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Even if countless people have been optimistic about the domestic box office of "Avatar" in advance, when the box office of "Avatar" in Chinese mainland exceeded 1 billion yuan, it still greatly exceeded the psychological expectations of many people. Pen % fun % Pavilion www.biquge.info

As of the end of January 2010, the domestic box office of "Avatar" exceeded 1 billion yuan, once again rewriting the highest record of China's film box office market from the record of more than 500 million yuan set by "Fate" to more than 1 billion yuan.

Moreover, about a quarter of the box office in this figure is generated by more than 60 IMAX theaters. In other words, more than 60 IMAX screens attracted a total of 250 million yuan in a month. The IMAX screen of the small partner cinema line accounts for eighty percent of the total number of screens in China, so the monthly income of the IMAX screen of the small partner cinema alone has exceeded 180 million yuan.

At this time, the media began to analyze that after the release of "Avatar", the people who benefited the most in the world, in addition to Cameron and 20th Century Fox, Wang Qinian and his small partner group may also benefit a lot.

Not to mention that IMAX Group has been copied by small partners, and its stock price has skyrocketed with the global sales of "Avatar".

Many IMAX theaters laid out by the partner company, as well as IMAX Asia, a joint venture between Golden Harvest and IMAX, have been praised by many as genius.

In addition, Wang Jianlin, the richest man who sold Wanda Cinemas, was ridiculed by countless media, thinking that selling Wanda Cinemas should be a very huge failure.

"Dad, you shouldn't sell Wanda Cinemas, the cinema business is much more promising than real estate!!" Wang Sicong, the young master of Wanda Group, couldn't help complaining about his father Wang Jianlin, "The cinema business is a sunrise industry, and the scale of China's film market is too small, it does not match the economy, and the per capita film consumption ratio is also one of the lowest in the world." This industry has a bright future......"

Real estate can't be booming forever. With the surplus of real estate, the rigid demand no longer exists, and sooner or later this industry will become a traditional cyclical industry or even a sunset industry. China's property market has only risen but not fallen, except because there was no commercial housing market in the past. For the property prices are too undervalued. More importantly, Chinese have entered the magic disease of real estate, with an average housing area of 35 square meters per capita. In many developed countries like Europe, the United States and Japan, most of the per capita housing area is only 10 square meters. The vast majority of people in developed countries do not own their own houses, while the vast majority of people in China do. This all shows. There is already a far surplus of housing in China.

"You didn't say it sooner!" Wang Jianlin also regretted a little, in 08, he was frightened by the financial crisis, but in 09, the country made four trillion yuan, and the real estate industry was solved. The plummeting property market has not only stopped, but has also quickly surpassed pre-financial crisis prices.

But people of insight have already pulled up the shipment in advance. After all, China's real estate industry has been rising for at least three decades. Since the beginning of the reform and opening up, real estate prices have been rising. After the reform of commercial housing. The rise is even more powerful.

Comparing the housing area with the rest of the world, China's real estate industry is obviously too developed and mature. It has surpassed the level of developed countries, and if it were another country, the bubble would have burst a long time ago. But Chinese are still obsessed with owning more housing. So, for the time being, it hasn't collapsed yet!

For example, in the film and television industry, the average number of movies watched by Chinese is only one-tenth or one-tenth of that of developed countries such as Europe, the United States and Japan. Inside. Although there is a piracy factor, the statistics of the theater chain are distorted. But then again, the average number of movies watched by Chinese is really relatively low in the world.

This data is in addition to the piracy shock. The bigger factor is that most cities in China do not have cinema line coverage. In the 80s, China's major counties and even towns had state-run cinemas, which were subsidized by the state and did not have to be self-financed, so. In the 80s, when movie tickets cost a few cents, China used to be a very high-grossing country in the world, about equivalent to billions of box office. If you consider the factors of RMB inflation and depreciation of purchasing power, the box office data of movies at that time is equivalent to tens of billions of yuan in the 21st century.

At the beginning, people watched movies more than ten times a year per capita, which was no less than the number of movies per capita per year in some developed countries.

And now, let alone returning to watching more than ten times a year per person, even if it returns to the level of watching movies once a year per capita, it will be tens of billions of box office!

It can be seen that the Chinese film market still has huge room for growth at least until the per capita number of movie views recovers to 1!

It is precisely because of this that Wang Sicong complained to his father that he sold the more promising Wanda Cinema Line for the sake of real estate with no future.

"I signed an agreement with my partner company that I will not be allowed to invest in cinema chains in the next ten years!" Wang Jianlin shook his head and said.

"Is it okay to invest directly in the film production industry?" Wang Sicong asked.

"That's fine!" Wang Jianlin said with a smile.

"Dad, give me a sum of money, and I'll invest in the film industry!" The future national husband Wang Sicong's eyes lit up, "It's not just a movie, I want to prove that I am stronger than Wang Qinian!" ”

"Impossible!" Wang Jianlin shook his head and said, "Even Wanda Group may not be able to compare with its partner company!" Our debt ratio is more than 90%, and most of our assets are borrowed from banks, issued bonds, and received advance payments from homeowners in advance, and our principal is only tens of billions! ”

Like the vast majority of real estate companies, asset-heavy companies mainly use financial leverage to expand their profits. One dollar is a ten-dollar business, so the real estate industry is very anxious during the financial crisis.

As for enterprises like small partner companies, driven by traffic, entrepreneurship and eyeball effect, it is of course better to have funds, but capital is not the main driving force of small partner companies.

In the past, the partner company engaged in film and television, games and the Internet, Wang Jianlin of Wanda Group still has confidence, and he is no worse than the partner company.

But as the partner company withdrew from the XOS system that shook the world and became a company that kept pace with Apple, the higher Apple's market capitalization, the higher people's evaluation of the partner company. In people's eyes, the little partner should be a company of the same level as Apple.

Apple's current market value is more than $100 billion, and if Wanda Group is listed, its market value will be at most the same level as Vanke. Vanke is also a company with a market value of 100 billion yuan, but the currency unit is RMB.

In other words, the small partner company is conservatively estimated to be worth six or seven times more than Wanda Group!

"Cut, I'm not comparing everything with him!" Although Wang Sicong is proud, he is also a smart person, "I just compare movies and television with him!" Wang Qinian's small partners are getting bigger and bigger, he will definitely be distracted from other careers, and in the future, the film and television industry will most likely not occupy a large proportion within the small partner group. I want to create a company that dominates the Chinese film industry! ”

"I can give you up to 500 million yuan!" Wang Jianlin said thoughtfully, "If 500 million is lost, you will obediently be down-to-earth, go to Wanda Group as a grassroots manager, and climb up step by step by relying on your ability, so that I can rest assured that you will take over!" ”

"Who's going to take your shift?" Wang Sicong pretended to be disdainful, "Moreover, 500 million is enough for admission now, and 5 billion can become a big thing!" ”

"5 billion?" Wang Jianlin thought for a while and said, "I can take it, but I can't give it to you so easily." At least, if you pass the test of 500 million yuan, I will consider investing 5 billion in you! ”

"Okay, okay, got it! It's the same as venture capital! Wang Sicong, the future national husband, said confidently, "I can't say, the 500 million investment is successful, and the outside capital is rushing to invest, and you don't need your 5 billion at all!" ”

"Stupid! If you are interested, optimistic about your capital and take money to invest in shares, how much equity you get, and soon even your industry will be eaten, and there will be no scum left, Dad, I will invest in you, how much equity will I ask you for? It's not about helping you make your business bigger! Wang Jianlin couldn't help but laugh when he heard his son's little Jiujiu.

In fact, Wang Jianlin's investment in his son is not to ask for equity, but to cultivate Wang Sicong, so that he can have his own team and team, and in the future, he will marry a bigger class like Wanda! Otherwise, even if the son of the chairman of Wanda wants to take over, it is estimated that it will be difficult to convince the public, and other shareholders of Wanda can easily let him take over?

Choosing the film and television industry is not that Wang Sicong is hot-headed, in fact, he can be regarded as a hardcore player in the film and television, games and other industries. Once, he joined the subtitle group on the Internet, and translated the subtitles of some foreign language films without compensation.

In addition, the film and television industry is very chasing fame and fortune, with his value and status, I believe that if he shows his identity as a family property, there will soon be countless directors, actors and screenwriters and other talents, with the works they plan to shoot, come to kneel and beg for investment.

Although a lot of funds are being invested in the film and television industry, it does not mean that all projects in the film and television industry are not short of funds, at any time, only a few projects can be invested, and the vast majority of projects are stillborn because of lack of funds, and there is no chance to meet the audience.

The threshold for this industry is both low (for the rich), and if you have money, you can invest. The threshold is high again (for those who don't have money), because a lot of people don't have money!

The scale of investment can be large or small, and small-scale funds can test the waters, and millions can also invest in a movie or TV series, which will become a dark horse at the box office or ratings.

In terms of large-scale funds, even a single investment of hundreds of millions can be spent quickly.

In addition, merging and appointing film and television teams, or poaching stars and directors, and hoarding some high-quality copyrights are also ways to quickly spend money.

If you are someone else, you want to challenge the industry pattern, and you may be a rich idiot. However, Wang Sicong wants his father to have a father, to have connections, and there is almost no threshold for entering this industry. (To be continued.) )