Chapter 203 Pre-Bidding Preparation
ps: If you want to hear more of your voices and receive more of your suggestions, search for the WeChat public account "qdread" now and pay attention to give more support! Shi Lei and Sun Yu slept until half past one in the afternoon, got up to take a shower, then went out to eat something and drove to find Cui Xuegang.
"Brother Lei, I won so much yesterday, is it really okay?" Sun Yu was still a little worried, although he and Cui Xuegang were not at the same table yesterday, but those people were always Cui Xuegang's friends.
"Your kid's idea is too explosive, you win almost 10,000, right? It's okay, he said that everyone has their own ability, and I don't look like I'm playing false. How was the hangover antidote yesterday, you didn't feel bad, did you? ”
"Not to mention, it's working really well. I just don't know how high his cost is, if this one is ten or eight yuan, it will definitely not worry about sales, if it is more than a hundred, it will be a real problem. ”
When they arrived at Cui Xuegang's office, it was obvious that Cui Xuegang was waiting for them.
"Brother Shi, Brother Sun, come, sit. Xiao Wang, make two cups of good tea. ”
"Brother Cui, can you show us the types and price lists of our company's products?" After Shi Lei sat down, he took out a cigarette and gave Cui Xuegang one.
"No problem, this is a list of all the products produced by our company, you take a look, which ones can be represented? The price or something, it has not been decided yet. You are a sales agent, you must have more experience in pricing than us, if we can cooperate, we can negotiate the price and decide together. ”
Shi Lei nodded, he also heard Brother Hu say that these products have just been approved and allowed to be marketed. It may not have been mass-produced yet, so the cost has not yet been calculated. And they haven't done any specific market research. They don't know the price of similar products, so it is not easy to position the product.
There are three types of hangover medicines, one is taken before drinking, one is taken during drinking, and one is taken after drinking; There are two kinds of kidney tonic and aphrodisiac. One is an oral liquid and the other is a pill; There are two kinds of refreshing drugs, the same is oral liquid and pills; There are three kinds of drugs to enhance immunity, all of which are pills, and the main ingredients are calcium, iron, zinc, selenium, and vitamins.
These products are available in the market, and the prices vary widely. Let's just say that hangover cure. The cheap ones cost a few dollars, the expensive ones cost hundreds of dollars, and the difference in price is hundreds of times. However, based on the results of Shi Lei and Sun Yu's personal experiments, I feel that the hangover oral liquid taken during drinking is very effective. It worked at that time, and there were no discomfort symptoms the next day, and it should be no problem for a piece to sell for dozens of yuan, and the specific price should also refer to the price of similar products on the market.
"Mr. Cui, our company has the ability to act as an agent for these products. At present, what is the production scale of your company, let's see how big the market can occupy. Shi Lei shouted Cui Xuegang and Cui Zong. That's to talk about it more formally.
Cui Xuegang also said: "According to our estimates, at present, we can supply up to two to three provinces, and no matter how much production capacity we have, we can't keep up." Of course. If the sales volume is good, we will immediately expand the production line and cooperate with the advertising. ”
When Shi Lei heard this, he was overjoyed. At present, it can only supply two to three provinces, and the company can establish sales outlets in the three eastern provinces, and there is no need to worry about the stall being too big. I can't recruit so many salespeople at once.
"Mr. Cui, we want to be the exclusive agent of your company. That is, all the health products you produce, as long as they comply with national regulations. And with complete procedures, we can all underwrite to the three northeastern provinces. You can even get an online store online and sell it all over the country. "Shi Lei doesn't have any sales channels for health care products at all now, it's just nonsense. But as long as the other party believes it and signs this contract, he will be able to form a complete sales team immediately.
"You're all covered? This is not a small amount, and although you are an agent, we will not fully agree to pay later. The deposit must be paid, and each time the goods are shipped, you must also be asked to prepay a part of the payment in advance. Cui Xuegang saw that Shi Lei had a big appetite and wanted to pack all their products.
How is this possible, such a sales situation is not entirely up to Goldstone Company. At that time, if the Jinshi Company does not give their best, let them produce a large number of products, and then they can't sell them, the company will be finished.
"Let's talk about these in detail. Let's do a market survey first, count the prices of the same type of products, and then determine our wholesale price and retail price according to our production costs. In three days, in three days, I will send our sales plan and price proposal to Mr. Cui's office desk. ”
Cui Xuegang was very happy to hear this, if Shi Lei did this first, then they would be able to save a lot of trouble. Of course, in the past three days, they also have to understand whether Shi Lei's Jinshi company has done sales of similar products, what the company's past performance is, what is the scale of the company's assets, and whether they can get the money for the margin and part of the payment.
And in the past three days, Cui Xuegang has also contacted other agents and distributors, and he will not hang himself from a tree. If Shi Lei asks for a price, then I'm sorry, unless you are the brother-in-law of the chairman of the company, don't talk about it.
"Okay, then I'll wait here for good news. If you need anything in the past two days, feel free to mention it to my brother. ”
"Okay, when it's time to mention it, I will definitely not be polite to Brother Cui."
On the way back, Shi Lei handed over the information to Sun Yu: "Find a consulting company immediately and investigate all the information." Then find a way to find an experienced health care product salesperson, set the wholesale price and retail price, and the approximate proportion of the agency fee, we must also know it in mind. ”
Sun Yu was busy, and Shi Lei was not idle. He directly typed out a recruitment notice on the Internet, recruiting a health care product sales representative who has been in the industry for many years, and the salary is negotiable.
On the evening of the job posting, three people submitted their resumes. Shi Lei called them to inform them that they would come for interviews at 9 o'clock, 9:30 a.m. and 10 o'clock tomorrow morning.
The first interviewer was a woman in her thirties, dressed very smartly, with light makeup on her face, and she looked good.
"Tell us a little about yourself, including your work experience."
This person had just been introduced for a minute before he was interrupted by Shi Lei: "You used to sell all sex~ health products?" ”
"yes, what's the problem? Don't you sell products like this? The other party asked rhetorically.
Shi Lei was stunned for a moment. Not to mention, those two kidney-tonifying products are really in line with her sales direction.
"There's no problem, we happen to have two kidney tonic and aphrodisiac products. This is a description of the product's efficacy, and what price you think it should be sold for. How to advertise and sell? Shi Lei handed the simple information of the two kidney tonic and aphrodisiac products to the applicant.
"Is it all there is to this simple effect? Then how can it be easy to sell, can't others just buy Jinkui Kidney Qi Pills directly? You have to say that eating it can revive a man's majesty. For example, the advertising slogan of the kidney treasure, he is good and I am good, so that it can be sold. This oral liquid is packed with eight pieces in one box. At least three hundred and eighty-eight pills will be sold, and this kind of pill, a box of eight pills, will be sold at least three hundred and sixty-eight. This kind of thing, the price is too low. It's not easy to sell at all! ”
Shi Lei was stunned when he heard it, you said it, the effect is similar to that of Jinkui Kidney Qi Pill, at most it is stronger, and the stronger one is limited, you sell it so expensive? Isn't this a pitfall!
Seeing Shi Lei's unhappy frown, the applicant asked tentatively: "The price is low?" Then we can double it. And said that this health supplement needs to be taken according to the course of treatment. What is a course of eight boxes and a course of ten boxes. The people they buy, there must be a lot of them. If the effect is not good, it must not be taken according to the course of treatment. Let them keep buying and keep eating! ”
"Stop, you go back first, as soon as tomorrow, at the slowest in a week, I will notify you." Shi Lei hurriedly stopped him. I can say it too much, and I feel that this sales method is a means. How can you do that?
After a while, a second candidate came in. A middle-aged man who looks to be in his forties. The dress is also very formal.
"Hello, my name is Wang Minglin. At first, I was a pharmaceutical salesman, selling over-the-counter medicines such as colds and cough suppressants. Later, I moved to another company, mainly selling vitamins, zinc, calcium and other drugs. But now there are a large number of health care products on the market, and the market impact is very large, and we are getting more and more difficult to do. Of course, I have enough sales ability and am very good at communicating with hospitals and pharmacies, and I will definitely be able to sell our products well. ”
This kid used to sell medicines, not health products, isn't this positioning a bit off? The products he intends to act as an agent are all approvals for health care products, not drugs at all, can this be his sales channel?
"What's the difference between health supplements and medicines?" Shi Lei asked.
"Well, let's take zinc supplements, for example. The drug ingredient content is high, but it may have certain side effects, and even the applicable population is narrow, mainly used to treat zinc deficiency conditions. However, health care products are not barrels, in which the content of drug ingredients is lower, it is safer after taking it, and it is suitable for a wider range of people, mainly for the prevention of zinc deficiency symptoms, and for the treatment of zinc deficiency diseases, the effect will be much worse. And we are really deficient in zinc, in fact, there are not many, usually through guò reasonable consumption of some food, it is enough to supplement the various elements needed by the body. Generally, the people who buy medicines and health care products here are the elderly and children, and most of them focus on prevention, so the market for health care products is larger, the sales volume is better, and the cost is lower and the profit is greater. ”
Shi Lei's eyes lit up, talent! He seems to be able to sell health products that refresh the mind and strengthen immunity. Of course, saying it is one thing, doing it is another.
"You make a sales plan for these products. If you're setting the price, where is the retail price appropriate? After it is done, send it to my mailbox, and if I look at it, I will notify you to come and talk about the treatment. ”
The third person, Shi Lei, didn't show up until half past ten, and it seems that he won't come. Maybe I thought he was a hotel, not formal enough. But where is Shi Lei going to find an office for him now, the office of Jinshi Company in Jicheng is an hour and a half away by car. (The novel will have more fresh content on the official WeChat platform, and there will also be a 100% lottery gift for everyone!) Open WeChat now, click on the "+" sign in the upper right corner to "add friends", search for the official account "qdread" and follow, hurry up! (To be continued)
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