The northern branch of Donghai Beer was taken over by a company called Shisheng Holdings, which made the representatives of the Anshai Group very angry. Mr. Cui didn't scare them, there were really people who were willing to pay a high price to buy.

Now that the company's deployment has been disrupted, I originally thought that I could buy this company and then reduce the price to suppress Bingcheng Beer and Ice Beer, but now it seems that there is no chance.

The northern sales director of Ice & Snow Beer was having a meeting with his subordinates: "Who of you knows where this Shisheng Holdings came from, and what does it mean that they suddenly acquired these broken breweries?" ”

Everyone shook their heads silently, the leaders didn't know, and their connections were not as good as the leaders, let alone the leaders.

"From the public relations department, go and check, that Shi Lei is the vice president of their company, follow this line to check."

Mr. Li sat in the office, his brows furrowed. Shi Sheng Holdings, is it Shi Lei and Hu Changsheng? What are they going to do when they can't buy the shares of our Ice City Beer, so they buy that kind of small brewery?

But he also had to guard against the fact that the four breweries together could produce 150,000 tons a year, and it would be nice if they were owned by Bingcheng Beer.

The report to the city, they should also give a reply, Bingcheng Beer is now in need of funds, expand production capacity, take advantage of the promotion of new flavors of beer, squeeze ice and snow beer out of the Northeast market, and even Bingcheng Beer can buy some small breweries to expand production capacity again.

The handover to the Tokai Brewery Group was swift, and the four breweries were quickly replaced with new brands and labels.

A week later, all four breweries started selling at the same time, and the promotion was surprisingly large.

"Boss Zhao, enter the Jiafeng Beer Bar, the retail price is one yuan per bottle, and the bottle is guaranteed to be rewarded. Listing price. Five cents a bottle, you earn double, how about it? ”

"Yo, your Jiafeng has changed bosses, and you are really rich, and the retail is one yuan a bottle. The wholesale price is five cents a bottle, and you must not lose money. Boss Zhao, who bought Ogura, said with a smile.

"We don't care about this, anyway, the new boss promised, he will definitely not press our wages, and he also gave us a cooling fee, the boss has money, saying that it is to seize the market, I think our Jiafeng Beer, and we are going to dominate the city again."

Same scenario. It was staged at various retail outlets in four cities, and the owners of those retail outlets did not expect that beer would be so cheap now. If they hadn't known that this was an old factory in their city, they would have thought it was fake.

A hot pot restaurant put up a banner: Jiafeng beer is free to drink, unlimited!

A barbecue restaurant put up a banner: Jiafeng beer is enough for five yuan, and if you can't drink enough, you can find five yuan!

When these restaurants and warehouses all put up banners, the sales of Jiafeng beer skyrocketed, while the ice city beer and ice beer could not sell a single bottle. The price difference is doubled!

……

"What do you say, the retail price of Jiafeng beer is one yuan a bottle. Returning a bottle with a prize? Are they crazy, they can't recover this cost! The Northern Sales Director of Ice & Snow Beer slapped the table and yelled.

"Mr. Zhao, not only that, the four breweries under Shisheng Holdings are all at this retail price at the same time. Our wholesale prices are higher than this. What's more, there are also prize promotions to ensure that there are prizes for bottles and bottles. In those four cities, the sales volume that we had just risen fell to the bottom in an instant. ”

"What is this Shisheng Holdings going to do, when did Hu Changsheng start playing beer!" They have investigated clearly, the chairman of Shisheng Holdings. It turned out to be Longjiang Hu Changsheng, this person is notoriously rich, and he never loses money in business, but this time he has four breweries, with an annual production capacity of only more than 100,000 tons, at most he can hold those four cities, and he can't make any money at all, unless they can dominate Longjiang's beer, but no matter how you look at it, they can't fight the old Bingcheng beer.

Xu Guofu knocked on Smith's door: "Mr. Smith, good news, good news." ”

"What's the good news?" Smith was a little sluggish, and he was looking at the information of Four-Star Beer, the second largest beer company in Longjiang, which is a profitable company, and it was impossible for them to take this company under their command at a premium, and then encircle and suppress Bingcheng Beer. There is no way, now the beer companies worth acquiring in China, the largest brand and the oldest qualification is this Bingcheng Beer, a century-old brand.

"Shisheng Holdings made a move, their four breweries suddenly engaged in price reduction promotions, and it must be a loss-making promotion, the retail price is one yuan a bottle, this alone can not recover the cost, they even got a bottle and a bottle with a prize, the beer market of the four cities, re-occupied by them, according to this view, it will not take a month, the beer market of the four cities they can occupy at least 80%, this is simply a monopoly!"

"What? Occupy 80 percent! "Smithton was shocked, this kind of market share is too terrifying, doesn't it mean that the price of beer in the four cities is set by them? They say price increase, you have to follow the price increase, they say price reduction, you have to follow the price reduction?

"This, can it be so promoted? This is obviously a loss-making business, this is unfair competition, your country has no control over this aspect? Smith asked in surprise as he looked at the information.

"You don't know Hu Changsheng, the chairman of Shisheng Holdings, he has a good relationship with many high-ranking officials in Longjiang, and he is also a big businessman with the most cash in the entire Longjiang. The assets of the companies and enterprises under his name are about one billion euros, but it is conservatively estimated that the cash he can use is more than 500 million euros, that is, he can afford to play, and the government ~ government will not care. ”

"What? A billion euros in assets, 500 million euros in cash? "Smith is going crazy, what is this called Hu Changsheng, will he invest, where is there a big business, set aside so much cash, I don't know if I can invest the money to make more money back? That's weird, isn't it?

The most unacceptable thing for Smith is that this Hu Changsheng actually has a good relationship with the government~government, which means that if he sues them, it may not be effective, but it will make Hu Changsheng turn his head against them.

But that's okay, Shisheng Holdings plays promotions like this, which will make Bingcheng Beer and Ice and Snow Beer lose money, and at the same time, four-star beer may also start to lose money.

Four-Star Beer is the second largest beer company in Longjiang, and its sales were acceptable this year, but with the war between Bingcheng Beer and Ice and Snow Beer, they also had to start to engage in prize promotions, and their profits declined. Now there are four more cities where the market can't be squeezed into at all, and four-star beer will definitely start to lose money!

Looking at it this way, this is really good news, the four of them eat dog, the fight is whose capital is abundant, for the time being, the capital of four-star beer is the thinnest, then you can be ready to talk to four-star beer and wholly acquire their business.

Mr. Li of Bingcheng Beer looked at this week's sales statistics and slammed the table: "What are the sales doing, the markets in the four cities have just occupied more than 40 percent, and now they are only 4 percent, don't they want to do it!" ”

"Mr. Li, you really can't blame us. The four breweries under Shisheng Holdings have reduced their prices and promoted too much, and they are completely selling at a discount, and they are clearly unfair competition, and we should go to the province to sue them! The sales director of Ice City Beer said with a sad face.

"Sue them? How do you sue? Others say that the cost is low, clean up the inventory, what can you do? Wait for the province to send someone to investigate, and with Hu Changsheng's connections, it will be clear that it will be next year. Even if there is a fine, do you see that they are now promoting this strength, will they be afraid of the fine? Sue the dealers in those four cities, either find a way to grab the market back, or change the dealers. There are many people who want to be our Bingcheng beer distributors, and I don't believe that there are no capable ones! ”

Mr. Liu of Four-Star Beer is also looking at the report, their sales in Bingcheng have plummeted, and now they can only ensure that the sales of the three cities account for more than 50%, but according to this decline rate, they will definitely lose money this year.

Mr. Liu felt that it was really a disaster, obviously the four-star beer was running well, but the price war between Bingcheng Beer and Ice and Snow Beer suddenly began, and the profits were directly compressed, and even according to their calculations, there may be some losses. Originally, they could still handle this, but they also had prize promotions.

However, the four-star beer has just started to win promotions, and the northern branch of Donghai Beer has changed hands. If it changes hands, it will change hands, but this Shisheng Holdings is too much, you have a prize promotion, forget it, and play price promotion. The price is too low, the retail price of one yuan a bottle, our cost is not so low!

Now the CEOs of Longjiang's beer companies are about to go crazy, and in the face of the menacing attack of Shisheng Holdings, they have only two ways. First, follow the price reduction + prize promotion to grab the market back; Second, maintain the current prize promotion, ensure their original market share, and then wait for Shisheng Holdings to have insufficient funds to raise the price back, and then they will grab the market.

But they inquired that the chairman of Shisheng Holdings turned out to be Hu Changsheng. Now their hearts are cold, they don't know how strong Hu Changsheng's funds are, but they won't blink an eye if they maintain the current promotion intensity for a year. Hu Changsheng, what is this going to do, no one is making money.

In the end, after research, other beer companies believe that Hu Changsheng is to fight with them for funds, and once any of them can't stand up and goes bankrupt, they can quickly seize the market. When the market is in hand, the price rises again, and then the investment can be slowly recovered. When Ice & Snow Beer started in the South, that's what it did, and it worked well, and since last year, hasn't it been profitable?

The strategy of Ice and Snow Beer is to wait, maintain the existing promotional efforts, continue to fight with Bingcheng Beer in Ji Province, and wait for Shisheng Holdings to stop stirring up the situation when they will come back. The strategy of Ice City Beer is the same as that of Ice and Snow Beer, and for the time being, it will not compete with Shisheng Holdings, and first stabilize the market in Ji Province, so as not to let Ice and Snow Beer take the opportunity to snatch it away.

If they don't increase capital investment and stabilize the market, only layoffs and production reductions can ensure that they will not lose money. (To be continued......)

ps: My hands are starting to go numb, am I going to have an amputation! Frightened~~