Chapter 109: The Impact of a Web Novel

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On the morning of August 1, Luo Shuyue signed a contract with Yaojiang Real Estate on behalf of Luzhu Venture Capital, and in the afternoon of the same day, Lu Xi went to Hong Kong with Sun Mingwei and Hong Xuedong to officially start the Southeast Asia plan. In the next few days, the four of them will set up a technical support team in Hong Kong and Singapore, and the technical support team of Weixin and Network Ant will be responsible for the update and maintenance of the four places.

Yang Wenfang and Yu Xin were dispatched to Hong Kong and Singapore to prepare branches after Lu Xi's return to China, and the Hong Kong company will also be responsible for the operation of the Taiwan market in the future, and the Singapore company will also be responsible for the local and Malaysian operations.

In the past 20 days, Hong Kong and Singapore companies have been registered, in addition to the Singapore branch or an empty shell, the Hong Kong branch administration department, marketing and other personnel have been recruited, online advertising and outdoor advertising have also been negotiated, just waiting for the official launch of WeChat and Internet ants.

After the official launch of Weixin in Hong Kong and Taiwan, Sun Mingwei and Hong Xuedong will immediately rush to Singapore to support the company that is just a shell, and operate two software online in Singapore and Malaysia, while Lu Xi will return to Xingang before the 8th to participate in the launch ceremony of Huilian Online, and then fly directly from Xingang to the United States to meet with experts in the two browsers introduced by Wan Xingnian.

Boarding the plane, Cheng Wendong and Zhang Lei were asleep, and the four of them only handed over the work in their hands last night, and they were busy until dawn.

Lu Xi, Sun Mingwei and Hong Xuedong sat behind the four of them, chatting in a low voice about the upcoming promotion plans in Hong Kong and Taiwan.

Listening to Sun Mingwei say that some netizens in Taiwan are addicted to BBS, and advertising can be done on BBS, Lu Xi suddenly remembered the online novel "The First Close Contact" that has been popular on BBS in the past two years, and it is also the popularity of this online novel, many young men and women in Taiwan, Hong Kong, and the mainland have become more interested in online chatting, and at the same time, it has also set off a wave of light dancing and flying fever, whether it is in instant messaging software or in the chat room, many girls have changed their screen names to light dancing and flying, online dating, dinosaurs, Frogs and seeing the light die have also become hot terms at the moment.

Lu Xi suddenly fell silent when he spoke, Hong Xuedong reached out and patted him lightly on the arm, and asked, "What are you in a daze?" How about the idea I was talking about? ”

didn't hear what Hong Xuedong said about the creativity, Lu Xi smiled sideways: "You are full of code, what good ideas can you have?" ”

Sun Mingwei laughed twice and said: "This guy may still regret that he can't accompany his girlfriend abroad, but your creativity is really not very good, who do you see doing the promotion and finding thousands of people to parade on the street with a sign on their chest?" ”

Hong Xuedong grinned and said with a smile: "Find 10,000 people, everyone has a micro-message billboard on their chest, and they will definitely make a sensation in Hong Kong for a day." ”

Compared with Weixin's competitors, the network ants have no opponents at all, because they have caused a sensation in the United States, and many people in Hong Kong and Taiwan are already using the network ants, Hong Xuedong does not have any pressure, and this time he only came out as a tourist.

Sun Mingwei said with a smile: "You can dream about it, as soon as 10,000 people gathered, they were dispersed in an instant, and you spent all your money in vain." ”

Lu Xi was still thinking about the first intimate contact in his mind, ignored Hong Xuedong, turned his head sideways and asked Sun Mingwei, "Sister Sun has seen the first intimate contact, right?" ”

Sun Mingwei shook his head and asked, "What is it?" Movie or novel? ”

Hong Xuedong smiled and said: "I haven't read it either, but there are a lot of online ant users who share this book." ”

Lu Xi thought for a while and said with a smile: "After getting off the plane, I suggest you two take a look." ”

"How can you have time to read romance novels like you?" Sun Mingwei smiled and said, "This is a romance novel, right?" ”

"Since this novel was serialized on a BBS in Taiwan last year, online chats in the mainland, Hong Kong, and Taiwan have gradually heated up, and online dating has become a more popular topic at present." Lu Xi smiled, "The main purpose of me letting you read the book is not to let you read the poignant stories of the heroes and heroines, nor to let you engage in online dating, but to let you find creative inspiration from it." ”

Sun Mingwei was stunned: "You want to use this book to promote it in Hong Kong and Taiwan, right?" ”

Lu Xi smiled and stretched out his thumb and said, "It's really worthy of being a top student." ”

Sun Mingwei asked quite curiously: "What is it about in the novel that can make young people in the three places interested in online chat?" ”

Lu Xi gave Sun Mingwei and Hong Xuedong a general description of the plot, and said: "When I get off the plane, Sister Sun searches for users with WeChat, and you will find that there are many girls with online names called Qingwu Feiyang, at least two or three out of ten, there are two in our company, and there are many male netizens who are called ruffians. ”

Sun Mingwei smiled curiously and asked, "Who is this screen name in the company?" ”

Lu Xi said with a smile: "One of them picked us up." ”

Sun Mingwei smiled, no longer discussing with Lu Xi how many girls with online names are Qingwu Feiyang, and asked, "How do you plan to use this book for publicity?" ”

Lu Xi knocked on his head and said in a deep voice: "When we get off the plane, we have to contact Cai Zhiheng, the author of this novel, as soon as possible, the traditional version of this book has been published in Hong Kong and Taiwan, we want to use the best-selling of the book to carry out a series of promotional activities, I don't have too clear ideas about how to do it, I think this thing is too headache, or find a special planning company to make a plan." ”

Hong Xuedong said with a smile: "In China, we are trying to save phone bills for publicity, young people in Hong Kong and Taiwan and other places will not worry about phone bills, Lu Xi's idea is good, there should not be too many problems on the author's side, we promote the micro-message, and at the same time help him do publicity, there are common interests, they can come together, whether it can cause a sensation, it depends on what kind of plan the planning company can come up with." ”

The novel can drive the online chat fever of netizens in the three places, and Sun Mingwei also thinks that borrowing books to promote it should have a certain effect, saying: "After getting off the plane, I asked Wen Fang to contact the planning company and the author. ”

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The temperature in Hong Kong is not much different from that of Xingang, it is a sauna day like a steamer, before getting on the plane, Sun Mingwei, who was still planning how to be, got off the plane and felt the heat wave coming to his face, and also broke off the mind of playing, and asked Yang Wenfang and Yu Xin to take a group of people to the hotel.

When they arrived at the hotel, Cheng Wendong and Zhang Lei continued to catch up on sleep, and Lu Xi put their luggage away and rushed to the Hong Kong branch immediately without resting.

In a small building near Central, although the office environment cannot be compared with the new office building of Xingang High-tech Industrial Park, it is also much better than the environment of Qitian Building.

Yang Wenfang contacted the planning company, and found the contact information of the publishing house from the Internet, asked for Cai Zhiheng's phone number and email address, and asked Lu Xi: "Is it me who contacts, or do you contact?" ”

Lu Xi smiled and said, "Give you a chance, aren't you just dancing lightly." ”

Yang Wenfang pursed her lips and said, "I have changed my screen name, and there are not too many people calling this name now." ”

Seeing that Yang Wenfang picked up the phone after speaking, Lu Xi said again: "I will tell us more about the market share of instant messaging in Hong Kong and Taiwan later." ”

Yang Wenfang answered the phone and chatted for a few words, then turned his head and pouted: "He thought I was a liar and didn't want to come to Hong Kong." ”

Several people laughed twice, Yang Wenfang looked at Lu Xi and said, "The number is given to you, or you can contact it yourself, I know you have a way." ”

Lu Xi put away the note with the phone number written on it, and didn't think about how to trick Cai Zhiheng into coming to Hong Kong first, and said: "You first talk about the market share of CICQ and ICQ." ”

Yang Wenfang turned on the computer to open the ICQ and CICQ clients, and said: "Now there are four instant messaging software in the two places, CICQ, ICQ, MSN and Yahoo Instant, MSN has just been online for less than ten days, there are not many users, Yahoo Instant has not officially entered the Asian market, has not launched the Chinese version, and there are only a few users, the most is CICQ has nearly 1.3 million users, followed by ICQ, they are nearly 20 percentage points apart." ”

Yang Wenfang continued: "The most fundamental reason for the decline of ICQ is that AOL has added a lot of advertising, and has not taken into account the problem of computer penetration in East Asia, and still does not move the friend list from the computer client to the server, on the contrary, CICQ has done this. ”

ICQ is the world's first instant messaging software, originally had some user base in four places, since it was acquired by AOL, because the three developers were unwilling to leave their homeland, the team members were all replaced, and AOL only focused on advertising, basically giving up technical updates and maintenance.

Several people chatted a few more words, Lu Xi tried the current ICQ and CICQ, in addition to CICQ's progress compared with the Chinese Simplified Chinese version of PICQ, ICQ had obvious regression before its acquisition.

Thinking of AOL in the previous life, because of various premium acquisitions, the acquired products were operated in their hands for several years, and the software and websites with good prospects were all made unrecognizable, and finally sold at the price of cabbage, so they were called entrepreneur killers, seeing the changes in ICQ now, Lu Xi agreed with the title of AOL as an entrepreneur killer.

Yang Wenfang also talked about the market share of Yahoo Instant and MSN, Lu Xi completely deleted the ICQ client from the computer, and said: "The Chinese version has not yet been launched, the market share of Yahoo Instant Communication does not need to be considered for the time being, and Weixin wants to occupy a place in the Hong Kong and Taiwan markets, and CICQ will be our main opponent in the near future, followed by Microsoft's MSN." ”

Sun Mingwei said with a smile on the side: "The two old rivals have met again, I don't know if Liu Yaya will cry if he knows that we are coming." ”