Chapter 389: The Honda Family

Honda Motor Co., Ltd. Headquarters Building, President's Office, Tokyo, Island

"Isn't there any news from Incheon yet? What is Fukui doing?" Honda Motor Co., Ltd.'s current president Yoshino Hiroyuki rarely felt a little unbreathable, and led the team to Incheon to bid for the Daewoo Group's North American Daewoo factory, the company's vice president and president of Honda North America, Yasuo Fukui, as the current director of Honda R&D, Fukui is considered to be the next president of Honda Motor Co., Ltd. Born in 1939, the current president Yoshino is 54 years old compared to the old man of the Toyota family.

In fact, although Honda Motor Co., Ltd. is the third largest car manufacturer in the automotive field after Toyota and Nissan, Honda motorcycles have occupied the world's number one position for 30 years, and Honda motorcycles' engines are known as the world's No. 1 engines.

"President, the first round of negotiations from the front has ended, and the Daewoo Group insists on the price of 500 million US dollars, and I am afraid that we can only wait for the second round of public bidding to get the ......" Junko Takasago, the assistant to the president next to Yoshino, replied in a low voice, and easily changed a cup of hot tea for his boss, Honda Motor Co., Ltd.'s previous presidents were all born in Honda Technology Research Institute, it can be said that technology flow is the foundation of Honda Motor Co., Ltd., Yoshino likes to drink Indian green tea instead of Colombian coffee.

"Takasago, you said, what is the head of the founder of the Daewoo Group, and he has tried his best to use financing and mergers and acquisitions to develop explosively in a snowballing way, and now I think this Daewoo Group is in crisis, and once the cash flow is broken and the debt defaults, I am afraid that it will fall apart at any time...... Daewoo's North American factory is a shame...... When I invested $800 million five years ago, it was really shocking! President Yoshino usually purses his lips and smiles casually, but in front of the great beauty of his president's assistant, he can always show a pleasing smile......

Honda's successive presidents have canceled official expenses since Soichiro, a huge Honda company, executives and employees alike, there is no bus configuration, commuting is either a subway bus Shinkansen, or self-driving is not enough to reimburse the fuel fee, the green tea in the president's office, that is still Takasago This beautiful assistant brought from home by herself, of course, Yoshino often brings things in from home by himself, public funds are absolutely not allowed to be used for personal consumption, that is, business trips, in addition to transportation and accommodation, and the standard meal cost of the burger, and no other expenses will be reimbursed.

"President, if President Kim were Honda, he would be about to retire now, and Fujii's senior was only 62 years old when he retired, and now the president of the Daewoo Group is 63 years old, President, are we going to buy the Daewoo plant in North America, or are we just going to compete with Toyota and Mazda? I think it's not easy for Fukui's predecessors to get rid of that Daewoo Group, if the other party insists on 500 million US dollars and doesn't let go, is there really a buyer willing to be the boss of this wrong? According to a professional accounting firm, the net worth of the North American Daewoo factory will never exceed $380 million......"

Takasago walked behind President Yoshino, and gently massaged his boss's shoulders, picking up the seniority Takasago is Yoshino's distant niece, and everyone knows that Takasago Assistant is the president's most trusted and most relied on assistant, not to mention that Junko Takasago herself has a back from Todai and also got a graduate diploma from Yale University in the United States, and it is rumored that the 32-year-old Junko Takasago is the illegitimate daughter of President Yoshino and the outer room, of course, it is just a rumor, and no one dares to mention this within Honda......

"If there is an open bidding in the second round, I am afraid the competition will be fierce, it would be nice to know the opponent's hole cards, Takasago, the consulting company you contacted over there, do you have any new feedback back?" Yoshino was referring to the business investigators sent by Takasago to find out the hole cards of the seller, Daewoo Group and other competitors, for Daewoo Group, the price at which to sell is a crucial question, and for other competitors, it is necessary to find out whether they are here to disrupt the situation or to really bid for Daewoo's North American factory!

"There is no more news at present, the information from the Daewoo Group headquarters shows that in addition to Toyota, Mazda and us, the North American manufacturers who have negotiated with the Daewoo Group have only come to the representatives of Ford Motors, but at noon today, the Saturn Motors of General Motors and his party appeared in the lobby of the Daewoo Group headquarters, it seems that our previous prediction was a little wrong, I originally thought that General Motors would go out of the horse itself, after all, they have a history of joint venture operation of Shinhan Motors with Daewoo Group......"

Takasago was a little impressive when he said this, as a 32-year-old professional woman who is still single, of course, the rumors outside will not have much impact on the strong-willed Takasago, however, betraying the trust of President Yoshino, that will make Takasago feel guilty, Saturn Motors was silent before, and if it suddenly appeared at the scene of merger and acquisition negotiations, I am afraid it will bring unpredictable results to the situation, we all know that Saturn Motors is a newly listed tyrant, and the net assets of only $1 per share are stunned to issue 2.7 billion yuan at a high price of $3. With the move of Saturn Motors to go public and IPO, General Motors has recovered ten years of investment, and it also controls the remaining 50% of the shares, and Saturn Motors should not be underestimated.

"It's really a bit unexpected, I originally thought that the spin-off and listing of GM's sub-brand of Tongguò would return billions of funds, which would become the biggest obstacle to our acquisition of North American Daewoo, but I didn't expect to directly let Saturn Motors go into battle? Could it be that the farmers in Tennessee have now become experts in mergers and acquisitions as soon as they go public? Takasago, do you think Saturn Motors is here to make soy sauce, or is it really here to buy the Daewoo factory in North America?! Yoshino obviously takes Takasago's opinion very seriously, and this kind of difficult question is thrown out to ask the beautiful assistant.

"President, if General Motors mergers and acquisitions, we may not be able to deal with it, after all, it is the world's largest automobile manufacturer, and the automobile industry of Daewoo Group was established as a joint venture with the support of General Motors, and the Saturn Automobile listing also returned more than 2 billion cash to General Motors, a major shareholder, although the other party has lost money for three years, but the Wall Street and Bank of America consortium still supports their local enterprises as always, but I didn't expect that this time it was not General Motors but Saturn Motors, I don't understand that although Saturn Motors has been profitable for three consecutive years, it is subject to production capacity and GM support, and its market share is only 150,000 vehicles. ”

"Do you think the Saturn car will be overwhelmed? I don't think so, don't forget that General Motors is the largest shareholder of Saturn, and now Saturn Motors' stock is hot on the New York Stock Exchange, and the stock price is high, if you need financing, I believe Wall Street investors will flock to it, of course, through guò financing and blind expansion of scale is a double-edged sword for Saturn Motors, and it is not good to cut off their own tails...... "Yoshino was a little disappointed, in his opinion, Takasago is a very business-minded and talented assistant, and others think that Yoshino, who is the president, has a beautiful vase by his side, only Yoshino himself knows that in a few years, Takasago will definitely have a chance to become at least the vice president of Honda.

Takasago studied mechanical engineering at Yale University, and within three years after returning to Honda, he became the executive director of the Honda Institute of Technology Automobile Engine, and there is no shortage of technical and business acumen, if you don't get married and decide to become a professional woman, you may not be able to take charge of Honda in the future, basically the previous presidents of Honda are expert-level professionals from technical research institutes, but marketing is weak, even if the original founder Soichiro Honda is also an inventor and patent holder of automotive technology, When it comes to marketing and corporate management, he relies entirely on his partner Fujii.

"President, if you want to talk about Saturn Motors, I have also focused on investigation and research before, Saturn Motors is the youngest brand of General Motors, and Tennessee people are chronic, so other manufacturers generally establish new factories and put into production quickly for 3 years, and it will not be more than 5 years, only Saturn Motors took seven years from preparation to the first car off the assembly line, so I originally thought that their main focus was on the research and development of new cars, rather than blindly expanding production capacity, small horses and big cars are easy to overturn, but, The new chairman of the other party is a Wall Street genius...... Is it because of this that they want to be in the limelight and steal the fat from our mouths? Takasago frowned slightly.

"Well, if Takasago can increase the net value of the fund in charge by more than 3 times in three months, you are also touted as a Wall Street genius by Americans, Americans are both to help communication and set up archways, in my opinion, what G3 fund of Merrill Lynch Securities is not a blue-chip investment fund at all, but a hedge fund of Chiguoguo...... Like the Daewoo Group, excessive self-aggrandizement is the enemy of a successful business, and the collapse of the Empire State Building could occur at any time! When the time comes, it will be out of control. Yoshino snorted, obviously a little resentful of the so-called Wall Street genius he had never met.

"President, if the second round is an open bidding, will we not be able to hold on to the $490 million we approved for Fukui's predecessors in advance? Rather than this, it is better to directly increase the price to 500 million US dollars and win this order directly! "Takasago is obviously a little uncontrollable, if the bidding is a secret bid, it is their own confidence and will, of course, and the accuracy of intelligence, if it is an open bidding, then there is really nothing to take advantage of except for the one with the highest bid.

"Well, what you said makes sense, but I can't swallow this breath, okay, notify Fukui, find a way to negotiate secretly with the Daewoo Group, and the transaction price can be put to 498 million US dollars! No more! President Yoshino finally relented.