Chapter 725: The higher the product performance, the lower the price
"Hello, are you?"
When he saw a young man find himself, Wu Haijun seemed a little inexplicable. ◇↓,.
"Let me introduce myself, my name is Zhang Ning."
"Zhang Ning?"
Wu Haijun read the name for a moment, "How do you feel like you've heard it anywhere?" ”
After a while, Wu Haijun finally knew, "You are Zhang Ning of Penguin Company?" ”
After speaking, with a bang, Wu Haijun stood up.
"It seems that Mr. Wu also knows me."
Zhang Ning said with a smile.
"Haha, I don't know you, but your name is like thunder."
"You're welcome."
"By the way, Mr. Zhang Ning, are you here this time?"
Wu Haijun didn't know what Zhang Ning meant by coming here, but he was a little excited at this moment.
In any case, Penguin is also a giant of the domestic Internet.
If they can cooperate with Penguin, their Shenzhou computer may be directly launched throughout China.
"Is this your letter of intent to raise money?"
Zhang Ning didn't speak, but took out the information he got back from Li Kaifu.
"Why is this letter of intent with you?"
Wu Haijun was even more surprised.
Although he has been trying to raise money recently, he has not submitted a letter of intent to Penguin.
"Don't be surprised, Mr. Wu, this is what my friend introduced to me. I think your Shenzhou computer is good, so come and have a look. ”
"Oh, no wonder."
As soon as Zhang Ning said this, Wu Haijun also understood.
Moreover, at this time, Wu Haijun has some expectations.
Although Penguin is not a venture capital firm, Penguin's strength is not at all lower than that of a venture capital firm. Moreover, Penguin is also considered to be an IT industry, and it is also engaged in the Internet, and it is invested by Penguin, which is more advantageous than some other venture capital companies. At the very least, if Penguin can fully promote their Shenzhou computer, it will definitely be a huge opportunity for Shenzhou computer.
When an opportunity arises, be sure to seize it.
In his mind, Wu Haijun said to himself.
However, at this time, Zhang Ning expressed his doubts, "Mr. Wu, although I think your Shenzhou computer is good, the price is relatively close to the people. According to your ideas, it is possible to achieve universal use of computers in the next five years. However, for the price of the computer you put out about 3,000 yuan, how do you guarantee a profit? You must know that although the 3000 yuan computer will not lose money, it is impossible to make much profit at all. As you do now, it seems that you are losing money. ”
"Mr. Zhang Ning, that's right, we're losing money now."
In response to Zhang Ning's question, Wu Haijun immediately replied.
He knew that this was Zhang Ning testing himself.
If he didn't pass Zhang Ning's test, then, perhaps, he would have to lose this opportunity.
After sorting out the language, Wu Haijun continued to speak, "If we only sell 10,000 computers a year, we will lose 1,000 yuan for each computer. If we sell 100,000 computers a year, we may only lose 300 yuan per computer, and if we sell 1 million computers a year, then we can keep it at a loss. But if we can sell 10 million computers a year, then we can make a profit even at a price of 3,000 yuan. ”
Wu Haijun is full of confidence, and he has some confidence in Zhang Ning's arrival just now. But at this moment, when it comes to his own expertise and understanding of the market, Wu Haijun is talking eloquently.
"Yes, a large amount of money will definitely reduce the production cost of computers."
Zhang Ning couldn't help but nod and agreed with Wu Haijun's statement, "What else?" ”
"The domestic market sells 10 million computers a year, only Lenovo has a market, and the domestic market sells 20 million computers a year, then, in addition to Lenovo, other computer brands also have a market. However, if you can sell 30 million computers a year in China. Not only Lenovo, but even all companies in the electronics industry can enter, and this is also an opportunity for us to enter the market. I believe that with the continuous popularization of our computers, the future is not only us, I am afraid that it will be TCL, Haier, Skyworth...... These home appliance giants, they may all enter the computer industry. ”
"Good."
Zhang Ning was very satisfied with Wu Haijun's remarks.
That's right, 10 million units, 20 million units, maybe only those big manufacturers, big brand computer companies can survive. But after more than 30 million computers are sold each year, that's an opportunity for countless electronics manufacturers. Although the number of computers sold in China every year has not reached 30 million, according to the current growth rate of Internet users, it will not take five years in the next five years, and he will inevitably reach it.
Wu Haijun can have such a vision, no wonder the Shenzhou computers of later generations are sold so cheaply, and they can still make money.
However, Zhang Ning still has a question, "Mr. Wu, I agree with what you said." However, it is one thing to agree, and it is another to be able to do it. According to what you said, Shenzhou Computer sells at such a cheap price, and the R&D cost should naturally be lower than that of other computer brands. How can Shenzhou Computer reduce the R&D cost, and even, lower than the R&D cost of Lenovo, Asus, Acer, and other first-line computer brands? ”
"Mr. Zhang Ning, there is no problem with this one."
Wu Haijun immediately replied, "There are three levels of computer research and development, one is Intel and VIA, these CPU developers are upstream, and those who combine all the parts together and sell them belong to the downstream." We can't get upstream, and we won't go downstream. In addition to selling the Shenzhou computer brand, we also research and develop motherboards and graphics cards, and launch our own all-in-one brand machine. Although our efforts in this area are not enough for the time being, as long as we persist, our future R&D costs will be 10% lower than others. ”
"It's good to have a vision, but it's just the future, but it's not just you who will do it, Lenovo is also doing it. And, as a midstream leader, ASUS is doing even more. The advantages of your Shenzhou computer are not obvious. ”
Zhang Ning has a unique vision, and he saw the key to this at a glance.
"This ......"
Wu Haijun chuckled, but he was shocked in his heart, he didn't expect that the Internet was so proficient in the PC field.
I didn't dare to be sloppy in my heart, and directly said the most critical content.
"Mr. Zhang Ning's discernment, that's right, we don't have an advantage in this area. The real advantage, we have only one. ”
"Which one?"
"Reduce inventory, or even don't inventory at all."
"What do you say?"
"Mr. Zhang Ning, I believe you also know that the upgrading speed of electronic products is very fast. In two months, many electronic products will be updated. Of course, that's not the point. The key thing is that every time an electronic product is replaced, it will bring about a huge change in price. I summarized that the higher the performance of the electronics, the lower the price.
Take Intel's CPU as an example, on March 24, our manufacturers will receive a quotation from Intel, and from April 1, all products will be updated. Before March 31, i.e. in the first quarter, 2. The CPU price for 26G is $40; By the second quarter, these two CPUs were no longer sold, better 2. The CPU price of 66G is only $33, which is the reason why more advanced things are cheaper.
For example, Lenovo entered 2 in March. For a 26G CPU, he costs $40.
However, the computer developed by Lenovo in March did not sell in March or April, or, he dragged it until the end of the year, or even did not sell it at the end of the year, and will still sell it next year.
However, the computer produced by Shenzhou at the end of the year can get better than Lenovo for only $30. 66G CPU. Just imagine, at this time, how Lenovo's computers can compete with us.
Whether it is price or performance, our Shenzhou computer can compete with Lenovo.
In the final analysis, the real reduction in the cost of computer production is not a reduction in technology, but a reduction in inventory.
As long as you don't have inventory, your computer is always up to date, and the cost performance can always surpass others.
Similarly, as long as you have stock, even if you are Lenovo, you are an Apple computer, a computer with such a low configuration, how do you compete with our high-spec, low-priced computers?
This is also the real reason why our Shenzhou computer dares to compete with Lenovo computer.
At this moment, Wu Haijun was full of pride.