The production of "Dragon and Snake" is based on the level of TV dramas, and even, in many places, it exceeds TV dramas. Pen & Fun & Pavilion www.biquge.info but the way of broadcasting, the small partner company did not sell TV broadcast rights to domestic TV stations at all, but 100% adopted the exclusive Internet broadcast mechanism.

Selling to TV stations may allow this web series to make a higher profit. But the key is that the benefits can be maximized by broadcasting in the small partner's own home, because the traffic attracted and the value of users far exceed the profit and loss of short-term general film and television works.

The original work of "Romance of the Dragon and Snake" is also a very popular online novel. The starting point has a click-through rate of more than 10 million. In addition, many popular works, in fact, may have more than 100 times more pirated copies.

For example, why is Baidu's search index and novel's index super high? A lot higher than the click-through rate of many blockbuster movies? This is mainly due to the fact that users search for pirated content.

Pirated websites are almost no business, and it costs thousands of dollars to build a website. Then, the first-class pirate website subscribes to the genuine website, and then, the capture software forwards the subscribed content to the pirate website. Second- and third-rate pirated websites directly skip the subscription link, and directly go to the first-line pirate websites with high traffic to grab and copy the content. In this way, a pirate website appeared as a source, and soon thousands of pirate websites copied the content everywhere.

In the beginning, the main profits of the online literature industry came from the traffic and subscriptions of their own platforms. But later, the station found that it was more profitable to sell IP copyrights. A super IP can be sold for tens of millions of yuan, and popular IPs are also worth millions.

As for the purchaser of IP, it is mainly to synthesize the search index such as Baidu to quote IP. There are many users searching for piracy, and Baidu's top list and search volume are prone to remain high. In this way, the copyright can be sold for tens or even hundreds of times more than the original subscription and publication profit of the novel.

In this environment, many stations are no longer actively fighting piracy. Because, the fight against piracy is expensive, and. It's like a wildfire. In the era of IP, regular websites and copyright agencies even turn a blind eye to piracy, because. Selling IP can make a lot of money on its overall benefits.

As for influencing those low-level authors, they can't sell their IP copyrights, and they mainly rely on novel subscriptions to stay alive. In the era of capital, the bigwigs standing at the top may not pay attention to their living conditions.

Originally. Whether IP is valuable or not has little to do with whether piracy is widespread or not.

For example, "Ghost Blowing the Lantern" is the search volume on the Internet, which is only less than one-tenth of the most popular novels such as "Breaking the Sky".

This shows that less than one-tenth of those who watch the pirated version of the novel "Ghost Blows the Lantern" watch the pirated version of "Breaking the Sky".

The search volume is not the top!

However, the IP of "Ghost Blows the Lantern" is very valuable!

It is more valuable than many IPs with a search volume that is several times or ten times that of it, because there is another more reliable evaluation system, such as ...... Genuine subscriptions, physical book sales results, and word-of-mouth influence of novels. These are very professional data, which may be a better measure of the value of a work than the Baidu index.

So. The small partner company also sells some IP copyrights, some of which are the top and most expensive, and many local tyrants are willing to pay a high price to buy the copyright, which can be authorized externally. For example, the game and film and television copyrights of "Breaking the Sky" and "Douluo Continent" were quoted by small partners for 300 million. This sky-high price indicates an attitude of the small partner, the top copyright offer is very expensive, and as for whether it can be sold, the small partner company may not care very much.

After all. The partner itself is the largest giant of copyright investment and development.

In fact, the small partner company quoted some sky-high copyrights.

However, some Baidu indices are not so high, but the internal evaluation is very valuable. Copyrights with great market potential are often kept for their own development.

For example, the originator of Xiuzhen Flow "Ethereal Journey", the originator of tomb robbery "Ghost Blowing Lantern", and the originator of Guoshu Flow "Romance of the Dragon and Snake". The benefits of these copyrights are not very large. But the small partner company can know through its own professional research. These copyrights are owned by die-hard fans, as well as long-lasting topicality. Ten years or even twenty years later, when a certain subject is mentioned and returns to the history of online literature, it is all the work that will be mentioned. Therefore, these copyrights can surpass the value of ordinary works, which is the real super IP!

Is it a god, is it a real super IP! Many old white readers should have that level to see. However, laymen who have been in the industry for a relatively short time, in the eyes of Xiaobai from the beginning, have too superficial views on the list and subject matter, how much ability can they judge the value of copyright?

Many laymen don't understand it at all, so they look at some of the copyrights bought by Baidu Index, and now they may earn money by buying them back for adaptation for tens of millions of yuan. But when those copyrights are successfully adapted, the copyrights may rise to tens of millions or hundreds of millions of yuan...... If there are hundreds of works that can sell tens of millions of copyrights, this is almost equivalent to grabbing money and selling sand for the price of gold.

Anything that creates a business miracle is often undervalued at the beginning, and only then does it make a huge profit.

For example, some dark horse directors, not long after their debut, relied on a low-cost movie to set a box office no less than a blockbuster, with a return on investment dozens of times or a hundred times, which is shocking. Since then, because it has proven its ability, the salary of everyone in its team, including directors, actors, and screenwriters, will increase. When the salary skyrockets collectively at one time, even if the next movie can still make money, the return on investment is definitely not as high as it was at the beginning.

The same is true for the rate of return on investment in copyright adaptation. For example, a few years ago, Jin Yong's game copyright was only a few million yuan to get his hands on. However, many companies that adapted Jin Yong's online games began to make a lot of money, and after that, it was impossible to get the license so cheaply. At present, Jin Yong's adaptation rights, except for those authorized by Jin Lao Coconut at a willful low price and a symbolic one-dollar authorization, the price of other normal business authorizations has increased to tens of millions. Moreover, this is not a copyright buyout, but a few years, even after the death of Jin Lao, 50 years later, it can still be protected by copyright law, and can be used as a valuable legacy to continue to contribute to profits.

After Jin Yong, Gu Long, Qiong Yao and other copyrights were developed, the market gradually aimed at other copyrights. For example, the copyright development of online novels is worthless at the beginning. The copyrights of many IPs are sold for tens of thousands of dollars in the morning, but there are many of these copyrights that are sold cheaply. Adaptations, films, television, and games have been sold well, and tens of millions or hundreds of millions of huge profits have made the IP of online novels more and more sought after.

Gradually, some copyrights began to rise in price to hundreds of thousands, millions, of course. Now the market of top novel copyrights can be about the same as the copyright prices of Jin Yong and Gu Long.

Although, many online novels cannot be said to be more classic than Jin Yong and Gu Long's copyright, and they are popular. However, the copyrights of famous artists such as Jin Yong and Gu Long have been adapted at least hundreds of times, and they have lost their freshness. No matter how valuable the copyright is, there are more adaptations at this time, and the freshness is lost, and it cannot be as attractive as in the past.

Copyright of web novels. It's more of a novelty. The various settings and imaginations are different from the routines of the past. The previous routines are familiar to the audience, that is, clichés.

But now many routines of online novels are routines in the novel market. But it is still a novel innovation in the fields of film and television.

For example, the national art stream represented by "Romance of the Dragon and Snake" has been popular in online texts for several years.

Now that it has been adapted into an online drama, many viewers who don't read the novel suddenly feel novel.

"Only kill, not perform the national arts!"

"It's really that powerful. Just standing on a pile, can you jump more than a meter high? ”

"Are these national arts really that powerful?"

So much so that some real-life martial arts and martial arts people are also boasting. Take the paragraph in "Dragon and Snake" to talk about the ancients: "I have a senior brother, that is the peak of Ming Jin, a section of breaking green bricks and beating wooden stakes into powder, it is a breeze......"

"My old man, a master of dark energy back then. It's a pity that I'm older now. The physical performance has dropped dramatically. Even so, a few years ago, he single-handedly dealt with three robbers armed with murder weapons on the bus. ”

Originally, various martial arts such as Taijiquan, Xingyiquan, Baguazhang and so on in reality suddenly became popular. Of course, it's certainly not an old man in the park who does Tai Chi and is a cow*. It's that the audience is fully aware that the Tai Chi boxing that kills the enemy in actual combat, Nima's, is dangerous and cunning, and it is not as sven as the old grandfathers in the park are fighting.

In addition, the exaggerated national arts, in fact, are theoretically unclear, and they don't look as fake as internal strength, light skills, etc., as if, they can also find a realistic basis.

But the mouths of the masters of national arts, the braggadocio jokes, and the bunch of books written.

At the end of the Qing Dynasty and the Republic of China, those who pretended to be * national art theories boasted about them, and the martial artists who wrote the jokes themselves believed it.

Not to mention, many martial artists' apprentices and grandchildren, they can't fight themselves, but when they come out to eat, they must brag that their ancestors can fight. You see, this is a book left by our grandfather, it scares you to death, right?! What, questioning that my grandfather can't fight? Do you have proof?

To put it simply, if you can't write jokes and make up theories and brag about it*, then you definitely can't become a grandmaster. If you can't write yourself, there must be disciples and grandchildren who can speak and write, and the theory of paragraphs is high. After several generations, the *grid is so high that I don't know where it is.

To put it simply, in reality, Guoshu is playing metaphysics, culture, and theory. If you really want to do it, it's more than two, come out to mix, you can make a lot of money if you can brag, why do you do it?

Besides, packaging national arts as culture, money-making effect, and international influence are not necessarily worse than those boxing, unrestricted fighting, and so on.

For example, many kung fu stars, that is very profitable.

Martial arts instructor has formed an industrial chain, directed domestically, but also overseas, and directed Hollywood.

In other words, it is a great value to turn national art into culture and create it.

Of course, bragging* also has to have a little basis in reality.

Therefore, after the mouth cannons of the major schools are released, they will actually use money to cultivate some who can fight. Participate in some internationally influential competitions to get more reputation bonuses.

"Romance of the Dragon and Snake" is good, it is very bluffing. As a result, many real martial arts and martial arts insiders, in order to explain the national arts and martial arts to others, are relying on the setting of the dragon snake.

This wave of "Dragon and Snake" is hot, on the Internet, countless forums, countless social platforms, and the topicality is allowed to ignite!

Tens of millions of people are talking about the national arts caused by "Dragon and Snake", and hundreds of millions of netizens are forced to watch from the sidelines. Naturally, it has attracted the curiosity of countless people.

The popularity of "Dragon and Snake" far exceeds that of Korean dramas and American dramas that are very popular on the Chinese Internet. Even, because the Internet is worldwide, the discussion about "Dragon and Snake" on the Chinese Internet has even been forwarded to the Internet in Japan, South Korea, the United States, Europe and many other countries.

Because the culture of "Kung Fu" has become a worldwide culture after many years of export. Soon after, the whole world was discussing this "kung fu drama" from China! (To be continued.) )