Chapter Seventy-Three: Changing the Bid Price
In the evening, Xu Guofu had dinner with Zhao Dekai, and he said that it was possible to negotiate a higher agency fee, and similarly, the negotiated commission of 300,000 yuan would also be changed to 500,000 yuan.
Zhao Dekai put down his chopsticks: "Lao Xu, this is not the first time we have cooperated, and the two sides know each other well." I understand your desire to make more money, but I would like to remind you that first you have to get this contract signed. Otherwise, I just promised you a million, and the contract was not signed, and you couldn't get a dime. â
Zhao Dekai has also worked for so many years, although he did not personally participate in the contract negotiation of this gold card drink, but he didn't think that the people in the gold card were stupid x and would agree to Xu Guofu's outrageous conditions.
"Mr. Zhao, Jinka was only built and put into production in China this year, and the market has not yet opened, and there is a backlog of products. And next year's production will be doubled, and now they are focusing on the markets of several provinces, just to prepare for the future sales to the whole country. After all, the larger the sales, the lower the amortization of advertising costs, so I think they will agree to this condition. It's better to earn less than to lose money. Facing Zhao Dekai, Xu Guofu talked eloquently.
Zhao Dekai frowned: "Lao Xu, it is said that you are more experienced than me in beverage sales, and even no one in the province dares to say that you are more experienced than you, you are the person who created the sales myth of the beverage industry." But you also said that they just plan to focus on the markets of a few provinces, this place can be our Longjiang, it can also be Ji Province, Liao Province, you want too high, the big deal is that they can sell to other provinces, there is no need for us to be here. â
"Of course I understand, it's just an analogy. In fact, they don't make a lot of money, and I've seen a 6:4 ratio of sales and production, not to mention that we are now asking for 25 percent, and their profits are still higher than ours. Don't forget, I can plan the best sales plan, not their gold card company, and neither can Wufang Longjiang. â
This Zhao Dekai has to admire, Xu Guofu is almost a myth in the Longjiang beverage sales industry, I heard that there is a company's sales plan how can not be satisfied with the manufacturer, take it to Xu Guofu, he only changed a little bit, so that the company paid a little more cost, and easily signed a contract with the manufacturer, there are many such examples, otherwise this time the company will not invite Zhao Dekai to be a negotiator.
"You decide, I warn you, this contract must be negotiated, the company has studied it, and is very optimistic about the future market prospects of functional drinks, and sales will definitely rise. Tomorrow you come to the company and sign a supplementary agreement, if you can talk about the agency fee standard you said, then 500,000 is no problem! â
Shi Lei remade a sales plan in the evening, and showed it to Zheng Zunwei when he went to work the next day. Zheng Zunwei's eyes lit up when he saw the advertorial advertisement in the newspaper, why didn't he think of this sales method.
And Shi Lei estimated that this month's sales could reach two million, hundreds of thousands higher than their estimates, is it really so optimistic?
"Shi Lei, you've done a good job in this sales plan, but the sales estimate is a little optimistic, right? We estimate it to be about 1.5 million, but you estimate it to be 2 million. This is not the sum of retail sales, but wholesale sales. Zheng Zunwei reminded.
"Manager, it's not my first day doing this job either, I think it's okay. You haven't looked at the brain gold a few years ago, but it's not just the bombardment of advertisements on TV, and the cooperation of advertorials on the Internet and newspapers, two by two, to form that sales miracle. In addition, today's students and office workers are more and more fond of drinking functional drinks, and we are playing a Sino-foreign joint venture brand, which will be easier to trust. â
Zheng Zunwei thought about it for a while: "If it's summer, if you say twice as much, four million, I believe it, but it's winter now, and this is not a hot drink, I'm afraid the sales are not so good." â
"Manager, now drinks are indoors, not outdoors. Although it is not as hot as in summer, it does not mean that those students and office workers do not need to supplement their body. Don't forget the slogan of this drink, replenish the body lĂŹ and enhance vitality. Whether it's reading a book or studying, or staying up late to work overtime, drinking a bottle has a little effect. â
"Really? So do you think that according to your estimate, 23% of the agency fee can be won, and the gold card company will also pay for the advertising costs of advertorials, stations and other places? â
"That's right, the gold card company originally had a lot of intention to cooperate with us, I think that the prosperous business, that they deliberately came to lower our price, the first choice of cooperation, or our Wufang Longjiang. Because Wufang Longjiang has sales outlets in all provinces across the country, after cooperating with our Wufang Longjiang, and then signing contracts with other provinces, you can directly sign contracts with the same conditions, and the national sales network has been established, which is very powerful for companies like them that have no market channels at all. â
Zheng Zunwei's eyes lit up, and what Shi Lei said seemed to have some truth. If the purpose of the gold card company is to establish a national sales network, then the five companies are indeed a very good partner to work with. This time, we must make the contract period longer, at least three years, one year is absolutely not good, what if they look at the sales situation and kick us out?
"Okay, you go and call Huang Yujuan in, the three of us will study it together and see how we can negotiate with Mr. Sun for a while."
Huang Yujuan looked at Zheng Zunwei very suspiciously, how could she still believe in Shi Lei, he didn't have any skills, so he liked to talk nonsense.
"Huang Yujuan, this is Shi Lei's new bidding text, take a closer look."
"Your sales are too optimistic, it's completely impossible. And you not only let the gold card company pay 23% of the agency fee, but also want them to pay this part of the advertising and promotion costs, how can they agree, you forgot Mr. Sun's attitude? Shi Lei, your tender can be used to pad the table legs, it is useless. â
Huang Yujuan deprecated Shi Lei's bid as worthless, and then threw it directly to Shi Lei.
"Manager, I still insist on my opinion, Shi Lei's bid is too risky, if the price of Changsheng Commerce and Trade is much lower than ours, then the Golden Card Company may think that we are not sincere, and will not even give us the opportunity to talk, and directly throw us away and negotiate with Changsheng Commerce."
Zheng Zunwei hesitated again, he also understood that Huang Yujuan's worries were not impossible, if that was the case, there would not even be a chance for them to redeem them. But if Shi Lei's bold conjecture is correct, then this will inevitably become a very good achievement for him, and it is even possible to be promoted because of this.
"You guys go out first, I'll think about it. Let's go to see Mr. Sun together in a while, and the two of you will prepare separately. â