"Inventory. ¤，.”

Zhang Ning clapped his hands.

The reduction of computer production costs is not a technological innovation, but a reduction in inventory.

This is probably an answer that countless people can't think of.

"Mr. Wu, your words really make me refreshed."

Even Zhang Ning, who has decades of experience, admires Wu Haijun's words.

It is no wonder that the success of the Shenzhou computer in later generations is not without reason.

However, Zhang Ning still asked, "Reducing inventory seems to be a good way to reduce the cost of computer production, but how does your company plan to reduce inventory?" ”

It takes a certain period from the production of a certain type of computer to the sale of the last product of this model. Even a computer as strong as the Lenovo brand is unlikely to sell out in a short period of time. If it is not sold, it means that your computer is in the factory or in the warehouse. And putting it in the warehouse proves that you have it in stock.

Generally speaking, even if it is a popular brand of computer, it will be sold in half a year, and at most a year or two years. Even, there are some models that are not very good, or there are some models that are not so perfectly designed, and sometimes it is not possible to sell them in 3 years.

The reduction of inventory that Wu Haijun just mentioned seems to be a very good strategy.

But how do you reduce your inventory, that's a super hard question.

This is also the key to Zhang Ning's question.

"Mr. Zhang Ning is really a genius, how do I feel that you know everything."

Wu Haijun sighed.

"To reduce inventory, in fact, we have already given the most powerful plan."

"What's the plan?"

"Ordinary people can use computers, 3,000 yuan can buy home computers, I think, such a price is played, our Shenzhou computer, how can he have inventory?"

Wu Haijun said directly.

It's just a pity that when he got here, Zhang Ning shook his head, "Mr. Wu, the price factor is indeed a big killer." Even if it were me, I couldn't resist the temptation of such a low price. However, judging by the current situation. Mr. Wu, the annual sales figure of your Shenzhou computer last year was only 200,000 units...... If you still maintain such a number in the future, I am afraid that your company's Shenzhou computer inventory will not only be less than that of its peers, but will accumulate more and more. I don't have to ask, can low prices really reduce inventory? ”

Compared with the hundreds of millions of Internet users in China, 200,000 computers is a very small number.

Not only can he not reduce his inventory, but on the contrary, he sells 200,000 computers a year, not only can he not make money, but he will also lose money.

Zhang Ning replied calmly, and the more Wu Haijun listened, the more gloomy his face became.

When Zhang Ning said that the sales figure of 200,000 units had no effect at all, and it did not reflect the situation of low prices bringing about a decrease in inventory, Wu Haijun seemed a little uncertain.

In the end, Wu Haijun sighed, "Alas. ”

"Mr. Zhang Ning, don't you really think that low prices can detonate the madness of people buying computers?"

"It's not that I don't think that we speak with reality, but reality doesn't, right?"

"I ......"

At this moment, Wu Haijun didn't know what to say?

Indeed, in the current situation, in addition to stirring up the market and making Lenovo computer tycoons angry, the low price did not particularly bring much effect to Shenzhou Computer. This also made Wu Haijun a little suspicious of his own concept, in his concept, he has always felt that low prices must detonate the market's madness for Shenzhou computer.

But the reality doesn't really do it.

Despite this, Wu Haijun could only hold on.

This path was taken by himself, and it was impossible for him to turn back until he was able to distinguish between right and wrong.

Even if it is a gamble, he must be firm in his philosophy.

After thinking about it, Wu Haijun said, "Mr. Zhang Ning, this is only temporary. I believe that with the increase of our investment and the deepening of our Shenzhou computer brand, our low-price concept will be successful in the future. ”

"Mr. Wu, it seems that you are quite determined."

"So, in that case, we Penguin have officially decided to invest in your Shenzhou Computer, I don't know what Mr. Wu's intentions are?"

The previous words were all temptations.

Although Wu Haijun is not operating well at the moment, Zhang Ning believes that as long as he is given the opportunity, he will definitely succeed.

This is not only because of the success of Shenzhou Computer in later generations, but more importantly, Zhang Ning saw Wu Haijun's belief in persevering to the end.

Zhang Ning has always believed that when you have such a belief, even if you have not succeeded, it is not far from success.

"Investment?"

Wu Haijun didn't react at first, "What investment?" ”

After a while, he opened his eyes and looked at Zhang Ning, looking in disbelief.

"You want to invest in our Shenzhou computer?"

"Yes, that's right."

"Mr. Zhang Ning, I heard you right, you penguins, do you really want to invest in our Shenzhou computer?"

Wu Haijun was not sure, and asked again.

"Of course, otherwise, what do you think I'm here for?"

Zhang Ning didn't mind, and still answered in the affirmative.

"But, ......"

Wu Haijun and the two couldn't help but smile when they saw it.

"Mr. Wu, don't say it, you want to say, I don't seem to agree with your low-price concept, why do you still agree to invest, don't you?"

Wu Haijun nodded quickly, "Yes, Mr. Zhang Ning, I'm very strange." ”

"What's strange, I'm not disagreeing, I just think your methods of operation are a bit of a failure."

"How do we operate?"

"Yes, to be precise, it's your way of promoting the Shenzhou computer brand."

Zhang Ning opened Wu Haijun's letter of intent for financing, "In your letter of intent for financing, the financing you mentioned, in addition to increasing production lines and expanding production, is the brand of Shenzhou Computer that is mentioned the most.

You are very smart, you have recognized the gap between Shenzhou Computer and first-line domestic computer brands such as Lenovo Computer. At the same time, you know. Even if you are low-priced, because of your brand, it is still impossible for users to truly accept your Shenzhou. Therefore, you decide to use 2/5 or even 3/5 of the financing funds to publicize and promote the Shenzhou brand. That's a good idea, but, alas, you're going in the wrong direction.

You have always thought that the key to improving the computer brand is to publicize and promote your Shenzhou in TV, computer city and other places, and your Shenzhou brand can be played. Although, it does have some uses. But, you know what? Lenovo used this method to build their brand, and it took almost a full 10 years. This is also the basis of Lenovo Computer's support from the state and their earliest entry into the computer market. So, the current Shenzhou computer is also using this method, Mr. Wu, do you think, how many years will your Shenzhou computer have to use, and how much money will it have to use to achieve the same brand recognition as Lenovo computer? Is it also 10 years? ”