Next, the local government and enterprises in Hainan attended the scene, among which Hainan Airlines, the fourth largest airline in China, was also an important guest. Pen @ fun @ pavilion wWw. ｂｉｑUｇE。 ｉｎｆｏ

In fact, the little partner Golden Harvest Film and Television Cultural Park is not only used as a set, but also a cultural tourism project. Tourism and transportation are naturally inseparable, without the support of transportation, no matter how good the scenic spot, tourists do not have the help of transportation, it is difficult to reach.

Hainan is surrounded by the sea on all sides, mainly by sea and air. Maritime transport is less efficient for the tourism industry, so it relies more on the support of civil aviation.

Of course, if civil aviation wants to gain more business, it must also cooperate with the tourism industry.

The local government of Hainan enthusiastically introduced: "Wang Qinian, the founder of Xiaoxiao, and Mr. Zou Wenhuai, the founder of Golden Harvest, these two famous people, don't need to be introduced?" ”

Everyone present was in awe.

Wang Qinian's worth is enough to make many people in China who worship wealth blindly worship.

And Zou Wenhuai, the film and television entertainment industry boss who was popular with Bruce Lee and Jackie Chan at the beginning.

Even though it is no longer Zou Wenhuai's era, many people present have also watched the Hong Kong movies of that year.

There are a bunch of Golden Harvest movies in Hong Kong movies, and the subtitles often appear in the subtitles of Zou Wenhuai, He Guanchang and other Golden Harvest founders. Although they are not as dazzling as stars, it is impossible for people who have watched a lot of Hong Kong movies to be unfamiliar with him in the golden age of Hong Kong films.

Some young people today may have watched the old movies of the past. However, many of the people present were mostly middle-aged, and they all showed respect for Zou Wenhuai.

So far, the most influential superstar in the history of Chinese films is still Bruce Lee!

In terms of international influence, no matter how hard the current star works. But it still hasn't reached the level of Bruce Lee back then, he is already a symbol of Chinese kung fu culture in the world!

Even though, Bruce Lee's glory was only a few short years, and after that, he died young.

But it is undeniable that his most popular years are more difficult than many people's lifetimes. The impact of creation is greater. Even, after Bruce Lee's death, not only did his influence not dissipate, but there were even signs of stepping onto the altar. The life of Bruce Lee back then, as well as some theories. have begun to sublimate into the height of culture!

can have the vision to invest in Bruce Lee and make this superstar popular Golden Harvest, which is also the most brilliant big deal of Golden Harvest at the beginning!

"This is Xin Di, Xin Dong, the chairman of a listed company of HNA." According to a local official, "HNA Group is not only in the air transport industry, but also includes tourism, finance and other major businesses. It is a company with strong comprehensive strength. ”

Wang Qinian said with a smile: "The efficiency of HNA is good, and when the three major airlines are operating poorly, HNA's profits are not bad!" In the era of high oil prices, it is possible not to lose money. It's not easy to make money! “

"Civil aviation is a chore, and everyone is racking their brains to improve attendance. But even if the attendance rate goes up and the price of oil rises, everyone has no rut, and they all lose money! HNA's Xin Di said with a wry smile, "I still need to rely on Mr. Wang to help me more!" ”

"Mutually beneficial! Mutual benefit! Wang Qinian said with a smile.

The long-term planning of the little partner Golden Harvest Film and Television Park. is not simply to invest tens of billions of dollars to build a studio for a small partner company. In fact, it is impossible to make a profit on a simple studio, and it is difficult to compete with the already built film and television bases such as Hengdian Film and Television City.

Therefore. More of the park's income should come from tourism.

Such. Naturally, it is necessary to cooperate with airlines, especially Hainan Airlines, which is the most important object of cooperation.

Of course, the scale of the aviation industry is increasing, but the meager profits are very touching. Therefore, airlines are more eager to cooperate with travel industry giants to get more business in the industry, so as to increase occupancy to combat the survival pressure caused by high oil prices.

Airline profits depend not only on occupancy, but also on oil prices and exchange rates. U.S. airlines basically don't need to consider the exchange rate, after all, the airline's settlement is calculated in U.S. dollars. But airlines in other regions have to consider both load factor and oil and exchange rates.

Of course, assuming that everyone is working hard, then the profit depends more on the price of oil. The price of jet fuel is naturally high, and no matter how hard you work, the profit is also bleak or even a loss. The price of oil is cheaper, and some airlines that are not very efficient can also make money because of profits.

At present, the price of oil in the world is very expensive, and resource-based enterprises, naturally, lie down and make money. However, no matter how hard the airline works and how good the business is, the profit will not be able to rise. After all, if you raise the ticket price, you will lose money if you reduce the attendance rate! Reducing ticket prices is expensive and marginal, even if the attendance rate goes up, it is still a loss!

Of course, oil prices can't be so expensive forever, and in the days when oil prices crash and fall sharply, the aviation industry will gradually become a profiteering business. In particular, American airlines, because they don't take into account exchange rates, plus the fact that the United States is the country with the most aviation hubs in the world, well, and the aging of the ground transportation infrastructure. Many highways and railways in the United States have a history of decades or even centuries, and land transportation under the aging dragon bell naturally brings huge business opportunities to air transportation.

As a result, in the future, when oil prices plummeted, the U.S. aviation industry first benefited, and it quickly became a handsome and rich industry from a hard industry, and it had a good life for a while.

Of course, the aviation industry is doing well because of low oil prices. Naturally, it also means that the oil industry is having a hard time. Many countries and companies that mainly export oil have suffered greatly because of the oil downturn.

Therefore, in different industries, there is the possibility of feng shui taking turns.

Of course, in the future, the profits of China's aviation industry will also increase, but the exchange rate will not be stable. Of course, this is not a big problem, and the exchange rate is not the main problem at all, relative to oil prices.

For Chinese airlines, the exchange rate is a problem, mainly because aircraft and parts need to be imported or leased from countries such as Europe and the United States. Generally, the lease or purchase price of an aircraft is similar to a mortgage loan for a home purchase, which is paid on a quarterly basis.

In this case, the fluctuation of the exchange rate may affect the profits of some crazy expansion aviation companies. Of course, the most important scale expansion of global airlines is, of course, China's airlines. In the environment of high oil prices in recent years. China's aviation industry continues to buy and lease aircraft against the market to expand its fleet. During the period of high oil prices, it is naturally very painful.

Fortunately, China's aviation companies seem to have won the bet on countercyclical expansion, and in the next few years, the collapse of oil prices has finally made Chinese aviation companies from meager profits. It has also gradually entered a profiteering cycle.

There were enough guests and guests present, and then everyone began to cut the ribbon.

"I wish my little friend Golden Harvest Film and Television Park, prosperous business and full of customers!" Many guests gave their blessings.

Next, Wang Qinian and others returned the salute to everyone with joy.

Soon after, the park officially opened to the public. On the first day the park opened, it wasn't just free of charge. Moreover, even some of the food and drinks in the park are served free of charge on this day.

After the official opening of the park, the ticket is not very expensive, only 100 yuan. Compared to Disney, this ticket is only about a quarter of Disney's.

After purchasing the tickets. Inside there are a large number of rides that are available for free. In addition, the library, Internet café, cinema, and concert hall in the park are all free of charge.

It is equivalent to the price of one ticket. Most entertainment fares are already included.

Of course, there is still a fee for shopping, dining, and hotel accommodation. After all, the park's low ticket prices and value-added services are mainly to attract foot traffic, and then, to attract popularity to other charging items inside.

Of course. Crew members do not need to purchase tickets. During the filming of the crew, crew members can get a free crew pass that can be used in and out multiple times.

Passes are basically issued on a temporary basis, giving you the right to enter and exit the amusement park for free on a certain date. Every time in and out. Yes, you need to make a swipe and the date of the pass expires. You can't enter for free. If the filming has not ended, the crew members can naturally apply for contract renewal.

In addition, ordinary tourists in the park can also have a good time and work as extras in some movie crews. This is also a different kind of stimulation, just imagine, many tourists, most of them also hope that they will show their faces in some film and television dramas, even if it is a trick, it will become a topic of bragging in the future.

More than 30,000 visitors entered the stadium on the day, mainly locals. However, with the continuous publicity on TV media, print media and the Internet, the little partner Golden Harvest Film and Television Park has also begun to officially start its reputation in China.

Assuming that it continues to be as popular as it is today, the park will be able to attract 10 million visitors in the next year. Suppose, if there is really such a scale, although it is not as good as Disneyland, at least in terms of popularity, it is equivalent to half of Disneyland.

In terms of ticket revenue, it is expected to reach 1 billion yuan a year. The benefit of ticket revenue is only to recover some daily maintenance costs and expenses. If you want to make money, you still have to rely on other aspects.

Of course, ticket revenue is secondary, and the more critical consumption is the consumption of hotels, restaurants and shopping malls, and the benefits of these consumption should far exceed the ticket revenue.

The reason why the little partner Golden Harvest Film and Television Park has taken such small profits and quick sales is mainly because in terms of ticket sales, the brand attraction is not as good as Disney's. Instead of making money on tickets, it is better to use low-cost tickets to attract traffic and make money through the business ecology.

"Business is still good!" After Zou Wenhuai opened and operated in the park, he still stayed in the hotel, obviously, full of interest in this film and television park.

"Yes, a little better than I expected!" Wang Qinian nodded and smiled.

Zou Wenhuai's eyes seemed to reveal nostalgia, yes, in the golden age of Hong Kong films, when the price of land was not very expensive, some of the opponents who launched the film market, some began to operate children's amusement parks, these amusement parks are still very successful investments, and in terms of profits, they even exceed the film industry he is engaged in.

If he had had the vision to use the money earned by Golden Harvest Movies to lay out the amusement park, not only would he have space on the set, but he could even earn money no less than the film and television industry through the amusement park.

Take Hong Kong as an example, after the opening of Disneyland's park in Hong Kong, the annual ticket sales alone far exceeded the scale of Hong Kong's local movie box office market.

Moreover, the business of amusement parks is easy to make a century-old foundation! (To be continued~^~)