Chapter 454: The Posting Team is here again
In fact, the more pressure is still to come.
After Jack Ma left Penguin Technology, Jack Ma's next move came again.
"Mr. Zhang, Alibaba wants to advertise on our hao123."
Li Xingping knew that Penguin Technology was also involved in e-commerce, but for this business, he refused at first. It's just that Alibaba has sent people to talk about this business three or four times in a row, and said that if hao123 does not cooperate, then they Alibaba will sue Penguin for monopoly. Similarly, similar to hao123, there is also a search business from the search business. Alibaba also sent people to promote the search keywords to them.
"Damn, this Jack Ma is bold enough, and the business is at his doorstep."
This made Zhang Ning have to sigh that Zhang Ning was bold and smart.
Dafan other companies, when they do promotion, although they also know that Penguin Technology's various platforms are a very good promotion platform. However, because of competition with Penguin, they don't ask. Come to think of it, and think about it, do you still have to ask? The other party is their own competitor, and the penguin will advertise you, and it is strange to do promotion.
Of course, this is all self-speculation by the heads of some competing companies.
In fact, Zhang Ning is not necessarily a person who likes to engage in monopoly, if someone asks them, Zhang Ning will really cooperate with them.
It's a pity that so far, not a single guy has been available.
But Jack Ma is an exception.
Even, not only exceptions, Ma Yun also considered that if Zhang Ning did not cooperate, he also came up with a monopoly method to deal with himself.
Indeed, if all of its platforms refuse to cooperate with rival companies, it is indeed suspected of monopoly. However, Zhang Ning is not worried about this monopoly or the like. Not to mention the domestic, even foreign Microsoft, it is also difficult to judge them as a monopoly. It's just that, thinking of Jack Ma's previous hype methods, this monopoly is estimated to be completely impossible for penguins. However, if you talk about monopoly, I am afraid that you will have to put some advertisements on Alibaba's Taobao platform.
Nowadays, the worst thing on Taobao is fame, and the worst thing is traffic, and it is impossible for Zhang Ning to let him do it again.
In this way, this also proves the cleverness of Jack Ma's methods on the other side.
If you don't cooperate, they'll hype it up again.
If you cooperate, it's okay to promote them and promote it.
"Xingping, feedback back, as long as they give money, we will take over their business."
Come and don't be rude.
has been cheated by Ma Yun's several major actions in a row, and it is impossible for Zhang Ning to sit still without fighting back.
"Yunyun, how many merchants are moving in to our C2C platform now."
"It's not a lot, so far, there are only more than 1,000."
"So little?"
"Mr. Zhang, we have just started to build a C2C platform, and others don't know much about us."
"I know, but now there are only more than 1,000 businesses, so how can it work?"
What is the most important thing about a C2C platform?
Previously, many experts said that it was popularity and users.
However, Zhang Ning has to say no.
Before e-commerce starts, where there is popularity, where there are users.
Users are cultivated one by one, from there to thousands of people.
And how to cultivate it, it is not that the C2C platform is getting bigger and bigger, but that there are more and more store owners on the C2C platform.
That's right, it's really hard to rely on the platform to promote it on its own, sometimes.
Because everyone is very new to your platform, and everyone is also new to your product, only some users who like to be fresh will join. This is also the result that even if Penguin Mall is now the No. 1 e-commerce site in China, there are not many real buying users, and they still don't make money.
However, if there are thousands, or even hundreds of thousands, of stores to help you promote their platform, the effect is definitely multiplied.
Think about it, your friends, your relatives, your classmates, your friends you know, they're all opening websites.
As a friend, as a relative, as a classmate, should you go to the end?
Don't cheer up, click to increase your popularity, this can always be done.
Even if you don't have this awareness, as some of these stores, they will naturally go to promote it themselves.
A store owner pulls 10 users, or pulls 10 IPs, 10 stores pull 100, and 10,000 stores are 100,000 IPs.
If there are 100,000 stores, there are millions of IP streams alone, and it is difficult not to attract the attention of others.
Therefore, the first step of the C2C platform is not the user, nor the traffic, nor the product, but the check-in of the store owner.
"Mr. Zhang, we already have the next step, we will send salesmen to the Pearl River Delta and the Yangtze River Delta region to further pull some stores to our penguins."
"To pull business in reality, this can be slowed down, this is too time-consuming. And, Yunyun, don't you think, hasn't Taobao already pulled some shopkeepers to open stores with them? ”
"Mr. Zhang, what do you mean to ask the shopkeeper who opened a store on Taobao to open a store with us?"
"Yes, that's right, it's all about selling things online, you can sell them on Taobao, but you can't sell them on Penguin. Moreover, we have a lot more traffic here than Taobao. ”
"But will they come?"
Deng Yunyun is not particularly optimistic about this plan, saying, "We have surveyed, many users who open stores on Taobao, they do not know about our Penguin Mall. In other words, it's not that they don't know about Penguin Mall, but they don't know much about the Internet, and this batch of stores also took a lot of effort from Taobao to pull them over. They probably won't even know the URL of our Penguin Mall. ”
"Hehe, Yunyun, what's so difficult about this. If they don't know, we let them know. They don't know how to get to our penguin mall, so we teach them to go. Immediately send 50 people to Taobao to post or leave a message, I hope that every store owner can see the information of our Penguin Mall, and let them come to us to open a store. And, in order to attract them to set up shop with us, we should also have a campaign. For example, there are prizes for opening a store. All users who come to Penguin Mall to open a store are not only free of charge, but also Penguin Mall also gives every store owner who comes here a chance to recommend the homepage. I don't believe that with such a recommendation, they will not come. ”
Ma Yun, Ma Yun, you have a good plan, and I also have a wall ladder.
If you use my resources to advertise to you, then I will not be polite to the users you have worked so hard to bring in.
With a plan in mind, Penguin Mall immediately set up 50 posting teams.
They have only one purpose, to occupy Taobao, or to occupy Taobao, no matter what, to occupy Taobao.
ps: Ask for subscriptions, ask for monthly passes, ask for rewards, and ask for sister paper to stay in the QQ group.