The office building was taken down, and the monitors were installed.

Originally, Zhang Ning's plan was to march into the army again and win all the large and medium-sized cities in the country.

Just counting the funds, it is also a large amount of expenditure, although this model has proven successful in later generations, but in case of failure, then the future and Google will really have to fight to the death. In order to test the value of the Focus Advertising model, Zhang Ning did not advertise their penguin at first, he was afraid that Google would find out about their situation, but found the mobile phone manufacturer of Nojiya.

He was going to advertise Nojia's phone.

At this time, Nokia has shifted the focus of the market from the world to China.

However, Liang Shimei, president of Nokia Advertising, has been in mixed moods in recent times.

One of the reasons is that Nokia recently launched a handwritten model of the phone, and in order to promote this phone, the president of Nokia Advertising has gone to a lot of advertisements in major media newspapers. It's just an advertisement, and the effect is not very good. And she also heard that the headquarters already had opinions on her advertising strategy, and Liang Shimei was very worried.

"Mr. Liang, Zhang Ning, the president of Focus Media, wants to see you."

"Focus Media?"

Liang Shimei raised her head slightly, "Which media company is this, I don't seem to have heard of it?" ”

"Well, it's a new media company."

"A newly formed company? What are they doing? ”

He said he wanted to meet with Nokia's handwritten phone advertising business.

"Yo, it's pretty straightforward, call him in."

If it were normal, Liang Shimei would never see such a small media company.

Nokia is not a small company, is it necessary for Nokia, the king of mobile phones in the world, to advertise with small media companies?

They have money, and if they want to, they can advertise anywhere in China.

It's just a circle of ads, and Nokia's handwritten phone didn't cause much repercussions.

If this is the case, he will lead to two consequences.

One is product failure.

One is that he, the advertising president, is gone.

Obviously, it is easier for the headquarters to accept him as the advertising president to leave than to fail the product.

"Hello, my name is Zhang Ning, the founder of Focus Media."

"Hello."

Although Zhang Ning is the founder of Penguin Technology, he is relatively low-key on weekdays, and he does not go to newspapers, and Nokia is not engaged in the Internet, so Liang Shimei does not know Zhang Ning. On the contrary, seeing such a young man coming in, Liang Shimei also looked a little unhappy, "This guy won't be here to cheat advertising fees." ”

"Hello, as far as I know, it seems that your Focus Media is a new company."

"Yes, Mr. Liang, it is indeed newly established."

"Hehe, then may I ask, what type of media company is your company, and how do you take the order for our Nokia mobile phone."

"To put it simply, Focus Media is a new type of media company, and unlike traditional media, we have divided the types of users, and we have selected those who have the most consumption potential and the most purchasing power...... I am confident that your advertising will be a great success if it is done by Focus Media. ”

"Kid, it's very professional, how much does your business cost?"

"For a month, the price is 100 million."

This is the investment fund of Focus Media to win the office building in Yanjing.

It's just that when she heard the 100 million, Liang Shimei sneered, and she already had the answer in her heart.

"Sure enough, I'm here to cheat money."

Although what this little guy said about separating high-end and low-end users is indeed very attractive. However, Liang Shimei, who has been advertising, knows that in this world, there is really no platform that can divide users. It's like a TV commercial, it's like a newspaper commercial. If you want the advertisement to go down, whether you have the intention to buy or not, you will cover it all. While this may seem to have certain benefits, with such a wide range of advertising, there are definitely people who will be willing to buy it. But Liang Shimei knows that in fact, such coverage does not make much sense, because there are too many people in it who are not interested in their ads, and too many people do not want to buy their mobile phones. However, there is no way, the advertising model of today's world is like this. Although many people are still not interested, it is good to increase the reputation of overreach advertising, although this may not have any effect on sales.

However, this little guy actually said that their company can already divide users, isn't this a joke?

Regardless of the specific main business of this media company, he said coldly, "Send off guests." ”

"Ah......h

A sentence of sending off made Zhang Ning cry and laugh, he was just saying it coolly.

He thought that his focus advertising model would definitely attract this Liang Shimei, but he didn't expect that he would get a send-off in exchange.

"Mr. Liang, what do you mean?"

"I want to ask you what you mean, do you want to come to Nokia to cheat advertising fees, I'm sorry, you're in the wrong place."

"Cheating advertising fees?"

I was actually regarded as cheating advertising money.

Zhang Ning was greatly depressed, but he still did not give up on this advertisement. said directly, "Mr. Liang, I heard that your handwritten mobile phone has not been promoted in Yanjing." ”

"You're quite well-informed, but you just know what, we didn't promote it in Yanjing, and we won't look for you."

The handwriting phone is a high-end mobile phone recently launched by Nokia, and it is currently only promoted in the more developed Guangdong.

However, the results are not particularly good.

In view of the fact that this is the case in Guangdong, Nokia has not considered being in Yanjing for the time being.

"Mr. Liang, don't say no words, maybe the 100 million advertising cost I just mentioned is indeed a little scary. also made Mr. Liang think that I was here to cheat you of advertising fees. Well, we can help you advertise for free. ”

"Free?"

Liang Shimei was surprised, "Isn't this guy here to cheat advertising fees, how can it be free, is there any more money?" ”

"Yes, Mr. Liang. We will promote this advertisement of yours for you first, as for whether it is good or not, after Mr. Liang sees it, he will pay us again, what do you think? ”

"Hehe, the little guy is quite smart, do you want to hype that we didn't pay for advertising after receiving our advertisement, I'm sorry, there is no door."

"Mr. Liang, you think too much, if Mr. Liang doesn't believe it, we can make a contract now. If the promotion effect in Yanjing is not as good as in Guangdong, we don't want a penny of advertising money. ”

"You're saying you're the only one in the media?"

"Of course, has Mr. Liang found other media in Yanjing?"

"Not really. It's just that your family wants to fight against all the advertising media in Guangdong, and I'm afraid that your Focus Media doesn't have this energy, are you a media company under CCTV? ”

"No, we are just a newly opened media company, and we have nothing to do with CCTV, nor do we have anything to do with any other advertising companies."

"So how do you advertise our Nokia, by the way, I haven't asked yet, what is your platform?"

"If you want to talk about the platform, our platform is an office building."

"Oh, it turns out that your Focus Media company is in the elevator advertising business."

Liang Shimei has been dealing with advertisements for many years, but she knows about elevator advertising.

Although the office elevator advertisement really focused on users, it was just that the elevator advertisement appeared very early and did not have any effect. Therefore, his face was suspicious of Zhang Ning.

"Yes, speaking of which, we're kind of an elevator advertisement. However, our elevator advertisements are not the same as ordinary elevators. We used an electronic display at the elevator door. ”

"So what?"

"This ......"

Zhang Ning is going crazy, I said it so clearly, haven't you discovered the effect of this kind of focus advertising? Zhang Ning didn't know how to explain it to Liang Ruomei, forget it, don't explain it to him, if everyone can understand the focus model, then there will already be countless advertising tycoons in this world.

"It's still a word, we will give you free advertising, whether the effect is good or not, you have the final say."

"That's what you said."

"Of course, I said it. However, if the effect is good, even more than Guangdong, I hope Mr. Liang, don't give advertising money. ”

"How is this possible, what kind of company is our Nokia, if it really works well, let alone 100 million, if it is 200 million, we Nokia will also give it."

"Okay, Mr. Liang, you just wait for your Nokia mobile phone to sell well."

After leaving Nokia, Zhang Ning got an advertising video of a Nokia handwritten mobile phone. The content of the advertising video is an advertisement for a Nokia mobile phone with a samurai on his back, which is distinguished from the Nokia handwritten mobile phone promoted in Guangdong. This made Zhang Ning also happy, when they promoted it, no one would follow and rob it, which was the credit of the advertising in Guangdong.

After the video was knocked down, Zhang Ning immediately put the Nokia advertisement on the electronic displays of tens of thousands of office buildings in Yanjing.

As the first advertisement, and in order to make Nokia's advertising fee of 100 million yuan, Zhang Ning attaches great importance to this advertisement, and directly asks the monitors of all office buildings in Yanjing to only play this one advertisement. Of course, it is not possible not to broadcast this advertisement, and Zhang Ning did not pick up other advertising businesses.

As soon as the qiē installation continues, Nokia Ads is officially launched.

At the same time, Liang Shimei also learned a little about Focus Media on the other side.

"I actually occupied all the office buildings in Yanjing, which can be regarded as some strength, but I don't know how effective the advertising is?"

After seeing the Focus Media information, Liang Shimei no longer thought that Zhang Ning was here to cheat advertising fees.

It's just that Liang Shimei, who has never been interested in elevator advertising and has never found any effect on elevator advertising, really has too many expectations for Zhang Ning's Focus Media.

"Hehe, just let them fix it, anyway, give us free advertising, we will definitely not lose."

After speaking, Liang Shimei also put her eyes aside, she still had to deal with the inspection sent by the headquarters.