Chapter 8 Sales Plan

Mr. Li of Jinge Commerce and Trade prefers a commission agent in a pure agency relationship, because Baiguang stationery is still a best-selling product, and to ensure that the market price is unified ~ one, so that they take the bulk of the profits, and only need to pay a small part of the commission to the agent.

Wufang Bingcheng is also a pure agent, the advantage of pure agency is that as long as there are channels, there is no need for any money such as purchase money, sales in the name of white light stationery, and only according to the percentage of sales to earn commissions, no profit and loss.

Xu Guangming wants to be a dealer, buy goods from manufacturers at low prices, and then sell them at high prices to earn profits from the price difference.

The province's white light stationery pricing, determined by the Golden Pavilion trade, last year's sales of the province of 110 million, of which the agent fee of the Golden Pavilion trade is 25 percent of the total sales, that is, 27.5 million, of which Bingcheng contributed 30 million sales, agency fees have 7.5 million, but according to the contract, the reward rebate paid to the dealer has more than 5 million.

Now, if the dealers of Bingcheng are replaced by agents, then the Golden Pavilion Trading will not earn more than two million from Bingcheng, but more than five million, or even more.

Shi Lei began to make a sales plan overnight, which focused on the channel resources of Wufang Bingcheng, and with the help of the superior Wufang Longjiang Branch, there is absolutely no company that can compare with the sales in Bingcheng. Moreover, the proportion of commissions charged is low, with annual sales of 20 million guaranteed, less than 20 million, as long as 18 percent of the agency fee, higher than 20 million, less than 25 million, 20 percent of the agency fee. More than 25 million, less than 30 million, 25% agency fee.

Early the next morning, Shi Lei reported to Wang Faqi with two big bags under his eyes whether this plan was feasible. Wang Faqi took a brief look, the agency fee is slightly lower, but they are second-level agents, and they are okay, if they can really succeed, the commission is still considerable.

This kid stayed up all night to get it? If you can't fight it down, see how he cries. is so ambitious, this is Wang Faqi's definition of Shi Lei. The company will not give a lot of support at all, with him alone, just one mouth, how can it be possible to negotiate the contract.

If this agent was so easy to negotiate, the provincial company would not have failed at the beginning, and he didn't know how powerful the few negotiators of the Golden Pavilion Trade were.

But Wang Faqi agreed, and stamped his plan. If it succeeds, the company will make a profit, and he will also make a profit, and if it fails, he will just knock and knock this Shi Lei, and he can also use his example to knock and knock other agents.

Shi Lei washed his face from the company, then took the plan and went straight to the location of the Golden Pavilion Commerce.

"Sir, who are you looking for?" The front desk stopped Shi Lei.

"I'm looking for Mr. Li, and I want to show him the sales plan of Baiguang Stationery Bingcheng." Shi Lei didn't say who he was, he just said what he was doing.

"Oh, let's find Vice President Li Zhipeng, then you wait a minute, I'll ask him if he's free."

Shi Lei secretly remembered that this vice president was called Li Zhipeng, and the people of Jinge Commerce and Trade should know about Baiguang Stationery recruiting agents or distributors in Bingcheng.

"Sir, please come with me."

The front desk swiped the card to open the door, took Shi Lei in, turned two corners, and came to the vice president's office.

Shi Lei sighed a little, look at people, this is called a big company, the front desk and the office area are separated. It's like Wufang Ice City, and now there is no front desk. It is said that Li Chunxiang, the current manager's secretary, used to be the company's front desk, and since she served as a secretary, the company has never recruited the front desk, as if Li Chunxiang still has two salaries from the front desk and the secretary.

"Mr. Li, I brought the people." The front desk knocked three times on the open door and whispered.

Shi Lei walked in, and Li Zhipeng showed a puzzled expression. Who is this person, why is it not Xu Guangming?

"Hello Mr. Li, my name is Shi Lei, and I am the agent of Wufang Ice City, this is my business card. Our company intends to act as an agent for the sales of white light stationery in Bingcheng, and this is our plan. ”

Shi Lei was afraid that Li Zhipeng would ask someone to kick him out, so he quickly explained his intentions clearly.

"Wufang Ice City? What is your relationship with Wufang Longjiang? Li Zhipeng took the business card, but did not accept the plan.

"Wufang Longjiang is our superior, and we are Wufang Longjiang's branch in Bingcheng. Therefore, my company is absolutely confident and capable of doing a good job in the sales of white light stationery in Bingcheng. Since you have heard of Wufang Longjiang, you have also heard of our channel expansion capabilities. ”

"Oh, it's a branch of Wufang Longjiang, so do you know that the general agent of Baiguang Stationery in the province was snatched from Wufang Longjiang by our company?" Li Zhipeng had a playful smile on the corner of his mouth.

Rub, how can this be, no one told me Ah, the smile on Shi Lei's face froze. Shi Lei has only been in the company for less than three months, and it is normal not to know, but Wang Faqi has been a manager in Wufang Ice City for almost two years, so he will not know about it, and he didn't even mention it.

Shi Lei still stubbornly said: "That is in the past, and although we have a subordinate relationship with Wufang Longjiang, we also have a certain degree of autonomy, and this agent sales plan has been confirmed by our company manager." ”

"So, what do you think I'm most concerned about?" Li Zhipeng made an unfathomable look and leaned back in his chair and asked.

Shi Lei quickly activated his heart and learned what Li Zhipeng was thinking.

"Luchen company took over the colorful stationery, he has a mature stationery market sales channels in Bingcheng, and with the price advantage of colorful stationery, it is likely to quickly seize the stationery market in Bingcheng."

Shi Lei was silent for about a minute, remembering the information he found on the Internet yesterday in order to write a plan, and summed it up and said: "In the past, the best brand in Bingcheng was Baiguang Stationery, and even the whole province was like this. Now the best colorful stationery sold in the south uses Bingcheng as a springboard, wanting to enter the stationery market in Longjiang. The strength of colorful stationery and white stationery is about the same, and the product quality and production cost are similar. I think Mr. Li is most worried about colorful stationery, he will rely on the sales channels of Luchen Company in the stationery market in Bingcheng, quickly seize the stationery market in Bingcheng, and even fight a price war. ”

Li Zhipeng's eyes lit up, don't look at this kid who looks young, but the market research is doing well. But if you think about the five-party company, it is possible to produce one or two elites.

"So how is your company going to deal with it?"

Shi Lei didn't expect this yet, but it doesn't matter, Li Zhipeng must have a belly case. He immediately asked rhetorically: "Then how is Mr. Li going to deal with it?" ”

Shi Lei mobilized his heart, and when he saw Mr. Li, he thought to himself: "I am going to find a strong agency in Bingcheng, which also has mature sales channels, and has the ability to compete with the colorful stationery represented by Luchen Company." As for the price war, I have also negotiated with Baiguang Stationery Company, and if the colorful stationery dares to reduce the price, we will dare to follow the price reduction. ”

"Hahaha, just kidding, Mr. Li doesn't mind. I think we should use more mature sales channels to crush colorful stationery. Originally, in Bingcheng, there were many secondary dealers of Baiguang Stationery, and we were able to retain all of them and develop new dealers, such as developing more online stores and small franchise stores. If Luchen wants to develop more secondary dealers, it will take more time, and there is no way to compete with us. If they want to fight a price war, we can accompany them, and they will definitely let the colorful stationery withdraw from Longjiang after losing money. ”

Shi Lei's words spoke to Li Zhipeng's heart, and he nodded with satisfaction. But he didn't directly agree, and he wanted to see how other companies were treated.

"Okay, leave this plan, whether it will be handed over to your company as the exclusive agent of Ice City, I will call you tomorrow."

Walking out of the Golden Pavilion Commerce, Shi Lei waved his hand vigorously, he could see that Li Zhipeng was already moved, and now it depends on Wang Faqi's support, if he comes to talk in person, then this order is eighty percent sure that it can be won tomorrow.