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Since December 2008, the game business group of the partner company has been adjusted. Pen × fun × Pavilion www. ｂｉｑｕｇｅ。 infoMany chicken rib games with a maximum of less than 10,000 online players have been shut down.

Thousands of game development and maintenance teams are assigned by the group to develop web games and mobile games.

"Cutting the game is not the ......goal," Wang Qinian did ideological work for employees in an internal email, "The key is to let everyone find their passion for entrepreneurship and reactivate the creativity of talents within the company, you are willing to hold an iron job bowl for the rest of your life, and there is no room for growth." Do you want to re-invest in entrepreneurship, find your original intention, and come up with good works that you like and can also impress players? ”

“…… In terms of development direction, in the next five years, the market for traditional large-scale client online games will gradually become saturated, and the growth will be as slow as that of traditional industries. However, the technology of emerging browser games is relatively simple, and it is not difficult for traditional game developers to transform, but the growth rate will increase several times more than every year. Of course, web games are just excessive, and in the future, mobile games will explode."

The internal email is naturally flickering, so that employees can calmly accept the company's new arrangement, from the original relatively stable positions, break up again, form a new team, and then, learn to develop web games and mobile games from scratch

In fact, it is precisely because Wang Qinian felt that the development team of web games and mobile app games was relatively small, so he began to make drastic moves and forced the company to start investing more human resources in a more promising direction by eliminating the PC client web page.

At present, browser games and mobile games are still in their infancy, and some simple games with a little playability can attract players. Later, after the market went through a big wave, the players' taste became higher and higher, and they would also embark on the road of high-quality products.

The golden age at its best for gaming companies. Obviously, it is a third-rate game of very ordinary quality, which can make money and earn hand cramps. And later the quality of the game has become more and more advanced, in fact, for most companies, it is not a boon, but a nightmare. This is because it is becoming more and more difficult for players to serve, which has forced game companies to start high-quality games and launch games that are more attractive to experienced players.

At present, Wang Qinian judged that the traditional PC client online game. It has begun to enter the process of high-quality products, and new games still need to be innovative if they want to survive.

Low-end game developers are starting to move into web games and mobile games. In the future, give them room to grow with gamers. If they have not been able to grow, Wang Qinian will not be able to help them in the future, at most he will provide some idle jobs for these employees who cannot progress.

Of course, in order to take care of the player's mood. Online games with servers shut down, and unspent game coupons, have been compensated for several times the return.

Some games that rely on props to charge for money, after shutting down the server, some of the player's props and equipment will also be converted into bonds. When the game is shut down, these players who have been shut down on the server often continue to choose new games under their partners because they hold a large number of game bonds from their partners, and in order to consume these compensated bonds.

Such compensation measures are also mainly intended for the players of these games. Stay in the game under the banner of your friends. Players can change to another game owned by a partner, and it is best not to be struck off by a competitor's game

Next, in terms of new games on the PC side, the partner company has already carried out high-quality products. To put it simply. That is, before the quality does not meet the requirements, many games may be stillborn and will not be launched and operated. In the near future, there will be few large-scale client online games produced by small partner companies with a research and development cost of less than 100 million yuan

Looking at the domestic and Asian markets, online games with R&D costs of more than 50 million yuan are already big productions. For the vast majority of online games, the R&D cost is less than 10 million yuan. After that, the online game company took these garbage online games and vigorously promoted and operated them to attract players to compare and recharge.

It was a commercial success, but since then, few companies have been willing to spend time and money polishing a game like World of Warcraft

At the same time that the partner company began to reduce the number of games in operation, the high-quality games that the partner company spent five years polishing in the "Jin Yong Martial Arts World" also began to be released

The game "Jin Yong's Martial Arts World" is awesome in making more than ten of Jin Yong's novels, from low martial arts to high martial arts, into different maps according to different novels. At the beginning, it was a map with a relatively low level of martial arts, such as "Mandarin Duck Knife" and "White Horse Howling West Wind", and then it was at the level of "Flying Fox Gaiden", "Snow Mountain Flying Fox", "Book of Swords and Enmity" and "Liancheng Jue". Then, in turn, there are such Chinese martial arts worlds as "The Legend of Deer and Ding", "Blue Blood Sword", "Smiling Proud Jianghu" and "Chivalrous Travel". "Heaven and Dragon Slayer", "The Legend of the Condor Heroes" and "The Legend of the Condor Heroes" belong to Gao Wu. The martial arts level in the topmost "Tianlong Babu" and "Yue Nu Sword" is already mythical compared to the previous worlds

The biggest advantage of this game is that Jin Yong's IP value is very tested. Players are easily attracted to the game adapted by Jin Yong's martial arts.

In addition, the partner company spent many years to build, and the cost of investment was not less than 3.5 billion yuan, so it can be said that in the history of global online game development, it is a relatively high-cost game.

This game, which has been spent years polishing by the little partner company, was launched at this critical time, obviously to gather a large number of players who have shut down the server into this boutique game.

Wang Qinian is willing to spend money to build, and when he naturally promotes, it is also overwhelming, for example, on the video websites of major friends, advertisements for "Jin Yong's Martial Arts World" are hung. Even competitors in the gaming industry, such as NetEase and Tencent, are vigorously promoting Jin Yong's Martial Arts World

Why? Because, the small partner company is willing to spend advertising money

smashed 200 million advertising expenses in one go, and the money that doesn't have to breathe can make the ghost grind, not to mention, it is to spend money to buy advertising Even if the partner company has business competition with these peers, but everyone is a businessman, and the partner company takes out the money to buy advertising, and no one will refuse such cooperation

Therefore, "Jin Yong's Martial Arts World" has set a new record, and almost all of the mainstream websites and clients of the entire Chinese Internet are recommending this game.

"Forty-eight years of classics, the works of Jin Yong, the martial arts master who everyone in the Chinese world knows, is one of the most read novels in the world. Hundreds of film and television adaptations, the popularity is still evergreen.

After five years of polishing, China's largest and most powerful game company, Little Partner Game Group, organized 2,000 employees and spent five years polishing the most classic martial arts stories into the most classic martial arts online games.

The R&D cost of 350 million yuan set a record in the online game industry......

The grandest world, the most classic gameplay.

On December 12th, the undeleted file was closed and tested......"

The propaganda of bragging and not wanting money, coupled with the fact that Jin Yong's game is indeed attractive.

Therefore, on the first day of the announcement of the closed beta, this game has attracted 100,000 players to go online. 30 sets of servers, full on the first day.

Subsequently, the popularity of the game continued to rise, and at first players did not take it seriously, and even compared it to "Dragon Babu" in the same period.

After all, "Dragon Babu" is the purchase of Jin Yong's game license by Sohu, and it is also the advantage of focusing on Jin Yong's game copyright, which is attractive to players.

But after all, "Dragon Babu" is just a decent game world adapted from a novel by Jin Yong.

But soon, players who have played "Jin Yong's Martial Arts World" no longer think that this game has any similarities with other Jin Yong games. Because, its game is full of sincerity and creativity

"It took three days to clear the maps of "Mandarin Duck Knife" and "White Horse Whistling West Wind", the two maps with the lowest level of martial arts, are basically ordinary fist and foot kung fu and weapon tricks, not to mention magical martial arts such as internal strength and light skills" A player posted his own review, "After playing these two maps, I learned only ordinary moves." The strongest move, "Husband and Wife Knife Technique", requires two people to work together, and the power can be increased by about fifty percent. The monsters and bosses of these two maps are also the same, at most a little move, and there are almost no magical martial arts such as internal strength and light skill. It took about three days,From these two basic maps to soar,Enter the slightly more advanced map "Flying Fox Gaiden", this map starts,The most progress is to start opening the light power internal power points and other magical martial arts,Starting from this map,The gameplay and NPCs have begun to be enriched。 Adventure Guards, Jianghu Replicas, Imperial Court Replicas, Guards, Replicas, and so on. There are also some familiar martial arts, such as the Hu family sword technique, the Miao family sword technique, and so on. Of course, only in the dungeon, I've seen NPCs use this kung fu, and for the time being, I haven't obtained the cheats of these two well-known martial arts......"

Exploring the world of martial arts, various martial arts plots, and some magical martial arts is like a treasure hunt for many players, with long-term excitement and suspense.

And "Jin Yong's Martial Arts World" players want to start from low-level dungeons to high-level dungeons, according to the company's estimates, it will take at least three years.

Within three years, the company will be able to develop more new ways to play and upgrade old maps. In this way, it naturally prolongs the vitality of the game.

I believe that with the player's exploration of the game world and what "Turning Bones and Palms" and "Huashan Swordsmanship" come into contact, they will definitely be interested in the later martial arts such as "Dugu Nine Swords" and "Sunflower Treasure Book".

After coming into contact with these classic martial arts, there will definitely be people who will start to pursue the more advanced "Nine Yin True Scripture", "Nine Yang True Scripture" and "Qiankun Great Shift" in Jin Yong's world. Next, do you still want "Eighteen Palms of the Descending Dragon" and "One Yang Finger", "Six Veins Divine Sword", "Northern Spiritual Skill" and "Ling Bo Weibu"? To be continued.

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