On Monday and Tuesday for two consecutive working days, "The Matrix" received $14.51 million and $12.78 million respectively, which is quite stable, and the widespread spread of the Josh Cook shooting directly caused the film's box office turmoil on Wednesday and Thursday, especially on Wednesday, the single-day box office fell by 33 percent, and only received $8.56 million.

By Thursday, with Warner Bros. and Duke Studios launching crisis PR, the box office trend did not fall again, and basically remained at this level, with a single daily revenue of $8.59 million.

So far, "The Matrix" has been released in North America for a whole week, with a total box office of 98.62 million US dollars, and it is about to break 100 million!

Originally, according to Warner Bros. according to the first-week box office adjustment, "The Matrix" will inevitably break 100 million in this time period, but now it has been suppressed.

Neither Duke himself nor Warner Bros. is a person who only reacts passively and does not know how to fight back.

Where does the negative news come from? Who is behind the scenes?

There is no need to think and investigate at all, and there is no need to think and investigate, Sony Entertainment's close-knit media has reported wildly, and Walt Disney has added fuel to the fire, which is actually very obvious.

In the two days when the box office of "The Matrix" fluctuated, one of the most things that Time Warner's media did the most, in addition to crisis public relations, was to target Sony Columbia Pictures' "Godzilla".

The Matrix and Godzilla will collide head-on this weekend!

"Let the Renault thing be a thing of the past, fried cold rice doesn't make any sense, it doesn't attract enough eyeballs, and there's Morgan Freeman's mess. The Lun scandal came first, and the actual impact of this matter should also be discounted. ”

Even in his illness, Duke kept abreast of the progress of the matter and put forward his own proposal at the right time, and he said on the phone with Jamie Johnson, the head of Warner Bros. publicity, "Actually, what we have to do is very simple, on a large scale, on a large scale, and constantly to remind the public that Godzilla is a foreign product, a monster of the Japanese!" ”

Japanese culture has a certain influence in North America, and it can even be said that East Asian culture is the most prosperous in North America, which can easily create the illusion that the products of Japanese culture can adapt to the needs of the North American market.

Actually?

This era is not obvious, Sony Columbia Pictures and Michael Ovitz teamed up to ambitiously make "Godzilla" into a super monster series like "Jurassic Park", and there are not a few people in Hollywood who are optimistic about them.

In Duke's experience, Japanese culture has been experimented with several times in North America, and it is not difficult to see that quite a few people in Hollywood still have a strong belief in it.

Among them, there are definitely profiteers for works that are put on the big screen, but there have never been film works like "Jurassic Park" that are even one or even two grades short of a big success.

The monster Godzilla, the games Resident Evil and Final Fantasy, the mecha Pacific Rim, the hand-drawn animation Spirited Away, and so on, are still a long way from being a big hit.

In fact, the simplest and most effective way to deal with "Godzilla" is to keep reminding the audience that Godzilla is not a product of the United States or the Western world before its release.

These will inevitably influence the choices of some viewers.

Of course, Duke also knows that the monster movie boom in North America is objective, and "Godzilla" will definitely form a fierce strangulation with "The Matrix", and it is difficult to say who will have the last laugh in the end.

The sun was shining in late May, and North America began to heat up on a large scale, which was complemented by the rise in temperatures, as well as the heat of the film market.

"There are a lot of movies showing this weekend."

A group of young students sat around a stone table by the river in New York's Central Park, and one of them said, "Those small-budget movies are not on our radar?" ”

"Please, Frank!" Someone shouted dissatisfiedly, "It's summer, of course we have to watch blockbusters!" ”

Frank obviously has some influence in this group, and said, "Then we have three choices, "Heaven and Earth Crash", "The Matrix" and "Godzilla", Bill, Bryce, Harden, Sax, ......"

He looked at his companions from side to side, asking for everyone's opinions.

""Heaven and Earth Collision" should forget it."

The girl named Bryce took her eyes off the New York Times in her hand and was the first to speak, "I don't want to see Morgan Freeman's ugly face." ”

"That's right! What he did was disgusting! Bill chimed in, "It's a black gentleman, it's even more than the fake gentleman of Sean Connery did!" ”

Seeing that his friends were disgusted with Morgan Freeman, Frank said, "Then choose between Godzilla and The Matrix." ”

"Godzilla, I've seen The Matrix."

Everyone around looked at it, and Harden couldn't stand the burning gaze, and quickly said, "I swear, I'm a hacker fan, I've seen it twice!" ”

"I've seen it twice, too." Bill took over and said, "But I'd like to see it a third time." ”

Several people had a disagreement on whether to watch "Godzilla" or "The Matrix", and it was difficult to reach an agreement for a while.

"Stop arguing, listen to me first."

Flipping the New York Times to the entertainment section, Bryce put it in front of his companions, "There's a situation here, you may have overlooked, Godzilla is a monster from Japan, or more precisely, a boring fantasy of the Japanese......"

"A product of the Japanese?" Bill was the first to shake his head, "Not interested." ”

Several other people also shook their heads, "What's the meaning of the Japanese monsters?" ”

In the end, everyone's eyes fell on Harden, who insisted on watching "Godzilla", and Harden pursed his lips disdainfully, "A movie with Japanese monsters as the protagonists? I don't want to see it! ”

Frank suddenly laughed, "Harden, you made a wise choice, let's go see The Matrix!" ”

With the holidays of many colleges and universities in North America, the film market continues to heat up, even on Friday, which is three days of the weekend, a large number of audiences still pour into major theaters.

In order to compete for the audience, the manufacturers of the large zuò tried their best to promote themselves to fight their opponents, while the small zuò tried to survive in the cracks to drink a little broth.

Beginning on Friday, "Godzilla" was released widely, bringing the total number of films produced in the North American market to $80 million, to four.

Unfortunately, the decline of "Heaven and Earth" is obvious, the number of North American theaters has plummeted to 1,520, and the single-day box office before the weekend is only $2.4 million, which has already launched the ranks of first-line competition.

"Titanic" is still in theaters, but no one thinks it's still competitive right now.

At the top of the weekend were Godzilla, with the former opening with 3,310 theaters, and The Matrix, which maintained a mega-scale of 3,220.

The collision of the two has taken place in every corner of the film market, from the audience to the media to the theater.

"The Matrix" is not only a milestone in the history of film special effects, but also the foundation and leader of science fiction films in the new century!"

No sooner had NBC finished touting "The Matrix" than CBS aired a highlight of "Godzilla."

"The thrill of Godzilla is like riding a roller coaster ride at a theme park!"

While promoting yourself, of course, you will not forget to hit your opponents.

"Godzilla is an exaggerated monster, which makes the film no surprises, no excitement, no thrills and excitement, it is just a big lizard from Japan that is boring and has no sense of horror."

-- The New York Times

"In fact, the core of the whole film of "The Matrix", whether it is real or virtual, has been expressed in movies a long time ago. Dukr Rosenberg simply puts on the technological cloak of the emerging computer network, which looks a little beautiful, but the essence is still a repetition of the old Hollywood routine. ”

- Chicago Sun-Times

In addition to these, both sides are also working hard to spread negative news about their opponents, especially the negative perception of the film by first-line moviegoers.

"Hello, I'm Stu from CNN."

A reporter from CNN, a subsidiary of Time Warner, stopped an audience member who had just walked out of the "Godzilla" theater at the theater, and the depression and dissatisfaction on the other party's face were extremely obvious, "Can you talk about your opinion on the film you just watched?" ”

"A bad movie, absurd, exaggerated, and lacking a sense of humor, watching this movie is very boring."

The young fan said angrily, "It's a complete waste of my time, I really doubt that this film was made by the Japanese, and it is so boring!" ”

The interview, along with CNN's live news, quickly reached the television footage of countless families and viewers.

Just after watching the news, Michael Ovitz switched to Columbia TV, and a similar show is going on.

Standing across from the CBS reporter was a family audience, and the father said, "I very much regret taking my kids to watch 'The Matrix', this film has so many violent scenes, in which there are countless scenes of dead people and shootouts, I recommend that family viewers like us not choose 'The Matrix'......"

As the interview continued, the door to the living room was suddenly pushed open, and Martin Scorsese, Michael Ovitz's most important client, pushed the door in, watched the program on the TV, and sat across from Ovitz.

"Looks like you're confident." Martin Scorsese said.

"You know, Martin, I've always had a lot of confidence, even if it's against Dukra Rosenberg and the king of the summer season!"

Turning off the TV, Michael Ovitz added, "As for who will win this weekend, we won't know until the statistics come out." ”

Martin Scorsese seemed to be interested in the current competition, and asked curiously, "Can you know your expectations for the first day and first weekend box office of Godzilla?" ”

"In my judgment, the first day should be between $13 million and $15 million." Michael Ovitz didn't mean anything to be humble, and said confidently, "The three-day weekend box office will not fall below $40 million, and I prefer the figure of $45 million." ”R1152