60. E-Commerce (1)

Long Dan was not in a hurry to be unemployed this time, because Long Dan had already mastered the method of job hunting, that is, to submit his resume online. Long Dan went to the Internet café, turned on the computer, logged in to his QQ number, chatted for a while, opened a recruitment website, and saw a company called Longrui Kangtai Company in the job search column. This company sells health products, so I sent my resume over. The next day, the health supplement sales company called and asked him to go for an interview.

Long Dan got up early the next day, found the company according to the address on the Internet, the company was going to work at 9 o'clock, Long Dan came early, so he found a place to sit down at the door of the company, took out his mobile phone, and read the novel.

At 9 o'clock, the people from the health care product sales company came, Long Dan went in to find the personnel department, and the manager of the personnel department received Long Dan: "You are Long Dan, right?" My name is Sha Chao, I am the manager of the personnel department, I have read your resume, and it is very suitable for the conditions we are recruiting. We are looking for a person with management experience and social experience to be our administrative manager and sales management trainer, I personally think you are very suitable for this job, what do you think of yourself? Seeing that the manager of the personnel department recognized him, Long Dan said: "I have no problem as an administrative manager, I have been a manager for many years when I was in my hometown. As for being a sales management trainer, there should be no problem, since when I was younger, I worked as a teacher and taught classes to students. As long as you are familiar with it for a period of time, there is no problem in training the salesman." Long Dan is definitely familiar with the management work, so he accepted it with his mouth, not that Long Dan is not modest. With more than 20 years of management experience, it should be more than enough to manage such a small company. Even if it is coupled with training, Long Dan's writing skills are also good, writing tutorials, lecturing, Long Dan is still competent.

The manager of the personnel department introduced the company's current situation to Long Dan: "The company currently has a sales force of 150 people, because our market is in the following provinces, many of them are second- and third-tier cities, and the daily life of salesmen is changed with the change of the company's sales area. Therefore, life is not very stable. Many salesmen can't endure hardship, and many have resigned in recent months, which requires our personnel department to recruit a large number of people. And carry out business and corporate culture training, so that the sales force can be stable. Otherwise, this year's performance will suffer."

Then, the manager of the personnel department asked Long Dan to meet the boss of the company. The boss was very happy, and said to Long Dan: "I read your resume, it's very good, you should have management experience, train my sales team well, I won't forget you." If you have any good ideas, you can also put it forward and give it to me directly, as long as it can improve the company's sales efficiency, I will absolutely obey it, and do it well."

Long Dan immediately stayed at work, and after a few days of hard work, he became familiar with the operation process of the entire company. The company's operation process is as follows: headquartered in Beijing, the company is divided into 3 sales teams, each team of about 50 people. Each team has a sales manager to lead the team and conduct conference marketing in the following provinces. The so-called conference marketing is to use the form of leaflets to gather potential customers, invite some doctors or experts to give lectures, explain the benefits of health care products, and let potential customers become on-site customers and make on-site purchases. Undoubtedly, this approach has worked. Many potential customers, under the bewitchment of so-called experts, suspect that they are sick even if they are not sick, and spend a lot of money to buy health products. Longrui Kangtai's health care products are health care products for the treatment of three highs. The so-called three highs are high blood pressure, high blood lipids, high blood sugar, due to the reform and opening up, people's living standards have been greatly improved, the three highs are accompanied by the birth of the three highs, the old people used to suffer from the three highs, and now the people suffering from the three highs are developing in the direction of younger age.

According to the data, Luobuma can not only lower blood pressure, but also restore the damage of the heart, brain, liver and kidney organs of patients who are guided by the continuous increase in blood pressure, and effectively prevent and control various complications, and comprehensively reduce the incidence and mortality of cerebrovascular disease. There are four pharmacological effects of Luobuma: antihypertensive effect, cardiotonic effect, heart disease improvement effect, and biological activity of absorption and savings. It stands to reason that such a good health care product should be very popular, but Longrui Kangtai Company chose the wrong sales form, and only chose the way of conference sales, which is far from enough in Longdan's view.

When Long Dan checked the information, he found that the performance of Longrui Kangtai Company was also tens of millions a year, and it did not have its own website. This made Long Dan puzzled, did the boss not like new things, or did the boss not understand. So, Long Dan had a bold idea.

Long Dan consulted a large amount of information on the Internet, and referred to the practices of many online shopping companies and e-commerce websites, and wrote a feasible plan for the establishment of e-commerce of Luobuma health care products, and sprinkled tens of thousands of words, listing and analyzing in detail the development trend of Luobuma's online sales, as well as the specific implementation methods of establishing e-commerce. Long Dan took an opportunity and handed over the plan to Long Rui Kangtai's boss, while Long Dan quietly waited for the boss's reply.

After half a month, Long Dan finally heard back, and the boss did not summon him, but sent a vice president to Long Dan's office and talked to Long Dan about the boss's opinion. The boss's opinion is very brief and clear, that is, let Long Dan feel at ease about his current job, help the personnel department recruit business personnel, train the existing business personnel well, and don't be whimsical and do something that is inconsistent with his own work. Long Dan listened to the vice president's words, and felt very uncomfortable, which was equivalent to a plate of cold water splashed on the heat. Long Dan's mood was extremely depressed, people are the boss, the company is the boss, and it is in vain that the boss doesn't like his own construction. When the boss first saw him, he kept saying that he wanted to have something rationalized to build him, and he had the idea of establishing an e-commerce company. It seems that the boss is also a duplicitous person, but it's a pity that his own hard work was wasted on his brain cells in vain. Since then, Long Dan has been commuting to work step by step, and he no longer dares to mention any rationalization.

In his spare time, Long Dan told one of his netizens about his experience, and the netizen was very interested in his e-commerce proposal, so he agreed to meet and have a good chat on the Internet. Long Dan also knew that this netizen was also a part-time worker, and it was impossible to have the funds to build any website, but Long Dan was rarely interested in his own construction, so he agreed. After looking for a Sunday, two netizens found a secluded seat and chatted in the chain store of Uncle Anxious.

Long Dan, a netizen named Guo Feng, is a veteran, he didn't find a suitable job in his hometown after retiring from the army, and he has been drifting in the capital, the job is not very ideal, and he also belongs to the kind of person who comes to the capital with a dream, and the reality is very cruel.

Guo Feng said: "Brother Long, you are a person who has gone to college, and you are also a college student in the 80s, not to mention your academic qualifications, your knowledge must be richer than that of our generation, you are also here to drift north, I am also here to break through, we all have a dream." I'm interested in the e-commerce you mentioned, can you tell me about it? It is said that making a website can make a fortune, what is the approach? Long Dan knew that Guo Feng's education was not high, he was just a high school student, and he didn't learn anything in the army. Something like the website, not very familiar with the website, just said: "Actually, e-commerce is very simple, it is the use of the Internet to promote, merchants and customers do not meet the transaction activities." Nowadays, people are pursuing a fast pace, more and more people tend to buy things online, in reality, visiting the store is just a pleasure, and there are fewer and fewer opportunities to buy things in the real store supermarket in the future. People are in their own homes, please ask for a little mouse, and someone will deliver the things you need to your door, do you say convenient or not? Moreover, online shopping eliminates a lot of unnecessary procedures, which makes merchants greatly save operating costs, which also greatly reduces the price of goods, and people can spend less money to buy their favorite items, why not? ”。 Long Dan saw Guo Feng's certification and listened to his own explanation, and he was happy to explain, and then said: "E-commerce websites, the funds needed are not a small amount, and the two of us are not capable of doing it at present", Guo Feng said: "Then we can't build a small website?" Long Dan said with a smile: "This thing doesn't exist in zài big and small, no matter how small it is, it's going to open a store online, but in that way, it's not much fun for us to do it." Guo Feng understood, and said: "Isn't it that we can't make a website, I'm very interested in the things of the website, although I don't understand it very well, but I see so many websites on the Internet to save zài, there must be a reason for him to save zài, I think making a website must be able to make money." Brother Long will think of a way, let's play it too, it's a big deal if it doesn't work, at least we tried." Long Dan saw that Guo Feng was so obsessed with the website, so he said: "If we do online commerce, it's not impossible, not necessarily e-commerce, if we do culture, we can do it, and it doesn't cost much, the two of us are fully capable of doing it, maybe we can still develop", Guo Feng was very interested when he heard it, so he said to Long Dan: "Brother Long will come and listen", Long Dan told Guo Feng about his accidental ideas.