Of course, I'm not saying that our games are free and we don't pay attention to the balance and fairness of the game. ＊.

Everything must have a degree, within a reasonable range, and the slightest unfairness and imbalance can be accepted by the player.

If this level is exceeded, then there is a chance that the player will leave.

This degree must be mastered by yourselves.

Zhang Ning is not very involved in specific game development now, at most he will be involved in some of the interests he has.

When he was in most of the capital, Zhang Ning wanted to teach them some theories and experiences accumulated by later generations over decades step by step. After absorbing their own experience and theories, they will be able to face a problem in the future. Even in the face of challenges from global giants, they are not afraid.

"Actually, Tong Lei, if you look at the problem from a different angle, you will be able to figure it out."

Tong Lei is against free games, and Zhang Ning is not outside.

New things, he has too many unsolved things.

Take a mature plan to change it to a model that you have never been exposed to, and you will resist anything.

"Do you think about the series of games we launched before, including the Legend of the Golden Ancient Heroes and the Legend of Mortal Cultivators, were there fewer people who were scolded and complained about at that time? At that time, wasn't it always rumored that no one would play games of poor quality? However, looking at it now, these two games of ours have also become one of the games with the largest number of simultaneous online users in China. ”

"Even now, there are still many people who say how about the Jin Gu Qunxia, how about mortal cultivation of immortals, and even, there are many games that have launched more functions and more ways to play than these two games. But so what, you don't care about these people's complaints, or comments...... But on the contrary, why do you care so much about a series of comments and complaints about free games? ”

"I don't think it's because of their complaints, but because these free games have failed. It's they who fail and make you feel unconfident. It was their failure that made you subconsciously think that the free model was not advisable, and it was their failure that made you never consider the free model. ”

"Of course, I'm not here to criticize you, but you've done a good job."

After slowing down, Zhang Ning did not delve into this issue in detail, "However, I still hope that when I make some decisions in the future, I can open my mind and think about it outside the rules." Possibly, a lot of the time, you just think a little more than others, you can become the rule maker, you can become the GM in this game. ”

"Mr. Zhang, you are right, I accept your criticism. It's just that there is another problem that we have to face. ”

After Zhang Ning's explanation, Tong Lei quickly figured out her previous problem.

yes, why did you think the free model would fail?

It's not that this model is really likely to fail, it's because someone else has failed, which makes her feel that the free model is not viable.

Why didn't you think about this before?

Tong Lei asked herself secretly.

However, Tong Lei, who couldn't figure it out after thinking about it for a while, didn't think about it again.

She was very open at once.

If you can take these things into account, perhaps, the one in front of you is not a monster.

"What's the problem."

"On the question of the number of free gamers."

Tong Lei took out a number jù, "We did a number jù survey, although there are still many players in China who like free games. However, all in all, the number of free gamers is not large, and it is far from the number of our paid gamers. We estimate that the number of players who will play free games in the country is about 3 million. And that's not even counting our free gamers who play CF. If there are only 3 million gamers, our Kyushu is probably ......"

"Tong Lei, you've done a good job of investigating the number of games, and we really have to take this into account when we launch a game. If the number of players is too small, even if we are the first, or even monopolized, it is impossible to make much profit. But, Tong Lei, there is one more factor you haven't taken into account. ”

"Mr. Zhang, what you are talking about is the increase in the number of domestic netizens."

This made Zhang Ning a little surprised.

"Mr. Zhang, I have taken this factor into account. Although our domestic Internet users have maintained a great growth rate every year, after 2003, the number of domestic Internet users has not increased as much as in previous years, and it is very good to be able to maintain a growth rate of 30% this year. We expect that by the end of 2003, the number of Internet users in China will not exceed 200 million, and the growth rate of Internet users will be slower in the future.

In addition, even if the number of domestic netizens continues to grow, it is impossible for free-to-play games to completely convert these netizens, among which there are many competitors for free-to-play games. They may not come to play games, they only watch the news, watch movies, listen to music, chat QQ, and even if they play games, they only play QQ games. Even, they will play online games, but they may play games for a fee. Finally, it will be possible for our turn to play for free...... Even if we take into account the growth rate of domestic netizens, we still don't have many free gamers. ”

"Yes, yes, Tong Lei, you analyzed it well this time."

This time, Zhang Ning praised Tong Lei.

"I think, as you said, the number of domestic free-to-play players is too small, and it is precisely because the domestic free-to-play model has been difficult to succeed is the key reason."

"Mr. Zhang, since you know, why do you want our Kyushu to adopt a free model."

"Then I can only say that the number of free gamers in China is too small, not really too few, it's just that they haven't developed it."

"No development?"

Tong Lei shook her head, indicating that she didn't understand, "Mr. Zhang, what do you say?" ”

"Judging from your survey numbers, it's true that the number of players who are playing free games right now is probably just over 3 million. But do you think that the number of real free gamers is only 3 million? We have more than 100 million Internet users, and if I were to say, the number of free gamers we have could theoretically reach more than 100 million. ”

"Mr. Zhang, this is impossible, how can more than 100 million netizens all play games, let alone free games, even if all the games are added up, it is impossible."

"I know it's impossible, I'm only talking theoretically. Tong Lei, you recall. How many online gamers did we have in 2000? ”

"Less than 500,000."

"So, let me ask you again, how many netizens were in China back then."

"More than 20 million."

"Okay, how many gamers are there in our country now."

"About 15 million."

"So how many netizens are there in China now?"

"Needless to say, you already said it just now, less than 200 million."

Zhang Ning continued, "Obviously, in three years, our gamers have increased by 30 times from 500,000 to 20 million. However, the total number of our Internet users, 20 million to 200 million, is not even 10 times. What does this mean? ”

"This means that the number of online game players is growing faster than the number of Internet users."

Tong Lei replied.

"Yes, not only that, but he also represents that there is still a lot of potential for our gamer community. Just like our 15 million online game players now, are the new netizens who have grown up to become players? No, some are, but many more are not. The reason why the number of our gamers is growing faster than that of netizen players is not because the players who have grown are playing games, but because some of the old netizens are constantly transforming into our gamers. ”

"Maybe I'm talking a little bit about it, but we can explain it in a simpler way. Under the previous charging model, the number of gamers was only about 10% of the total number of Internet users, which I think is very abnormal. As the most attractive online game on the Internet, I have always believed that the number of online games should account for 30% of the total number of Internet users. In other words, one out of three people who go online plays online games. Similarly, for our nearly 200 million Internet users, we should have at least 60 million online game players. ”

“30%？”

"60 million."

Tong Lei thought it was too exaggerated.

"What, you think it's impossible?"

"I think we're going to do it soon."

"Why it hasn't been implemented before is precisely the question of the charging model that we have been discussing for the past few days. The point card charging model is good, but it excludes many netizens who want to play games. ”

"Mr. Zhang, I feel that what you said is very reasonable, but ......"

"Just what?"

"It's just what Mr. Zhang just said, it's just subjective speculation."

Tong Lei has actually been persuaded by Zhang Ning.

She has long known the appeal of free to netizens.

It's like when the grand legendary private server came out, a lot of them ran to play the private server.

Do you say they don't have any money?

They are definitely rich.

Play the Legends of the Toll before.

However, even if you have money and don't play for free, why play for a fee?

Not everyone will support the genuine version without hesitation.

However, Tong Lei still wants to see a real number that is enough to convince her.

If not, then, no matter how reasonable it is, Tong Lei will only think it is speculation.

The free-to-play model, while it may seem very innovative, does have the potential to beat Warcraft.

However, in case the free-to-play model fails, let alone compete with Warcraft, I'm afraid that even the Penguin game will have to be messed up.

Tong Lei is the head of Penguin Games, he is the CEO of this company, and she is responsible for Penguin Games.

Even if Zhang Ning is here, if she is not very sure, she will not take the initiative to change.

"Without a definite number to prove it, it is impossible for me to change the charging model lightly."

"Count jù proof."

Zhang Ning couldn't help but smile bitterly.

Having just said all this, there is indeed too much subjective speculation.

However, how can Zhang Ning say that he knows the development of later generations, and knows that free games in later generations are the king and the mainstream?

It's just that it's really difficult to find a strong number jù as a support.

After Chen Tianqiao, the king of online games in later generations, single-handedly announced that all his games would be free-to-play, where is there any strong number of proofs, it is not a subjective speculation for future generations, but it is just a more confident speculation. As a result, Chen Tianqiao won again, the last time it was a $300,000 high bet legend, and this time all the games were free.

However, is there really no proof of the number jù?

Not necessarily.