"I've heard from my friend that she knows a theater manager who asked them to buy box office from the distributor of a certain movie, but they refused because they judged that the size of the film was too average, and it was a bit scary. The attendance rate of their cinema has always been good, and if other movies can achieve good results, why should they accept this kind of box office buying behavior? Isn't this a brand that smashes itself into theaters? Therefore, if a film is too bad, even if you want to buy the box office, people may not sell you.

The manager of that theater also revealed that they refused to buy the box office of that movie at that time, and there was another reason, "Fireworks in the Day" and that movie were released at the same time, and the theater chain to which they belonged was the distributor of "Fireworks in the Day", and they were required to fully cooperate with the scheduling of "Fireworks in the Day". So it's even more unlikely to sell that movie at the box office. It can also be seen that the importance of cinema resources.

"Nowadays, many film investors and distributors are the same company, and they also have cinema resources, which is equivalent to the integration of production, distribution and screening. In the twenties of the last century, Paramount Pictures in the United States was targeted by the government's antitrust department because it was too powerful. In 1948, the Supreme Court issued the Paramount precedent, which prohibited major Hollywood companies from vertically producing, distributing, and projecting films. But in China, such a one-stop giant covering the whole industry is being formed. If your new company doesn't have the resources of the whole industry chain, it's almost an impossible task to compete with the movies produced by those big companies. ”

Bai Lu's words were a bit of a pour of cold water, but Fu Hao was looking forward to it in his heart.

As an online writer who dares to think, in the future, Fu Hao wants to be the ultimate form of an entertainment company, which is the form of the whole industry chain that Bai Lu said.

In addition, he will add Internet elements to form the ultimate monopoly model of online and offline full interaction, and strive to surpass those unbeatable Hollywood film and television companies before Wanda, and become the benchmark of the Chinese entertainment industry.

Lin Yuting swallowed melon seeds and listened attentively to Bai Lu's lecture. Bai Lu talked about these things, which she had never been exposed to, and although it sounded a little complicated to her, she was still very happy to learn more about it.

"As a new director, if you and you only understand the basic operation methods I just talked about, then you still can't compete with the veterans in the distribution industry. Now the blatant behavior of paying money with one hand and paying tickets with the other hand to buy the box office is almost extinct. Nowadays, it is basically bought through a third party. Large-scale box office buying has shifted from offline to online.

"In the specific operation, the way to buy the box office is becoming more and more complex, and it seems to be more and more rational and formalized. In the specific operation process, the rebate also leads to another kind of chaos in the distribution world - stealing the box office. If you don't understand the rules of the game, you will not only be at a disadvantage in the competition, but you are more likely to become a direct victim of the stolen box office.

"In fact, the film's partners, producers, distributors, including theaters, will all charter the venue. One of the daily jobs of an ordinary employee in a distribution company is to find partners, negotiate with them, and let them charter the venue. For example, if there is a certain brand of car implanted in this movie, they will talk to the customer and ask them to come out of the market, and the distributor will help them get the low price in the theater.

"I heard from an industry insider that partners sometimes take the initiative to charter a large number of venues and give them to their customers, such as when "Fuchun" was released, Audi chartered 300 shows a day, spending 300,000 to 500,000 a day, and the box office of that film survived 300 million. There is also a communication provider endorsed by a certain music king, and he also gave him a movie starring tens of millions of dollars. Strictly speaking, in the act of chartering a venue, the audience is not a consumer, but still a film-related interest party who spends money to buy the venue, and then gives it away through guò activities to build momentum for their own films.

"In the past year, after the rise of e-commerce, there has been a new form of e-commerce charter, which is more convenient to operate, more influential and larger. For blockbusters with good market prospects, e-commerce companies want to talk about exclusive cooperation, and often spend tens of millions of dollars to charter in advance to ensure the number of films. For example, the exclusive cooperation between "Heart Flower" and Maoer Films (e-commerce) means that Maoer Films is based on tens of millions of investments, and the resident staff negotiates with each theater, and there are corresponding requirements for the number of screenings in each theater, such as asking for additional screenings or requiring more golden screenings, so as to achieve the purpose of chartering.

"I contacted a staff member of the producer, and he once revealed a case of their company's cooperation with T Bao Film last year: when the movie was about to be released, the producer went to talk to Yinyi and other three theater chains about cooperation. At that time, they and T Bao Film each invested 1 million, and asked the three theaters to ensure that they had two afternoon shows and two prime shows every day for the first three days of the film's release. Theaters require them to buy at least 40% of the seats before they can open. In this case, the investment of 2 million yuan was used to buy 40% of the ticket money for the four daily screenings for the first three days of the release.

"In the traditional private room, the tickets are given away. Today's e-commerce is equivalent to buying tickets back at a member price first, and then distributing them at a lower price. Although the model of complete gift has been changed, most of the movie tickets have entered the market circulation; However, the difference in price brought by the low-price model has to be paid by the filmmaker and e-commerce, which is also one of the reasons for the current inflated box office. ”

For the e-commerce charter site, Fu Hao paid special attention to it. The Internet company he wants to develop in the future will be a huge tentacle monster, which will be touched by all walks of life, and he will definitely be involved in the e-commerce in the field of film distribution.

Bai Lu saw that Fu Hao listened very attentively, so she gave Fu Hao the inside story of the industry she knew in more detail: "Whether it is a charter or an e-commerce subsidy, it needs considerable investment to support. In more extreme cases, filmmakers and distributors can produce high box office figures for very little money, and only need to spend as little as 8.3% to create 100% of the box office. ”

Lin Yuting was very surprised, and finally couldn't help but interject, and asked Bai Lu with melon seeds: "Sister, do you mean that you can create a box office of 100 yuan with 8 yuan 3?" ”

"Yes, that's the most extreme way."

－－－－－－－－－－－－－－

[Kneel and beg for recommendation votes! ] Kneel and beg for collection! Let's read a few more chapters patiently. I am talking about these movie rules so that everyone can read the stories written later more clearly. This book is not a random YY, I hope to imagine a very cool future from a relatively objective and reasonable perspective. This book will write about many industries, and the core main line is that the protagonist subverts all walks of life with the Internet model, of which the entertainment industry is the most important. 】