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Li Mingbao didn't say this to Director Zhou, so when they heard Li Mingbao's words, Director Zhou and Director Yang were frightened. Pen? Interesting? Pavilion wWw. ｂiquge。 Not to mention the total profit of one billion dollars, even if the initial licensing fee of two or three million dollars has already been pocketed, they think it is exaggerated.

Patents are not new to them, and they have not heard others say that patents are granted or something, making a lot of money, hundreds of millions of dollars in licensing fees, and it is not a big deal, especially in the oil field, these things are quite a lot.

But to be honest, these things are too far away from Yang Taichang and them, and the so-called how good other people's children are, it is basically equivalent to a legendary thing. But they didn't expect that the person in front of them could actually become a legendary figure, and he immediately became high-end. Especially now that the domestic patent is a thing, I have only heard of the people who pay the fee, and the person who charges the fee, there is no one at all, Li Mingbao came up with such a thing, which is really unthinkable. And I have never heard of such news in China, and has the intelligence not been collected in place?

"Can a TV show be patented?" Director Yang really feels fresh now, even if he is well-informed, he feels that this thing doesn't seem to be very reliable.

"How fresh is this? As long as it is something that belongs to intellectual property rights, it is easy to charge a fee, as long as there is a profit point, others are not allowed to give you money? This is actually the same as the charge for computer software, except that they have physical objects, and mine is just an idea, and if you register a patent, you can make money. Li Mingbao said.

"Mr. Li, do you want to sell this patent on CCTV?" Director Yang asked with some uncertainty.

"It's not necessary, even if you want to sell this thing, the current CCTV can't afford this money, even if you pay in RMB. You must know that my patent is priced according to the ratings, and if your TV station can only have an audience of about 1 million people, then the patent fee will be 200,000 US dollars. If your TV station has tens of millions of viewers, I won't pay less than $3 million for royalties.

The audience of CCTV is one billion viewers, and even if it is a discounted friendship price, it will not be less than tens of millions of yuan. So I didn't plan to sell this thing to CCTV at all, especially now that domestic phones are not popular, even if CCTV engages in such a program, it will lose money.

The main reason why I said this is to tell Director Yang that I am not ignorant of the TV industry. If it weren't for the fact that the TV station in Hong Kong was not easy to get, and I also had an agreement with Uncle Six, I could have made my own TV station in Hong Kong to make money. Li Mingbao said with a big grin.

"I see, I thought you were here to sell your patents, Mr. Li. If there is really such a high licensing fee, we CCTV really can't afford it, tens of millions of yuan to do a show, and such a report can't be put anywhere.

I envy you, Mr. Li, you can have such a good mind, you can make so much money by registering a patent, if such a patent is made by our CCTV, then it can solve a big problem. Director Yang said enviously.

"It's not me who really makes money from this patent, it's the TV stations that I've licensed. I make a small profit, they are the big money, otherwise they buy my patent, why are they so happy?

As far as I'm concerned, I'll only make a dozen or two billion dollars at most from this patent, and if I have more, it's very difficult. But for those TV stations, relying on my patent licensing, they can earn at least tens of billions of dollars. When this market was really mature, before computers were popularized, the global market for patents would be hundreds of billions of dollars every year. So, I really didn't make much money, and the ones that made a lot of money were those TV stations, and I made a lot of hard money. Li Mingbao pretended to be modest and said, a typical bargain has to be good.

Although Li Mingbao made a small amount of money here, what he really paid was an idea, and when he was busy with business in the future, he had to hire a lawyer team to protect his rights and interests. It's not too easy to attract investment or anything compared to those TV stations.

"With such a big market, Mr. Li, what are you doing with this patent? The annual market of hundreds of billions of dollars is not a small amount. At this time, Director Yang felt that the young man in front of him was really a bit big, so much money, even if it was the annual output value of selling oil in China, it was not enough, Li Mingbao was able to make such a big market with one idea, it felt too light.

Hearing Director Yang's question, Li Mingbao didn't sell much, and immediately popularized his TV shopping creativity and advertising effect to make money. In particular, he talked about the number of telephones in developed countries abroad to prove that he was not talking nonsense.

After Li Mingbao's introduction, an old Jianghu like Director Yang couldn't help but say with admiration: "It doesn't seem too difficult to have such a big market in foreign countries as you said." Telephone shopping is much cheaper for consumers than buying things outside, even if people abroad are not short of money, but they will not waste their money, I am afraid that the market capacity you said is not enough, maybe the actual market capacity, than you estimate the market capacity will be more.

It's no wonder that Mr. Li, you can make so much money at a young age, and any idea you come up with is equivalent to creating a new industry market, which is not simple. ”

TV shopping, although by 30 years, the country is basically equivalent to a rotten market, and the signboards are all stinky. But I have to say that when this market just came out, it was quite dynamic. Really speaking, the TV shopping market, in fact, is equivalent to the precursor of the online shopping market, the rise of online shopping, has not been inspired by the TV shopping market, otherwise there are so many online profit points, why the first few successful Internet companies, there will be an eBay? If you want to say that there is no connection in this, the ghosts don't believe it.

Thinking about how many choppers there are in later generations, in the current TV era before the Internet era, there is really nothing strange about the TV shopping industry can have an annual transaction capacity of hundreds of billions of dollars.

"I also have the ability to think of them in advance, so I succeeded. With all that said, let's get to the real thing.

In the current situation in China, it is obviously not feasible to engage in TV shopping. But it's not that there is no market for advertising and other things, on the contrary, I think that with the current conditions of CCTV, if we vigorously develop the advertising industry, we will achieve unexpected success.

It has been a few years since the reform and opening up, and the current situation in China is definitely better than before, and the improvement of the living situation means that there will be more money in hand. Some things that I didn't dare to buy before, or didn't need much, can now buy some back. If there is a market, there will be sellers, and if there are sellers, there must be advertising, which is an eternal truth.

In this case, CCTV has quite convenient conditions, the development of the advertising industry, not only to serve the people, but also to help businesses to open up the market, but also to solve the problem of CCTV's own funds, can be regarded as a lot of good things, everyone does not add to the burden of the country, in order to be able to achieve the four modernizations faster! Therefore, I think CCTV's advertising business is promising. Li Mingbao said eloquently.

"Mr. Li, these things you said are indeed very reasonable. And it also pointed out a path for our CCTV advertising department, and this market is indeed promising. But these things are all within our CCTV division, Mr. Li, you are so interested, I'm afraid it's not just to mention it, right? At this time, Director Yang calmed down and spoke.

If you want to say that the domestic department has more dealings with foreign businessmen, in addition to the Ministry of Foreign Affairs, their TV stations are also indispensable. Even if it is a businessman like Li Mingbao who donated 10 million US dollars once, their plans will not be small. So Director Yang simply came straight to the point, what do you Li Mingbao want to do, just say it directly.

Director Yang said, Li Mingbao was not verbose, and said directly: "Of course, it's not just about mentioning points, in fact, I said so much, just for one purpose, that is, to cooperate with CCTV to engage in this advertising project, if I can, I hope to be able to contract CCTV's advertising business." Although Li Mingbao's tone was majestic, in his heart, he felt very unstable.

Because of what he said, he was too domineering, contracting CCTV's advertising, and after ten years, no one would dare to make such a request. Not to mention ten years later, even five years later, the CCTV Advertising Department has become an advertising department, whether it is people in the system or people outside the system, they can't open this mouth at all. As for CCTV, which is getting more and more domineering in the back, let alone open your mouth, even if you have such thoughts, you have to be extinguished immediately, otherwise it will be a catastrophe, and no one can save you.

This is not some domineering president saying to his beloved that he will contract you for a fish pond, nor is it a local tyrant saying that I will contract a special plane for you, but contracting CCTV's advertising business. As long as you are a person in the entertainment industry, whether it is from the mainland or elsewhere, you have to tremble when you say this, and Li Mingbao is the same.

It's just that this interest is too great, and the current CCTV advertising department has not yet become the climate, so Li Mingbao put forward this request in the spirit of leak detection. Even if he can't fully agree, only a part of it, Li Mingbao has made a lot of money, you must know that 30 years later, CCTV's advertising has fed such a huge group, Li Mingbao has divided the scraps, which is enough for him to eat and drink for the rest of his life.