When the adaptation plan of the big movie "Ghost Blows the Lantern" is being prepared, the first season of the online drama of another classic masterpiece "The Romance of the Dragon and Snake" has been completed, and the post-production has also been completed. Pen & Fun & Pavilion www.biquge.info [Fengyun Novel Reading]

"The Romance of the Dragon and Snake", as a milestone work in the online literature industry, is actually no less important in the industry than "Ghost Blowing the Lamp".

After the release of "Ghost Blowing the Lamp", online novels of tomb robberies began to become popular. It cannot be said that it is the first work of the tomb robbery genre, but it can be called the originator of Chinese Internet tomb robbery novels.

"Romance of the Dragon and Snake" is the originator of the national art stream!

In fact, the attraction of tomb robbing lies in folklore and mystery, and there is a huge interest in mysterious tombs and possible mysterious stories.

As for national arts, the people's curiosity about martial arts and fighting is no less than that of tomb robbing. So far, the stories of countless national art masters and martial arts masters are hot topics after folk tea and dinner. From the perspective of cultural influence, the cultural influence of Guoshu is more than that of tomb robbing.

Tomb robbing satisfies people's curiosity, and national art satisfies people's expectations for becoming stronger and heroic.

In fact, originally "Romance of the Dragon and Snake" could also be invested in big movies, but Wang Qinian took into account the stories of a bunch of modern martial artists such as "Ip Man", "Huo Yuanjia", "Huang Feihong" and so on, and it was adapted into a movie. The style has gradually changed from exaggerated to realistic, and these movies also have some characteristics of the national art stream. For works like "Ip Man", there are a bunch of Wing Chun-related authorities as action guides, so the realism and exaggeration are very good.

"Romance of the Dragon and Snake" is now adapted into a big movie, and the novelty has not yet reached the limit.

Rather than this, it is better to adapt it into a web series first. Accumulate popularity on the Internet, and further push the popularity to a group of people who follow dramas on the Internet. Leave it for a few more years, settle down, and then adapt the movie!

The IP of the movie adaptation does not necessarily need the hottest at the moment, but needs a sense of mystery and the precipitation of time. There is something. It takes a long time to precipitate in order to maximize the benefits.

For example, works such as "X-Men" and "Spider-Man" were adapted into movies decades later. After the test of time. Whether the IP is classic or not, the certainty is higher.

As for TV series and online dramas, they don't necessarily need to be so thorough. After all, this investment budget is lower, and there is a greater chance of recovering costs.

The cost of the online drama "Romance of the Dragon and Snake" is only 1 million yuan per episode. The total investment in the first quarter was only 15 million yuan. Among them, 13 million yuan is the production budget, and the remaining 2 million yuan belongs to the publicity budget.

……

At the beginning of 2012, Dream into the Divine Machine posted a post on Weibo: ""The Romance of the Dragon and Snake" has been completed, and for the first time, it has transformed from an author to a part-time job in an online drama. Although the investment cost is not large, it still benefits a lot. In particular, I have the final say in the crew. The director and actors all listened to me, which made me feel the weight of Ms. Qiong Yao's words in Qiong Yao's drama. Of course, I dare to say this because the quality of this work is reliable, with a budget of 1 million yuan per episode, which basically reflects the value. ”

"Top, JJ come on! The original work of "Romance of the Dragon and Snake" is a classic, and I hope the adapted live-action film and television will not disappoint! - Chen Kun.

"I'm your fan, the "Romance of the Dragon and Snake" web series must be chased!" - Yao Chen.

"Top, in the future, film and television dramas and original novels will be written simultaneously. Synchronous updates. I hope that the next adaptation is something we haven't seen and haven't been spoiled! —An unknown reader.

Next, a group of stars, directors, authors and fans on the web. Start replying and forwarding in large numbers. Suddenly, overnight, the topic of "Romance of the Dragon and Snake" received millions of replies and tens of millions of clicks. Weibo quickly occupied the first place on the topic list.

Through Weibo and other channels, the number of netizens who began to log in to Bilibili Video Network reached at least millions. Just through Weibo drainage. It has attracted millions of people to watch the new drama.

In addition, on various social platforms such as Tianya, Tieba, QQ groups, etc., the topic of "Romance of the Dragon and Snake" has also begun to spread rapidly like wildfire.

On February 1, 2012, the first day of the broadcast of the "Romance of the Dragon and Snake" web series, the hit rate exceeded 8 million on that day, and in the next few days, the hit rate quickly exceeded 30 million.

Due to the fact that the "Romance of the Dragon and Snake" web series is broadcast weekly, and each episode is broadcast at a speed of one episode. Even though, the first season was all produced, and it was not broadcast at the same time. However, for the sake of long-term interests in the future, we still insist on airing one episode a week.

You must know that Japanese anime, Korean dramas, and American dramas can all be broadcast weekly, and viewers who follow dramas on the Chinese Internet can tolerate the speed of one episode per week. It can be seen that it is not necessarily necessary to adopt the form of daily broadcasting in accordance with the traditional Chinese television broadcast rules.

The daily TV series are often all produced. Before the broadcast, the copyright was sold to the TV station, so the production team and investors of the TV series were relatively slow to receive market feedback, and it was almost impossible to modify the plot according to the audience's feedback.

Overseas TV series are broadcast weekly, broadcast over and over again, and there are relatively few "saved drafts". However, it is timely to adjust the follow-up plot according to the feedback from the audience and the market.

Under the high-intensity creative pressure, although there is no time to polish, it makes it very sensitive to the market, so the plot begins to meet the audience's tastes more and more.

To put it simply, filming and broadcasting, and creating according to market feedback at any time, this is a dynamic and market-oriented production method.

Domestic films are better to say, and the future of the crew's future works is determined according to the audience's box office. However, the TV series and animation creation system are all produced and then broadcast, and the creator's ability to create according to market changes is completely lacking.

To put it simply, domestic TV dramas are a backward production method that is not market-oriented enough, and it is far from enough to accept feedback from the audience.

IP adaptation is already a product of marketization, so the story can better meet the needs of today's audience.

If the creation method of film and television dramas is also adapted to be broadcast while filming, then the overall creative level will not be visible in the short term, but it will be greatly improved in the long run. Because, behind closed doors, what is made may not be what the market likes, only full market competition and choice, in order to select the theme and creative concept welcomed by the market.

""Romance of the Dragon and Snake" is a big hit!" The management of Bilibili excitedly fed back to Yu Dong, "In the past few days alone, it has brought millions of registered users to Station B. This is not yet the charging stage, the first 3 episodes are free, and the next 10 episodes are charged. It is expected that by the beginning of the fourth episode, it is expected that it may bring a large number of paid on-demand users! ”

"Oh? Is it! Yu Dong couldn't help but be moved!

Bilibili's mode, movies, and other content are roughly free for fifteen minutes, and there is a fee for the future.

Exclusive TV series, anime and the like are generally piloted for free in the first 3 episodes, so that the audience has an intuitive understanding of the quality of the work and whether they are interested.

After arousing the interest of the audience, it began to close the network, 4~13 episodes, and there are 10 episodes of content charged per season. Whether you can earn back the cost depends on the profit of the charging part.

The subscription fee for the online series of "Romance of the Dragon and Snake" is not expensive, each episode is roughly 45 minutes, and the subscription is only 1 yuan. There are 10 episodes of paid content in a season, that is, the audience can recharge 10 yuan to watch an episode.

"10 yuan recharged, I hope that the quality of the charging part will not decline! The first episode is an experience, which fully embodies the spirit of the original book! ”

"The first time I recharged station b, because I was only going to subscribe to "Romance of the Dragon and Snake", so let's charge 10 yuan first. If you find a work worth recharging, you will continue to recharge. ”

"It seems that everyone is a ten-yuan party!"

"I hope that "Romance of the Dragon and Snake" will soon enter the charging stage, 3 episodes are free, and the 4th episode is charged, right? You're going to release 2 or 3 episodes, and then quickly release the 4th paid episode. We can't wait to subscribe! ”

Although, a large number of newly registered users are all 10 yuan party members. However, Bilibili's conversion rate is relatively high, and with a large amount of interesting content, it is possible for the remaining active users to continue to recharge and buy other paid film and television series.

Bilibili.com, referred to as station B, was established in 05. After 6 years of development, the traffic is still not the largest video website in China, and the registered users have just exceeded 100 million. The number of daily active users remained at around 5 million, as paying users accounted for the majority of active users. Therefore, Station B has formed a unique mechanism and constantly relies on exclusive original programs to attract market audiences to buy.

This is a website that really lives on content, and it can produce content that users like more than other video sites and TV stations that rely on ads to survive.

After all, station B has no advertising revenue, and can only rely on content to obtain income, so creating content that the audience is interested in has become the lifeline of station B.

Therefore, the stickiness of station B for loyal users far exceeds that of Youku, Tudou, LeTV, Sohu Video, iQiyi and other peers.

Facts have proved that under the charging mode, the traffic of station B does not occupy an absolute advantage, and even the traffic lags behind Youku and other peers. However, the revenue and profitability are more than other companies in the industry.

Since the birth of the video industry, it is still burning money at a loss. In the future, it will lose money for many years, but the charging model is a website, and it has already achieved profitability. Moreover, paid websites attach far more importance to content than free video sites.

As a result, many free video sites have begun to learn from the pain and plan to transform into fees. However, due to the lack of accumulation of their exclusive paid content, as well as the inertia formed by the platform over the years, it is not easy for many platforms to charge for content.

The reason why the content charging model of station B can be developed is because the most difficult road was chosen at the beginning. This road, in the early stage, to grab users and traffic, is more difficult than Youku. However, just like its American counterpart, after ten years of grinding a sword and accumulating steadily, not only did it achieve profitability, but also the scale of users gradually became larger and larger. (To be continued.) )