"This mode of operation, the specific method is to do fake scenes, commonly known as 'passing' in the industry, the general cinema chain will choose the morning and evening shows with the least audience to operate, and this show can be seen on the theater scheduling and ticketing system, but it is treated as a sell-out, in fact, there is no audience at all. Then of course, the distributor can't get a penny at the box office, and the theater only takes some benefit fees. For example, a 100 yuan ticket may give a 10 yuan benefit fee. But the show was scheduled, and the box office came out.

"In this kind of operation, the cinema can't collect 100 yuan for tickets, and the filmmaker can't get a 43% share, but the box office has already come out. It is equivalent to the filmmaker and distributor buying a high box office with a small amount of benefit fees. Ordinary viewers may not be able to see this kind of fake box office, but for professionals, it is easy to see that a film that does this kind of trickery. For example, if a film is not scheduled in the whole country, you suddenly find that it still sells millions a day, and then it can't go offline. is like the star-studded big ship movie that pounced before, in the last week, the box office of 4 million a day was sold like this.

"For some filmmakers with theater resources, it is easier to carry out this operation, and even the benefit fee can be saved. Like those companies with their own theaters, they only show in their own theaters, I am both the filmmaker and the terminal, I take 43% of the filmmaker at the same time, and I also take 57% of the terminal, that is to say, I only need to pay 5% of the special funds and 3.3% of the business tax for this part of the box office, I can report this 100% box office, I can report 100 for 8 yuan 3, this is the most extreme example. A certain martial arts film that has won numerous awards, in order to save face for the director at that time, it was this method that made a fake of 33 million. ”

After the cigarette was finished, Fu Hao put the cigarette butt in the ashtray, took out another cigarette, lit it, took a puff, and said to Bai Lu: "You know a lot of inside information." ”

"I work at a movie channel, and I usually come into contact with these news. The most hated thing here is stealing the box office. ”

Bai Lu continued to tell Fu Hao and Lin Yuting: "Driven by the interest of rebates, some theaters are likely to use the improper means of stealing the box office to move the box office of a film without rebates to a film with rebates. Distributors may also become the leaders of this behavior, instructing theaters to steal the box office.

"I heard from an industry insider before that in 2013, a company released an inspirational film and a youth film at the same time, and at that time, they secretly moved the box office of the inspirational film to the youth film. Because this company is the leading distributor of that youth film, it is only the executive distributor of the inspirational film - that is, he does things below, and he can't get the most profit from the inspirational film, so he cooperated with the theater to do this thing of stealing the box office. The water is deep. People who don't know how to do it really can't play. ”

Fu Hao nodded in agreement, this kind of thing Jackie Chan also told him. But now listening to Bai Lu's analysis, he feels that Bai Lu should know some of the unspoken rules in the circle better than Yu Chengchan during this period.

Talking about this kind of things in the industry, Bai Lu is always very enthusiastic, she took a sip of lemon juice and prepared to continue to talk to the two.

Lin Yuting saw that Bai Lu always drank water, so she handed Bai Lu a piece of watermelon: "Sister, eat watermelon, this quenches your thirst." ”

Bai Lu shook his hand, indicating that he didn't eat it, eating this thing, his mouth was full of soup, how could he talk? She is not as raunchy as Lin Yuting.

Fu Hao took the watermelon, ate the watermelon while smoking, and said to Bai Lu: "You go on, you shouldn't have finished talking yet, right?" ”

"Hmm. There's a lot more to be said here. Stealing the box office is a particularly despicable thing in the circle, but because of the drive of interests, this kind of thing has been repeatedly banned, and until now, there are still many theaters stealing the box office. In the past, in the form of handwritten tickets, stealing the box office was the lowest means, but now the common way in theaters is a dual system. The specific operation method is that a theater buys two sets of ticketing systems, one is responsible for issuing tickets, and the other is responsible for reporting the box office to the country, and the movie tickets of movie A are played in the ticketing system, but the box office of movie B is included in the reporting system. ”

Fu Hao nodded when he heard this, this matter is indeed one of the most disgusting behaviors in the circle, if he is not well-connected enough in the circle, he is likely to be trapped.

Bai Lu concluded: "In the distribution of films, the filmmaker, the distributor, the cinema/theater, and the e-commerce are the most important four links in the interest chain. ”

Although Bai Lu talked a little scattered, in fact, she had been analyzing according to a series of questions that Fu Hao had just raised.

After analyzing the beneficiaries, Bai Lu continued to talk about the reasons: "The filmmaker and the distributor do this for the sake of fame and money. Buying box office and rebates can drive the share and scheduling rate of the movie box office in the first week. To put it simply, buying box office and rebates not only ensures the corresponding number of screenings of their films, but also builds momentum for the film and creates a blockbuster atmosphere, which can indeed attract a large number of traffic guests with a weak purpose; At the same time, it also stimulates the film schedule on a certain Cheng dù, which in turn stimulates the real box office of the film.

"Back then, a summer thriller starring the function once bought the box office of the first three days, causing the illusion of an inflated first weekend, and the theater chain then gave a large number of follow-up films. Fortunately, the film did attract a large number of student audiences in the later stage and successfully achieved high box office results. Otherwise, this movie would have lost a lot.

"The money to buy the box office is wool from the sheep, but for the sake of the company's good performance, or to preserve the reputation of the cooperating director, the filmmaker will do this. Even if you don't actually make much money in the end, the superficial success at the box office may give the listed studios the opportunity to raise their stocks and profit from other things.

"Sometimes, the box office of 99.99 million and 100 million is not the difference between fame. A long time ago, our country introduced a policy that 3D films with high box office have additional rewards. For example, if the box office income is between 50 million yuan and 100 million yuan, 1 million yuan will be rewarded; If the box office income is more than 500 million yuan, 10 million yuan will be rewarded; By analogy, in short, the higher the box office, the higher the reward, among them, 100 million, 300 million, and 500 million are all dividing points for getting higher rewards.

"Also, the distributor and the filmmaker are generally a community of interests, but if the distributor uses the method of guaranteed distribution, then the distributor and the filmmaker will form a gambling relationship, and in order to lose less or earn more, the distributor will also take the initiative to play some tricks. For example, the company that released the big ship this year made a guarantee of 600 million yuan for this film before the screening, but the film was tragic, and the company had to find a familiar theater, and used the method of fake to survive for a while.

"Sometimes, in order to become a first-line distribution company, publishers will also make a high box office to make a name for themselves. The company that distributed the big ship has several guaranteed movies, all of which they have made by themselves, just to save face. You see other companies say it, they all have some particularly good films, what does he have? Not really. That company has such a background, so rich, it can't play in this circle, you and you want to wade into the deep water of this river as soon as you and your hair come up, I personally feel that it is really not very appropriate. ”

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[Kneel and beg for recommendation votes! ] Kneel and beg for collection! These chapters were written early in the morning, and they can't be changed, and if the content is deleted, the plot will be incoherent later...... I hope you will be more tolerant. 】