Chapter 658: Hunger Marketing
After a brief shopping with Jiahui, Zhang Ning returned to the hotel that had been temporarily booked in Japan. %.
Pan-entertainment program.
I couldn't sleep all night, and Zhang Ning once again remembered the pan-entertainment plan he had made.
This plan was the first plan proposed by Tencent in the future, and of course, the grand Internet Disney was also similar to it. However, with the passage of time, the later generations of Shanda sold and sold in its various subsidiaries, and even the excellent assets that Shanda valued the most, as a source IP of Qiē entertainment, were also sold to Tencent. In the end, the grand dream of online Disney also collapsed.
As for the other one, it is Tencent's pan-entertainment plan.
Although Tencent has also been advancing in later generations, however, this plan involves a lot, even if Xiao Ma Ge attaches great importance to it, but from the perspective of the process, it is also slow progress, and it has not really achieved pan-entertainment. Although, the future is possible.
Now, Zhang Ning has been reborn and once again picked up the pan-entertainment plan mentioned by Tencent.
Although the plan looks the same, Zhang Ning has no reference object at all.
Any qiē in it must be completely opened by Zhang Ning step by step.
However, fortunately, after experiencing Shanda and Tencent's pan-entertainment plan, Zhang Ning has also summed up several experiences.
There is a very important reason why Shanda Network Disney failed, and the Shanda platform is too small.
Shanda made its fortune with online games, and in the end, although the family was big, it acquired video, music, online literature, and even hardware, what kind of Shanda mobile phone, Shanda box and the like. However, the grand platform is still too small.
And why is Tencent's pan-entertainment plan slow to advance in the future, his platform is big. However, Tencent proposed the pan-entertainment plan too late, if you remember correctly, Tencent only had a relatively clear pan-entertainment plan in 2013. Of course, this is not the most important thing. The most important thing is that Tencent's platform is big, video, official website, payment, film and television...... And so on, these have been laid out, and the key is that there is no core hardware.
Tencent's Qiē is all software, and moreover, it is all Internet software.
Although in China, Tencent's Internet dominates the world, but without the support of hardware, it is not impossible to realize the pan-entertainment plan, but it is much slower.
Cell phone.
Zhang Ning believes that this is the core one for Tencent to enter the hardware sector.
Shanda has launched Shanda mobile phones for the sake of online Disney, but Tencent still has not entered.
Of course, it may be that Tencent has also thought about entering the mobile phone, but the development of mobile phones in later generations is too fast, and after Tencent has this idea, there is not much opportunity to enter.
However, now Zhang Ning is given this opportunity.
In terms of platform, Zhang Ning has created instant messaging QQ, search engine search, and in the future, Zhang Ning will also consider building a video website, official website, etc. Although these platforms are not as powerful as Tencent in later generations, they have begun to have potential, and as long as they operate steadily for a few more years, Penguin will be the next Tencent. Moreover, now Penguin has not only instant messaging, but also search, e-commerce, ...... In the future, the potential will far surpass Tencent.
At the same time, in terms of hardware, there are also opportunities.
Now is the best opportunity to enter the mobile phone market.
Not only is the mobile phone not as technical as the computer, but if it is just about making calls, sending and sending mobile phones and other telephone technology, he almost has no technology. What's more, it's because Zhang Ning knows that as long as a few years later, Zhang Ning can turn the button mobile phone in his hand into a touch mobile phone and move towards the road of intelligence.
However, the premise of this qiē is still if its own hardware, that is, the super want mobile phone, can successfully enter the market.
Zhang Ning had been worried before.
Hardware is no better than software, and creativity is not enough.
Because the software is creative, everyone can download it and use it boldly, and it will soon spread to the world.
But there is a fee for the hardware, and besides, the cost of a mobile phone is not small.
If he wants to spread the world, he not only needs the creativity of this mobile phone, but also the word of mouth of countless people.
How does word of mouth come about?
It's not just a matter of advertising, and he's coming.
He is the result of countless users taking real money and passing guò over time.
It is precisely for this reason that the promotion of hardware is often much more difficult than software.
That's why the world's largest electronics technology manufacturers haven't changed much.
But in terms of software, many new giants emerge every year.
Closing his eyes, Zhang Ning kept deducing what would happen in the future.
Including, when the online sales of Chaoxiang mobile phones are not hot, there are not even many people who buy them.
In other words, Zhang Ning's idea is that the Japanese don't eat it.
I don't know how long I've been thinking about it, but Zhang Ning still doesn't have much certainty.
Never mind.
Zhang Ning sighed.
Don't think about it.
In this world, where there is something absolutely happening.
I wonder if the mobile phone can enter the Japanese market, then it depends on the will of God.
……
The day of Chaoxiang mobile phone sales is getting closer and closer.
There are some friends who are interested in Chaoxiang mobile phones, and they also keep watching a series of reports on Chaoxiang mobile phones.
I want the look of my phone.
The configuration of the super want phone.
Think about the features of your phone.
How much does it cost to think about the phone...... Wait a minute.
The news I saw surprised many users.
The first is the function of the super dream mobile phone, which collects all the functions of all mobile phones now.
Moreover, because of the large screen, not only can I think of my mobile phone to read comics, but also more games are included, so that players can experience the thrill of handheld.
In addition, the configuration of the super dream mobile phone is also very excellent, especially, in order to achieve a better effect of reading comics, the resolution of the entire mobile phone has also reached the top memory in the market.
Of course, this is not the key, the point is that the super dream phone is not expensive.
It's not that it's not expensive, it's very cheap.
Only 19,999 yen.
When converted into RMB, it is about 1999 yuan.
Perhaps, you have to say, where is 1999 yuan cheap.
Although 1999 yuan is not ridiculously expensive, compared with most mobile phones with more than 1,000 yuan, or even more than a few hundred yuan, super want mobile phones are not cheap. Even, for some people, there are some expensive.
However, that's just compared to those cheap phones.
If you compare it with similar mobile phones, or mobile phones with similar configurations, in an instant, you will know how cheap the super mobile phone is.
In the case of a Sony phone, for example, if you want to buy a Sony phone with the same configuration as the Chaoxiang phone, you will need at least 50,000 yen.
50,000 yen is more than 30,000 yen more expensive than 19,999 yen.
Although there is a difference between the zài brands, it is indeed very attractive to drop by more than 30,000 yen at once.
Not to mention those users who originally wanted to buy a super mobile phone and were ready to read comics, that is, some people who were not ready to buy a super mobile phone, and were also attracted by the shocking configuration and ultra-low price of the super mobile phone, more or less, and also had the idea to buy.
Of course, in addition to the configuration, price, and features, there is still a message that many users are more concerned about.
This news, that is, the official announcement of the super want mobile phone is only 3,000 units a day.
The official explanation is that because the super dream mobile phone is facing the audience for the first time, the production is insufficient, and it is impossible to sell it on a large scale.
At the same time, in order to ensure that all users have the opportunity to buy a super dream mobile phone.
Chaoxiang mobile phone decided that Chaoxiang mobile phone will start to buy online on the 1st of next month.
Only 3,000 units are sold a day, and only two weeks are sold, and a total of up to 50,000 mobile phones are sold.
If you want to buy a Chaoxiang mobile phone, then, the user enters the official website of the super mobile phone for the first time and chooses to buy.
As soon as this news came out, it immediately attracted the attention of many people.
Damn, I only sell 3,000 units a day, it's too little, no wonder the price is so low.
That is, there are more than 100 million people in Japan, and although not all of them will buy your mobile phones, you only sell 3,000 units a day and 50,000 units in two weeks, which is too little and too little, don't you want to make money?
What a pit, I want to buy your phone so much, and you only sell so little.
Of course, there are quite a few people who reply.
In any case, although only 3,000 copies a day are a bit small, if you can buy them, it will be a pleasure.
So, we have to really get ready for a rush to buy?
Yes, although I feel so shameless about my mobile phone, I really want to experience the feeling of rushing to buy.
If you don't say it, I also think it's exciting to rush to buy.
I hope God willing, I can grab it.
Haha, go in a dream, it's strange if you can grab it, only I can grab it.
Death to all of them, I wish you all can't grab them.
From function to configuration, from configuration to price, from price to sales quantity, and from sales quantity to rush purchase.
In the end, in the face of the topic of rush buying, the whole gas reached **.
The word rush is already very characteristic in itself.
In itself, although the rush to buy is also a purchase, he has proved that this thing is very popular, and everyone rushes to buy it. In other words, you don't have the money to buy it, you have to grab it. As for whether you can grab it, it's up to your luck......
Plus, it's the first-ever rush on the internet.
People feel very new to this kind of rush to buy.
I don't know how this rush mode starts, or I want to see the scene of the rush to buy at that time.
I have to say that this method has been very successful.
Chaoxiang mobile phones have not yet started to sell, but under the dual strategy of rushing to buy and limiting purchases, they have attracted a lot of interest.
Whether they want to buy it or don't want to buy it, they all find this rush very interesting.
Many people prayed in their hearts that they would be able to grab it.
Many people are also constantly counting the days, looking forward to the arrival of the rush to buy.
There are also some people who are ready to go to see the excitement on the day of the rush to buy.
In addition, there are some uninvited media outlets, who suddenly feel that such a rush is very creative and ready to report it.
Soon, time passed day by day, and the day of the official sale of Chaoxiang mobile phones was getting closer and closer......