The Jiangzhou municipal government's large-scale land auction has once again attracted attention across the country. Especially in the context of the country's policy of abolishing welfare housing, Jiangzhou, as a pioneer in the land market, is particularly representative.

In the CCTV studio hall, the host and the invited guests had the following conversations.

"Professor Wu, you are the first in China to propose to vigorously support real estate as a national pillar industry, so as to vigorously stimulate domestic demand and connect China's economy to a new engine. I would like to ask, what is your reason? ”

The guest invited was Qin Ran's mentor, Professor Wu Yongwen.

"There are two necessary stages for a modern country, one is industrialization, and the other is urbanization. Since the founding of the People's Republic of China, our country has implemented the Five-Year Plan in a targeted manner, and now it is the Ninth Five-Year Plan, which has laid a solid foundation for China to transform itself from an agricultural country into an industrial power. At a time when industrialization is in full swing, urbanization must be on the agenda. In general, urbanization is driven by industrialization; But on the other hand, urbanization is the carrier of industrialization and has a counter-effect on industrialization. If urbanization can meet the requirements of industrialization, it will promote the acceleration of industrialization. Otherwise, the process of industrialization will be slowed down or even hindered. The United States and Japan, two major economic powers, account for more than 70% of the population in urbanization. The United Kingdom, an old industrial country, ranks first in the world, and is now approaching 90% of the total. What was China's urbanization in 1998? Just to 30%. There's a lot of potential to be tapped! According to statistics, every 1 percentage point increase in urbanization can boost investment growth by 3.7 percentage points, consumption growth by 1.8 percentage points, GDP by 0.15 percentage points, and employment rate by 0.33 percentage points. ”

Wu Yongwen glanced at the host and paused to let the audience digest the above numbers.

"Let me give you a simple example, isn't it true that many peasants in the backward rural areas of the west have gone to the developed cities in the east to work? In the bustling cities and remote villages, the vast majority of migrant workers will have the impulse to stay in the city for development. So here's the problem? If you want to stay in the big city, you must have your own home. Therefore, the real estate industry will be the foundation of urbanization for the foreseeable future, providing housing for a steady stream of new citizens who are flocking to the city. You have bought a house, do you need a loan, need to renovate, and buy new appliances and daily necessities? These are places that ordinary people can see. Where are the unseen places? The materials such as steel bars, cement, bricks, water and electricity inside the house are made before moving in. Therefore, the real estate industry is closely related to steel, building materials, home appliances, chemicals, finance and other industries, directly or indirectly affecting 60 industries. The development of real estate can drive the development of related industries in the upstream and downstream. At present, the problem of layoffs has become an important factor affecting social stability, and the development of the real estate industry can provide a large number of jobs and alleviate the pain of layoffs. ”

Nodding, the moderator continued to ask.

"What do you think of Jiangzhou's large-scale auction of land today?"

"According to my research in local cities across the country, local finances are very tight due to the reform of the tax-sharing system. I went to Jiangzhou a few days ago, and the local government officials told me very frankly that the money from the sale of land was a large amount of income for the local finances. Didn't Jiangzhou sell a piece of land for 400 million last time? The money came quickly, and the quantity was sufficient, so she couldn't resist such an impulse. However, we also need to realize that urbanization is not just words, it requires real money. Jiangzhou is preparing for the construction of a new area, which requires a large amount of start-up capital, which may be the main reason for the large-scale land push. Overall, I think it's a win-win situation, the local government gets the development funding, and the developers get the land to continue building the house, both of which are working towards urbanization. ”

Still in the Jiangzhou Municipal Government Auditorium, or the last auctioneer, the high-profile auction has finally begun.

Qin Ran still chose No. 6 and sat in front of him with Zhou Zhidong. This time, the number of people participating in the auction was five times higher than last time, and it seems that there is really going to be a good show today.

The first piece of land is named B1 and is next to the West Bay Project.

"The B1 plot is located on the east side of Xiziwan, covering an area of 140,000 square meters, planned as an ordinary residential area, with a plot ratio of less than 2.2 and a starting price of 50 million. There is a reserve price, and the auction will be invalid if it is not reached. ”

The auctioneer briefly introduced the plot information, and then knocked down the auction hammer to signal the start.

"100 million."

A small developer in Jiangzhou asked for a price.

"200 million."

Zhou Zhidong held up the No. 6 plate and shouted.

"Wow-"

The first piece of land was so hot that there was a sigh in the audience, and Jiangnan Real Estate seemed to be determined to win it.

"250 million."

Another medium-sized developer has joined the fray, and the smaller developer has backed down.

"320 million."

Zhou Zhidong continued to shout.

"400 million."

The other party continued to add 400 million offers.

"570 million."

The No. 6 plate was raised again, and Jiangnan Real Estate quoted a high price.

The opponent should be that the two companies are jointly bidding, and they are quietly discussing whether to follow up. Finally, they still held up the sign in their hands.

"580 million!"

Zhou Zhidong shook his head and smiled at Qin Ran, as if he knew that the other party would definitely quote a high price. This time, the No. 6 plate was not raised, and Jiangnan Real Estate gave up the competition.

"This little fox!"

Tang Zhongtian scolded in a low voice, he was still wondering just now, B1 was not the plot demarcated by Jiangnan Real Estate earlier, why Qin Ran seemed to be desperately grabbing. It turned out that he had created momentum and dug a big pit for others to jump into. As a result, others will have psychological shadows when bidding with Jiangnan Real Estate, and they will not be able to guess their layout.

The medium-sized developer who won the B1 plot originally expected to be 400 million, but he did not expect to spend an additional 180 million yuan to compete with Jiangnan Real Estate, and could not afford to participate in the competition of other plots. If you think about it, it's really a bit more than worth the loss, but I can't regret it.

"The B2 plot is located on the southeast side of Xizi Bay, covering an area of 160,000 square meters, planned as an ordinary residential area, with a plot ratio of less than 2.2 and a starting price of 60 million. There is a reserve price, and the auction will be invalid if it is not reached. ”

The B2 plot is one of Qin Ran's goals.

"450 million!"

Zhou Zhidong began to quote.

At this time, the venue was silent, and no one raised signs to bid.

No matter how much the auctioneer stirred, it couldn't arouse everyone's enthusiasm.

Jiangcheng and Real Estate kept their promises and did not participate in the competition. Guojiang, Long, Wanjian, Zhongyang and others did not raise their cards for some reason, and the venue fell silent for a while.

"Smack-"

Jiangnan Real Estate successfully acquired the B2 plot.

At this time, the developer who had just won the bid for the B1 plot turned blue. B1 and B2 are adjacent to each other, the location is about the same, B2 is 20,000 square meters larger than B1, and it is 130 million cheaper.

Plot B2 Jiangnan Real Estate has a geographical advantage, and its own development will be connected to Xiziwan. If other developers want to take it, they will not have the premium of Xiziwan, and they are also facing the death of this Jiangnan real estate, and they accidentally take over at a high price. In a word, the B2 plot of land in Xiziwan can still be profitable by relying on the premium price to take the land at a high price, and other developers are likely to lose money if they take it.

Qin Ran relied on stratagem and picked up a big bargain for nothing.

Next, 3 pieces of land below 80,000 square meters were auctioned, and all the transaction prices were more than 250 million.

B7 plot, but staged a dragon and tiger fight.

Jiangcheng and Wanjian Company both took a fancy to this land, and the two sides continued to raise the price, and the 150,000 square meters of land was auctioned at a high price of 598 million, and finally Jiangcheng Group had the last laugh.

Tang Zhongtian intends to use B7 as a fulcrum to build a self-reserved land belonging to Jiangcheng Group.

Therefore, he just won the B7 plot at a high price, and won the B8 plot covering an area of 130,000 square meters for 506 million.

At this point, Tang Zhongtian has reached his strategic goal, and Jiangcheng Group has died down.

Real Estate won the B10 plot of 127,000 square meters for 480 million yuan, but the B11 plot faced the scramble of Wanjian and gave up the competition when it exceeded the budget of 100 million. In the end, Wanjian Company won the bid for the B11 plot with 460 million yuan.

Due to the relatively partial plot and the hillside of the scenic area behind it, the B13 plot is not very attractive as an ordinary residential project, and there are not many bidding companies. Qin Ran made a decisive move and won 120,000 square meters of land for only 180 million. Ordinary residential projects are not good, but if you want to build a high-end community like townhouses, it should be a very suitable place. However, this requires the company's public relations strength to be strong enough to be able to open up the joint and change the planned use, of course, this qiē is not a problem for Qin Ran. B13 can be regarded as an unexpected surprise, Qin Ran picked up a small bargain again.

Tao Xin is interested in plot B14, which is also remote, but suitable for building ordinary residential projects. As a result, he faced many opponents. The 140,000 square meters of land was finally auctioned at a high price of 330 million, and the winning bid was not Tao Xin, but another developer.

The further back you go, the fewer resources there are, and the more people scramble.

A piece that looks very ordinary will trigger many rounds of bidding.

B15 to B19 have sparked a craze.

Tao Xin finally fought his way out and won the B18 plot for 360 million yuan, covering an area of 98,000 square meters.

The finale, B20, is finally going to be auctioned, and it is the only high-end residential project in this auction, next to the villa cluster planning area in the north of Xizi Bay. It covers an area of 190,000 square meters, with a plot ratio of less than 0.35, and is planned as a villa. There are few villa projects planned in Jiangzhou, and things are scarce and expensive.

The audience expected Jiangnan Real Estate to compete for the B20 with all its might, and Zhou Zhidong did the same.

"300 million."

Jiangnan Real Estate's first offer.

"330 million."

Soon there were other developers bidding bids.

"360 million."

……

"500 million."

Chasing all the way, the price quickly broke through the 500 million mark, which means that the floor price has reached 7,500 yuan / square meter.

"550 million."

Jiangnan Real Estate continues to offer.

"580 million."

Zhongyang Real Estate decided to fight Qin Ran to the death.

"600 million!"

"605 million!"

Zhongyang's representative blushed and quoted again.

Spread his hands to the other party and signaled to admit defeat, Zhou Zhidong put down the No. 6 card on the table. Qiē developed according to the situation that Qin Ran had envisioned in advance, and B20 was finally taken over by the unjust boss.

In the end, the B20 plot was won by Zhongyang Group for 605 million yuan, and the floor price has reached 9,100 yuan / square meter, which means that he must sell at least 12,000 yuan / square meter to make money.

The one who laughed the happiest was Qin Ran, the villa group in the north of Xiziwan was a low-cost land, and now it was pulled by the king of the land next to it, and it added a lot of value invisibly. Originally, he only planned to sell it at a price of 7,000 yuan per square meter, and it seemed that he was going to get closer to the king of the land next to him.

Therefore, every time the king of the land is auctioned, the happiest person is the landowner next to the king of the land, because he has risen and appreciated with the king of the land, and by the way, he has taken advantage of it. (Make up the chapter on January 24, and the number of chapters that are still owed will be slowly made up.) ）

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