readx;

March 19, 2002, the day after the press conference for the Ethereal Journey. Pen | fun | pavilion www. ｂｉｑｕｇｅ。 info is a game that has become popular at a flying speed.

The CD-ROM version of 18 yuan has sold more than 100,000 boxes. Due to rampant piracy, games with 100,000 sales are already at the sales champion level. Of course, this is excluding the sales of games from partner companies. After all, the game sales of the partner company are set at the million level with a conservative goal, and the radical goal is set at the 10 million level sales.

In fact, the sales of games in this era mainly depend on the genuine awareness of players. Players realize that they need to buy genuine games in order to support the game production team, and after that, they can play more high-quality games that meet their tastes. If, a certain type of game, suddenly disappears from the market, it is often the player who did not buy the genuine support. As a result, this type of game lost market support and naturally disappeared.

It is only after more and more gamers have disappeared from the market that more and more players love the genre that people will reflect on and regret.

There are a lot of gamers in China, and the number is definitely more than most people think. It's just that the vast majority of players don't have the awareness of genuineness, or in other words, many overseas games have not officially entered the Chinese market at all, and can only be sold through the Chinese version of the disc in the gray channel. Players are faced with a bunch of high-quality overseas games that are pirated, so why buy genuine domestic games that have repeatedly disappointed players?

Outcome...... Naturally, it is a lose-lose outcome, and the domestic game industry, because there is no healthy market, let alone making huge profits, it is difficult to recover costs and survive. In the long run, the investors and game production teams of stand-alone games have naturally withdrawn from this market.

Later, for many years in a row, there was no domestic stand-alone game, although there were a lot of overseas games. But the lack of Chinese-style games still makes many players feel regretful. It was only after that that players began to call for it. If there is a domestic stand-alone game, you will definitely buy the genuine version. It was only after this sentiment that it lasted for many years that game teams began to come back to making single-player games.

Later, the number of manufacturers of domestic stand-alone games was very small. However, due to the astonishing high level of legality, almost the vast majority of players only buy genuine versions. So. Many years later, the domestic stand-alone games reborn in Pannie, some of the more well-known ones sold hundreds of thousands, or millions, gradually became the norm.

Of course, although China's stand-alone PC games were resurrected, they were interrupted for many years after all, and the gap between them and the international advanced stand-alone games was greatly widened, not closer.

For this tragedy. Wang Qinian naturally wanted to avoid it. Therefore, the partner company knows that online games are more profitable, but they will not give up stand-alone games.

Even, the development of key games follows the order of stand-alone games first, and then online games. After the development of the single-player game, the game team can have a deeper understanding of the game. When it comes time to make online games, the foundation is laid due to the production of the stand-alone version. tends to be more "substantial".

However, the mechanism of sales and distribution of stand-alone games, partner companies have gradually shifted to the Internet distribution model. The stand-alone version of the previous game "Journey to the West: The Great Sage" has sold more than 6 million, the offline disc version has sold 5 million, and the online sales are only more than 1 million.

It's time for "Ethereal Journey". Wang Qinian hopes to sell more online. Offline sales, although not completely abandoned, will never be regarded as a key direction.

Therefore, the offline disc version of "Ethereal Journey" is priced at 18 yuan. Inside. Give 8 yuan to the sales channel. The small partner company takes 10 yuan, deducting the production cost of the CD, not counting the game development and publicity, a CD sale can already earn 5 yuan.

For the online download version, the price of the genuine activation code is only 5 yuan.

Moreover, the online version has spent millions of dollars on advertising on mainstream websites. This has resulted in a strong mess of online propaganda.

"Ethereal Journey" covers almost all the corners that can be promoted on the Internet, without the slightest dead end!

Therefore, on the first day of the release of the online version of "Ethereal Journey", the number of downloads exceeded 200,000, and the number of activation code purchases also exceeded 350,000.

The purchase of activation codes actually exceeds the number of downloads, such a strange thing, because some players buy more activation codes, but only download them once.

The reason why some players buy multiple activation codes is also for multiple vest accounts. Because, "Ethereal Journey" is also the same as "The Great Sage", in addition to playing stand-alone by yourself, there are also LAN and networking functions.

Like the stand-alone version of "The Great Sage", the online team adventure function and the online PK battle function make the game full of attraction to this day. Even with the launch of the online game version, there are still many hardcore gamers who are more obsessed with the single-player version. I think that it is Xiaobai who plays the online game version, and the real masters all play the stand-alone version.

The stand-alone version of the game "Ethereal Journey" also has an online battle function.

However, online battles are somewhat similar to arcades like The King of Fighters and Street Fighter - players bring up their characters and play heads-up PK. Each account can set up 3 characters, and win two out of three games. Or, all the characters died in PK and naturally lost.

In order to enhance the confrontation, the networked PK of "Ethereal Journey" can release skills in the form of mouse and keyboard and shortcuts. In the future, an arcade joystick control mode will be developed.

Professional players can have an arcade-like experience by connecting the USB port to a simulated arcade joystick on their computer.

In the future, there will be two modes of networked PK - amateur challenge (using mouse and keyboard shortcuts) and professional challenge (using arcade waist stick).

This idea is also to prolong the vitality of the game "Ethereal Journey"!

The games of the little partner company are divided into fast food level and boutique level!

The production of fast-food level assembly lines is general, and the creativity is very mediocre. Used for impulse, to occupy the market. These games, naturally, do not pay attention to any vitality, they can survive if they can survive, and if they can't survive, they will soon stop operating.

The goal of high-quality games is to have more than ten years of game vitality. Through continuous updates, there are constantly new ways to play to bring surprises to players, so as to extend the vitality of the game.

……

In fact, the most popular sales channel of "Ethereal Journey" is by no means an offline disc sales channel, nor an online channel, but an Internet café channel.

There are more than 30,000 Internet cafes across the country, all of which have begun to have an online recharge system for small partners.

The promoters of the small partner company have promoted "Ethereal Journey" to the vast majority of Internet cafes, and millions of computers have basically installed the stand-alone version of "Ethereal Journey". The sales of activation codes in the Internet café channel also quickly exceeded 500,000!

Even some of the unresponsive Internet cafes, prompted by their customers, began to download the client and purchase activation codes.

"I heard that there is a particularly awesome game "Ethereal Journey" on the market!" Inside the Internet café, a player said like an Internet café owner, "Why didn't we see it in the Internet café?" ”

"Wait! Download it now! After looking at the news in the Internet café client of the little partner company, the owner of the Internet café said indifferently, "However, the game "Ethereal Journey" requires an activation code. If you're just playing with a computer, an Internet café public account is sufficient. But I still recommend that you use your own account to play online. ”

"Oh? How much money do you need to sign up for an account? ”

"The account doesn't need money, the activation code asks for money!"

"How much?"

"Five yuan for an activation code, if you want it, give money, I'll buy one for you."

"Good! To give! ”

Although, the activation code is sold, and the Internet café is also sold at a price of 5 yuan. However, due to the different purchase prices of Internet cafes, there is generally a 12% discount, so there is also a certain amount of oil and water to help players buy activation codes. Even if the oil and water are not too rich, it still adds up! (To be continued.) )

...

...