Chapter 390: Sincerity
Large conference room, Daewoo Group headquarters, Incheon, South Korea
"President, Vice President Fukui of Honda Motor Co., Ltd. would like to see you!" The assistant to the president of Daewoo Group pushed the door in and reported that for Kim Woo-jung, president of Daewoo Group, who is known as a workaholic, 8 o'clock in the evening is just a tea break for the office meeting, and the sale process of Daewoo's North American factory is more difficult than expected, whether it is Toyota, Honda or Nissan, The first round of offers did not exceed $380 million, and Ford's representatives were even more aggressive about only $320 million, and emphasized that all severance payments for workers at the Daewoo plant in Alabama had been included in Ford's offer, which made the Daewoo Group negotiating team inevitably scoff and sternly refuse.
"Well, let's have Mr. Fukui come to your office and talk...... Touch the descendants of Honda Motor Co., Ltd., pay attention, don't give the opponent a handle......" Kim Woo-jung frowned, and after thinking about it, he decided to let CEO Kim Sang-jun come forward, in the eyes of the head of the Daewoo Group, if the Daewoo North American factory is sold to Honda, it is a good choice, Honda's gang of guys are engaged in technology flow, and the Daewoo North American factory is a factory that emphasizes automated production and fine management, and it is better to give it to the Americans than cheap Honda...... Of course, the hateful Toyota will not be considered unless it is willing to pay a high price!
The president of Daewoo Group was obviously extremely angry that Toyota was worthless in the first round of quotations, and was only willing to pay $300 million for the acquisition offer, but if it weren't for CEO Kim Sang-jun playing a round on the side, Kim Woo-jung would have been able to directly drive the other party out of his headquarters building at that time.
"President, do you want me to go with Kim Sang-kun? I'm afraid that if it comes to the details of the North American Daewoo factory, the two sides will have to fight each other......" Another member of the negotiation team, Jin Nantian, couldn't help but stand up and take the initiative to ask, Jin Xiangjun's face was uncertain but he didn't dare to say anything, he is the CEO of Daewoo Group, although he is named the head of Daewoo Automobile, but he can't reach the North American company, and now he is talking about the sale plan of Daewoo's North American factory......
"Hmm...... It's okay, Nantian and Xiangjun went together, Honda Jiyan's technical nerd is still very good at drilling, Nantian is an automotive technology expert, Xiangjun is not I said you, if you put more effort into the automobile sector a few years ago, why not let Nantian fight alone in North America and not open the situation...... By the way, Nantian, I've thought about it, although it's a pity to sell the North American factory, but Daewoo Motors' factories in Incheon and Hanoi, Vietnam, you will still be in charge, but you will have to move back to Incheon from the United States, and there is no problem at home, right? ”
The scheming Jin Yuzhong is actually a little powerless in the automotive industry, Jin Nantian is of course mainly responsible for the failure of the North American market development, and now what to say about the Daewoo Motors South Korea headquarters factory and Hanoi branch are handed over to Jin Nantian to manage, it is just a delaying tactic, Jin Yuzhong has never trusted the American South Korean subordinate who was born in the technical department of General Motors, but the American culture and Korean culture are too different, and the generation that grew up in the United States really can't open the market in North America......
"President, I understand, you can rest assured, no matter what the future of the Daewoo factory in North America is, I will dedicate all my talent and sweat to the Daewoo Group!" Jin Nantian bowed gratefully, and then chased the steps of CEO Kim Sang-jun and rushed out, and the two quickly came to the small conference room next to the CEO's office surrounded by their respective secretaries and assistants.
The small conference room has an oval conference table, where Kim Sang-jun of Daewoo Group sits in the center as CEO, Kim Nantian, president of Daewoo Motors North America, on his left hand is Kim Sang-jun's CEO's financial assistant on his right, a middle-aged Korean uncle with glasses who looks a little wooden, Yasuo Fukui, the director of Honda Motor Co., Ltd., sits in the center, on the left is the beautiful assistant Koba Xiang, and on the right is Honda Motor Co., Ltd.'s general manager of the investment department, Sakamoto Ushinosuke.
"Two Jin Jun, don't say much politely, Honda Motor has 100% sincerity in the acquisition of Daewoo North America, although it cannot reach the 500 million US dollars expected by Daewoo Group, but in order to show sincerity, we decided to bid 420 million US dollars to acquire Daewoo North American factory, at the same time, Honda can promise to take over the factory, the layoff ratio is not higher than 40%, Honda's position, no way how to hope to get a formal response and understanding from Daewoo Group! Full understanding! ”
Jin Xiangjun and Jin Nantian next to him glanced at each other, obviously a little unexpected, in fact, Jin Xiangjun did not agree with the preparation for the construction of the North American Daewoo factory, Daewoo Automobile may be a rising star in South Korea and Asia, but to get a piece of the North American automobile market, in terms of Daewoo Group's diversified and rapid explosive financing growth consortium, it is really powerless, professional casting brilliance, the automobile industry is the Yankees' own land, and the old European car manufacturers have not mixed up in North America, As for the low-cost dumping, which focuses on cost-effective family cars, Daewoo is no match for Hyundai, and is far from the Japanese troika Toyota, Nissan and Honda...... Exiting the automotive industry was the only choice for Daewoo Group.
"Nantian, what do you think? Honda Motor Co., Ltd., this Fukui-kun, is a well-known automotive expert in the industry, and he has several personal invention patents, 420 million seems to be a price that can be discussed...... "Kim Sang-jun lowered his voice and used Korean to communicate with Jin Nantian next to him, biting his ear and communicating, the Japanese are arrogant, even if it is an expert like Fukui, the first English is terrible, and the second is not disdainful of learning Korean at all, so I am not afraid that the other party can understand, although the other party's beautiful assistant heard that the translator is an eye-catching young woman......
"Xiangjun, although the offer of 420 million is good, but I believe that other buyers will also increase their offer, I think it is still 500 million US dollars and do not let go, the other party thinks that we are really going to bid in the second round of public bidding, in that case, the price will be increased in the United Kingdom......" Jin Nantian's calculation in his heart of course can not let Jin Xiangjun, the CEO who rides on his head, know, speaking of which, suppressing Jin Nantian is Kim Xiangjun to clear the obstacles for himself to succeed in the future, for Jin Xiangjun, a layman in the automotive industry, The more Daewoo Group's automobile industry prospers, the greater the threat to Kim Nam-tian, who is an automotive expert, in the future, and now is a good opportunity to beat the water dogs.
"Where are the other buyers? Toyota and Nissan's quotations are less than 400 million US dollars, and Toyota only bites 300 million US dollars and does not let go, and the net assets of your North American factory are less than 400 million, the sales of the North American automobile market are weak and overcapacity, and the major manufacturers are having a hard time, do you really think that factory can sell for a high price of 500 million US dollars? Even if they build a new car factory of the same size from scratch, it won't cost 500 million US dollars! Kim Sang-jun obviously couldn't hold his breath, and he was afraid that if he a tech nerd like Yasuo Fukui, Toyota, Nissan, Mazda, and Saturn would be left to lower the price in the second round of public bidding to see the jokes of the Daewoo Group.
"That's not what I said, the Alabama factory automation process is also first-class in the world, the integrated production capacity can soon be increased to an annual output of 200,000 vehicles, the new factory may not really spend 500 million US dollars, but the key is the cost of time, the new factory rebuilding a how to take 2 to 3 years of effort, the fastest also 2 years, the automobile market is changing rapidly, who knows what the market share has become after two years, you believe me, now the price of Saturn cars is 350 million + 80 million, Why should we agree to Honda Motor Co., Ltd.'s offer? Find a way to press your opponent again! ”
Kim Nam-tian's Korean voice was louder than Kim Sang-kun's, and the beautiful Honda assistant and translator on the other side of the conference table couldn't help but wrinkle her good-looking eyebrows after hearing this, and whispered to the vice president next to him, Fukui, in Japanese, "Fukui-senpai, the CEO of Daewoo Group seems to have been moved by our offer, but the president of the North American factory looked angry and actually prevented the CEO from accepting our price ......"
"Soga...... Understood...... "Yasuo Fukui scratched his head and couldn't help but speak, "The two Jin Jun, Honda Motor's sincerity is here, but the budget is really difficult, Daewoo Group's factory in Alabama is to be merged into Honda Motor's development system, and large-scale technological transformation is also needed, in terms of personnel, we can make further concessions, as long as the training meets the requirements of Honda's technical production, we can stay, and the scale of layoffs will not exceed 35%, in addition, if you quote, we will grit our teeth again, How about raising it to $435 million? At the same time, we guarantee that the cost of layoffs will be borne by Honda! ”
"Fukui-kun, it's hard for me to do this, Honda Motor Co., Ltd. has a lot of money, and its performance in the North American market is second only to Toyota, to say that our Daewoo Group spent 800 million US dollars when it invested in the Alabama factory, and now it is absolutely not too much to ask for 500 million US dollars, 3,000 local workers have been trained for three years and are now all skilled workers, if you want me to say don't say anything about severance pay, your acquirer should pay us a large amount of training fees!" In fact, although the plant infrastructure of Daewoo's North American factory has depreciated a lot, the equipment is almost brand new, but the most advanced machine equipment 3 years ago could not stand up to the rapid development of the machinery industry and electronics industry, and 500 million US dollars was put aside to now purchase 93 years of automatic machines, which is a little better than the performance of Daewoo's North American factory, and the price is of course at least 20% more expensive.
"It's Nanda-kun, in order to show Honda Technology's sincerity, I make my own decision, if Honda Motor Co., Ltd. successfully acquires Daewoo's North American factory, the original technical backbone and middle-level management, we will try to retain it, as for Nanda-kun, we think that we can serve as the director of the new factory, in charge of production and marketing, the treatment is absolutely negotiable, the sincerity of the disdain, please accept it no matter what!" Yasuo Fukui is obviously a little overdone, in front of Jin Xiangjun, CEO of Daewoo Group, he shook an olive branch at Jin Nantian, the American expert, and the two guys here grinned and looked at each other, and Jin Xiangjun's eyes looked at Jin Nantian more and more wrong!