Chapter 803: E3 Exhibition in '96

In half a year, the total sales of the Dreambox3 surpassed the combined sales of PS2 and Sega Saturn.

Although Sony and Sega have not announced their console sales on official channels since 96 years ago, it is not difficult for a third-party statistical agency to make this kind of statistics.

Although it is impossible to calculate the specific sales data, it can still be estimated in general, and the error will basically be maintained within a small range.

At the end of June, "GAME", a new next-generation console sales statistics table was announced, and the Dreambox3, which had just been on sale for only half a year, had become the best-selling next-generation console, and the leading advantage was very large, basically equivalent to the sum of PS2 and Saturn, for this report, it caused an uproar in the player group ~ wave.

Although in the past few months, many people have vaguely felt that this time the Dreambox3 sales are unprecedentedly hot, and the other two consoles have fallen into an unsustainable cold reception - according to the statistics of "GAME", it only took seven months for Dreambox3 to increase sales to 10 million units, this number, they spent a full year and a month on Dreambox2!

Nearly double the sales.

Let everyone be amazed at the unprecedented dominance that Mars Entertainment has shown in this generation.

According to various sources, Sony and Sega have both started the development of their next-generation consoles, and it is certain that Sega has also formed a huge development team for their new consoles.

The person in charge of this development team is Yu Suzuki, who has participated in the development of "Heroes",And completed the architecture of the combat system of "Heroes",The data of the entire development team is as many as 150 people,According to Sega's internal statement,This time Sega wants to develop a game that is not inferior to "Heroes",For thisใ€‚ Sega fans are still looking forward to it.

Sony has not had any big news except for the news that it is starting the development of a new console.

They're still buying up small, promising studios all over the world, and some of them have made amazing games with funding from Sony.

For example, there is a 3D action game that does a very good job, and when the PS2 only sold less than six million units, this game sold a million copies, which is a very amazing achievement, which also makes Sony attach great importance to it, and it is said that their investment in the next sequel is more than twice as much as the previous one, and it is precisely for this reason that many players will buy PS2.

The PS2 didn't fall far behind in the Japanese market.

After all, there is a DQ to give them a platform. Even before the FF7 release in the first half of this year, PS2 even had a slight advantage in the Japanese market, all because of DQ's strength in the Japanese market.

However, most of Sega's games are arcade portions, and this hardcore game is really not very popular with Japanese players.

Their market positioning is also mainly in Europe and the United States.

And, according to Jester's memory. After Sega announced its withdrawal from the console market, Europe and the United States remembered their gamers much more than Japan, at the end of the day. It's still the same sentence, the success of the arcade, the defeat of the arcade.

Sega was able to move forward in the early stage of the home machine market, relying on a large number of arcade machine transplants.

You can play arcade on your own TV. It was a dream for many players, and this situation was maintained until the original historical PS2 era, during this period. Home console games completely surpass arcade machines in terms of quality, graphics and gameplay, while the arcade market, especially small and medium-sized arcade machines, has begun to decline inexorably.

After losing the killer feature of arcade porting, Sega does not have as many third parties as Sony, nor does it have a strong home console first party like Nintendo.

It's just that by their own strength, defeat is inevitable.

Many people blame Sega's failure on "Shenmue", it is true that "Shenmue" does occupy a lot of Sega's liquidity, but with such a small amount of money, it is impossible for a well-developed game company to decline so completely, and even in the end, the president of Okawa Ko needs to pay out of his own pocket to let this legendary game company continue.

The biggest reason is that Sega is in total decline, and "Shenmue" is just the last straw that breaks the camel's back.

It's now June of '96, and the middle of the month is the annual E3 exhibition, the largest event in the game industry, but this year's E3, Mars Entertainment has basically announced that they will not have particularly major news to break out, because in the first half of the year, Mars Entertainment is basically selling two top masterpieces a month, which is why Dreambox3 can sell so well.

There are more than a dozen top-level masterpieces escorting, even if it is PS2 or Sega Saturn, they can sell very well.

But the result of this is that the current Mars Entertainment is a little lacking, and game development is not an assembly line production, not a machine that can be produced continuously, even if it is later called a COD of the year, it will take two years to complete - as for why the development of a game in two years will be released once a year?

It's very simple!

This is because COD was developed separately and simultaneously by two studios.

It is worth mentioning that although COD12's reputation was sprayed out, the sales volume did continue the traditional dick bombing of the COD series, and it sold 550 million US dollars on the first day, and it seems that no matter how bad the reputation is, you can make money by relying on feelings.

Although this time at E3, Mars Entertainment may not be as frequent as in previous years, but Jester will promote the game he is developing on E3 - for players and the media, as long as Jester introduces his new game, then Mars Entertainment is undoubtedly the most concerned at E3.

Although Sony and Sega, as well as EA Activision and Ubisoft from Europe, these companies have prepared a lot of high-profile games.

But Jester's brilliance is unshakeable.

But. According to people familiar with the matter, Jester does plan to appear at this year's E3 conference, and it will indeed bring information about new games, but the content may not make players look forward to it too much, because this time Jester is still selling off, he just wants to whet the appetite of players, and there won't be too many meaningful things to be announced.

Because Jester plans to wait until the Mars Entertainment Carnival at the end of the year to play the main event.

In fact, many players have also complained in recent years.

Because E3 is the largest game exhibition in the game industry, the companies in the industry are also the most loyal, because it is mainly for the entire European and American markets, even Japanese game companies. Especially for those big companies, E3 is even more important than the Tokyo Expo, because the market in Europe and the United States is much larger than the Japanese market.

But Mars Entertainment seems to have become an outlier, because Mars Entertainment has its own carnival, in order to take care of its own carnival, in recent years, Mars Entertainment has always put a lot of heavyweight news on the carnival to announce, and many of their masterpieces are also around the carnival to set the R&D schedule, so that the R&D progress and the carnival release form a good combination.

Not to say though. Mars Entertainment has not released major news on E3 in recent years.

However, compared to the first few editions of E3, it is obvious that the degree of attention is declining, and many people are predicting whether it will be a few years away. Mars Entertainment came to E3 just to go through the motions.

Although this possibility is relatively small.

After all, Mars Entertainment is the initiator and member of the committee of the World Video Game Association, and the E3 exhibition is also an exhibition jointly sponsored by the World Video Game Association. But this kind of behavior of going through the motions on E3, in the eyes of players, it is better not to participate.

Participation brings expectations to players. But there is actually nothing.

But fortunately, although there is not much big news from Mars Entertainment in this year's E3, it is enough for players to have Jester present.

Jester, who has only made one game for five years, has just completed the legendary game of "Heroes", and it is obvious that his heart ~ itching is unbearable, and when "Heroes" has not yet been released, he announced that he will have a plan for a new game, and even not long after the release of "Heroes", he announced what this game is going to do.

At the beginning of the establishment of Mars Entertainment, when the white-hot struggle with Nintendo, almost half of the important works of Mars Entertainment were supervised by Jester, and at most, Jester had the name of the producer of four or five games at the same time, and almost eighty percent of the games had Jester's participation in the setting and had been built, so to speak, it was almost Jester alone to compete with the entire Japanese game industry.

And in the end, it was a brilliant success.

Americans just like this image of a lone hero who turns the tide alone, and Jester is indeed worthy of this image.

When video games were dying, the banner of video games was raised again.

Let an industry rejuvenate, and even now the development is much stronger than at the beginning.

While everyone is still speculating about what news Jester will use to entertain players at E3's Mars Entertainment conference, Mars Entertainment is as usual inside, and there is no tension at all before the opening of E3, after all, this is the biggest event of the year in the video game industry.

It's something that all game companies should pay attention to.

Mars Entertainment is different.

In fact, it's really like the prediction of outsiders, for the interior of Mars Entertainment, there are also very opinions about the E3 exhibition, because if you pay too much attention to it, it will make the annual Mars Entertainment Carnival become a chicken rib, and you can't announce some insignificant news on the carnival, right?

Players from all over the world come to the Anaheim Convention Center.

Book your own hotel, buy your own tickets, just come to see you these trivial things? Of course, this is impossible, not only the player does not agree, but even Mars Entertainment does not agree.

But if you don't participate in E3, as one of the initiators of the original E3 exhibition, it is a bit too much to do so, so now the internal opinion of Mars Entertainment is to gradually dilute the participation of E3, for example, this year's E3, it is impossible to say that there are no heavyweight games in development in Mars Entertainment, more than ten or twenty development teams all over the world, although some are being repaired, but several heavyweight development teams are in full swing of development.

But these are all prepared to be taken out on the carnival to surprise the players who come to participate in the carnival.

How could it be taken out on E3 for no reason.

In the eyes of the executives of Mars Entertainment, this is a bit too wasteful.

Jester also agrees with this point of view, because this is an irreconcilable contradiction, just like the later Blizzard, since the carnival, Blizzard's attention to E3 is decreasing day by day, and even in the eyes of Blizzard, some of their news that cannot be announced at the carnival due to time problems would rather be released on the Cologne show than on E3.

It's certainly not that Blizzard isn't big enough, and if they have a big launch event at E3, then it's definitely all in the spotlight.

But their stuff was announced at E3, so what do they have to show players at the carnival at the end of the year? And some news that is not announced at the carnival is generally some minor, and these things must not have paid much attention to a place like E3, where big manufacturers gather.

In Cologne, it's a completely different story.

And for Blizzard, the annual carnival is the most important thing for them.

Now Mars Entertainment has this transformation.

Basically, when it comes to the carnival in November, everyone at Mars Entertainment's U.S. headquarters is fully mobilized - the work service team of thousands of people is even overstretched sometimes.

For other game shows, it's just a casual takeover of something, or something that has to be announced at other shows because of the limited time of the carnival.

will be announced on the non-carnival exhibition.

Overall, there are still gains and losses in doing so, and in Jester's view, the gains outweigh the losses. (To be continued......)