84_84310 Ice and Snow Beer thought very well, the sales director of the Northern Region made a report, the headquarters called a large amount of money, told him to spend it casually, be sure to take the market in Ji Province first, and then cut off Longjiang and Liao Province, and then concentrate firepower to grab the market in Liao Province, and finally compete with Bingcheng Beer in Longjiang.

With money in his pocket, he didn't panic, and Ice & Snow Beer immediately decided to temporarily withdraw from the crazy competition of Longjiang Beer and slowly distribute goods in Bingcheng. Aren't you doing price promotions? We have exclusive sales contracts with those retail stores. Anyone who signs a contract with us will give away freezers, dishwashers, sterilizers, tables, chairs, benches, wine glasses, ashtrays and other things, so that people can sit in your store and be full of advertisements for our ice and snow beer.

This trick Ice City Beer will also do, and they have used it before, but they did not give away large items such as freezers, dishwashers, and sterilizers, but some tables, chairs, benches, parasols, wine glasses, etc. Since you guys can play what exclusives, so can we. When it comes to beer distribution capacity in Ice City, which brewery can compare with Ice City Beer?

In particular, many Bingcheng people recognize Bingcheng beer and say that it is enjoyable to drink. The deadly big green stick, this is called wine, ice and snow beer, too light!

To the surprise of Ice City Beer, Ice and Snow Beer did not fight back, but remained the same, and even the prize promotion was temporarily suspended.

The two sides changed the battlefield and went to Kyrgyzstan Province to start a war. It is also a prize promotion, and it is also a large-scale distribution, which has once again mixed up the beer market in Ji Province.

A week later, Li Guozhong looked at the report, and this month turned out to be just flat, with almost no profit. But if it goes on like this, they're going to start losing money next month.

Alas, behind the parent company of Ice & Snow Beer stood two large consortia. With enough money, they can keep it for a year, or even longer, with such promotions, but not with Ice City Beer. They can't afford to lose.

Li Guozhong had to go to the municipal ~ government again to talk to Miao Haokun, if the city does not inject capital, Bingcheng Beer may start to lose money. As long as there is new capital investment, he can ensure that the sales of Ice City Beer will increase and turn a profit. And get the ice beer out!

Miao Haokun took out his cigarette case and threw a cigarette to Li Guozhong: "Lao Li, it's not that I don't want to inject capital into Bingcheng Beer, it's just that the city is also in difficulty with funds now." And is it enough for you to inject less than one billion in this plan? Look at where the city can still give you a billion yuan? ”

"City ~ Mayor. In the past two or three years, we have handed over more than one billion profits, and now the company is in difficulty, and it is not that we can't slow it down, as long as we have money, we can hand over more profits to the city. ”

Miao Haokun waved his hand and stopped Li Guozhong's words: "Lao Li, it's not that I don't want to give you money, but I really don't have it." So be it. I'll report to the book~ Ji and allow you to recruit a shareholder by yourself, so it's always okay, right? ”

Recruiting a shareholder? That's for now. If it had been before, I wouldn't have dared to imagine it. When will state-owned enterprises allow private equity participation?

"Since the mayor of the city ~ said so, then I will go to the contact, and finally ask the mayor of the city ~ to check it." Li Guozhong saw that the appropriation was useless, and he could only take this step. However, the Bingcheng government ~ government still has to hold more than 51% of the shares. Guarantee the holding.

When he came out of the municipal~house, Li Guozhong immediately dialed a number: "Old classmate." The city agreed, please ask your boss to come to Bingcheng for a trip, if it goes well, it can be settled in a week. ”

It turned out that Li Guozhong also knew that there would definitely be no money in the city, and the only way he could think of was to find someone to inject capital. The loan is more than 1 billion yuan at a time, and no bank in Longjiang dares to lend.

The first buyer he thought of was Hu Changsheng, but after thinking about it, Hu Changsheng now has four breweries under his name, and if Hu Changsheng is allowed to inject capital, Hu Changsheng is likely to take the opportunity to merge these four breweries into Bingcheng Beer in exchange for some shares. But these four breweries have been hollowed out by Shisheng Holdings, and there is little value except for workers and equipment.

So he called a few old classmates, all of whom worked in a state-owned investment company, and asked them to help ask if any company was interested in buying part of their shares in Bingcheng Beer.

No, the old classmate of Xinyuan Investment replied to him, their company is optimistic about the beer industry, and is also optimistic about the Bingcheng Beer Group, and intends to acquire some shares of Bingcheng Beer.

Li Guozhong knew very well that if he directly told the city that someone wanted to buy their shares in Ice City Beer, the city would definitely not agree. So he did the opposite, first asking the city for money, and then letting the city take the initiative to ask for it, and they found buyers themselves.

No, Miao Haokun is relieved, and he can do it here. Especially since this is still a state-owned investment company, and it is not considered the loss of state-owned assets, the city will definitely be speechless.

……

Shi Lei sat in Hu Changsheng's office, both of them holding cigars, swallowing clouds.

"Brother Hu, no, according to our estimates, Bingcheng Beer and Four-Star Beer should be unbearable at this time. But both sides sat very steadily, and there was no sense of hurry. "Shi Lei doesn't understand a little, aren't they afraid that Shi Sheng Holdings will continue to do this?

Hu Changsheng smiled, leisurely picked up the teacup and took a sip of tea: "Don't worry. Although Bingcheng Beer and Ice and Snow Beer are competing for prize promotions, they originally occupied a large market share and an old brand, so they are not so easy to be defeated. However, according to our estimates, they will definitely lose money next month, and if Li Guozhong can bear it in three or four months, the city may not be able to bear it, because this is not only a big profit and tax company in the city, but also the largest state-owned enterprise in the city, and the annual profits can do a lot of things. As for the four-star beer, they must have started to lose money this month, and within three months, they will definitely not be able to bear it. Either take out a loan, or simply sell the shares, and we will buy them directly at a premium at that time, so that in Longjiang, we will become the largest beer company! ”

"Brother Hu, the money I made in the stock market last time has been almost spent, my dad also bought a brewery in the south and began to cooperate with us to fight a price war, but it is not as smooth as ours."

Shi Xitong also acquired a beer company in Beihu, and like here, he began to reduce prices + prize promotions to seize the local market, but soon, it was stopped by the local supervision department because they were suspected of malicious competition at low prices.

That's right, Shi Xitong's connections in Beihu are not as hard as Hu Changsheng's connections in Longjiang. Hu Changsheng can play how he wants to play in Longjiang, because the registered place of Changsheng Group is in Bingcheng, and all taxes are from Bingcheng and even Longjiang, and Hu Changsheng has been operating here for one or two decades, and his connections are so strong, and even the mayor of each city ~ Hu Changsheng can be seen with a phone call.

Therefore, Hu Changsheng can compete maliciously in Longjiang and is not afraid of being sued, while Shi Xitong is not good in Beihu, so he can only be like the ice and snow beer here, with cost price promotions and prize promotions, but even so, it has also defeated another local brewery.

Because Ice & Snow Beer saw the opportunity and joined in, both breweries promoted it like this, and they were forced to promote it like this. This year, the price of beer raw materials has risen, and the cost of their beer has risen, but they still have to reduce the price + prize promotion, can this not be compensated.

They are the same as Bingcheng Beer, the profits have long been siphoned off, and if they want to play like this, they can't afford to play at all, it has only been less than a month, and they can't stand it anymore, and Shi Xitong also directly contacted the boss of the other party to express his intention to acquire.

Hu Changsheng made nearly 200 million yuan last time he bought the shares of Donghai Beer Group, but he has spent more than half of this money by rectifying these four breweries and starting to reduce prices and promotions. In this way, by the end of the year, these four breweries will throw more money into it.

"What are you afraid of, the money we throw in now can be earned back from Anshai or Ice & Snow Beer in the future, I think they must pass us if they want to occupy the Northeast market. Next month, we're going to buy Four Star Beer and let them see our attitude! ”

Hu Changsheng is very confident that he is not selling the brand of beer, but the market. If you want to occupy the market in Longjiang, you will definitely not be able to bypass Shisheng Holdings. Maybe these four breweries aren't worth much, but is the market worth it? It's a big deal, let's just continue to drag it out and see who is more anxious. Anshai and SAM both want to occupy the last large market in the Northeast, so they must be willing to pay a high price, and the one who takes advantage of it is naturally Shisheng Holdings.

On Monday, Shi Lei came to Bingcheng Beer as usual to talk to Li Guozhong and test Li Guozhong's attitude towards selling Bingcheng Beer. This time is different from before, Li Guozhong's face is full of confidence, what's going on?

"Mr. Li, our Shisheng Holdings is very sincere, if Bingcheng Beer intends to sell, no matter how many shares are sold, you can make a price." Shi Lei said.

Li Guozhong smiled: "I'm sorry, we don't sell." We have found a way to tide over the difficulties, so we don't have to worry about it. ”

Shi Lei was stunned for a moment, and immediately activated his heart.

I have already negotiated with Mr. Han of Xinyuan Investment, they will take out more than a billion funds to invest in Bingcheng Beer, and more than 100 million funds will arrive at the time, and it is not yet known who will kill us.

What the! Ice City Beer wants to sell shares! Xinyuan Investment, what kind of company is this, they can come up with more than a billion at once, and it doesn't seem to be a small company.

"Since this is the case, then I will leave first, if Bingcheng Beer has the intention of selling shares, please let Mr. Li know, our offer will definitely satisfy Mr. Li."

On the way, Shi Lei hurriedly dialed Hu Changsheng's phone: "Brother Hu, Xinyuan Investment wants to inject more than 100 million yuan into Bingcheng Beer Group, what should we do?" ”

"You come back first, we're going to take a ride on the stock market again!" (To be continued)

ps: Today's three watches, the third watch will be sent immediately.