Warner and Fox are not just film companies, they have enough media channels to make a loud voice to the United States, and the total investment of "Independence Day" is more than 100 million US dollars, and the midnight performance is good enough, showing the potential to be a big hit.

Although traditional media is far less convenient than online media, it is also more effective than professional film critics who are always on top and extremely disdainful of the public.

There is no doubt that under Duke's push, this will inevitably turn into a public opinion dispute between "Independence Day" and film critics, although there are many disadvantages of offending film critics too much now, but driven by enough interests, Duke can't care so much.

Even, he is ready to go into battle in person at the right time, just like the former explosive shell, and go head-to-head with film critics, so as to attract more eyeballs and contribute as much as possible to the box office for the film.

Again, as long as there are enough stakes to use as bait, Warner and Fox will definitely be on his side for the time being.

Only in the evening, Fox TV's family channel interviewed a large number of ordinary fans pouring out of the theater on a live interactive program.

In front of the reporter's camera, fans who are in a state of adrenaline rush make no secret of their love for "Independence Day".

"Independence Day is amazing! Thrilling! ”

"Duke? Rosenberg's films have always been so cool! So cool! ”

"Those explosions, those fires, all the visual impact I want in Independence Day!"

Probably because of the excitement brought by the movie, these fans were so excited that they crowded in front of the camera, eager to share their joy with the audience. There was constant yelling.

"Aliens, welcome to Earth! You have advanced technology, and we have American GIs who can wipe out a single Qiē! ”

"I liked the president's speech, it was so shocking! I'm going to be drafted into the army! ”

Suddenly, a very calm face squeezed in front of the reporter's microphone and spoke in a flat tone. Said very uneventful words.

"Duke? Rosenberg, the best man on earth at destroying the earth! He's an explosive maniac! ”

This sentence seemed to resonate with the surrounding fans, and many chaotic sounds instantly turned into a consistent frequency.

"Exploding Maniac!"

"Exploding Maniac!"

At a garage outside Los Angeles, a group of Latinos sat together drinking beer and looked up at the sound of shouts on the television.

"What are they doing here?" Someone asked puzzled.

"It's like supporting a film and a film director." Someone answered.

And someone who knows the inside story explained in detail, "It's "Independence Day", a new movie that has just been released, and I have seen the trailer. Very good. ”

"They're excited."

The man at the beginning pointed to the TV screen, "The movie should be exciting." ”

"By the way, there's an airplane pilot like us." Finally the man said, "He saved the world in the film, I think we should go and see it?" ”

"Really?"

These minorities are a little moved, after all, when people like them appear in commercial blockbusters, there are few earth-shattering heroes, "Then let's go together tomorrow or the day after tomorrow." ”

As for the film critics? Who can expect film critics to influence these people.

In the black community of Queens, New York. A black family hears a neighbor talk about how a black protagonist defeats aliens and sees a TV show. I decided to go to the cinema on the weekend, after all, watching movies is a relatively cheap way of family entertainment compared to income.

In a Jewish family on Long Island, a middle-aged couple was sitting in front of a television with their daughter, watching the TV program and showing great interest.

"Dad. Mom. ”

The big-eyed girl said to her parents, "I saw this crew when I was filming in Central Park, and the lead actor of the film seems to be us Jews, and the director is also a Jewish, so let's go to the theater together tomorrow." ”

"Good!"

Look at the United States. There are many people who have made the decision to watch the movie tomorrow or the day after tomorrow at this moment.

A discussion is also taking place in a group apartment near Yale University.

"Have you read the newspapers? Almost all film critics are criticizing Independence Day, so I don't think it's better to watch it! ”

"Film critics? Please, when did their word become credible? I'd rather believe the exaggerated reports of the tabloids than the film critics! ”

"yes, look at them!" Someone pointed to the TV, "They're the same age as us!" They're all saying that Independence Day is a good movie! Look at those film critics, they are all old men in their forties and fifties, do you think their tastes will be the same as ours? ”

"That's true!"

The same scene is seen among many young people, who are not a generation that believes in authority, not to mention those who are a little more sensible understand that those film critics are half a Pacific Ocean away from authority.

No matter how good the publicity is, it will take time to ferment, and Friday, July 1 is about to pass, although many media outlets in Warner and Fox are making efforts, but the specific effect will not have clear feedback until tomorrow's box office is released.

Saturdays are a break for most company employees, but the weekends tend to be the busiest for Hollywood studios in the summer, especially for Sony Columbia Pictures, which has new movies coming out next weekend.

the final pre-screening promotion; Liaise with cinemas to expand the number of cinemas as much as possible; make copies and send them to theaters across the United States; Pay attention to the situation of your competitors, analyze whether the strengths and weaknesses of your competitors will affect your own films, and so on.

Sony Columbia Pictures has been watching the current and upcoming releases of "Independence Day" and "True Lies," and "The Shawshank Redemption," which they invested in and distributed, did not have a comparable competitor over the same weekend, but the films released the week before and the week after looked more threatening.

Among them, "Independence Day" is the focus of Sony Colombia's observation, after all, if this movie is super popular. It will inevitably squeeze the living space of the films that will be released next week.

It's just time to go to work, and John? Ralph walked into the head of the publishing department, Jack? In Muschkeri's office, when the two of them sat in front of and behind their desks, their faces were a little stern.

"The first-day box office statistics for 'Independence Day' are out." Ralph tried his best to keep his voice steady, "2,885 theaters, $22.54 million!" The form is somewhat encouraging. If it weren't for the unanimous criticism of the film, the film's single-day box office would likely have exceeded $25 million! ”

"What about the rest?" Jack? Muschkeri asked calmly.

"The audience's reputation is declining, but it is not very obvious, the A-level praise rate has been maintained at about 88%, and the main body of the summer file, young students, has a very high evaluation of the film."

After thinking about it, Ralph added, "But the professional rating of "Independence Day" is still declining, and it has fallen to 3.3 points. It's clear that someone is behind it, and the most famous critics reacted too violently. ”

"That's a good thing." Jack? Muschkeri clasped the table lightly, ""Independence Day is popular, it doesn't do us any good, it's only the first weekend, the impact is not very big, if it still maintains a strong momentum next week, it will definitely affect "The Shawshank Redemption". Especially the number of theaters released. ”

This is a very simple truth, and Ralph understands it. Although the number of screens in North America is increasing, there are only so many theaters for the fiercely competitive summer season, and if a film is super popular and the director's scheduling rate rises sharply, it will inevitably affect the number of screens released by other films. And the most direct result of the decrease in the number of screens is the box office reduction.

So, he said, "Jack, since there's someone targeting Independence Day, why don't we push it back?" ”

"That's what I mean, too." Jack? Muschkeri smiled. "I've discussed with the CEO that Sony Entertainment will use all the media it can influence to try to snipe "Independence Day", preferably before next weekend, the box office will decline and be abandoned by some theaters, so that we can win more theaters."

Hollywood competition is everywhere, even if "The Lion King", which has been released for two weeks, has passed the hottest stage, but because of the overlap with "Independence Day" in the youth audience group, there is also a certain competitive relationship.

While Sony Columbia Pictures was discussing the use of certain of its resources to work on "Independence Day," Walt Disney executives were discussing the same issue.

"$22.54 million? Quite an achievement! Let people continue with Duke? Rosenberg's agent approached him to get an investment in his next film. ”

This Mickey Mouse, which is on its way to a vast media empire, has only one ruler, Michael? Eisner's strong voice could not be questioned by anyone in the room, "Increase the publicity of "The Lion King" and mobilize its media to publish more reports attacking "Independence Day"! ”

"And, Roger? Isn't Albert attacking Duke violently? Rosenberg's films? I don't care whose PR he accepted, it's good for Disney! Will this week's Roger? Albert and Siskel Watching Movies is broadcast on the Disney Family Channel to maximize the impact of their remarks! ”

Profit is always the starting point for Hollywood cooperation and competition, Michael? After Eisner's voice, someone called Nancy? Josephson made overtures; Someone called to inform the various media outlets under their command to intensify the attack on Independence Day; There was also a notice to let "Roger? Albert and Siskel Watch the Movie", go to the Disney Family Channel, which is more influential and available on cable networks all over the United States!

Even if there are no opponents of the same grade in the same period, "Independence Day" still faces fierce competition! (To be continued......)

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