go to sleep, I'll give you steamed pork ribs to eat tomorrow morning." ”

"Uncle Hao, you're so nice."

Just like flowers moistened by honey, Lin Yuting wanted to give Fu Hao a bedtime hug, but she was stared at by Bai Lu, she was embarrassed to be so presumptuous.

"I'm going to take a shower, sister, will you wash with me? It's time for you to go to bed, right? ”

"You go wash first, and I'll talk to Fu Hao for a while."

"Okay, I'll wash it first. Good night Uncle Hao, thinking about your ribs, I must have a big dream tonight! Hee-hee. ”

After smiling mischievously, Lin Yuting got up and went back to the room to take a shower.

There were only two people left in the living room, Fu Hao and Bai Lu.

Fu Hao smiled and lit a new cigarette, and Bai Lu sighed: "Your sister is so cute." ”

"She's just a child who hasn't grown up." Bai Lu sighed for Lin Yuting: "She often does some brainless things, I hope you can bear with her and help her more." ”

"I'm like a kid sometimes, so let's help each other."

Bai Lu nodded lightly, agreeing with Fu Hao's words, in her eyes, Fu Hao sometimes really looks like a child.

"Back to the topic." Fu Hao smoked a cigarette, ready to continue the topic just now, and he wanted to explore Bai Lu's ability more: "What do you think about buying box office and rebates as a professional?" Do you think this is right or wrong? ”

"If I were a vested interest, I would definitely support this kind of behavior, because national regulations do not explicitly prohibit this kind of behavior, which can be regarded as a normal marketing behavior. But if I'm on the losing side, I'll definitely feel that I'm in unfair competition, and I'm definitely against that. ”

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[Kneel and beg for recommendation votes! ] Kneel and beg for collection! This chapter is an addition to 11,000 referral votes! There are at least three updates today, before half past seven in the morning, before half past one at noon, and before half past seven in the evening! Kneel down and beg everyone to vote more, and when there are 12,000 votes, it will be added again! 】