Chapter 206: Wealth is moving

ps: If you want to hear more of your voices and receive more of your suggestions, search for the WeChat public account "qdread" now and pay attention to give more support! "The conditions of the other company's company are naturally better than yours. The sales channel is more perfect than yours, not to mention, the agency fee that others want is only half of yours. Brother Shi, although you set the retail price quite high, I have never heard of the fact that sales will make more money than manufacturers. What's more, I have also investigated your company, and I have never done health care product sales, where do you get the confidence to ensure that you can complete the sales on your sales plan? Cui Xuegang lit the sales plan on the coffee table with his hand, and looked at Shi Lei with blazing eyes.

"Mr. Cui, I don't know how the other party bragged about you, but my company has recruited a lot of sales talents with high salaries, and they all have long-term experience in health care product sales, which is not false. Sales channels, we can quickly set up, and advertising plan, we are also fully prepared, even advertising agencies, we have been contacted, as long as you sign a contract with us, advertising will be quickly put on the market, to help our products open up sales. Shi Lei said stiffly.

"So, you're going to pay for the advertising fee in advance? How much do you plan to invest and in what media are you going to advertise in? ”

As soon as Cui Xuegang asked, Shi Lei was a little speechless. Advertising Advances? How is this possible! Some of these products are suitable for online media, some are suitable for TV media, and some are suitable for paper media. Of course. If Cui Xuegang agrees to 60% of the agency fee, these are easy to say.

"Mr. Cui, if you agree to our quotation contract, then the advance payment of advertising fees is not a problem. We will place advertisements on the Internet, TV, newspapers, impurities, etc., to ensure that your company's products sell well all over the country. ”

Shi Lei expected that the other party would not agree to his offer. Such a high agency fee, if Cui Xuegang agrees, the other leaders of the company do not agree, Cui Xuegang is in the company, and he can't say a word.

"As I said, you want an agency fee. Too high and too high, we will never agree. You do advertising, promotion, transportation, warehousing and other costs, all of which you bear, and pay first before the goods. I can give you 35% of the agency fee, and the sales will come according to your plan, so that I can now make the decision to sign a contract with you. Cui Xuegang knocked on Erlang's leg, picked up the teacup on the table and took a sip, seemingly enjoying it very much.

Shi Lei calculated that in order to achieve the sales he said, he would need to invest almost 10 million in advertising, as well as various other expenses. With this 35 percent agency fee, he not only can't make any money, but even if the advertising effect is not good. He will also lose money. invested so much, worked a lot of time, and lost money in the end, so Shi Lei didn't want to cry to death.

"Mr. Cui, let's just say that this is a relatively famous health care product brain x gold, and the production cost is four or five yuan. The retail price is 70 yuan, which seems to be more than 10 times the profit! But advertising costs account for nearly half of that. This makes the cost of this product nearly forty yuan, counting the costs of transportation, warehousing, promotion, and rebates. The cost is definitely more than fifty dollars. Although our advertising investment will not be so large, it will not be too small, otherwise it will not be able to form a good advertising effect. As for your concerns about our sales channels, you can rest assured. We will first find at least one powerful distributor in each city in the three northeastern provinces to ensure that the products can sell well in the three eastern provinces, and then slowly open up the market in other provinces with the expansion of your production scale. ”

"You don't have to fool me, we know how high the advertising investment of Brain X Gold is. And how many companies want to replicate the myth of brain x gold, but none of them succeed. Our company does not seek to become such an industry giant, as long as it can make money and grow slowly. And how high is the sales volume of Brain X Gold, the sales volume of your plan is not even one percent of others, what is the comparison? Besides, the positioning of our products is also different, others are positioned as gift-type health care products, are we a gift? That's not how business works, you can't ask for a lot of money and wait for me to sit on the ground and pay back, which will make me think that you are very insincere! ”

Cui Xuegang seemed to be angry, Shi Lei didn't expect that his rhetoric not only did not have a positive effect, but made Cui Xuegang's impression of Jinshi Company plummet.

"Sun Yu, you go out and buy a pack of cigarettes for me." Shi Lei gave Sun Yu a look, Sun Yu understood, walked out with his bag on his back, and completely ignored the fact that there was a cigarette on the coffee table.

"Mr. Cui, although we have just come into contact for a short time, I think Mr. Cui and I hit it off at first sight. Frankly speaking, you can give this contract to anyone, and if you do it for any company, there will not be much gap in sales. In this way, in terms of advertising, you are responsible, and we will bear the rest, the sales will be slightly lowered, and we will have 40% of the agency fee, which is not much, right? Three percent of them are yours. ”

Shi Lei directly opened the bid code, in order to win this list, he had to do the most annoying dark box operation. According to his estimates, even if the sales do not reach his plan of 80 million a year, 60 million will not be a problem. This three percent is 1.8 million, and this price is not low.

Shi Lei showed his sincerity, which made Cui Xuegang quite moved. The Wufang Company only promised to give him 300,000, and his goal was 1 million, but Shi Lei's shot was about 2 million. Of course, the agency fee that Shi Lei asked for also exceeded the bottom line in his heart. He wanted the money, but he really couldn't get it.

As for what sales channels and advertising investment I talked to Shi Lei about for a long time just now, these are not the point, the focus is on the level of agency fees and how much rebate he can get.

He is not young, and he can work in this position for ten years. Isn't there a saying that you have the right not to use it, and it will be invalid when it expires. He has such a salary and bonus a month, and he can not be tempted to watch other bosses with thousands of dollars in their pockets, driving luxury cars, and living in luxury houses? Let's just say that this Shi Lei, at a young age, actually drove an Audi A8, what about himself. It's a company-equipped Passat, and the gap is too big, this company counts the people in the factory, there are hundreds, Shi Lei's agency. How many people can there be?

"Brother Shi, it's not that my brother said you, you see what you mean. In this case, you go back first, and I will study it with the company's leadership. But I'll give you a breath in advance, and it's no problem for us to take on this for advertising investment. It's okay to reduce sales a little, but the agency fee is 40%, which is absolutely not passable, and you still have to think again, how much agency fee is more appropriate. Cui Xuegang patted Shi Lei on the shoulder. Said enthusiastically.

Shi Lei sighed, as long as Cui Xuegang was moved, it would be easy to say. As for the agency fee, he can get more, and he will naturally give Cui Xuegang more, and he will get less, so what he can give to Cui Xuegang will naturally be less. There is no need for him to say this, Cui Xuegang should also know it in his heart.

He studied it with Sun Yu yesterday. Excluding advertising costs, they don't have much to spend. It's nothing more than warehousing, transportation or something. As for whether to pay for the goods before the goods or the goods before the goods, Shi Lei will insist on the goods before the payment. Absolutely not tying up the company's funds.

"Then Brother Cui, can I ask, what is the quotation of the other company?" Shi Lei stared at Cui Xuegang's eyes and activated his heart.

The agency fee re-reported by the Northeast Company of the five parties was reduced to 35 percent, and the other party could accept the agency fee for two months. And promise to sell the product to the whole country, you will definitely not be able to do it.

"Haha. Well, it's hard to say. However, the other party accepts the payment before the goods. And ensure that the products sell well all over the country. ”

There is a big difference between the payment before the goods and the agency fee for two months, and there is also a big difference between the products sold to the whole country and the best-selling products throughout the country, which Cui Xuegang still wants to fool him, but he doesn't know that Shi Lei already knows that he is lying.

"In this way, Brother Cui, it is impossible to pay first and then goods, we are acting as agents, there is no reason for this. As for the agency fee, we can accept a two-month delay in payment, which is very sincere, right? Shi Lei thought about it for a while and said.

"I still have to discuss it with the company's leadership, and tomorrow morning, I will get back to you."

Cui Xuegang's tone was still very tight, and he didn't say much, and sent Shi Lei out of the office.

Sun Yu was waiting for Shi Lei in the car outside, and when he saw Shi Lei coming out, he immediately greeted him: "Brother Lei, how are you talking?" ”

Shi Lei shook his head: "It's not easy to do." You can't guess who our competitors are this time, when it comes to sales channels and capabilities, we are thrown off the street of our company. ”

"What does Brother Lei mean, this competitor, I still know? It can't be a five-party company, right? Sun Yu couldn't believe it.

Shi Lei nodded, how could it be the Wufang Company. If it were another company, Shi Lei would have many other means to make the other party dumb and eat Coptis chinensis, so as to sign a contract with Northeast Pharmaceutical and Health Products Company. But the other party is the Northeast of the Five Parties, and Shi Lei is really not good at using too many small means.

"Brother Lei, what do you mean, should we continue to fight, or quit?" Sun Yu saw that Shi Lei's feelings were a little low, thinking that Shi Lei thought that there was no chance of winning, so he retreated in his heart.

"Of course, it's to keep competing, so why not? We've all done so much preparation, so how can we give up casually. What can Wufang Northeast Company do, everyone depends on their abilities, and Mr. Cui is willing to sign a contract with us, but they have not done a good job in public relations. If this order is done, how much profit can we have, how can we give up lightly! Shi Lei pressed the cigarette butt on the trash can and twisted it a few times.

Seeing Shi Lei's ambitious appearance, Sun Yu was also very happy, once this order was won, then the person in charge, and he might be him. can be responsible for such a large sales project, can Sun Yu's monthly commission be less? It's definitely a lot more than in Wufang Ice City, just a little more tired. As long as the money is in place, what is there when you are tired.

As soon as Shi Lei left Cui Xuegang's office, Cui Xuegang called the person in charge of the bidding of the Wufang Company: "Mr. Wu, I'm Cui Xuegang." What you told me yesterday, I thought about it, so forget it. (The novel will have more fresh content on the official WeChat platform, and there will also be a 100% lottery gift for everyone!) Open WeChat now, click on the "+" sign in the upper right corner to "add friends", search for the official account "qdread" and follow, hurry up! (To be continued)

ps: The fourth more is delivered, ask for recommendations, ask for a monthly pass, thank you to every brother who voted for a monthly ticket, thank you