Chapter 545: Keeping the IP

A qiē is ready.

The mobile reading site is not big, just some typography layouts, plus a few connections with the genesis number. The whole website, it's done.

"Zhang Ning, haven't you thought about advertising?"

Or Wang Jianzhou.

Wang Jianzhou, who had never been able to figure out Zhang Ning's operation method, asked Zhang Ning with some concern.

"What kind of advertisement do you want, your mobile Montnets platform is a live advertisement in itself."

"That's right, but you're so sure that when users log in to the Monternets platform, they will enter your novel interface. It's not that I'm cheating on you, I'm going to tell you first. Previously, the traffic of our Montnets novel channel was the lowest among the major sub-channels of Montnets. ”

Saying that, Wang Jianzhou was a little embarrassed.

A channel with such a low traffic was handed over to Zhang Ning, and he also took a platform fee of 100 million, and there were some pit people in itself.

It's just that Zhang Ning still smiled slightly, "Don't worry, Brother Wang, I have my own measure." ”

No matter how low the flow is.

But who is China Mobile.

It is the operator with the most mobile phone users in China.

Montnets is installed in almost every mobile phone.

Even if not everyone will enter Monternet, as long as some people enter, such traffic is already terrifying.

With such a terrifying traffic, it is enough to randomly distribute some to the novel channel.

Moreover, Zhang Ning is very sure.

As soon as they click through to the Fiction Channel, they are likely to become users of the Fiction Channel.

At 12 noon on the same day, Montnets and Reading Station were newly revised.

Wang Jianzhou and several directors of China Mobile, like Zhang Ning, are staring at the number in the background.

"Jianzhou, guess how many people will enter the novel channel this time?"

"Maybe a little more than usual, after all, now the novel channel has a new revamp."

"Well, maybe a little more than usual, but, I suppose, not much."

"That's what I thought, too. This guy is really confident, and he doesn't advertise anything. ”

Several directors shook their heads.

Even if it is their mobile base business, before it is launched, it is also a sharp advertising campaign.

"I guess Zhang Ning doesn't want to spend too much money."

One of the directors speculated.

"Makes sense."

The platform cost is 100 million, and then, some time ago, a lot of money was spent to build a website.

At this time, there is not a penny of profit, and more than 100 million is gone.

If there are a few more ads, it will not work, 1. 500 million will be spent like this.

Thinking about Zhang Ning's generosity, now at this moment, it is estimated that he is also heartbroken.

"Hehe, Zhang Ning, this kid has suffered a lot. However, who told him to sign this business with us. At that time, we said 100 million a year, which was to let him retreat in the face of difficulties. However, it is useless to regret it now. ”

took 100 million for nothing, and they won't return it.

"If I were Zhang Ning, even if I regretted it, I would have to endure it. After all, more than 100 million yuan is out, and then there are some advertising expenses. Other ads can be omitted, but with the cooperation of our mobile, it is still possible to send SMS ads. Besides, if he cooperates with us, we can give him some discounts on the cost of SMS or something, right? ”

Saying that, several directors laughed and made a fortune.

It's just that while the three directors were laughing, Wang Jianzhou suddenly said, "It's strange, in a short period of time, how did their IP flow go up all of a sudden." ”

This sentence made the three directors stop, lean in front of the computer, and look at the backstage to count.

"Ladies and gentlemen, you see, the IP stream of Monternet Reading Channel is no longer inferior to our CRBT business, and now their IP stream is still rising, according to this trend, it may surpass our news business."

"What, more than the news business, how is it possible."

Several directors were shocked.

The news business is the number one business for almost all mobile sites.

Almost all people use their mobile phones to access the Internet, and the first thing they see is the news.

Although the news business doesn't make much money, it is the one that attracts the most traffic.

At this time, Wang Jianzhou actually said that a mere novel channel may exceed the news business.

"Jianzhou, what are you kidding?"

"I'm not kidding."

Wang Jianzhou said sternly, "Everyone, please see, I don't know why, from the number of people in the background, most of them clicked into the IP stream of the novel channel, and they did not quit in a short period of time. On the other hand, the traffic of our other channels, although some channels have relatively large traffic. But they enter quickly, and they flow out quickly. There are more and more IP streams on the novel channel. ”

"Hey, there's such a thing."

Several directors were shocked, you know, this is something that has not appeared before Montnets.

"I see."

Wang Jianzhou frowned, stared at the number of people in the background, and said loudly.

"Jianzhou, I understand something."

"It turns out that these IP streams that flow into the novel channel are reading books."

"Reading a book?"

"Yes."

Wang Jianzhou nodded, "The newly revised novel channel, their charging method is by chapter, not by book. It's not that when users read it, they read it chapter by chapter, not download. Moreover, after learning about it before, Zhang Ning in order to attract users. For all works in the Fiction Channel, the first 20 chapters are free. As soon as a user enters their channel, they click on the novels and start reading. ”

"Oh, I said, so many IP streams can't come out all the time, it turns out that I'm reading a book."

One of the directors nodded, but he didn't think much of it, "It's nothing, I guess they found some novels that interest them." But to get them to pay chapter by chapter, I guess it's a bit hanging. ”

"That's right, but Zhang Ning's ability to keep users on their channel is amazing."

Another director rarely praised Zhang Ning at this time, "In the past, although our channel pushed so many books, we put these books on it and let users download them. Users just find their book, send a text message and we'll send the e-book download to their phone, and they won't stay on our channel. But at this moment, Zhang Ning directly used a setting for reading books online, so that the IP remained in the channel. ”

Wang Jianzhou also nodded at this time, "Sure enough, it is worthy of doing the Internet, just using one means, and the IP stream has been retained." I just don't know, his fees by the chapter, these users, do they buy it? ”

Wang Jianzhou had always been skeptical before, feeling that it was too outrageous to pay for chapter by chapter. Users may accept the payment for the first few chapters, but a work has hundreds of chapters, and some even have more than a thousand chapters, and if they pay for this chapter by chapter, they can buy physical books, so why should they read books online?