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In the warm-up of "Painting Heart", a wave of small ** was set off. Pen @ fun @ pavilion wWw. ｂｉｑUｇE。 ｉｎｆｏ

The film promotion of "Painted Skin" has also begun to be carried out overwhelmingly. In more than 10 key box office cities across the country, the posters and trailers of "Painted Skin" have been put in local newspapers and local stations. On CCTV Movie Channel, BTV, Mango Channel and other major TV stations with top ratings, they have begun to publish the trailer of "Painted Skin".

The exquisite costumes, as well as the special effects of the movie, have whetted the appetite of the audience, and audiences all over the country, whether they will enter the cinema or not, have been talking about the upcoming release of the domestic blockbuster "Painted Skin".

"The investment in "Painted Skin" is 100 million yuan!"

"Is it true?"

"It must be true, there is no 100 million, and you can't make that kind of special effect!"

Teasers were shown on TV, and this mode of publicity was very common in later years. But at this time, many movies did not do this, and the reason is very simple - the cost problem!

"None" and "Wrong"

Domestic films, even blockbusters, can't afford expensive ads on TV to run trailers. After all, advertising on small local stations is cheap, but it doesn't work.

And if you want to be effective, you must focus on the TV stations with the highest ratings before the movie is released. If you put less, such as a million-dollar advertisement, the effect is not very significant, and if you want the advertising effect to be significant, you must at least put more than 10 million yuan of advertising!

Only tens of millions of yuan of advertising can form an overwhelming publicity effect within a month.

However, most of the domestic movies are based on a budget of several million yuan, and it is not very cost-effective to burn money for advertising for millions of yuan of movies. As for some movies with a budget of tens of millions, or even hundreds of millions, they are hesitating. The question of whether the box office of the movie can pay for itself. Originally, it was already difficult to recover costs, and if the advertising budget was increased, then it might be even more difficult for the film to recover its costs.

Some Hollywood blockbusters have the capital to put TV commercials. But in the Chinese market. The current share ratio of Hollywood movies is no more than 13%, that is to say, a Hollywood blockbuster with a box office of hundreds of millions of dollars actually gets only 13 million yuan.

At present, movies with a box office of hundreds of millions in the Chinese film market are still relatively rare. Even if there are Hollywood blockbusters, there are currently less than 10 million box office tickets. For example, the movies of the "Harry Potter" and "Spider-Man" series have been at the domestic box office. Each one is only more than 50 million yuan.

So, even if a Hollywood blockbuster is released, there will be no massive piles of trailers on TV!

The market size is relatively small, which has caused film investors to be more cautious about advertising. Even if it is promoted on TV, it is always up to point, and some soft advertisements are embedded in some entertainment, interviews and other programs.

Only blockbusters such as "Hero" and "Wu Ji" have adopted the overwhelming release of trailers on TV. The advertising budget alone is tens of millions of yuan.

At present, the small partner company and the major partners. 100 million yuan has been invested in the movie, and if you only rely on the domestic box office, you need 2.5 billion box office to recover the investment cost. The risk is relatively high, and if the publicity is not effective, the risk may be even higher.

And in the country, if it achieves a high box office. It is also good for overseas publicity. It is precisely for this reason that the domestic and foreign investors of "Painted Skin" are in favor of increasing publicity.

Hence the advertising budget for the entire film. It's as high as 50 million yuan. Ensure that during the release of the movie, the topic and focus of the entire entertainment industry are focused on the movie "Painted Skin".

……

After a series of publicity, Monday, September 19, 2005. SH City, Lianhe Cinema, a flagship cinema with a capacity of 3,000 spectators, was packed.

Media from all over the country, as well as a large number of audiences, flocked to the cinema to attend the premiere of the film.

"Painted Skin" chose to premiere at the Shanghai Film Federation and theaters, also in order to have a good relationship with the Shanghai Film Group. Among the domestic film giants, China Film is certainly strong, and Shanghai Film should not be underestimated.

In terms of the current cinema market, China Film Holdings has a large number of cinema chains, so it is the absolute leader status. Shanghai Film Group mainly has a cinema chain - Lianhe Cinema Line.

In terms of box office revenue of a single cinema brand, United Cinemas ranks first.

After Lianhe is the Little Partner Cinema and the Xingmei Cinema Line......

As for Poly Culture and Wanda, they have not yet made efforts. Wanda originally cooperated with Warner to build a movie theater line for the sake of real estate projects.

However, as a foreign capital, Warner's investment in cinemas in China is limited by the proportion of equity, so Wanda and Warner jointly engaged in the cinema chain, the controlling stake is instead made by Wanda.

Later, Warner withdrew again, and Wanda Cinemas began to gradually operate independently, and the expansion speed gradually became a bit crazy!

As for in 2005, there were more than 30 cinema brands in the country, and in terms of box office revenue and the number of screens, Wanda Cinema was only a rising star, and it couldn't even rank in the top ten!

"Mr. Ren, hello!" Wang Qinian smiled and shook hands with the head of Shangying.

"Boss Wang, I've been looking up for a long time!" Ren Zhonglun, chairman of Shanghai Film Group, said with an elegant smile, "In the past few years, your friends are really amazing, because you have no historical burden, you have come from behind, and in terms of movies alone, you are about to surpass us in the film!" ”

"Where?" Wang Qinian said modestly, "The background of the film is not comparable to us. Just a piece of land as large as a film factory, in the urban area of Shanghai, if it is at the market price, how much is it worth? ”

The old enterprises are such a characteristic, the family assets are very large, and many assets are not easy to be counted. For example, many state-owned enterprises, many factories and real estate are buildings that are seventy or eighty years old, and they have been financially depreciated, and from the financial statements alone, they are already zero assets. However, if it is calculated according to the market price, it may be worth more than one billion yuan for any piece of land.

As far as the Shanghai Film Studio is concerned, in the bustling downtown area of SH, there is a huge studio and staff dormitory area. Back then, several streets were occupied by Shanghai Film Studio, and now although it has gradually shrunk a lot, it is still very large. If it is put up for auction, the value of the land may reach a record and he will become the king of the land.

"This?" Ren Zhonglun shook his head and said, "We are not real estate developers, no matter how much land is worth more, what is the use?" ”

In fact...... It should be the system of state-owned enterprises, which has caused a lot of assets, and it cannot be easily sold!

If it is a private company and has a large piece of land in hand, it is a large amount of cash if you sell it casually. With cash, there are a lot of problems for the business, and it is not a problem.

At present, Shanghai Film and China Film are the mainstays, because of the huge number of employees in the establishment, just paying the salaries of employees has made the two film giants have not turned around their losses so far.

There are a large number of assets that cannot be put on the market for cash auction. There are also a large number of employees, who need to be paid by the company for wages or living expenses.

It is precisely because of this that many state-owned enterprises feel the heavy burden of history. (To be continued......)

Chapter 364 "Painted Skin":

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