In January 2010, the hottest keyword in the Chinese film market is undoubtedly "Avatar", this movie has been very popular in history, this time and space, the Chinese film market is developing faster than in history, so "Avatar" is more popular than Wang Qinian's memory. Pen ~ fun ~ pavilion www.biquge.info,

On January 12, the box office data of "Avatar" in the first week was released, and the box office data in the first week has reached 280 million yuan. This terrifying weekly box office obviously once again refreshed the weekly box office record of the Chinese film market.

In the second week of the release of the "Avatar" movie, it was horror and a weekly box office of 250 million yuan.

As of January 19, "Avatar" has earned 530 million yuan at the box office in two weeks.

In this data, the revenue of IMAX3D movie tickets accounts for about one-fifth.

The terrifying thing is that there are only more than 60 IMAX screens in China, and more than 60 screens have earned more than 100 million yuan at the box office in two weeks. On average, the box office revenue of IMAX theaters alone is close to 10 million per day.

Although, the income of different IMAX screening halls in different cities is good and bad. But even in the worst IMAX screening room, during the release of "Avatar", the daily box office revenue of a single screen did not fall below 100,000!

The most efficient IMAX screening hall continues to maintain a high level of daily box office revenue of one million yuan per hall!

According to the current popularity of IMAX, it is not very difficult for a screen to earn tens of millions of yuan a year. Even, some of the highest attendance IMAX screening halls have an annual revenue of hundreds of millions of yuan!

Wang Qinian had long had psychological expectations for this result and seemed relatively calm, but the rest of the company was once again impressed by his foresight.

imax!

Now even within the company, we are extremely concerned about IMAX!

No one has ever thought IMAX technology was a big deal before. After all, after decades of development, the promotion of IMAX is still very slow, and the market size is negligible.

It can be said that IMAX technology has really opened up the situation recently.

In the past few decades, the foundation was laid!

The small partner company is about to blow out in the IMAX market. A sword to seal the throat to become the major shareholder of IMAX Group, vigorously layout IMAX, can also be called a god of investment!

"This data is terrifying, it's more efficient than robbing a bank!" After Yu Dong received the data feedback, his expression was very exciting.

"I'm not surprised at all by this result!" Wang Qinian said with a smile, "09 is the first year of 3D movies in the United States, and IMAX has exploded in the United States in this year. "2012" and "Avatar" are the catalysts for IMAX's popularity! And China is becoming more and more similar to the United States, and the American IMAX is very popular. Maybe countries such as Japan and Europe that reflect slow half-beats, there may not be many IMAX theaters in many years, but China and the United States are different, and IMAX will inevitably become popular! 2010 should be the first year of China's 3D! ”

"2012" and "Avatar" in the United States will definitely give the film industry in China and the United States 3D and IMAX hormones!

IMAX theaters, as well as movies in IMAX format, are destined to blow out!

The small partner company has been preparing for a rainy day for a long time and has now rushed ahead. It has become the cinema chain with the most IMAX screens in the world. In addition, "The Four Famous Catches" is also ready to wait for "Avatar". It will be released at a time when the audience is very interested in 3D.

"The Four Famous Catches", as a blockbuster promoted by the small partner company in 2010, can also be regarded as the first shot of China's IMAX3D movie!

"IMAX is almost a screen that can match the average screen ten!" Yu Dong said, "It is recommended that in the future, our partner cinema line and Golden Harvest cinema line will invest more in IMAX screens, and the proportion of IMAX cinema line should reach at least 20%!" ”

He is also the general manager of three companies, and his partners are Film and Television Entertainment, IMAX Asia and Golden Harvest Entertainment Group. These three companies have the most stable income. It is mainly focused on the cinema business. Although there are investments in movies, TV series and even animation, the more stable financial data is provided by the cinema business.

The cinema resources within the small partner group have exceeded 1,000 movie screens. The branches are located in Chinese mainland, Hong Kong, Singapore, and some areas in Southeast Asia where there are more Chinese.

However, at present, although the IMAX screen is a little more expensive, the benefit is far higher than that of the traditional movie screening hall.

"The problem is, the IMAX projection system is too expensive!" Wang Qinian suddenly showed a cautious attitude, "An ordinary projection system can be done for one million yuan, and IMAX will cost 15 million yuan!" The IMAX system occupies a lot of cash, so the funds used to buy the cinema property are consumed, which is not conducive to a quick staking of land! ”

Yes, the theater chain of the small partner company is not only a business, but also a horse race. At present, there are more than 1,000 screens in the small partner cinema line, involving more than 70 cinemas and branches in more than 50 cities.

In other words, even if the partner company has become the leader of the domestic cinema chain, in fact, there are only chain cinemas in more than 50 cities.

There are more than 3,000 urban areas and counties in the country, and the vast majority of small partner companies are not involved.

Wang Qinian is not very satisfied with this pattern. In the future, the small partner cinema line can not only be limited to the layout of the most economically developed first-tier cities, second- and third-tier cities, and even the economically underdeveloped counties that need to be grown, must also be laid out.

Even if the theater loses, it doesn't matter, the key is that the theater can form a business district.

Large cinemas, surrounded by various entertainment and commercial resources, can become a bustling business district of the city with a huge flow of people. In this way, a variety of peripheral goods are sold near the cinema, so that the roots of the little friends are deeper.

The quality of IMAX screening halls has improved, but it occupies more funds, which may affect the number of staking lots.

"But it's totally worth it!" Yu Dong said with a fanatical attitude, "According to the current trend, some theaters with higher revenues may recover their costs in less than a year." Even if some benefits are mediocre, there should be no problem in recovering costs in three to five years. Alternatively, we can also raise IMAX with IMAX! ”

"Raising Imax with IMAX? Oh, what do you mean by that? Wang Qinian asked with interest.

"IMAX Asia plans to innovate its sales model, which used to be a direct sale of equipment and after-sales services. Now let's start working on the sharing mechanism. Just like selling a real estate mortgage, some cinema companies make a down payment, and then we install the equipment first, and then we get a steady stream of funds by participating in the IMAX cinema sharing model! Yu Dong's eyes lit up and said, "At present, we have launched a 7% account sharing, and we have participated in the box office sharing of its theaters for 15 years. 8% account sharing ratio, 12 years to participate in box office account sharing. The 10% share ratio is 10 years of participation in box office sharing. These are operated through a mechanism that does not require a down payment and is subsequently operated through participation in account sharing. In addition, there is also a down payment of part of the funds, and the proportion of subsequent accounts for us is small. In addition, it is to participate in the real estate mortgage model, so that the operator of the cinema chain can pay the mortgage! ”

After Wang Qinian heard this, he looked at it and said, "It's indeed a good idea!" What about raising IMAX with IMAX? ”

"As a shareholder, Imax Asia regularly asks for dividends on the profits derived from the services provided to other companies. Dividends to IMAX Group are naturally cash. And the dividends to Golden Harvest Entertainment and small partner companies are IMAX projection equipment! Yu Dong smiled, "In other words, we use the profits we earn from the orders of our cinema competitors to expand ourselves, and the competitors have to take the bait!" ”

yes, had to take the bait!

The IMAX system is currently in the 3D projection system, and the effect is the best. Moreover, "Avatar" also made a live advertisement, and next, don't worry about no orders!

Competitors have launched IMAX, and partner companies have also launched, but by making profits from competitors, the expansion ability of partner theaters has been enhanced......

"In addition, we are developing in a dislocation with our rivals, and if there is our IMAX theater in one area, the competitor cannot open the same theater nearby, so as to avoid competition between IMAX theater chains." Yu Dong added.

"Not bad!" Wang Qinian's glasses lit up, the last point, but the partner company can choose a site for his peers! The right to speak in the cinema market has been further enhanced! (To be continued.) )