Just overnight, countless Taobao shopkeepers got up and sent out a message.

Penguin Mall officially launched its C2C business, and all new merchants will be recommended on the homepage for free.

What is the recommendation?

Testimonials are ads.

What is the homepage recommendation, the homepage recommendation is the most bullish advertisement.

Although these store owners have switched from physical stores to online stores, there are many things that do not adapt. There are some shopkeepers who don't know how to type, and there are also shopkeepers who have just been equipped with computers in order to open an online store. However, whether they are familiar with it or not, they still know how to recommend and advertise.

In their hearts, they know the same.

Online recommendations are actually the same as real-world ads.

As long as the advertisement continues, there will be no users, and there will be no worries that your products will not sell.

The Taobao platform does open stores for users for free, but the recommendations of the Taobao platform are all paid.

There are some stronger shopkeepers who pay for it and do get more profits. However, some shopkeepers are ordinary shopkeepers who have limited funds and can only hang on to it, waiting for others to buy it. This kind of sales, although it is not that a product cannot be sold, is very bleak.

Nowadays, there is actually a penguin mall that can be recommended for free. Although there is only one chance, the homepage recommendation, how to say, can also add a lot of popularity to yourself. Moreover, this platform is also free to open a store. They all sell things online, selling in one and selling in two, and definitely registering a few more.

Don't say that these shopkeepers just looked at it, and all of a sudden, they went to Penguin Mall to open stores.

Taobao.

"Brother Yun, that penguin is so shameless, like this, our early efforts are all in vain."

Seeing that there were shopkeepers running to Penguin Mall every day, Lu Zhaoxi was so angry that he vomited blood.

It's just that they have nothing to do about it, so they can only watch these shopkeepers go there to open shops.

"Zhaoxi, don't be depressed, Zhang Ning of the penguin is not a fool, although this is indeed shameless, but this is the general trend. There is no cost to open an online store, unlike reality, where to open is not to open, why not open a few more. It's normal for them penguins to take advantage of this to steal our users. However, we don't have too much selfishness. At the very least, even though these stores will set up shop with Penguin, they will continue to use our Taobao. ”

"Is that just going to make our shopkeepers flow to them every day?"

Lu Zhaoxi was very unhappy.

"It can't be helped. E-commerce is no better than other businesses, and it is destined to be a long and long battle. However, if we do nothing, I'm afraid, sooner or later, we will be eaten by Penguin Mall. On top of the store, we don't have much of an advantage anymore. To develop a new store has reached the shin of the bottle. I think we can take advantage of one of the advantages of our C2C platform to catch Penguin Business off guard. ”

"Brother Yun, what can you do?"

"Price reduction, we want to let these stores go crazy to reduce the price, this price reduction must be at least 20% or more."

"Ah, 20%, so much. Brother Yun, I'm afraid the shopkeeper won't agree. This is a drastic price reduction. ”

"We can make up for them, as long as they participate in the price reduction, we can promote them."

"However, in this way, our Taoding will have no money to make."

Taobao originally made money by selling recommendations, which is equivalent to selling advertisements.

The recommendation will be free to the store owner, Taobao will not make money in the first place, but this move will make you lose more.

"I know that if we don't do that, we won't be able to play to our advantage. What we need to do now is to build Taobao into the cheapest e-commerce platform in the country. As long as someone thinks of online shopping in the future, then Taobao will come to mind. Because, we have the cheapest here. ”

"But, Brother Yun, what if Penguin Mall also lowers the price?"

"No, they don't dare to descend, and they can't descend?"

"Why?"

"Their Penguin Mall is not a single C2C platform, they also have a B2C business. If C2C is lowered too strictly, then they B2C will not make any profit. And we are just pure C2C, how much, how, and when to drop, we can arrange it ourselves, but they can't. Unless ......"

"Unless what?"

"Forget it, it's nothing, it's not very likely."

Ma Yun is actually still a little worried.

In principle, he believes that it is impossible for penguins to follow the price reduction.

It's just that he has some worries, in case Zhang Ning, this kid, wants to fight with himself, just think that over the years, he won't make money if he dies, and he will do e-commerce if he dies, so he probably can't do anything about this price reduction. However, Ma Yun did not express his worries, "Zhaoxi, you tell me to go down"

"Okay, I'll go right away."

Taobao acted very quickly, immediately discussed the specific price reduction event, and released the specific principles of participating in the price reduction on the background announcement. If the owner participates, it may be recommended to the top page.

Such a big move, Zhang Ning naturally knew about it at the first time.

"Price reduction, this Ma Yun, can really get it."

And, looking at his appearance, he really wants to make a brand like the cheapest e-commerce platform in history.

If he really gets out of it in the future, then his penguin mall is really dangerous.

It's not that Zhang Ning is too worried, in fact, the power of the brand is really great.

At present, although e-commerce has developed for a year or two, no one has made its own reputation and brand. Even the previous 8848 and the Penguin Mall that now replaced them, although they seem to have a certain degree of popularity, this is still a small niche, and he still has not formed a brand.

Once an e-commerce platform has made its own name and brand. Then, in the future, users will always focus on this e-commerce platform and nothing else. Just like Taobao Jingdong in later generations, after their brand is done. Even other e-commerce platforms have products that users buy, just like eBay, Amazon Excellence, and Dangdang...... Like these platforms, they have some products that are cheaper than JD.com and Taobao, but users won't go there.

That's the power of branding.

"Mr. Zhang, should we follow the price reduction?"

Deng Yunyun also had some undecided minds in her heart.

She wants to reduce the price, but she is afraid that the whole company will lose how much she will lose.

But if the price is not reduced, she is really worried, and many users have gone to Taobao.

"Down, of course it's going to fall."

Zhang Ning nodded.

Although the competition method of using price reduction has been complained by many companies, thinking that this is the lowest way of competition. What is truly competitive is not to rely on price reduction, but on brand and quality. However, no matter what brand is not brand, quality is not quality, as long as the price reduction reaches a certain range, then what brand, what quality, to hell with it.

It's like a computer costs 5,000 yuan, and a certain computer manufacturer lowers the price to 2,000, and it is estimated that someone will go crazy and buy it.

The price has been reduced to a certain extent, and he can already go beyond the brand, beyond the quality.

Or it can be said that the price has been reduced to a certain extent, and he no longer needs your brand, nor does he need your quality.

"But, Mr. Zhang, we are no better than Taobao. They cut the price, just let the store lower the price, they won't lose too much. And we have reduced the price, except for the C2C platform. The products purchased on our B2C platform will also be reduced. In this way, we will lose several times more than them. ”

"I know, so, we can't keep reducing this price reduction, we have to pick a time to drop it."

If this keeps falling, Zhang Ning can't stand it.

Moreover, the more he does the Internet, the more Zhang Ning feels that the money is not enough. Even if you have a high vision, you have always thought that even if you lose a lot of money, you must make the market better. However, one day, when you lose money and you can't get it back, or you don't know where to put your money on, you know that sometimes, it's not just about having a vision.

"But Mr. Zhang, looking at Taobao's appearance, it seems that he has been going to reduce the price like this. At the very least, they will come down for a while. But even if we pick a time, I calculated, we can only afford three days of price reduction. More than three days, our losses will be very severe. ”

"Three days is too much, I think, one day is enough."

"One day, Mr. Zhang, you won't be joking."

"Do you think I'd joke about something as important as this?"

"Yes, yes...... This kind of strength doesn't seem to be as good as Taobao. ”

"Who said that it can't be compared, our strength will be known to everyone in China."

Deng Yunyun felt that what Zhang Ning said was incomprehensible, and she was a little dizzy.

"Yunyun, what time is it?"

"Number 5."

"It's only a week before Singles' Day on the 5th, and it seems that the time is just right."

"Singles' Day, what Singles' Day?"

Deng Yunyun was confused again.

"November 11th, don't you know it's Singles' Day?"

"I don't know, is there a festival in our country?"

"I didn't have it before, but I will have it later."

Zhang Ning said lightly.

That's right, Zhang Ning wants to use the arrangement of Singles' Day promotion to defeat Ma Yun's price reduction.

Didn't you cut the price by 20%, what kind of strength is this, on Singles' Day, the price was reduced by 50%.

I'm going to show you who the cheapest e-commerce site is.

Of course, the concept of Singles' Day promotion has not yet appeared in later generations, and at the same time, the festival of Singles' Day has not been deeply rooted in the hearts of the people.

When promoting on Singles' Day, it is necessary for Zhang Ning to popularize the meaning of Singles' Day in China.

What is Singles' Day, which is strictly speaking, he is a singles holiday.

As long as you are single, you can spend this holiday.

Because there are too many single people in China, he has unparalleled popularity on Singles' Day.

Therefore, when a promotional picture of Singles' Day suddenly appeared on the Internet, Singles' Day, a unique and interesting festival, was just born and has been accepted by thousands of people.