It's not that hard to bring Apple back from the dead.

It's just a change in business philosophy.

It is not wise and impossible to compete with Microsoft and those compatible machine alliances, because these companies are so powerful that the future PC market will basically be controlled by these companies.

Apple's products are self-contained, and there is no way to be compatible with the products of these companies, so that Apple gives up its own set of things, which is also undesirable for Apple's people, but the problem is here, if you continue to insist on your own set, then the market share can only continue to decline, and the final bankruptcy is inevitable.

Self-enclosed system ......

For Apple, this is a double-edged sword, if you use it well, the lethality is invincible in the world, and if you don't use it well, it's the current scene.

At that time, it was precisely in order to maintain its own self-contained survival system that Apple refused to participate in the Compatible Machine Alliance against IBM, and now the Compatible Machine Alliance has become a trend and has completely dominated the PC market, and it is too late for them to say anything.

In fact, it seems to be a dead end for Apple now, but it is only for example.

There is one thing that these people at Apple don't notice now, that is, Apple's business philosophy when it was at the peak of Jobs's period, that is, specificity, he does not go to the alliance with Microsoft and those compatible machines to fight for those seemingly incomparably broad business markets, where the competition is too fierce, and their own systems are not compatible with them, software cannot be shared, and the market share is lower than others, so no one wants to develop software for themselves.

If this continues, the environment will become worse and worse.

So, how do you go about it?

Or to use Jobs's idea, that is, to make Apple's differentiation, Apple compared these compatible machine alliances, there is an advantage that no one has noticed now.

That is. We are different from them, different from the inside out.

And Apple supporters buy apples because of this, and not for any other reason - let's be honest, why buy apples if it's practical? It's because Apple is different from other computers.

Steve Jobs was able to see this all the time.

From the first strategy after his return to Apple, Apple's decline has been reversed, is there really anything commendable about his rainbow jelly computer in terms of technology? Of course not, it's just a simple change in appearance, and at the same time, the hardware is reduced to make the host into the display. Use a transparent colored shell as a cover.

At the time, it was incomparably fresh and incomparably fashionable.

I have to say that whether it is Steve Jobs or Apple's process designers, they are indeed a group of people who have a very good sense of industrial design, and they can always keenly capture that little bit that users don't even notice, but can make use of what they like.

It's like Steve Jobs's later quote that his followers quoted countless times: "Users don't really know what they want until you put the product in front of them." ”

And, while some things don't work out the way Jester envisions them in the future.

But reality is reality.

For example. Jester complained in his time that the growth of the mobile gaming market had affected traditional games, which was unremarkable at first, and many people were saying. How can the games played on the mobile phone be called games, in fact, this is actually how similar to the situation when the PS2 dominated the world, starting with light players.

Moreover. The ability to pay** and pay for these light players is also very strong.

This will make more and more game development companies look at the profits of mobile games to participate in it, and the technical and human content required to develop mobile games is really not worth mentioning compared to real traditional games.

And the rate of return is surprisingly large.

Jester shook his head. Drive these disorganized ideas out of your own brain, to be honest, there is no way to avoid this situation, the performance of mobile phones will be enhanced in the future, and the emergence of mobile games is inevitable, and mobile phones also have portability and convenience that cannot be matched by handhelds, as well as popularity.

It's like making a handheld game, and at that time it wasn't being ridiculed by a bunch of console game people.

Later, mobile games began to explode, and there were still handheld players to taunt, but ridicule could not change the fact that mobile phones replaced handhelds is the general trend, and it is an unstoppable trend.

Jester doesn't like mobile games, he doesn't have that kind of feelings, gamers have a very emotional plot, but as the founder of a game company, it is still necessary for him to find a suitable development path for his company after his retirement.

VR equipment is the way to go, and this is the direction that represents the direction of the console game.

Mobile gaming is a different path, which represents the direction of portable gaming, and the decline of handheld games in the future has basically become a settlement.

Although Mars Entertainment is still making handhelds, it even contributes a large part of profits in handhelds.

Sega has engaged in a handheld with a color screen, but because of the weight, portability and battery life problems, in the end, it is gone, although several very high-quality games have been developed specifically for this handheld, but what can players do if they don't buy your handheld, you can't expect players to go out with a five- or six-pound thing every day, and then carry eight batteries that can only be used for less than two hours, right?

Since then, Sega has not released a new handheld, but there are several copycat Nintendo's GW technology handhelds in the United States, which are cheap and sell well.

MY OWN GAMEBOY IS SOLD AT A RELATIVELY HIGH PRICE, SO IT IS NOT AS GOOD AS THIS BRAND ARCADE CALLED TIGER IN TERMS OF SALES.

Of course, Jester still makes money mainly by opening cassettes in games.

Sony also wants to participate in the big market of handhelds,After all,It's too eye-catching to only let Mars Entertainment make money in this market,It's just because the matter of home consoles hasn't stabilized,There is probably no time in a short period of time。

There are several companies in Japan that are also interested in the handheld field, after all, Mars Entertainment is currently the only company in this field. For such a large market, it is impossible for a company to casually stake its ground in this market without making people excited, and it is said that Bandai, who started as a toy company, is very interested in it.

Jester can't remember when Namco merged with Bandai, but he can't hide it from him, but it's Jed, and after Gunpei Yokoi left Nintendo, he went to Bandai Namco.

But these Jester don't care much.,The only thing that can affect his handheld career is probably Sony's PSP.,But it's impossible to say whether the PSP will appear or not.,Let alone anything else.。

In fact, even if Jester appeared, he was not too worried.

After all, he still has Nintendo's dual-screen setup, which is a killer feature, and to be honest, Shigeru Miyamoto is really a genius. Needless to say, the rest is just the creativity of NDS, which is the top.

It can be said that it has directly re-set a standard for the development and gameplay of handheld games.

Two thousand years later, it's not an exaggeration to say that the greatest setting on a console is the greatest.

Now that Jester has made up his mind to take a stake in Apple, he immediately talked to Sandy. Will said about it, Sandy. Will didn't say anything, although he was optimistic about Apple's future scene, but he heard that Jester's mind was decided. It's hard for him to say anything, and besides, because the merger with Da Mo didn't go well, so. During this time, he was also more irritable.

He promised to ask Jester if any Apple shareholders were willing to give their stakes, and Jester thanked him.

At the same time, Jester also gave Sandy. Will made a suggestion, which is actually the original history. Sandy. After the failure of Will's merger plan with Da Mo, the second evolution was to merge Voyager with Citibank.

The matter was warmly welcomed by Citi.

The final success was the result of very sincere consultations on both sides. It is also perfectly done.

This can be said to be the world's largest merger and acquisition after the war.

Speaking of Jester, you might as well ask Citi's attitude. Will also nodded, in fact, this is also his own idea, since Morgan's road does not work, Citi's road is the same, besides, in his eyes, although the Traveler Group is not as rich as these super investment banks, but their current profitability on Wall Street is enough to be compared with these old investment banks.

After that, Jester reached out to Jobs.

Since Jobs sold Pixar Animation to Jester, he felt that the pressure on his body was suddenly relaxed, after all, he couldn't afford such a large investment in the past two years.

Fortunately, Disney invested in the development together, otherwise, he might not have been able to hold on to it until now.

But in the end, he still coaxed.

After all, after investing so much, if he finally fails at the box office, then his investment over the years will be in vain, so he released a message at the beginning of this year to see if anyone is willing to take over, of course, he is not too urgent, so the price is relatively high, but the problem is also here, he himself is worried about the box office fiasco, and those who are interested are actually worried about the box office fiasco.

After all, there is no precedent for 3D animation to be a big success so far.

Therefore, at the beginning, no one who was in this relationship had any intention of taking over, and Jobs was a little disdainful of this.

If "Toy Story," which was released at the end of the year, was a big hit, would he still sell Pixar? Impossible, now it can be said that it is the last chance to take over Pixar, if he succeeds, he will not sell, and if it fails, then it makes little sense to sell or not.

Therefore, Jester accepted and did not bargain much, which is why Jobs still admired Jester.

He didn't do anything else during this time, he went to India for some penance, he was a Buddhist, this is not a secret, Jester also knew, and even, in later life, Jobs's belief in Buddhism is difficult for others to imagine, for example, after he was diagnosed with cancer, he refused to accept any modern treatment, but believed in herbal remedies as a proof.

Of course, Jobs was not wrong in doing so.

Because the American Cancer Society has also said that there is no cure for cancer at present, and after the cancer cells spread, they can not die for five years, even if the fight against cancer is successful, and generally speaking, even if the patient never receives any treatment, then he may live for ten years.

At a meeting with Jester, Jobs had just returned from India.

Hearing Jester's words to him, he was both a little excited and a little hesitant.

Go back to Apple and tell the people who kicked him out of Apple that you were wrong, I guess the only right one, of course the thing Jobs longed for the most, but he didn't expect that this opportunity would appear in front of him so quickly - of course, it was only possible to appear in front of him, at least the young man in front of him at the moment has not officially taken a stake in Apple.

Of course, he knew that as long as the young man was willing, it would not be too difficult to buy shares from shareholders and shareholders who had lost faith in Apple's future.

Money is just a number for this young man.

Jobs was right about this, and Jester was willing to buy shares in Apple for this reason, that is, he now has too much liquidity, and it is far better to invest it.

So, he chose and chosen, and he still chose Apple.

"I have my own conditions."

Jobs is a very proud person, it's not that if you want me to go, I'm going to go, it's not a matter of money or not, but I have my own standards of behavior - and predictably, Jobs's standard is that he has the final say, he is the protagonist of the company, and the whole company must revolve around him, this is a necessary thing, and it is a problem that cannot be discussed.

That's one of the reasons why Apple was willing to kick him out in the first place.

Before Jester could say his conditions, he nodded: "I know your request, you alone have the final say, I promise you, however, it is impossible for me to get so many shares, and the part in your hand is not enough, so you need to convince the other people, but what I can guarantee is that this part of my shares must speak for you, of course, the premise is that you can make money for my shares." ”

"Huh."

Jobs was very satisfied with Jester's answer, as for making Apple money?

He had never been worried about such a thing. (To be continued......)