Chapter 111: Online Literature
(Ask for recommendations!) )
Yang Wenfang just introduced that he wanted to promote this novel, and the girl who spoke gave a promotion plan in the form of a signing meeting without thinking about it, Lu Xi was 10,000 dissatisfied, and said in a stiff tone: "Although Hong Kong is said to be less land and less people, there are many planning companies, and you can't come up with ideas that satisfy us, so we can only change to other companies immediately." ”
Looking at the frozen expressions of the four people, Lu Xi knew that it was impossible to ask them to give a satisfactory plan on the spot, and he didn't bother to look at their expressions again, and said: "You better go back and use your brains as soon as possible, in one day, I want a satisfactory plan, and you can send it to our mailbox at any time if you have ideas." ”
Yang Wenfang sent the four people from the planning company out and came back, and Lu Xi asked her to contact a few more planning companies, and the WeChat message was about to be launched, they couldn't hang themselves on a tree and wait for the plan of a planning company.
Yang Wenfang made a few phone calls, turned around and said: "The girl who just spoke is a recent graduate, and she did the campus promotion plan, you are too harsh, it will hit people's confidence." ”
Hong Xuedong said with a smile: "If you don't have a bright brain to do planning, how can you do it well if you don't have wild ideas and careful thinking?" If Lu Xi doesn't do this business, he will be better at planning than a few of them, and he can do the signing meeting, but he can't be the main dish. ”
Weixin was launched in Hong Kong and Taiwan, not to show other companies in China, but to really fancy the market here, and then use the two places as a springboard to other Southeast Asian countries in the future.
Sun Mingwei didn't think Lu Xi was wrong, and said: "If you don't be stronger, they will only keep dragging it back, and they may not be able to have a good plan when the WeChat message is launched." ”
"Let's not talk about that." Lu Xi took out a few pieces of A4 paper from the briefcase he was carrying and handed them to Yang Wenfang, "It's been a week since the announcement of recruiting technical personnel, you can call those who submit their resumes now, come over tomorrow to take the first round of written exams, this is the test question." ”
Hong Kong and Singapore companies are not involved in technology development, and the requirements for technical personnel are relatively not very high, as long as the technology can meet the requirements and work seriously.
Yang Wenfang arranged it, and Lu Xi wanted to come to the campus to promote the plan and the bus advertising and outdoor advertising plan designed by the advertising company. After dinner, Hong Xuedong and Mai Kangfei, a staff member of the Hong Kong branch, went to Tainan to find Cai Zhiheng that night, even if there was a good plan, without his own consent and participation, the promotion could not be carried out.
By the time the recruitment of eight technicians from Weixin and NetAnt was completed, it was already the sixth day of arrival in Hong Kong, and Hong Xuedong flew to Hong Kong from Tainan with Cai Zhiheng that night.
A few people met in the café downstairs of the hotel, and it was the first time Lu Xi saw Cai Zhiheng, who was known as the father of Chinese online novels.
After Hong Xuedong introduced it to a few people, Lu Xi took the initiative to open the conversation box and said: "Mr. Cai's book has a great impact on young people across the Taiwan Strait and three places in China, I think Mr. Hong also told you, WeChat News is about to officially land in Hong Kong and Taiwan, so as to do publicity, it is to use the influence of the first close contact, hoping to win the favor of netizens in one fell swoop, we use the first close contact promotion, Mr. Cai has any requirements we will try to meet ......"
"It's an honor to be able to give your company a fancy to you." Cai Zhiheng said politely, "I just don't know what kind of way your company will use to publicize?" ”
In addition to seeing a planning company on the first day he came to Hong Kong, Yang Wenfang contacted six more planning companies, and after six days, none of them came up with a plan that satisfied Lu Xi.
Lu Xi said with a wry smile: "Since we arrived in Hong Kong, we have contacted seven planning companies, but unfortunately the plans given by the planning companies are not satisfactory. ”
Cai Zhiheng smiled slightly: "When Mr. Hong came to me to talk about this, I had an idea in my mind, that is, I didn't know if I could get into Mr. Lu's eyes. ”
Sun Mingwei complimented: "Mr. Cai, as the author of this best-selling book, I think it should satisfy us more than the plan that the mechanical mind of the planning company staff came up with." ”
Cai Zhiheng said with a smile: "I'm not a good idea, since your company wants to make a fuss about the first intimate contact with this book, you should make full use of the plot in the book, my idea is that WeChat News will launch an activity on the occasion of its launch, looking for ruffians Cai and Qingwu Feiyang from netizens, and witness the process of them holding hands." ”
It is undeniable that Cai Zhiheng's idea is very good, Hong Kong and Taiwan have developed communications, the per capita income of the family is higher than that of the mainland, and the penetration rate of mobile phones is much higher than that of the mainland.
Lu Xi won Sun Mingwei's opinion with his eyes, and said: "Using WeChat to be a matchmaker, this is a good idea, it can be adopted, Wenfang, you immediately contact the planning company, we should not be limited to this, we should also do activities such as signing meetings." ”
Seeing that Lu Xi adopted his suggestion, Cai Zhiheng smiled slightly and said, "In addition to assisting your company in promoting this time, I also have a personal request. ”
Lu Xi was slightly stunned, and glanced at Hong Xuedong, not knowing what else Cai Zhiheng thought.
Hong Xuedong then continued: "I have been in contact with Mr. Tsai for a few days, and I have also made some simple understanding of the current situation of Taiwan's Internet companies, some companies have the same mentality as Liu Yaya, lack of determination to invest, and lack of innovation, even if the new wave of technology has swept the world, but Taiwanese investors are very indifferent to the investment in the Internet, and local companies except for Chimo, sweet potato vine and Dream Chinese Network, there is no more decent company." After Mr. Cai's first intimate encounter on BBS, he had the idea to create a purely literary website, and when he heard that Luzhu had an investment company, he wanted to get some help. ”
Lu Xi never thought that Cai Zhiheng would have such an idea, but thinking that he could publish his articles on the Internet, it is not too unusual to think of making a literary website.
After Cai Zhiheng was slightly silent, he tried to impress Lu Xi and said: "A few years ago, no one would have thought that there would be online shopping, but now this form of shopping does appear, after my first intimate contact with BBS serialization and it was widely disseminated, many people in Taiwan will publish the article on BBS, and there are many readers." I think that in the future, literature can also be sold on the Internet from traditional publishing, just like music, and then disseminated through the Internet and published physically, and if we can find a good way to operate, there should be great business opportunities here. ”
I thought that Cai Zhiheng was just a person who focused on creation, but Lu Xi didn't expect that he could also see the unlimited business opportunities of online literature through the Internet, and a few years later, because of the first intimate contact, some people called him the father of Chinese online novels.
The first intimate contact was greatly admired, and some domestic media believed that a new era was coming, and the future would be the world of online literature, while some people scoffed at it, thinking that online literature was garbage and would disappear in a year or two. Lu Xi has read relevant reports, even if he knows how big the market for online literature will be in the future, he doesn't have the idea of doing it himself in his plan, but this time he has to use Cai Zhiheng to promote it, and it's not a big deal to give him a wish. At this stage, except for the banyan tree, there is no good competition in China, and the investment is not large, and perhaps huge benefits can be obtained in the future.
I don't know what Lu Xi is thinking, Cai Zhiheng said again: "Mr. Hong's advice to me is to develop in China. ”
Lu Xi glanced at Hong Xuedong with a smile and said, "Mr. Cai's idea is very good, and I also think that online literature will definitely be a new trend, and it will become a part of people's lives in the future, just like the previous physical books." But I have a lot of things to do lately, and tomorrow I will go back to Xingang, and then I will go to the United States, and if Mr. Cai is willing to wait, I will sit down and talk when I return. ”
The first time I met Lu Xi, I could get his verbal promise, Cai Zhiheng was a hundred satisfied, and said with a smile: "That's okay, after the promotion of Hong Kong and Taiwan is done, I will also go back to deal with some personal matters." ”
The two sides met and talked happily, chatted about literary websites and promotion plans, and it was already ten o'clock in the night, sending Cai Zhiheng back to rest, Sun Mingwei and Hong Xuedong crowded into Lu Xi's room.
Sun Mingwei asked first: "Do you really want to invest in Cai Zhiheng, or are you perfunctory to him?" ”
Lu Xi poured water for the two, handed over the cup, and asked with a smile: "Who have I perfunctory?" ”
Hong Xuedong said with a smile: "I don't know how far online literature can develop, he mentioned this to me, and I also opened my mouth, the purpose is to think that he can help us finish the promotion and recommend him to the mainland for development, but also considering that he is Taiwanese, it is impossible to leave that land easily, but I really didn't expect him to agree." ”
Sun Mingwei giggled: "You are shooting yourself in the foot." ”
Hong Xuedong laughed twice and said, "I'm moving a stone to hit your feet, and venture capital has nothing to do with me." ”
Lu Xi scolded with a smile, changed his expression again, and said seriously: "Everything in the future may be related to the Internet, and the future of online literature may be a big cake, although I didn't have the idea of doing this before, but since Cai Zhiheng mentioned it, we can also try the water." A small investment may also have a big return in the future, and at present, we also have to count on venture capital to invest in start-up companies, and get the support of Xingang. ”
Sun Mingwei said: "It's not bad to think like this. ”
Lu Xi said with a smile: "When you come back from Singapore, I will fool the two foreigners introduced by Lao Wan to China, and then consider the acquisition of CICQ and investment in Cai Zhiheng, I will return to Xingang tomorrow, and the future of Weixin in Southeast Asia depends on you." ”