"DNF (Dungeons & Warriors)" is a 2D side-scrolling fighting game developed by Neople in South Korea, and the main idea of this game is to integrate the elements of arcade games into the online game. Because www.biquge.info of this game, it evokes many players' memories of childhood arcade games, so after being introduced to China by Tencent, it quickly began to become a popular game. Many people in Internet cafes have seen that this game has gradually become the most popular new game in Internet cafes!

"CF (Crossfire)" is a product produced by a small studio in South Korea, and this online game evokes players' memories of "CS", which can be called the online game version of "CS"! Moreover, it was included in the World Esports Series (WCG) competition under the name of an online game. This game also increased the number of simultaneous online players to 100,000 at the fastest speed!

This is a real online game, unlike the previous QQ game client, which is mainly based on chess and card games. Although chess and card games make Tencent have tens of millions of active players every day, the income is not very ideal.

Large-scale client online games are a powerful tool for attracting money! If you continue to play for a long time, whether you are charged by the time of the card, or by selling props and value-added services, it is easy to attract money if you are popular!

The biggest difficulty for other game manufacturers is that the cost of diversion is very high, and when a new game is launched, the average player is obtained, and the cost has increased from a few dollars to dozens of dollars. And spending dozens of dollars to get a player may not be a recharge player!

Tencent's advantage lies in the fact that it has a large amount of cheap traffic and a lack of monetization means! The cost of rewinding is unusually cheap! Therefore, as long as Tencent has high-quality games and continues to import traffic, the popularity of the game can continue to grow!

In the past, Tencent had very few Riot online game products that could be used, but now Tencent is starting to have more and more Riot games!

It is the popularity of these two games that has rapidly enhanced Tencent's position in the online game market. At present, Tencent has surpassed Shengda and NetEase to become the fourth in the game industry.

The domestic online game market in 2008. It is estimated that the overall scale is close to 30 billion yuan. Among them, small partner companies occupy half of the country, and it is expected that the annual revenue of online games will reach about 15 billion.

But other opponents should not be underestimated, NetEase and Shengda are two major competitors. It is expected that both have an annual income of about 5 billion yuan.

The fourth place is Tencent!

Although Tencent is only fourth, Wang Qinian knows that NetEase's victory will soon be no match for Tencent! Expected next year. The ranking of the online game industry will be reshuffled, and NetEase and Shengda will give way to Tencent within a year or two this year!

Tencent is the main enemy of the small partner company in the future!

And the small partner company is also in difficulty at the moment - mainly relying on the scale of the game to win, not the boutique game to win!

For example, there are about 700 online games in operation in China, and 500 are operated by partner companies. But the average revenue per game of 500 games is not as high as the average of the game industry!

Big but not strong!

This is the biggest drawback of the small partner company, the company has a lot of resources, and some very poor games are occupied! These games don't just occupy the company's money and traffic. It also occupies the company's valuable human resources!

A lot of talents could have continued to develop new products, but because of some garbage games that don't produce much benefit from half of the zombies, they don't want to make progress!

Wang Qinian is very sensitive, and at the end of November, he convened a meeting of the company and adjusted the game business: "In terms of PC client games, we don't do bad games!" In the future, PC client games will only retain some high-quality games. For some games that are very poorly popular, have low player reviews, are not popular with them, and do not have a good reputation. Decisive elimination! The number of client games will be phased out to less than 100! In the future, when a game is out of operation, a new client game can be launched! The number has been maintained at 100 models, and the quality of the game in operation has been gradually upgraded! In the future, our PC client games. Keep only the boutiques! ”

The heads of many game teams under the little friend looked at Lin Xiaoshu pitifully. Lin Xiaoshu can be called a veteran and godfather-level figure in the little partner game business. At present, there are more than 100 game teams in the small partner company, and most of them are Lin Xiaoshu's apprentices.

Seeing this, Lin Xiaoshu also had to stand up and say: "Boss, this involves more than 100 teams, more than 20,000 employees, and hundreds of thousands of partners who have business cooperation with our company!" From 500 games to 100 games, it doesn't have much impact on a group like us, but for many low-level employees, it will lose their jobs. ”

"You're misunderstood! My purpose is not to lay off employees, nor to make everyone lose their jobs, with the ability of a small partner company, even if it feeds tens of thousands of idlers, it is still a highly profitable company! Wang Qinian paused and said, "But...... A large number of bad games are retained, which is essentially a waste of talent! What is the use of a game that is neither dead nor alive, barely operating on a break-even line, other than to make people eat? At the end of the operation of these games, the company will invest in a large number of new projects, so that everyone can regain the passion for entrepreneurship! What's the use of a bad game, like a zombie half alive, that doesn't generate profits, and doesn't increase players' goodwill toward our company's brand? I want to be a great game like World of Warcraft! Or games with highlights like "CF" and "DNF". Instead, one template makes 100 games! “

"Not every team, not everyone, can make a great game!" Lin Xiaoshu said sincerely, "Back then, we came up with a template that could mass-produce games according to your boss's wishes!" Over the years, these mass-produced games have also played a strategic effect on your original strategy - to occupy the market with a large number of games, and increase the difficulty for competitors to acquire players! We did all of this, and moreover, we overdid it! At the moment, even the worst and most insincere games rarely lose money! It is precisely because we do what you do that we do that a large number of people who do not have the ability to develop games are recruited and trained by us, and they are not very professional, but they have learned to make games with templates. It seems that at least half of us will only use templates to make games, and we don't need templates to make high-quality games, which is an impossible task! ”

"Okay!" Wang Qinian said frankly, "It's my fault! I mean, though, just the PC client junk game cut! Even if a lot of people only use templates to make games, can we still get them to change to a new platform? ”

"New platform?" Lin Xiaoshu was puzzled.

"The web game under the browser, a little shoddy, a template, it doesn't matter!" Wang Qinian smiled and said, "In the next five years, browser games will be a new growth point!" ”

"Second, in addition to browser games, mobile games! After web games, in the longer future, the new growth point is mobile games, to be precise, touch screen mobile games! Wang Qinian smiled and said, "These two markets are a new blue ocean!" I need a lot of people and teams to develop these two markets! ”

For a template to produce hundreds of games, Wang Qinian has no preconceptions, when any game platform is just emerging, players will not feel picky, so there will be a market for refining popular game elements and making hundreds of games with quality assimilation. But when the game market grows to a certain point, players start to be picky eaters.

For example, at the beginning of online games, players are not so picky eaters, and it is enough to have a certain degree of playability. But until now, unless it is particularly eye-catching, or it is a high-quality game, it is more difficult for ordinary client online games to rise. After all, there are already a large number of high-quality client online games, which have firmly attracted a lot of old players, and some players are very loyal to a game, either because of the quality of the game, or because of the social and interpersonal relationships in the game. Of course, social interaction and interpersonal relationships in a game are also part of the quality of the game, and if a game is terrible in all aspects, but the interaction between players is very good, and the players have stable interpersonal relationships, it will also make the game attractive for a long time.

In short, client online games have gradually entered the era of high-quality products, players will become more and more picky, and the rise of garbage games may be relatively low. Only high-quality products are worth launching. Therefore, Wang Qinian has adjusted the client online games, and the games that are not interesting will be eliminated, and only the high-quality games will be retained. In the future, the newly launched games will also be high-quality online games with higher and higher quality.

The rest of the browser games and mobile games, because they are new platforms, start out as simple games, and attract a large number of players.

The treatment of game developers in the partner company will not be reduced, but will only improve, and a large amount of money has been invested in the development of mobile games under the web-based touch screen mobile phone platform.

In this process, the first feeling in the game industry is that the partner company has shut down a large number of game servers!

"Friends shut down an average of three online games a day, and the financial crisis hit the game industry? Game into winter? "Some of the media, fearing that the world will not be chaotic, pat their heads to draw conclusions based on the fact that the partner company continues to reduce the number of games.

All of a sudden, many game companies, some are feeling excited - the number of games has been reduced, which means that they have fewer opponents, and it will be easier to attract players!

There are also many game companies that feel worried, because, even the exemplary partner companies are reducing the number of games they operate, is the online game market really not good?

Of course, the actions of the small partner company have the greatest psychological impact on venture capital! The venture capital industry, which has tightened its wallet and reduced its investment due to the financial crisis, naturally reduced its investment in the game industry when it saw that its partner companies were "not optimistic" about the game market. For a while, due to the withdrawal of a large amount of capital in the game industry, many relatively fragile game teams went bankrupt directly!

In a sense, the financial crisis has helped small partners a lot, because the financial crisis has reduced capital investment, so the environment of the industry has been improved, at least, the existing game companies, because of the reduction of a steady stream of new opponents, and feel the pressure is greatly eased.

In short, for some relatively powerful game companies, the financial crisis is simply an opportunity to help them consolidate their position in the industry! (To be continued.) )