84_84310ps: Thank you brother for the monthly pass, and thank you for your genuine support

In front of Shi Lei and Hu Changsheng, there was a laptop computer, on which was a video of Xu Guofu and the two customers on this day.

The two customers made a few phone calls, but unfortunately there was no sound and they couldn't hear what they said. Xu Guofu made a few calls, and the phone list was pulled out, and those people were all related to Bingcheng Beer. There are three distributors of Bingcheng Beer, a sales manager of Bingcheng Beer, and one is the boss of Bingcheng Beer, Li Guozhong.

After the video was played, Hu Changsheng held his chin with one hand, looked at Shi Lei and asked, "From here, what can you see?" ”

Shi Lei thought about it, combined with the identities of those people, and thought about the order of the calls, he suddenly realized: "Xu Guofu is inspecting the sales volume of Bingcheng beer!" ”

Hu Changsheng nodded approvingly: "That's right, Xu Guofu can be said to be one of the best in the beverage sales industry, and he has a lot of intersections with the beer sales industry. Bingcheng Beer has just announced in the newspaper that the annual output has reached 300,000 tons, a new high, but what if he can produce it, but he can't sell it? ”

Unsalable? In that case, a backlog of goods will be formed, the payment cannot be recovered, and the capital chain will be exercised! In this way, it is the time when Ice City Beer declines.

But how can there be a backlog of such a large number of consumables as beer? Especially now that we are at the turn of summer and autumn, the weather is hot, and many people like to go to the food stalls to drink two glasses after work in the evening, which is the peak season for beer sales.

"Why, you think they are produced. Can it be sold? But what if Ice & Snow Beer is on sale at this time? Hu Changsheng handed a questionnaire to Shi Lei.

"What? The retail price is two yuan a bottle, and there is a prize for returning the bottle? Isn't that a sure loss? Shi Lei felt a little incredible, the closest factory of ice and snow beer in the Northeast is also in Shencheng, and the cost of transporting it to Bingcheng has increased a lot, and there must be a lot of loss. This kind of promotion is still engaged, isn't it that the more you sell, the more you lose?

"Don't forget, the parent company of Ice & Snow Beer, there are two very large consortia that support it. According to last year's statistics, ice and snow beer has jumped to the first place in national sales, right? Ice City Beer from the fifth. It became the sixth. As long as the ice and snow beer maintains sales for the first two years, then he will increase the price, and the citizens will be able to accept it because they are used to it, and that is the time for them to reap the benefits. ”

"This. Ice City Beer doesn't have any strategy to deal with it? Shi Lei doesn't believe it, everyone else has hit the base camp, can Bingcheng Beer Group sit still?

"What strategy can there be, isn't the news in this newspaper just soft advertising? In addition, they are also preparing to launch prize promotions and give more rebates to terminal retailers. ”

"So, Ice City Beer and Ice Beer are going to have a big battle? Do we still buy shares of Ice City Beer at this time? "Shi Lei doesn't know anything about the stock market, but fortunately, Hu Changsheng is a middle and high master.

And so on. I feel like something more fun is going to happen soon. Hu Changsheng said mysteriously.

Shi Lei left Hu Changsheng and drove to Aishi Furniture Company, and He Jia saw Shi Lei coming back. There was still no expression on his face.

Looking at the report of Aishi Company, Shi Lei nodded with satisfaction, the furniture is selling very well this summer, and the profit can be greatly improved, it seems that everyone is working hard, at the end of the year. Consider giving them more bonuses.

gave He Jia a look, and Shi Lei walked out of the door. Less than five minutes. He Jia also opened the car door and sat in the co-pilot.

"How did you come back with free time. Didn't you say that the focus of work is gradually shifting to the capital? He Jia asked while fastening his seat belt.

"Maybe it's a big business and I have to stay in Ice City for a while. What, you don't want me back? Shi Lei said, slapping He Jia's thigh.

He Jia glanced at Shi Lei: "What is there to hope for." I'm still single, and I don't have many friends. You're back, I'll accompany you if you need me, and if you don't need me, I'll be the same as usual. ”

Hearing He Jia say this, Shi Lei felt that He Jia seemed to be a little negative, and he must have gone for another examination, but the result was still no play.

"Okay, okay, don't be so unhappy, with your conditions, isn't it easy to find a mature man with children, believe me, if you don't succeed this year, you will definitely succeed next year."

"I hope so, it's just that my mom called again yesterday and was annoyed. Can I make a request for you? He Jia looked at Shi Lei and asked.

"What's the matter, say." Shi Lei happily agreed.

"I want to come three times tonight to make me forget all the unpleasantness."

Shi Lei was stunned for a moment, this charming little goblin ......

The next morning, when Shi Lei woke up, He Jia had already made breakfast. Looking at He Jia's radiant face, Shi Lei couldn't help but think of last night's madness. Don't look at He Jia on the surface that it doesn't matter if Shi Lei comes or not, it seems that she has been holding back for a long time, otherwise she wouldn't be so sensitive last night, and there is a sense of excess.

Today, Shi Lei's task is to exchange contacts with Hu Changsheng. Hu Changsheng went to No. 1 in the city to inquire about the city's attitude towards Bingcheng beer in a few days, while Shi Lei went to Li Guozhong to see what step he talked to Xu Guofu about yesterday.

Li Guozhong has felt very bad these days, the city is too ruthless, and he has drained their funds, so that they have no money to expand.

Now that Ice and Snow Beer is aggressive and bullied to the doorstep, do you want to let Ice City Beer sit still? The final fate of Bingcheng Beer, like those other breweries, was bought by Ice and Snow Beer and became their branch, and even more unlucky, even the original brand could not be retained.

Yesterday there was a man named Xu Guofu, I heard that he was engaged in beverage sales, and I heard that a friend mentioned such a name, and he actually said that he wanted to buy Bingcheng Beer. Isn't this, Ice City Beer, you can buy it if you want to? Our assets are in good condition, although the price of raw materials has risen this year, but the price of our beer can also rise, and the retail price of a bottle has increased by five cents, and we have made more money.

That Xu Guofu can't be acquired, and he plans to buy shares, the wolf is ambitious, and he doesn't know when Lao Tzu? If he is allowed to take shares, he will definitely propose to participate in the management and operation or something, dreaming!

There is also Hu Changsheng of Changsheng Group, who also said that he wanted to take a stake in Bingcheng Beer, but Li Guozhong did not refuse, but just said that he would think about it again, no, another representative of Changsheng Group came today and said that he would continue to chat.

But what Li Guozhong didn't expect was that the representative of Changsheng Group this time turned out to be a young man, he was twenty-eight years old, and the young one was a bit too much, right?

"Mr. Shi, please take a seat."

"Mr. Li, excuse me."

"Mr. Shi is young and promising, at this age, he can gain the trust of Mr. Hu and take the lead." Li Guozhong complimented.

"It's not as good as Mr. Li, and I may not have half of Mr. Li's achievements when I reach Mr. Li's age. Mr. Li, let's not compliment each other, hahaha. ”

"Hahaha, what do you mean by Mr. Shi coming this time?"

"We have learned that the situation of Ice City Beer seems to be not very good recently, Ice and Snow Beer has a lot of prize promotions, bottles and bottles have prizes, and even if you are lucky, you can drink a box for a bottle of money, and you have a lot of money."

When it comes to ice and snow beer, Li Guozhong is indignant: "Hmph, Bingcheng beer can't be defeated by a simple prize promotion, how many years have we been operating in Bingcheng, most of the citizens have been used to drinking our wine, even if they are promotions, they can't take away much of the market." ”

"Really? It would be best if this was the case, but the CEOs of many local breweries thought so at the beginning, and in the end, didn't they all become branches of ice and snow beer? Shi Lei unceremoniously pierced Li Guozhong's cowhide.

"That's them, how do they compare their market share and brand awareness with ice and snow beer? The materials used in our beer are the best, and the original wort has the highest concentration, which is suitable for the taste of Northeast people, which they simply can't do. ”

Shi Lei smiled and shook his head: "Mr. Li, you must not have done sales." Did you know that when a salesperson drinks with a customer, the beer is counted by the piece (six bottles per piece)? Yes, Ice City Beer uses the most ingredients, but because of this, the alcohol content of Ice City Beer is more than double that of Ice City Beer. For those who like beer, this is certainly good, but for those who don't like it, but have to drink it, obviously beer with a low alcohol content and a light taste is better, isn't it? ”

Li Guozhong suddenly smiled: "Mr. Shi, I didn't find that you are still a person who can speak well." That's right, what you said, our sales staff also investigated, we are planning to launch an additional beer with a similar degree as ice and snow beer, which is also a prize promotion pack, and will defeat ice and snow beer in one fell swoop! ”

It seems that this problem must be solved immediately, even an outsider can see it, and if it is not solved, Bingcheng Beer is in danger! This new recipe of beer must be produced and introduced to the market immediately, and it cannot wait any longer for next year. Those old stubborn, one by one don't understand anything, they know how to extract profits to support the city, don't you want the development of the enterprise, so many employees of the enterprise don't want it? If this makes Bingcheng beer yellow, who can afford to be responsible, a century-old state-owned enterprise!

Shi Lei saw Li Guozhong's inner thoughts, and silently praised it. It is no wonder that Li Guozhong can sit firmly in the position of the boss of Bingcheng Beer, and with his decisiveness, he is a hundred times stronger than those who sit in the office and play office struggles all year round. The leaders of the city are not fools, other positions can be fought for, but the position of the boss, everyone will grab it, it is for Li Guozhong, without Li Guozhong, there will be no Bingcheng beer today.

When Li Guozhong took over as general manager, Bingcheng Beer could only occupy the Bingcheng market, and the market share of Longjiang was less than 30%, not to mention the entire Northeast market. Now, the Bingcheng market is more than sixty percent, and the Northeast market is forty percent, this is Li Guozhong's confidence to dare to call the city, and now this good situation is all brought down by him! (To be continued).