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There are many factors that led to PICQ's failure in the mainland market, including policy restrictions, software problems, the emergence of WeChat, and Liu Yaya's conservative islander mentality.

After the dominance of WeChat, Liu Yaya disagreed with investors, and insisted on announcing the withdrawal of PICQ from the domestic market in June this year, and the information company shifted its focus to the traditional version of CICQ, first of all, it followed the example of Weixin to move the friend list from the client to the server, and then improved the CICQ from the operation interface and function. However, compared with WeChat, which is about to enter the two markets, there is still a huge gap in the functions of CICQ, and the most important thing is the voice communication system.

In terms of profit model, CICQ only has one mode of advertising, but because the population base of the two places cannot be compared with the mainland, CICQ currently has 1.3 million users in the two places, and the advertising revenue of dialog box advertising and chat rooms is far less than that of WeChat. Even without WeChat's attack at this time, CICQ, which has no technical and financial advantage in the face of the powerful Yahoo Instant and MSN, has little chance of holding its ground.

Lu Xi is confident that he can eat away at the market of CICQ, an information company, before Yahoo and Microsoft make a strong effort in Asia, and finally defeat it, but considering that after CICQ is defeated, users may scatter, and after a slight silence, he asked with a smile: "We propose to acquire at this time, what will Liu Yaya think?" ”

What was previously only imaginable, now with sufficient funds, can also be spoken.

Sun Mingwei stretched out his hand and pushed his glasses, and Hong Xuedong, who was standing at the window watching the scenery, also turned around and asked, "You're not serious, are you?" ”

Lu Xi said with a smile: "Instead of killing it completely, it is better to acquire it, technically convert CICQ users into Weixin users, so that Weixin can quickly occupy the market and face MSN and Yahoo Instant Messaging." ”

Sun Mingwei recognized Lu Xi's idea and said: "PICQ's withdrawal from the domestic market cannot be said to be Liu Yaya's poor ability, the total population of Hong Kong and Taiwan is only 30 million, and CICQ can achieve 1.3 million users at this time, which shows his ability." There are many factors for the failure of PICQ in China, but when he returned to Taiwan and Hong Kong, he gave full play to his ability, and I think if we can make the acquisition successful, hiring Liu Yaya to come and help us will also have some help. ”

"Wen Fang came to prepare the branch, and talked about the campus promotion and outdoor advertising in the two places, even if she is low-key, I think Liu Yaya will also think of knowing something, you are not afraid that Liu Yaya will take a bite when he thinks that he can't compete with WeChat?" Hong Xuedong smiled indifferently, "I think when Liu Yaya gave up the domestic market, he shouldn't have expected that two months later, Weixin would come to his base camp, maybe he has scolded you in his heart many times, I really want to see what kind of expression he has at this moment." ”

"How can there be a time to take advantage, and besides, I'm not Yao Libin, I don't want to exceed five million." Lu Xi said with a smile, "Don't say that Liu Yaya couldn't think of it, even before we went to the United States, no one thought that the five major record companies would use the big to suppress the small and add the overlord clause to us, and we didn't expect that we could make 335 million US dollars after two months in the United States." ”

Yang Wenfang came from behind and answered: "If it's five million yuan, I can accept it, if it's dollars, I don't think it's worth it, five million dollars to buy CICQ, it's better to use it in advertising, the promotion cost of eight cities in Hong Kong and Taiwan is only 20 million yuan a year, Liu Yaya can not sell it or not, you don't have to be whimsical." ”

Lu Xi said with a smile: "I mean no more than five million, we can quote two million, and we have to sit down and talk, as for whether Liu Yaya has the idea of selling, you will know if you quote in the past." ”

The company was founded by Liu Yaya, and when it developed in the mainland, it received a total investment of US$100,000 from two investors, and when Liu Yaya announced that he would abandon the mainland market, the two investors expressed their dissatisfaction. Now that Weixin is killing and proposing to acquire the intention, Lu Xi believes that even if Liu Yaya doesn't want to, the other two investors will agree, the investment of investment institutions is for the sake of profit, the information company cannot be listed, Liu Yaya has no money to buy, and he doesn't want to wait until bankruptcy and liquidation, and selling is also the best way at the moment.

Sun Mingwei said: "The acquisition of CICQ is really beneficial for us, it can allow us to quickly occupy the two markets, but now the quotation is over, the stay in Hong Kong will be extended, we will go to Singapore, and your plans to go to the United States will be postponed." ”

Lu Xi was slightly silent and said: "The acquisition can be put aside first, and we will talk about it after we come back, and the price will be lower at that time." ”

Sun Mingwei smiled and said, "Now are we thinking about how to trick Cai Zhiheng into coming to Hong Kong?" Weixin and Internet Ant are officially launched on the 8th, and there is still a week to go, why don't we go to Taiwan in person? ”

The launch of Weixin in Hong Kong and Taiwan is scheduled for August 8, the same day as Huilian Online.

Listening to Sun Mingwei's suggestion to go to Taiwan, Lu Xi smiled and said: "I just came up with a new idea, and I also made a fuss about Cai Zhiheng's book, but I don't know if you agree or not, I can't predict the effect." ”

Looking at Lu Xi's expression, Yang Wenfang said: "It must be another big expense, not to mention the promotion method that can't predict the effect, the budget of the Hong Kong company is not much." ”

Sun Mingwei and Hong Xuedong laughed twice, and said that Yang Wenfang would be a good housekeeper in the future.

Lu Xi said unhappily: "We don't do this business, I don't know how much investment we have, and I don't know how much return we can have in the later stage, but no matter how much repercussions it can have, it will be beneficial to our WeChat, so I want to try." ”

Lu Xi didn't say anything specific about what he wanted to do for a long time, Hong Xuedong smiled: "You are deliberately hanging our appetite." ”

Lu Xi said with a smile: "That's it, Brother Hong will go to Taiwan on my behalf, you are now a well-known figure in the world, Cai Zhiheng will no longer think we are liars when he sees you, you invite him to Hong Kong, we will now find a planning company and let them make a specific plan, and then discuss the adaptation." ”

Sun Mingwei, Hong Xuedong and Yang Wenfang were stunned for a moment, and after a while, Sun Mingwei said: "The first intimate contact to make a movie should also be regarded as a literary film, now the box office of literary films is very bleak, you invest at a small cost, there is no big-name star to help, you may lose all your money only by relying on best-selling books, and the chance of success of adapting a novel into a movie is very small, I advise you not to think about this, and take out all the funds for making movies to publicize, the effect is far better than our investment in making movies." ”

Lu Xi spread his hands and said: "I didn't say that it would be made into a movie, nor did I say that the first intimate contact would be on the screen, I just wanted to adapt it into a drama and use a year to tour three places. ”

Lu Xi has the impression that this novel has been adapted from movies, TV series and dramas, and the ratings of both the movie box office and the TV series are not very high, but the response to the drama is very good.

Sun Mingwei pouted and said, "Do you still want to ask Jing Ran to play the female number one?" ”

Lu Xi didn't think about it at all, the last time he met her was on May Day, when he had the idea of asking Jingran to shoot an advertisement for Huilian, but recently Huilian didn't have the idea of placing advertisements on TV, so there has been no follow-up.

Lu Xi smiled helplessly and said, "Can you not look at people with the eyes that you can see nanoparticles?" ”

Hong Xuedong said with a smile: "I don't agree, the investment in drama is not large, but the influence is much worse than that of movies, and only a small group of people like dramas, I suggest you don't think about it, I have an idea with Mr. Sun and Wen Fang." If you have any light dancing plots, you can invest personally, 10 million is enough for a low-budget movie, and this money is nothing to you. ”

"At this time, I hope you can go back to China as soon as possible, and coming up with ideas may cause us to postpone the launch." Sun Mingwei ignored Lu Xi with a smile and said, and instructed Yang Wenfang: "You go and call someone from the planning company to come over, and we will discuss the promotion plan now." ”

Adapting the first intimate contact into a drama, Lu Xi also suddenly rose, and when he saw that several people were opposed, he also threw it aside and stopped thinking about it, he just got millions of dollars in dividends, and compared with those big bosses with rich families, the gap is still far away.

A few people chatted for a while, after lunch, the planning company and a group of four rushed over, Sun Mingwei invited a few people into the conference room, Yang Wenfang said in general, a girl from the planning company gave a plan on the spot, in the name of Luzhu, Cai Zhiheng was invited to organize a signing meeting.

This old-fashioned way Lu Xi and the others have long thought about it, in addition to making Cai Zhiheng's books sell more, it can't highlight Weixin at all, and it can't bring more practical benefits to Weixi.

Weixin No. 8 will be launched in Hong Kong and Taiwan, there is still a week, a small ceremony will be held in Hong Kong on the day of the launch, first of all, it is necessary to use the first intimate contact, so that netizens who have not used Weixin in the two places recognize and accept Weixi, Lu Xi does not want to plan the company when it is not enough to come up with a satisfactory plan, so he turned around and came out of the conference room, took a few books on Yang Wenfang's desk, and sent one to each person in the planning company, and said in a deep voice: "Give you a day to read through, and then give us a more perfect plan, What we want is a plan that can resonate with netizens and be a blockbuster, and the protagonist is WeChat, this software is not this book. ”