"Yunge, we studied it. Penguin's C2C business is placed on their Penguin Mall homepage, using the popularity they have accumulated in B2B to promote their C2C. At the same time, in order to develop their C2C business, they also set up a secondary page on the homepage of Penguin Mall. However, at present, there are not too many merchants on their C2C platform, which is their shortcoming. ”

At the same time, Lu Zhaoxi also came up with some references, "I think we can further develop businesses, further seize the penguin, and pull more small and medium-sized enterprise users to our online network and become our Taobao store owners." ”

"Zhaoxi, it's not like you don't know, the area around Hangzhou has been almost developed. Some other users, either who don't know how to go online, or who can go online, are not interested in our platform, and then develop customers, and develop it in a short time. Moreover, Penguin Mall has an advantage, that is, they have more traffic than us. Although they don't have as many merchants as us, they are a B2C e-commerce platform, and they also have their own goods. This is a great way to ensure that they will be able to slowly and continuously push in, little by little, and eat away at our C2C market. ”

"Brother Yun, if we don't do this, I'm afraid there is no way at all."

"Don't worry, although Penguin Mall is good, it has not monopolized the market, they are not the overlords of this industry, let's think carefully and find a way to solve it."

Jack Ma is not a computer science major, he is just a university teacher, and he also teaches English.

For more than 40 years, Jack Ma didn't know anything about computers and the Internet, or even didn't know about it.

However, when he first saw the computer, he had already predicted that this guy with a keyboard would definitely shock the world.

So, under the leadership of Jack Ma, there was China's first yellow page.

Until now, Jack Ma has stopped doing yellow pages business and turned to e-commerce.

In his understanding, the way people do business in the future will shift to electronic transactions.

It's a very new and very hassle-free business model.

I have to say that Ma Yun's vision is very unique.

Although many people are incredulous about this, they have never thought that a person who taught English back then could have such a vision.

However, Jack Ma is like seeing the future.

"Zhaoxi, what is this?"

While browsing the interface of the Penguin Mall, suddenly, Ma Yun seemed to have found something, and pointed to the word Taobao in the Penguin Mall.

"Heh, Brother Yun, this is the secondary interface of Penguin Mall, click on Taobao, you can enter their C2C platform. Of course, it's okay not to click, on the homepage, Penguin also allocates 40% of the referral quota to their C2C platform. ”

"No, you mean, how can he call Taobao?"

"It is estimated that they think the word Taobao is more representative, just like what Brother Yun said at that time, Taobao, go to Taobao."

"Zhaoxi, don't you think that Penguin Mall is plagiarism?"

"Plagiarism?"

Lu Zhaoxi shook his head, he didn't think about it, "Brother Yun, this is the second-level page of Penguin, it's just one of their channels, and there shouldn't be any problem of zài infringement." Moreover, the Penguin Mall did not copy us, their Penguin Mall's reputation is much stronger than ours, and it stands to reason that they will not copy us. ”

"Zhaoxi, I think you have to open your mind a little more, why don't they plagiarize. Our name is Taobao, and they are also called Taobao. Wherever this is placed, it has the meaning of plagiarism. I know it's their secondary interface, and theoretically, it doesn't affect us. However, when they use the word Taobao, there is a problem. Regardless of whether they are infringing or not, in short, we have to ask the penguins for an explanation. And, Zhaoxi, don't you think it's easy to increase the popularity of our Taobao by having a fight with penguins? ”

Ma Yun's statement made Lu Zhaoxi quite moved.

Taobao has been established until now, and despite their efforts, many merchants have moved in. However, speaking of which, Taobao and Penguin Mall are actually no different in the eyes of users. Penguin Mall sells things online, and they Taobao also sells things online. Penguin Mall is undoubtedly more famous than Taobao, and users naturally have no reason to go to Taobao to shop. Although there are many products in Taobao, which are cheaper than Penguin Mall, this is also useless.

If Penguin plagiarizes Taobao and infringes on their Taobao brand, it can really make their Taobao fame soar.

At least, now that they are making trouble on Taobao, they are definitely justified, standing on the initiative, not maliciously provoking trouble.

"Brother Yun, I understand, it's just that Zhang Ning of Penguin Technology has a good relationship with several major portal giants, and also has a good relationship with other Internet manufacturers, we just want to hype, I'm afraid it may not be successful in hype."

"Zhaoxi, you only see the surface. Although the Internet portals have a good relationship with Zhang Ning, it is impossible to help Penguin Technology unconditionally. Plus, don't you forget. The major portals only provide news for users to read, but in fact, they do not produce news themselves. Most of the news in the capital, they are collected and edited through guò television, newspapers and other media. Moreover, the focus of our hype should not be on the Internet. We should put it in traditional media, especially TV stations, etc., I don't believe that these media have come forward, and users will not know about our Taobao. ”

Jack Ma doesn't seem to have any background, no qualifications, and no media channels

But Jack Ma is a very smart person.

It doesn't matter if he doesn't have a background, he can find someone with a background to help.

It doesn't matter if he doesn't have qualifications, he can find those who have qualifications.

As for the lack of channels, the absence of media, they can also spend money to find channels, to find media.

Moreover, Jack Ma's method of finding media cooperation is more clever than that of ordinary enterprises and media.

He didn't go to the TV station to cooperate with most of the merchants, he looked for those reporters.

As long as they have a good relationship with this reporter, they are also equivalent to having their own media and working with a TV station.

And, it's more cost-effective.

In later generations, Ma Yun used this trick to the extreme.

Almost in all the media, you won't find a single negative news report about Jack Ma.

And, not only is it not negative, but the media of later generations have also been constantly building Ma Yun into a myth.

They keep packaging Jack Ma and keep telling all kinds of miracles of Jack Ma.

Until later, wherever Jack Ma came forward, people could think of Taobao and Alibaba.

In the continuous media reports, Ma Yun has become the image spokesperson of Taobao.

This is completely different from other internet media.

Just like Baidu, Tencent.

Some netizens don't even know who the founder of Baidu is, and as for Brother Xiaoma, it is estimated that there are many friends who don't know him.

It is also Ma Yun's public relations among reporters that has achieved results, and this time the hype seems to be logical.

Guangming Daily, Southern Weekly, Southern Metropolis Daily, Global Daily, Xinmin Evening News, Youth Daily...... A series of reporters, no, a series of media, have published a news that Penguin Mall infringes on Taobao.