Chapter 28: Fan Wan in action

Fan Wan was unwilling to miss the opportunity, so he also went to the purchase network company to understand the situation, and the customer service and packaging tasks of the store pù were temporarily handed over to Chen Xiaojun first.

This is the first time Fan Wan has come to the company of Buy.com, which is different from Fan Wan's home office that is like a small workshop, although it is busy here, everything is orderly, and their marketing planning manager was also surprised when he saw Fan Wan.

Because she didn't expect that the boss of the story of the small town would be such a young boy, but the sophistication shown by Fan Wan in the detailed conversation was completely out of line with his age.

E-commerce is an emerging industry, and the people who come to do this are open-minded and capable young people with vision, so when Fan Wan appeared, although the other party was a little surprised, he was not too surprised.

So this time the communication was relatively smooth.

And Fan Wan also learned about the specific shape of next week's homepage promotion from the manager of the planning department, and also saw their traffic growth report in the past month, it can be said that these numbers are completely beyond Fan Wan's imagination.

It is foreseeable that if Fan Wan really participates this time and the event can be successful, then the story of the small town will usher in a crazy outbreak period.

Of course, according to the manager of the planning department, they screened 50 diamond-level stores this time, of which the women's clothing category dominated 20 of them, and Fan Wan was also among them, but there were only a few people who really contacted and were interested in this event, and there were only 2 people who came to consult!

One is in Shanghai, and he came overnight yesterday, and the other is Fan Wan!

If there was only this information, Fan Wan would not have come in vain today, but the manager of the planning department and Fan Wan could feel each other's sincerity, so they communicated with each other about many things.

In general, there are a lot of invitations sent by the purchase network, but only 5 stores can really be promoted on the home page, according to the division of the purchase network, two of these 5 are clothing stores, one for men and one for each woman, one for electrical appliances, one for daily necessities, and the rest is hardware and equipment.

Therefore, when many people did not communicate with the purchase network in the first time, these stores have been eliminated internally, and the remaining 20 or so stores that are still in communication must also go through layers of screening to meet the promotion conditions, which means that if Fan Wan does not come to the headquarters of the purchase network today, he will also be like these people, silently waiting for the notice of the purchase network.

As for whether it will be able to win the promotion position in one fell swoop at that time, it is uncertain.

Now, since Fan Wan is here, he must win this opportunity, and the general direction of the purchase network is to start the brand, and then support some capable and powerful sellers, so that these sellers can become the signboard of the purchase network, so as to attract more merchants to settle in.

It can be said that their profit is very small now, but in terms of prospects, it is extremely ambitious!

This model is the same as in the early days of reform and opening up, first let some people get rich, and then everyone sees the benefits, and then they will rush to the top!

Everyone understands the truth, but it is difficult to implement!

Fan Wan finally reached a consensus with the manager of the planning department, that is, Xiaocheng Story will fully stock up for the homepage promotion event within this week, and they will also give priority to Fan Wan, as for the final result, it will be notified the day before the event.

In fact, Fan Wan is at a loss, because if he puts a lot of money on the goods now, but in the end he can't get the promotion position, it will be very passive for the future development of the store, but he has no other way now, because he doesn't want to lose this opportunity to strengthen himself.

He has long understood that this is a race against time, the speed of the development of the purchase network is too fast, he must keep up, once he can't keep up, it will be difficult for him to fight his way out of the many stores.

So, after leaving the headquarters of Buy.com, he went directly to the wholesaler.

"There are too many, I can't get 300 pieces here, this is a new product, and we can only make up 100 pieces when we are full! This is still in Hangzhou, if you change to other places, it is impossible! Lao Li, a wholesaler, sat there with a frown, and his wife made Fan Wan a cup of tea and sat quietly aside.

"You can delay the goods from other places for a week, and then approve them to me first!"

Fan Wan thought of a way, but Lao Li is an honest businessman, he has already promised others, and now he has to delay time, which is obviously not good in his opinion.

But Fan Wan asked for 300 pieces at one time this time, close to more than 15,000 goods, which is a very good deal for Lao Li, and this young man has been cooperating with him for a while, and both parties are already very familiar.

"Let me think again, don't you have 5 days left?" Lao Li looked at Fan Wan and said.

"It's 5 days, but it has to be as soon as possible, just for fear that something will go wrong!"

Fan Wan explained that although the preparation time given to him by the purchase network is a week, Fan Wan is not so stupid to tell the truth to Lao Li, he must shorten the time, and then tell the purchase network to be ready, and then make a decision in one fell swoop, otherwise it is very likely that he will still be squeezed out at that time.

As for the 300 pieces of goods, Fan Wan didn't believe that Lao Li couldn't get it, he would definitely be able to rush to work overnight, but then he would pay extra overtime expenses.

In this way, it will naturally make less money, businessmen are cunning, they are all seeking their own personal interests, if you don't think about it, it is difficult to make a profit from it!

"Or you can promise Xiao Fan, he has been picking up goods from us, working hard outside at such a young age!" Lao Li's wife was on the side to help talk, in fact, she has always liked this child, smart and able to endure hardships, and now she is in a hurry when she encounters business troubles.

"It's not that I don't help him, but I can only go out so much every day, and I can't catch up!"

Lao Li wanted to make money and save costs, so he was naturally very entangled, but his wife Aunt Liu didn't think there was anything.

"What's this, I'll talk to Sister Zhang and them then, it's okay to get off work later!" Aunt Liu really helped Fan Wan, she herself was born as a tailor, and later married Lao Li and did a clothing business together, so she is what she is now.

Fan Wan saw Aunt Liu talking for him, and he was inevitably a little upset, but he was not stupid enough to expose the lie he had just made.

Lao Li listened to his wife's words, hesitated for a long time, and finally promised to get 300 sets for Fan Wan in 5 days, and later Fan Wan took many other styles of goods, and a total of more than 20,000 yuan was invested!

Of course, these goods will be pulled by Lao Li in 5 days, and Fan Wan can't handle it alone!

Before leaving, Fan Wan thanked Aunt Liu very much, if she hadn't helped speak, I really didn't know what to do today.

Aunt Liu is nothing, she is used to working hard in her life, and they often work overtime when there were big orders in the past, and Fan Wan can also do this.

Back at home, Fan Wan asked Chen Xiaojun to reclassify all the goods when he was fine, classify summer and autumn clothes, separate each set of styles with cardboard, and then write the number and paste it with a slip of paper, and then make a little space in the living room.

Fan Wan now just wants to prepare wholeheartedly, and then compete for the position of homepage promotion.

This time it's not just to look at the profit margin, this is a lot of walking, finance and manpower are very scary, he didn't think about inviting another person, but then he thought about it, because he hadn't experienced this kind of thing before, including buying the network was just making an attempt, so no one knew how effective this promotion was, and the purchase network didn't need to take any risks, but what about Fan Wan?

As a seller, he can only go to Bo!

In fact, Fan Wan also thought about playing steadily, but in the face of the huge temptation of interests, he had to give up this concept, reluctant to let the child not be a wolf, and holding on to the tens of thousands of yuan could only make him feel a little bulging, without any practical value.

That's why Fan Wan will take out 20,000 yuan to try, even if it doesn't sell much in the end, and the director's inventory is overstocked, he is not afraid.

In order to make this event less obstructive, Fan Wan warmed up the autumn clothes in the store in advance, and the one he bought 300 pieces was also the most popular product after the autumn clothes test, and the transaction rate was much longer after he changed the price.

But this is not over, you must know that the profit of autumn clothes is much higher than that of summer clothes, but it is also the most difficult to sell, which has something to do with the length of the season, so on the day of promotion, Fan Wan is ready to reduce the price again, and use the name of promotion to completely crush the psychology of customers.

What's more exciting than a price cut?

Of course, Boss Fan is the best of the best, even if he lowers the price twice at that time, the profit is more than 40 yuan, and there is no need to worry about losing money.

In the past, he always thought that those brick-and-mortar stores advertised and said that it was true that the price of jumping off the building was bleeding, but it wasn't until he really did business that he realized that those who shouted that the boss had run away all day long, the boss was dead, and they couldn't afford to pay their salaries, were also making a lot of money.

There is no such thing as selling at a loss when doing business in the world, and that is all fooling the people.

Fan Wan learned from the same and began to work hard to find a way to promote the activities, and was always in touch with the purchase network, according to the manager of the planning department, the probability of winning the promotion position of the small town story is still very high.

In fact, it's normal to think about it, the planning department of the purchase network is all doing things, they can't just look at the sales number to speak, at the beginning people kindly called you to invite you to participate in the event, some people ignore it, some people are perfunctory, some people think twice, after a long time, people are also annoyed, in contrast, Fan Wan personally ran to the company to understand the situation, and strongly requested to let their store pù on the activity of the person, naturally people will look at it differently.

To be honest, the planning department of the purchase network can anticipate the impact of this event, what they are doing now is to cultivate and support sellers, which requires cooperation between the two sides, who has a good attitude to give whom the opportunity, don't you understand the money?

However, only a few people understand.

After all, it is still the problem of the popularity of the purchase network among the population, just like the emergence of QQ, it takes time for people to get used to typing and chatting and shopping online for the same reason.