After explaining clearly to Chen Qingqing, the mobile phone reading business of Monternet entered the official start of construction.

Because mobile phone reading is a sub-business of Monternet, in order to facilitate the promotion of future work, Zhang Ning also set up the company in an office building not far from China Mobile's headquarters. In the beginning, it was boring, and it was the construction of the website. However, when Zhang Ning was nervously building the entire website, Wang Jianzhou came to Zhang Ning from time to time.

At Wang Jianzhou's level, he has no interest in reading novels.

He was interested in how Zhang Ning could do this not particularly big business.

"Zhang Ning, you have completely denied all of our previous reading sub-channels."

Watching Zhang Ning delete all the previous series of layouts on the mobile dream network, Wang Jianzhou was surprised.

"Mr. Wang, didn't I tell you, what I want to do is a mobile reading website. In the past, your company's works on Mobile Dreamnet were too biased towards paper books, although we will not completely remove these. However, our main focus is no longer these works, but our web novels. ”

If you read novels on the Internet, you can actually read any novel.

Among them, one is the e-novel version of the transformation of traditional novels.

The other is a web novel that is different from traditional novels.

It's just that in the later investigations.

People who read on the Internet, although there are also many netizens who can read traditional novels. But, basically, none of these people will pay for the traditional electronic version of the novel. They'll feel like they're going to pay online for a physical novel. Until later generations, the electronic version of traditional novels has never been made.

Of course, such an experience is also a lesson that many publishers in later generations have spent their blood to sum up.

At that time, online novels were very popular on the Internet, and many people had already developed the habit of reading novels online. Moreover, they have also seen that these online novels can still be paid online, calculated in terms of how many cents per thousand words. At this time, many publishers and many writer friends thought about posting their novels on the Internet.

The reason they began to think was very simple, isn't it just an online novel? Their own novels are better written than online novels, and they are more meaningful than them. As long as they turn the original physical publication into an electronic version and upload it to the Internet, then it will definitely attract readers to read it.

But the cruel thing is that they think too simply.

Traditional novels turn the paper version into an electronic version, although it is not too difficult. However, when they moved these electronic versions of the works online, they found out. Not only are not many people paying to read their work, but even if they click, not many people patronize it.

When they first started, they didn't understand this. There are many young writers who have always been dissatisfied with online novels. I always think in my heart, like some Internet garbage novels, people read them, and people pay for them, why don't I have my own. As a result, this can't be figured out, and the more they hate online novels.

Even later, although many people have already understood. Paper novels are not suitable for online reading, but because of the ideas of literary youth, for various reasons, the traditional novel industry is still prejudiced against online novelists.

However, for these, Zhang Ning didn't bother to pay attention to them.

Whether they are biased or not, he will only look at the market.

He does what the market likes.

No way, I don't like your traditional literature on the Internet, and I always recommend it there.

Therefore, Zhang Ning's first task for the reading channel in Montnets is to remove the original layout and add a new online novel. In addition, the proportional range of traditional literature should be reduced as much as possible. If it weren't really necessary for the traditional novel to have a place there, he would even want to stop promoting traditional literature altogether. After all, traditional literature is basically impossible to make any profit on the Internet. Even big-name traditional literary writers, also on the Internet, there won't be many readers.

"You seem to have changed all the fees you set as well. Hey, you're actually charging by the chapter. ”

Monternet's previous reading fee setting was based on the book.

That is, how much is per book.

The previous price was about 5 yuan per copy. But as soon as Zhang Ning came, he directly completely removed the setting of charging according to this book, and changed it to the same as on the PC, charging by chapter, or by how many cents per thousand words.

"Brother Zhang Ning, you have to collect these pennies and pennies, this is too slow."

"Mr. Wang, this is not necessarily."

Zhang Ning shook his head, "Previously, you set how much a novel is, and it seems that it will cost 5 yuan to sell a copy directly, which is much faster than our charge for a few cents per chapter." But in fact, he has a lot of disadvantages in this kind of charge-based fee. For example, users will wonder if it will cost 5 yuan a book, and whether it will be too expensive. Also, if I look at the front and don't like to look at the back, and I am asked to pay 5 yuan all of a sudden, will they be reluctant? ”

"That's right, but you can charge according to your chapter by chapter, and you have to charge for how many chapters you have to earn 5 yuan."

"This Mr. Wang doesn't have to worry. I can charge by chapter, and I have the ability to let users pay. ”

Zhang Ning snorted and didn't say it explicitly.

The Tao in this seems very simple, but if you haven't been in contact with this person before, you won't understand it if you kill it.

However, Wang Jianzhou seems to be quite smart.

Originally, he wanted to use Zhang Ning to operate mobile reading to accumulate experience.

Zhang Ning didn't say that it didn't matter, as long as it was officially operated later, they could also get the answer by analyzing the number jù.

Of course, this can be a little more cumbersome.

"Jianzhou, what's the situation with the Penguin Company over there?"

Several directors of the board of directors asked Wang Jianzhou.

"That kid, he's really rich."

In fact, they still can't believe it, and this guy can also get a platform usage fee of 100 million a year. Could it be that their penguin company has made a lot of money on the Internet. However, it doesn't seem like it. So far, I have heard that although Penguin is getting bigger and bigger, its profitability is not optimistic.

"Yes, whatever, he will pay 100 million platform usage fees, and we will let him be there."

Anyway, the money is earned.

As for renting out this platform, whether Zhang Ning can make money or not, it is not for them to think about it. However, they don't consider whether Zhang Ning makes money or not, but these board members are quite concerned, or rather, curious about how Zhang Ning will operate. Wang Jianzhou had just gone to Zhang Ning, and several directors kept asking.

"I just found out."

Wang Jianzhou sat down and reported to several directors, "Zhang Ning has made two more important changes to our original sub-business. First, he changed our original focus on traditional literature to online novels. In other words, in the future, this sub-business may be used to read novels. ”

That's understandable. Zhang Ning is doing the Internet, and it is estimated that he will have some interest in online novels, and what else? ”

"There's one change that's even bigger. He changed our fee by book to a fee by chapter. I looked at their pricing, and now it's 1 cent a chapter, and some are even lower, 8 cents a chapter. ”

"This ......"

Several directors will not understand, "This kid will not know, charge by the chapter." ”

"Is it more cost-effective to charge by chapter than by book?"

No matter how you calculate it, it is more profitable to sell one by one, how can there be a chapter to sell to make money.

Several directors were puzzled.

"This fee is charged by the chapter, in case someone else reads this chapter, they don't want to read the next chapter. Or, after reading the first few chapters of this book, he doesn't want to read it later, does a book charge so many cents, or a few cents? If you calculate it this way, hehe, I think, this Zhang Ning, don't say that I don't know where to find the 100 million platform fee. I'm afraid that he will have to advance a lot of money every year to support the operation of this platform. ”

Several directors snickered a little.

Previously, their mobile reading business, although it was not very profitable, did not lose money.

Anyway, the e-book doesn't cost much, so it's just packaged and sent to the user. As soon as it is sold, it is a few dollars a copy, and the profit is very considerable. But now, for a few dollars a book, he is willing to fold it in, and calculate it as how much is a chapter. Is this guy too kind in business, or is this guy not in business?

"A few people, I think that according to the rules also has the benefits of following the rules."

After thinking about it, Wang Jianzhou said, "Although their setting of charging by chapter, a few cents to more than a dime per chapter, it is indeed difficult to make a profit at the beginning. It will also happen, many users are determined in this chapter, and the next chapter is not determined. However, the sum of this chapter is actually about the same as the price of a physical book. In this way, if there are book friends who read all the chapters from beginning to end, and they all pay for it, it seems that they can earn more than if we only sell a book for 5 yuan. ”

Wang Jianzhou still has a brain, and immediately thought of the advantage of charging by chapters. However, after he finished speaking, he also seemed to feel that his argument could not convince himself, and smiled, "Hehe, I thought too much." It is estimated that there are not many people who can pay chapter by chapter from beginning to end. ”

Anyway, Wang Jianzhou analyzes it by himself, and if he lets himself calculate, he will definitely not pay chapter by chapter.

His favorite thing is still reading physical books, which is so inconvenient to read online, let alone on his mobile phone.

Moreover, he doesn't think there is anything good about web novels?

Although it seems that the creation of the world is not bad in China, many people like to read online novels. But Wang Jianzhou thinks that such a popularity is actually nothing. More than one billion people in China, even if some people like to read these online novels, he is also a big market. Moreover, Wang Jianzhou also thinks. Online novels are popular, can there be traditional novels popular? No matter how well they sell, can they compare to traditional novels?

Take a look at the list of rich writers, when are there any online writers.