"In the summer, there is no peace for a moment."

Put down the newspaper in your hand, William Morris's agent Martin? Miller looked at the long-faced man opposite, "However, it is good news for us. ”

This long-faced man is the most promising director under his name, and has "Little Bang Maniac" and "Duke? Rosenberg's second-place title, explosive shots and fast-paced switching are also masterful, and he is now a well-known director of commercial films.

"Look at it, Michael." He handed the newspaper to Michael? Bey, "Want to be like Duke?" A good director like Rosenberg doesn't just make good films. ”

"I understand."

Now Michael? Bei didn't have much capital, so he nodded modestly and said, "Hollywood competition is everywhere!" ”

With that, he opened the newspaper and found Martin very easily? Miller said good news.

"Gunshots off the screen, 'The Matrix' violence!"

Just seeing the title, it is eye-catching and scary enough, and it is bound to be bad news for The Matrix.

"Since North America entered the summer season, "The Matrix" has become the first popular film, setting off a movie-watching boom among teenagers, and the media and audiences are talking about the plot, setting and picture of the film, but ignoring the violent side of the film. Just last Sunday, there was a shooting in the San Francisco area, and Josh, who was only 1*9 years old, was killed. Cook bought a handful with Keanu? Reeves plays Neo with a similar gun and uses it to kill the landlord couple who are renting his house. ”

"According to the information provided by witnesses around him, Josh? Cook believes that he lives in the 'Mother' and believes that he is the savior, and that the landlord and his wife are agents sent by the 'Mother' to persecute him, and he must kill them and restore the real world ......"

What's next. Michael? There is no need for Bei to watch it, the news should be the truth, and being reported at this time must be aimed at the current hot momentum of "The Matrix".

"It's just one of the newspapers that covered the incident." Martin? Miller gestured to the thick stack in front of him, "They're all hyping up this shooting, if I'm not mistaken." It should be Sony Entertainment that wants to suppress "The Matrix". ”

"I think so too." Michael? Bei nodded.

Does he know Martin? Miller didn't mention this for no reason, frowned and asked, "You think we're involved in that too?" ”

"Michael, your new film, The Peerless Tribulation, will be released the weekend before Memorial Day."

Reach out and push the newspaper aside, Martin? Miller said slowly, "It was the second weekend of Godzilla, the third weekend of The Matrix!" ”

Hollywood competition is everywhere!

In the past few years from advertising to Hollywood, Michael? Bey is well aware of this, "Warner Bros. will not sit idly by. Presumably there will be explanations or targeted measures, how do we do it? For Godzilla? ”

"No!" Martin? Miller shook his head without hesitation, "Although it's Michael standing behind Godzilla? Ovitz, but I don't think he's going to be a huge success, The Matrix is the real threat of the Peerless Calamity! ”

Originally, Martin? Miller believes that "Heaven and Earth Collision" will have the greatest possible impact on "The Peerless Tribulation", after all, the two themes are similar, and the former will be a huge success once it is a big success. Under the preconceived notion, "The Peerless Tribulation" will be reduced to an imitator......

Who knew that DreamWorks would be vulnerable under the encirclement and suppression of the six major companies. The popularity of "Heaven and Earth Collision" has not yet dissipated, and it has almost dissipated by the impact of "The Matrix", and the impact on "Peerless Tribulation" has almost been minimized.

In that regard, Martin? Miller felt that Duke should be grateful for the film, but the strong audience reputation and weekday box office schedule of "The Matrix" posed a serious threat to "The Peerless Apocalypse," which was released every other week. There is already a rivalry between the two sides.

When dealing with competitors, striking is an inevitable choice.

"Michael, have you seen the box office statistics yesterday, that is, Monday?"

See Michael? Bey shook his head, Martin? Miller said. "The single-day box office of "Heaven and Earth Collision" has dropped by $3 million! And "The Matrix" benefited from the overwhelming audience reputation and the expanding scale of screenings, and the box office on Monday was only less than 10% lower than last Sunday, earning $14.51 million! ”

"This ...... How is this possible? "Michael? Bei couldn't believe what he heard, "This is simply the trend of "Titanic"!" ”

Martin? Miller raised his voice, "It can't be Titanic, but it threatens us more than Godzilla." ”

"What can I do?" Michael? Bey asked.

"Join me in putting pressure on Walt Disney, the producer and distributor of The Peerless Apocalypse!" Martin? Miller had apparently already thought about it, "Let Walt Disney join the crackdown on The Matrix." ”

The production cost of "The Peerless Tribulation" is as high as 140 million US dollars, and the producer is Walt Disney's Touchstone Pictures, and the distributor is also from Disney's Bowei Pictures!

With such a huge investment involved, how could a Walt Disney-owned media stand idly by?

Michael? After Bey left, Martin? Miller hung up the phone with Walt Disney management, and the two sides hit it off.

When some group forces want to promote an already attractive event, the relevant news can always spread to North America and even the entire Western world as quickly as possible, and the popularity of "The Matrix" in North America has affected not only the North American market, but also a wider range of overseas markets.

"Crazy directors are doing something terrible, and when something like this happens, we really need to think about what message we are sending, the violence and fantasy of certain movies have caused this tragedy to happen, Hollywood filmmakers must be as responsible as possible, "The Matrix" is to blame for this social violence, when some movie violence becomes a real interpretation, should the film be responsible for it?"

Not only was the print media reporting on the shooting, but Duke then saw the relevant reports from the prime time of Walt Disney's ABC TV station, which, although not explicitly named, was quite inflammatory, and it was not necessary to guess that it was a shooting.

With "The Matrix" grossing $14.51 million and $12.78 million on Tuesday and Tuesday, respectively, and a total of $81.47 million at the North American box office, the shooting coverage has undoubtedly cast a shadow over the film's prospects.

Having lived in this land for such a long time, Duke knows very well that this kind of thing is not the patent of a certain country, and the media in North America is not ambiguous at all.

Pinching his still reddened nose, Duke looked at the dark night sky outside the floor-to-ceiling window again, and turned his gaze to Pani? Kelis, Nancy? Joseph Se and Jamie? Johnson's side.

The deliberations of the three men were over.

In fact, Duke and Warner Bros. have started crisis public relations since yesterday's extensive newspaper publication, but it will take time to understand the truth of the matter, investigate the background of the shooting, and develop effective targeted strategies.

The only one who reacted quickly was Pani? Kelis's online public relations department, they spread a lot of targeted propaganda on the Internet, guiding those fans of "The Matrix" to spontaneously maintain the film on the Internet.

However, today's traditional media still has an absolute advantage.

"Duke, leave the PR to us."

Nancy? Josephson spoke, "Based on your opinion and the actual situation of the perpetrator, we have developed a complete strategy to direct the attention of public opinion to the family as much as possible. ”

"I've always had faith in you."

As soon as he said that, Duke couldn't help but cough, Tina? Fei hurriedly brought a glass of water, handed it to him, and said, "Your first priority now is to recuperate." ”

Duke nodded, this kind of thing he is at best to give advice, and when it comes to practical operations, he is definitely not as good as a professional.

A cold and fever are just a minor illness, but it's troublesome to get better, wait for Nancy? After the three of Josephson left, Duke took the medicine and instructed Tina? Fei paid attention to the progress of the incident and went directly upstairs to rest, recovering her health more than anything else.

In fact, public relations is not complicated, just like John who was influenced by "Taxi Driver" to assassinate Reagan? Like Hinckley, there are definitely things that are not caused by one thing.

Early the next morning, NBC's "Today Show" focused on the incident.

A well-known psychiatric expert from across the United States, according to Josh? Cook's case of a psychiatrist's treatment was analyzed.

"Josh? Cook's shooting cannot be simply blamed on any aspect, the occurrence of such a tragedy has a lot to do with the suspect's own unhealthy personality, and any thing he may encounter will become the fuse of the situation, and he cannot distinguish between the virtual and the real. Based on the information we have got, Josh? Cook himself has severe depression, people with mental illness ......"

The New York Times and Los Angeles Times of the day highlighted Josh? Cook's family and some accidents during the rent.

"Josh? Cook, a mixed-Asian and Latino who grew up in a broken family, was fostered in several families, was subjected to a certain amount of abuse, and later found a job to live in San Francisco, where he was often ridiculed by his landlord...... This once again exposes the dangers of broken families to minors, Josh? Cook is just a victim of a broken family......"

The Warner's media and the Warner-leaning media used various reasons to direct the cause of the shooting to other places, and hyped up Josh? It is also true that Cook thinks he lives in a mother's body.

In fact, the discussion about movie violence is not the only one in North America, and Warner's crisis public relations has also been recognized by quite a few people.

However, once this kind of event happens, it is impossible to have no negative impact on the film, and the most direct manifestation is the box office.

(The shooting was a real event, but it was after the release of the second part.) (To be continued......)

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