According to the information provided by the Taobao e-commerce trading platform, a platform owned by Alibaba, they found that the word Taobao was used on the secondary page of the Penguin Mall e-commerce platform. As we all know, Taobao is Alibaba's main C2C platform, which strives to serve the majority of small and medium-sized enterprises. Since its establishment, Taobao has developed rapidly. I really didn't expect that Penguin Mall, which is also an e-commerce website, would infringe on Taobao's brand. Taobao's department managers said they would take legal action to salvage Taobao's reputation.

More than a dozen newspapers, jointly published.

This power cannot be said to be not strong.

These journalists are masters of news hype. I feel that the e-commerce god has just appeared, and the masses do not particularly understand it, for fear that users will not understand. As a result, in their news hype, they also made news headlines in the form of China's first Internet infringement case.

I don't know if it's okay to shop online.

E-commerce doesn't know, and it's fine.

But the computer knows it, and the Internet knows it.

Such a news headline also attracted people's attention in a very short time.

At the same time, the joint release of a number of traditional news media has also alarmed major Internet media. Although the heads of Sina and NetEase News know that they have a partnership with Penguin, and their founders are good friends. Originally, they could have screened off and not published this kind of news. It's just that when Sina and NetEase saw that they didn't release it on this side, but Sohu preemptively released it to attract countless IP streams, for the benefit of their own websites, they no longer cared about the relationship with Penguin and collected the news.

All of a sudden, the entire media, including the Internet media, was discussing the Penguin infringement.

Of course, some viewers really went to the two e-commerce platforms to take a look.

Sure enough, Penguin Mall did launch a secondary channel called Taobao.

However, they know that Taobao is obviously an e-commerce platform owned by Alibaba.

In their hearts, many spectators also recognized the infringement of penguins in their hearts.

Of course, there are also supporters of penguins.

The second-level interface alone must be regarded as infringement, whether this infringement is too broad. In this way, we have created a Taobao QQ group in QQ, is this also an infringement? I see, Penguin Mall has set the secondary channel as Taobao, but it is just to guide users to Taobao inside, maybe, there is really something good.

In addition, there are also some supporters who say that Taobao is nothing. If you don't jump out and say that the penguin copied you, I don't know there is Taobao, is this also an infringement?

However, some experts said.

Internet sites with the same name are suspected of infringement. Although this Taobao of Penguin Mall is placed in the secondary channel, Taobao itself is an e-commerce website. Although Penguin Mall is more famous than Taobao, Penguin Mall did not have a C2C trading platform before. In terms of C2C, Taobao is undoubtedly the leader in this market. It's hard to tell whether Penguin Mall is intentional when it uses the word Taobao, or if it's really just to guide users.

This is just the first wave of Jack Ma's promotion of Taobao.

In the second wave, Ma Yun found a TV reporter.

He asked these reporters to do a news interview, not about the so-called penguin infringement of Taobao, but about China's Internet laws and regulations. In the entire interview, in the first few dozen minutes, there was not a word about penguin's infringement of Taobao. However, the whole shot has been emphasized. With the development of the Internet in China, there is an urgent need for a comprehensive Internet laws and regulations to regulate and protect the rights and interests of Internet participants.

Speaking of which, the news camera flickered and put it on the first case of Internet infringement in China.

The footage shows Taobao, a website owned by Alibaba, after Taobao CEO Jack Ma elaborated on some of the specific circumstances of Penguin's infringement of their Taobao. The camera once again showed Ma Yun constantly running for this matter, first Ma Yun contacted the lawyer. But the lawyer sued him, although it appeared that there were signs of infringement. However, there are no laws and regulations that can be referred to on the domestic Internet, and the infringement of penguins cannot be characterized. In addition, Jack Ma also contacted the district court. But the local court also has insufficient evidence, and it is recommended that they do not go to court.

In the end, Ma Yun had no choice but to turn to the media.

The interview was broadcast on a well-known domestic television station.

It seems that this is a news interview to improve Internet laws and regulations, and it has nothing to do with penguins.

However, through this news interview, the infringement incident was linked together in disguise.

In particular, in order to make this infringement more clear, the interview also carefully introduced the Taobao electronic trading platform, saying that Taobao is a kind of platform center where you can shop online. Unlike traditional e-commerce websites, the sellers of Taobao electronic trading platforms are not Taobao personnel, but ordinary sellers, and anyone can apply to become a seller, as long as you have something to sell. And when users come to this platform, they buy products from ordinary sellers. It's the same as when we go to the street to buy products.

Yan Ran, a news interview, people not only remember the first case of Internet infringement in China.

At the same time, they also remembered Taobao.

……

"Dude, I've been trying to buy something online lately, where are I going to buy it?"

"Of course, it's Penguin, which is the No. 1 e-commerce platform in China."

"Hey, this brother, you don't understand, if you want to go online shopping, it's better to go to Taobao, not to penguins."

"No, Taobao, Taobao is just a small website, what are you doing there?"

"You don't understand, although Taobao is not as big as a penguin. But the goods in Taobao are all sold by ordinary people, just like you and me, we have goods to sell on it, and the price is much cheaper than the large stores like Penguin Mall. ”

"Really."

"Of course, I tried it myself, you go and try it."

Looking at the QQ group conversation published in the news newspaper, Zhang Ning couldn't help but regret it a little.

What to use Taobao, how good is to use patting.

It's good now, Taobao took advantage of the hype, and some people went to Taobao.

Helplessly, Zhang Ning put down the newspaper and was about to think about what to do later.

At this time, assistant Deng Yunyun walked into the office.

"Mr. Zhang, the trouble is coming, Taobao actually sued us for infringement."

Holding the news newspaper, Deng Yunyun put it next to Zhang Ning, "I shouldn't have ...... in the first place"

Speaking of this, Deng Yunyun seemed to realize that the big boy in front of her, who was a few years younger than herself, was her boss, and then quickly changed her words and said, "Mr. Zhang, I think it will save you trouble by changing the name of Taobao." ”

"There's no need to change it, Taobao doesn't want to sue us, they just want to take the opportunity to hype."

If you want to change Zhang Ning, there is no good name to change, although it can also be called patpai.

But thinking that the future generations of Paipai have been doing it for so many years, acquiring Yi Xun, and cooperating with JD.com, they still can't do Taobao, Zhang Ning is not interested in the brand "Paipai". Moreover, until now, Zhang Ning knew that Taobao did not want to sue him at all without receiving a court summons.

Of course, you can't win if you sue them.

However, Zhang Ning admired Taobao's methods.

In particular, the ultimatum guò news interview to promote their Taobao is simply a stroke of genius.

Even Zhang Ning never thought of advertising in such a way.

"This Ma Yun is really the most difficult one to deal with."

Not to mention anything else, just from this operation, Zhang Ning saw Ma Yun's awesomeness.

It is no wonder that the later generation of Ma Yun has no background, no qualifications, and is not particularly computer savvy, but he still created the first e-commerce platform in China. Speaking of which, Zhang Ning still has some appreciation for Zhang Ning. However, appreciating and appreciating, Zhang Ning was also quite unhappy that Ma Yun took advantage of Penguin Technology's fame to put himself together.

seemed to feel Zhang Ning's unhappiness, and Ma Yun, who had put himself together, actually found Zhang Ning.

"Mr. Ma."

Zhang Ning was very strange that Ma Yun at this time actually came to find him.

"Brother Zhang Ning, we meet again."

Ma Yun and Zhang Ning have met once, and last time Zhang Ning wanted to poach Ma Yun.

It's a pity that Zhang Ning failed to poach the corner, and was almost brainwashed by Ma Yun's three-inch tongue.

"Yes, we met again, but, Mr. Ma, your meeting gift is big enough."

Zhang Ning smiled bitterly.

He felt like he was asking for something on his own.

What is the name Taobao for, this use immediately gave Ma Yun an opportunity.

On the contrary, he seems to have no reason to retaliate against Jack Ma.

Who told you to use Taobao, isn't this deserved?

Although Zhang Ning really didn't think about using Taobao to attract users, subconsciously, Zhang Ning still felt that the word Taobao was used well, at least he felt that Taobao was much better than patting. If it weren't for the fact that the Taobao trading platform used this name, I'm afraid that Zhang Ning's C2C platform, he would have directly named Taobao.

You know, these two words, in later generations, he is synonymous with online shopping.

"Misunderstanding, misunderstanding, we are mistaken, thinking that Brother Zhang Ning, you really want to copy us. Unexpectedly, it turned out that it was not, I came this time, but I apologized to you. ”

Ma Yun looked regretful, apologized again and again, and Zhang Ning was dumbfounded.

Damn, this is too good at acting.

This expression, this action, if he didn't know that Taobao was hype, Zhang Ning really thought that they had misunderstood themselves.

"No matter what, I have to apologize to you, Brother Zhang, it's a misunderstanding."

"Misunderstanding, it doesn't look like it, just hype it up by taking advantage of the situation, I won't blame you."

Zhang Ning directly broke it.

"It seems that it is full of Qiē, but Mr. Zhang."

Hearing Zhang Ning's point, Ma Yun finally admitted it, and looked at Zhang Ning with appreciation.

This made Zhang Ning vomit blood in his heart.

I'm a fork, this guy who pretends to be forced, Nima, is better than I am.

"Brother Zhang, we are hype, but we are also forced to do so, I hope Mr. Zhang can understand."

"Understand, understand."

Although I was unhappy, I had to slap my swollen face at this time, "Mr. Ma, you don't need to apologize, we use the word Taobao first, although I don't want to use your Taobao to attract any popularity, but you can take this opportunity to hype, and your hype is so good, this is your ability." ”

"I know that Brother Zhang is an enlightened person, admire, admire."

"Admire your sister."

Zhang Ning wanted to cry without tears, but he still suppressed the unhappiness in his heart, "What admiration, I admire you." I don't want to worry about the previous events, but I hope that Mr. Ma's hype will stop here. Otherwise, although I am easy to speak, I am afraid that I will also find some ways to use it on your Taobao. ”

"Of course, of course, what happened before, every qiē was an accident, just a misunderstanding."

After chatting with Zhang Ning for more than two hours, Ma Yun left satisfied.

Zhang Ning, who stayed in the office, was full of emotion.

What he sighed was not that he was cheated by Ma Yun this time.

If you are pitted, you will be pitted, and you have not cheated others, and now that others have cheated yourself, it is normal.

It's just that the horse came here today, but Zhang Ning felt a little worried about the future e-commerce battle.

With Jack Ma, a genius who pretends to be forced, the pressure is huge.