What are the advantages of eBooks?

If someone wants to ask Wang Jianzhou, Wang Jianzhou will definitely say, "Cheap." ”

Indeed, the only advantage of e-books over paper books is that they are cheaper.

If you lose the cheap price, the e-book does not have a half-point advantage.

At the same time, it is also because e-books are indeed cheap, Wang Jianzhou and they felt that the e-books on their mobile dream network were sold because they were cheap. If the price of an e-book is the same as that of a physical book, who else will buy an e-book?

The answer they got was no.

In any case, the reading experience of physical books is much better than that of e-books.

First, it does not hurt the eyes, and second, because there is paper for easy storage, you can take it again in the future. No matter how bad it is, if you don't watch it after watching it yourself, you can leave it to other people to see. But what is the e-book, the text is all virtual, after reading it yourself, there is no record, and the reading experience is super poor.

But at this moment, Zhang Ning's series of operations were completely contrary to their original assumptions.

"I think it's a suspense, this chapter by chapter adds up to a lot of money, far more than the previous pricing of our e-book. I think that after paying for a few chapters, the user probably won't pay. ”

A director said.

He still remembers when their channel first opened. Many users said that an e-book costs 5 yuan for a book, which is so expensive. Looking at it now, they pay by chapter, and each book costs at least 10 yuan. Some can be more than 10 yuan, and some even cost 20 yuan or 30 yuan, which is no different from the price of a physical book.

Who reads such an expensive e-book?

However, just when they thought that not many people were watching, and not many people were paying. After a while, the background record showed that some users had begun to choose to pay for the chapter.

"There are paying users generated."

You can monitor the traffic in the background, and of course, you can also see the number of paid users.

When the first transaction was made, several people were already paying attention.

"Jianzhou, when it is born, it is born, there is no need to make a fuss. After all, with so many of our users, it's normal for a few users to choose to pay. Moreover, they charge by chapter, and a chapter is just over a dime, and some only cost a few cents. It seems very cheap, and if it were me, I would have paid for it. ”

The combined price may be about the same as the price of a physical book.

However, if you calculate the cost by the chapter, everyone will think that it is cheap.

When everyone thinks about it, such a charging setting is easier to attract users to pay for the first time.

At least, it's much more cost-effective for them to sell 5 yuan at a time before.

However, even here, several people are still not optimistic about this fee setting.

It's just a chapter-by-chapter payment, and who knows if the user pays for this chapter and will pay for the next chapter. At first, he may think that it is cheaper to pay for chapter by chapter, but if he pays more, what if he thinks it is very expensive, and then he does not pay, what should he do? These are unpredictable things. Compared with the two, they still think that the initial price of 5 yuan is better. As long as they bought it, they received it for 5 yuan, and even if they didn't read the later chapters, they earned 5 yuan. It's not like this, if you don't watch it when you want, you just don't pay for it.

However, their thoughts seem to be wrong.

When one payment after another is recorded, chapter after chapter is paid completely, the more people look at it, the more they can't believe it.

Chapter 50.

Chapter 60.

70 chapters up.

No, it's 100 chapters, these guys, they're all paying 100 chapters.

Monternet platform is the business of China Mobile, their payment is very simple, click to confirm the payment, and the phone bill will be deducted directly, and there is no need to recharge at all. If you want to recharge, it is to recharge the phone bill. And it is so convenient to recharge the phone bill, and those who are illiterate will recharge. Therefore, it is also very convenient for users to pay up. It didn't take long for these users who were attracted by the novel to keep clicking on the confirmation and reading the novels they liked to read.

Moreover, this is not alone.

Among them, there are quite a few friends who read it, and they choose to pay. Moreover, this payment is not just one chapter or two chapters, but, in one breath, some pay dozens of chapters, and some pay more than a hundred chapters. Some even read it from morning to night, and pay for it all day.

"No, these guys, are they so rich?"

Although you pay for it on a chapter-by-chapter basis, it's not that expensive.

At most, the combined cost of these chapters is the same as the price of a physical book.

No matter how you say that your monthly phone bill is fifty or sixty yuan, and reading a book is twenty or thirty yuan, which is still paid.

However, this is an e-book after all.

Before, he meowed for 5 yuan and shouted that it was expensive, but now it is several times more expensive than 5 yuan all of a sudden, but why don't they say it?

Not only did I not say it, but these guys actually destroyed the author's quick update.

Did you see it, I don't know how many friends who have read the novel on it, and it directly wrote on it, "Dead author, update it quickly, I'll finish reading it all at once, can you update it faster, we're still waiting for the plot below." ”

Others shouted, a chapter and a dime are too expensive, damn, it used so much of my money at once. However, author, you meow so well that it's worth the few dollars you spend. However, can you update a little more? If you can make more than 100 chapters a day, I'll reward you with 10 dollars.

"It looks like we're going to have to re-evaluate the business of this fiction channel."

Wang Jianzhou got serious.

Before, although he was very optimistic about Zhang Ning, no matter how optimistic he was, he didn't think that Zhang Ning would be able to make any big changes to this channel in a short period of time. But now, just on the first day of the station, Zhang Ning gave him a big enough shock. Not only did they attract so many IP streams without relying on anything, but at the same time, their fees per chapter were also a huge success at this time. Although now the payment number of their users is jù, it cannot be compared with other payment numbers of Monternet. However, according to this trend, it is very likely that the most profitable in the future of Montnets will be novel reading.

Wang Jianzhou didn't guess wrong at all.

It seems that it is difficult for him to make a profit on the novel.

After all, fiction is a literary thing and a cultural industry.

For a long time, culture in China has not been profitable compared to foreign countries. Novels, too.

But now, Zhang Ning seems to have found a very feasible way.

……

"Fierce, really fierce."

Watching one user after another choose to pay, and one user after another continued to read, Zhang Ning's spirit was shocked.

Sure enough, whoever masters mobile will master the fastest way to pay.

Zhang Ning has long been optimistic about online novels, and on PC computers, online novels can be successful, and he has proved that online novels are in line with the reading concept of contemporary young people. It's a pity that there are too many pirated copies in PC computers, even if online novels have been developing, but all along, the impact is not great.

But now it's different, when the online novel is connected to the mobile phone, the entire industry, it is like an explosion, from quantitative change to direct qualitative change.

This was a situation that Zhang Ning had expected before.

There are significantly more mobile phone users than computer users, and more than one or two times more.

What's more, there are often many mobile phone users who have never read a novel, and they have never read an online novel. Many times, many people do not develop the market for these people. I think that these people who don't read novels and have never been exposed to novels are not interested in novels. However, Zhang Ning knew. Even if someone has never read a novel, as long as they do it correctly and write what they like to read, these friends who have never read a novel can still become their users. Even, these friends who have not read the novel will become more loyal fans of the novel.

In later generations, Zhang Ning has seen too many such examples.

Moreover, online novels are also the most appropriate works for these mobile phone users.

Just like this mobile reading station, the advertising slogan on it, the novels recommended above, it is eye-catching.

A thug's career.

The years I was a Taoist priest.

A journey to cultivate immortals.

Campus master.

How the game master was born.

Go back to the Ming Dynasty to bubble beauties.

The best striker in history.

Well, when I see these advertisements, even people who have never read novels are probably extremely interested in one of the advertising slogans. And when they click on an ad and choose to read it. Easy-to-understand,YY invincible web novel works,It only takes 3 minutes,You can completely capture these users。

Yes, the charm of online novels is so awesome.

Countless users, countless friends who read these novels for the first time, this time, they are like Columbus discovering the New World, and they are full of countless surprises for these novels.

Damn, novels can still be written like this.

Nima, it's also so well written.

It's so exciting.

It's so yy.

Great love.

God, I didn't expect the novel to be so good. I didn't read novels before, Nima, and I just died. No, from today onwards, I will read all the novels.

Novels are very important spiritual food, and reading one novel is more refreshing than watching ten movies. Plus, for a lot of people. What could be more convenient and cheaper than reading a novel? Moreover, such a novel can be read by yourself anytime, anywhere, wherever you go.

This is simply a must-have tool for countless users who are bored and don't know how to pass the time.

"Very good."

These users reminded Zhang Ning of the situation when he first came into contact with online novels.

For this kind of novel online works, just ask, how many people can have the ability to resist.

A lot of people boycott online novels, or say that online novels are rubbish, in fact, they haven't read a few online novel works at all. Or, they watched it, but they looked at it with a critical eye, and did not experience the pleasure of online novels. However, if they read these online novels as a reader, as a reader, Zhang Ning bets that there is nothing they don't like to read, from rural citizens to professors and high-ranking officials.

With such a strong influence, if online novels will not be popular, it will be unreasonable.